SMB4.0’s CEO Appoints Executive Team to Lead the Network of Giving Platform to U.S. Market | News Direct

SMB4.0’s CEO Appoints Executive Team to Lead the Network of Giving Platform to U.S. Market Industry experts join SMB4.0’s commitment to bringing the Network of Giving Software-as-a-Service platform to local communities across the United States

Network of Giving
News release by Network of Giving

facebook icon linkedin icon twitter icon pinterest icon email icon Phoenix, Ariz. | October 26, 2021 08:00 AM Eastern Daylight Time

Chief Executive Officer, Rob Bennett, announced additions to SMB4.0’s executive team:

  • Doreen Lorenzo, Chief Strategy Officer. Doreen is a successful leader who advises and consults with companies from Fortune 100 to start-ups on design and innovation issues. She is also the Assistant Dean at University of Texas, School of Design and Creative Technology and former President of Frog Design.
  • Al Wood, Chief Operating Officer. Al is the former EVP and Chief Information Officer and Head of Operations for The Clearing House, a systemically important financial utility that clears and settles close to $2 trillion in electronic payments daily.
  • David Saalfrank, Chief Customer Officer. David is a 30-year veteran of building products and companies through brand experiences with Eventive Marketing, an Omnicom Group agency.
  • Denis Lacasse, Chief Product Officer. Denis has deep software design and product management experience; he has shipped over 40 products over his career, from software on small hand-held devices to large complex B2B software for companies including some of the largest technology companies in the world. He combines his experience from various industries (entertainment, financial services, and technology) to bring to life compelling products and great consumer experiences.
  • Craig Bida, Chief Philanthropy Officer. Craig is a Design Director with Babson College and former Executive Vice President, Corporate Social Responsibility – Social Impact at Cone Communications, an Omnicom Group agency. He is a branding and sustainability/social impact strategist with +20 years of multi-sector experience. Craig has served as strategic advisor to clients including Disney, FedEx, Kenneth Cole, Time Warner Cable, the Nature Conservancy, American Heart Association, American Cancer Society, and the Boston Museum of Science.

“This executive team is well positioned to ensure the Network of Giving Software-as-a-Service Platform is launched in the US market. Local merchants and charities need the Network of Giving platform more than ever. Together we will accelerate economic recovery at the local level across the U.S. in a way that will transcend generations,” said Rob Bennett. “The Network of Giving platform was built to tackle the crisis that small businesses and charities face in every community, every day. The platform is a new form of digital marketing enabled by the financial services industry to enhance their client’s growth and sustainability while helping communities prosper through the establishment of an unprecedented micro-donation ecosystem. The Network of Giving will help local merchants profitably grow their businesses with a measured result on marketing spend and gain valuable customer insights, while supporting local community and charitable organizations, at no cost to the customer.”

Rob Bennett, Chief Executive Officer, SMB4.0
Rob Bennett, Chief Executive Officer, SMB4.0



About SMB4.0

SMB4.0 LLC is committed to providing financial and social empowerment to drive positive change in communities and the world. The Network of Giving platform transforms communities and businesses by establishing an elevated standard of excellence in corporate and community social responsibility. The Network of Giving powers digital commerce with purpose by linking banking, fundraising, and marketing to inspire community contributions by businesses and consumers. The digital marketing opportunities enabled by the Network of Giving Software-as-a-Service platform for local businesses utilize rich, tokenized data to help drive business decisions with a measured result on marketing spend. This enables key analytics and empowers actionable insights from the data, providing a holistic view based on the high-value real-time information. Visit


Contact Details




David Saalfrank