Specificity shares how its unique approach to digital marketing led to 53% growth in its first year
New York
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April 14, 2023 07:16 AM Eastern Daylight Time
Specificity CEO Jason Wood joins Proactive's Natalie Stoberman to discuss how the company plans to navigate its client acquisition strategy after seeing significant growth in its launch year.
Wood says Specificity has built technologies that do not rely on big text targeting mechanisms, instead leveraging behaviour and predictive analytics to identify audiences for clients.
The company has seen massive growth since launching its client acquisition strategy in February 2023 and expects this to continue with a strong sales funnel and upcoming launches. Specificity plans to apply to the NASDAQ after lifting up into the OTC last year.
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