Spiceology Launches Sensory Retail Experience in New York City at SHOWFIELDS Spice Leader’s “Experiment with Flavor” Ethos is Transformed into Immersive 3D Experience
Spokane, WA | August 19, 2021 08:01 AM Eastern Daylight Time
Spiceology, the fastest growing spice company in America, this week announced its first-ever physical storefront in partnership with SHOWFIELDS, a retail concept in the heart of NOHO, New York City, that hosts the most innovative brands and art of tomorrow. Spiceology products are featured on the ground floor of this 4-story retail hub along Bond Street, where passersby are presented with a 3D visual representation of the company’s “Experiment with Flavor” ethos.
With the help of the curious and creative community that SHOWFIELDS attracts and a captivating display, this brick-and-mortar experience is nothing short of magic. Spiceology’s adventurous and visceral flavor profiles come to life in an explosive and surreal floating dinner scene, as a giant hand, dinnerware, food objects, and other elements float above a central table.
Spiceology’s exhibit highlights its Periodic Table of Flavor, which is made up of over 400 small-batch ground spices, chiles, herbs, salts, confections, fruit and vegetable powders, and modernist ingredients.
“We’re makers of delicious and innovative flavors for all, and our SHOWFIELDS residency is truly a feast for the senses.” said Chip Overstreet, CEO at Spiceology. “Most consumers have been lulled into believing that spices are just pantry staples, but we want New Yorkers and passersby to come along for the ride of Experimenting with Flavor and see what quality taste is really about.”
In addition to Spiceology’s original spices and unique blends, the company plans to leverage SHOWFIELDS to officially launch partner collaborations, starting with New Belgium Brewing, makers of beloved beers that include Fat Tire and Voodoo Ranger. Each month Spiceology will unveil one of its featured partnerships in the SHOWFIELDS showroom.
SHOWFIELDS strategically curates and selects emerging brands that are aligned with its community, focusing on brands that are mission driven, consumer-centric and design-oriented. SHOWFIELDS is a place for the people, with its guests' behaviors and desires being the determining factor as to whether or not a brand is the right fit for the community.
"We look for like-minded brands that boast big and bold ideas, and from the moment we learned about Spiceology, we knew they would bring the flavor that SHOWFIELDS needed,” said Nicole Levinson, VP of Marketing at SHOWFIELDS. “We believe that it’s time we bring everyone back to the table, and with Spiceology’s evocative presence, we can do exactly that. We wanted to take our favorite aspects of their online presence and striking product branding and turn it into an immersive, in-person experience for New Yorkers.”
SHOWFIELDS is located at 11 Bond Street (at the corner with Lafayette Street) in New York City and will be open Monday through Sunday 12-7pm. For more information, visit showfields.com or follow along on social media @showfields.
Founded in 2013, Spiceology is the fastest-growing privately owned spice company in America and is on a mission to bring the magic back to spices, the world’s first currency. The chef-owned and operated, one-stop spice shop develops innovative blends and offers over 400 ingredients that are ground fresh in small-batches and shipped fresh to consumers and chefs. Spiceology’s “experiment with flavor” ethos is not only embraced through excellent ingredients and unique combinations, but also through responsible business practices designed to create a better world with diversity, equity and inclusion at the heart of the workforce. Spiceology products can be found on spiceology.com, in specialty retailers and grocers, in restaurants around the US, and as far away as Australia and Dubai. Visit spiceology.com for more information or to place an order, or follow Spiceology on Facebook and Instagram. For recipe inspiration, visit here.
SHOWFIELDS, the most interesting store in the world, is a groundbreaking retail concept curated to drive discovery and inspiration through mission driven and innovative brands and art, from all over the world, creating immersive storytelling in a forward thinking culture and experience hub.