Spiceology Welcomes Renowned Chef Jet Tila to the Collab Team with New Line of Korean-Inspired Blends | News Direct

Spiceology Welcomes Renowned Chef Jet Tila to the Collab Team with New Line of Korean-Inspired Blends Leading spice company expands portfolio of global flavors with Asian cuisine expert to provide chefs and home cooks new twists on classic Korean flavors

News release by Spiceology

facebook icon linkedin icon twitter icon pinterest icon email icon Spokane, Washington | November 15, 2021 08:00 AM Eastern Standard Time

 Spiceology, a leading spice and flavor company, today announced its partnership and new product line with celebrity chef, author and restaurateur Chef Jet Tila. This collaboration between Spiceology and Tila culminates with the launch of three new Korean-inspired spice blends, inviting chefs and consumers to experience Tila’s take on Korean flavors.

Known for his diverse Asian cuisine expertise, Chef Jet’s new blends are his personal twist on the vibrant and savory flavors of classic Korean fare, including a bulgogi-inspired blend, ‘Fiery Sweet’, a kimchi-inspired blend, ‘Sour Power’, and a ssamjang-inspired blend, ‘Umami Punch’.

  • Fiery Sweet ($13.95) - Translating to “Fire Meat,” traditional bulgogi is a thinly sliced beef dish that uses the flavors of soy sauce, brown sugar, Asian pears, garlic, ginger, ground black pepper, and sesame oil. This blend spotlights the slightly salty, mildly sweet and nutty-savory flavors of traditional bulgogi.

  • Sour Power ($13.95) - Commonly mistaken as a food, Kimchi is actually a method of fermentation. This blend provides the perfect flavors to pickle any veggie, inspired by Korean culture’s adoration of Kimchi.

  • Umami Punch ($13.95) - No Korean street food is complete without a smear of Ssamjang. With more umami than its spicy cousin Gochujang, Ssamjung is a thick chili paste made of doenjang, gochujang, sesame oil, onion, garlic, green onions, and sometimes brown sugar. This blend emulates these flavors in a wonderfully complex yet easy-to-use seasoning blend.

“We believe in the power of collaboration, and our goal is to be a conduit to help chefs share their unique culinary perspectives and to share these flavors with consumers and chefs alike,” said Tony Reed, Senior Director of Innovation and Partnerships at Spiceology. “By combining our ‘Experiment with Flavor’ mantra with the credibility and knowledge of chefs, we can provide effortless deliciousness from many different cultures, including our most recent line of Korean-inspired flavors with Chef Jet Tila. This line opens the door to an entirely new world of flavors that most people have never had access to.”

Tila is a celebrated author, a regular on The Today Show and the Food Network, and can be found educating and inspiring food magazines across the globe. Both Tila and Spiceology wanted to create a way for people to easily experiment with Korean-inspired flavors.

“Meals provoke memories, and these blends are inspired by specific memories from my time growing up in Los Angeles and the stories that were passed down within our Asian community,” said Chef Jet Tila. “Though I come from Thai and Chinese roots, my dedication and passion for the Asian community as a whole is something I've always tried to express through my cooking. Spiceology is giving me the opportunity to shine more light on Korean cuisine and bring my memories of Koreatown to life for chefs and consumers to experience themselves. With the help of Spiceology, I’m inviting people to sample a world of new flavors with just a tablespoon or two of one of these new blends.”

For more information on the partnership and recipe inspiration, visit https://spiceology.com/collaborations/jet-tila. 




Founded in 2013, Spiceology is the fastest-growing spice company in America and is on a mission to bring the magic back to spices, the world’s first currency. The chef-owned and operated, one-stop spice shop develops innovative blends and offers over 400 ingredients that are ground fresh in small-batches and shipped fresh to consumers and chefs. Spiceology’s “experiment with flavor” ethos is not only embraced through excellent ingredients and unique combinations, but also through responsible business practices designed to create a better world with diversity, equity and inclusion at the heart of the workforce. Spiceology products can be found on spiceology.com, in specialty retailers and grocers, in restaurants around the US, and as far away as Australia and Dubai. Visit spiceology.com for more information or to place an order, or follow Spiceology on Facebook and Instagram. For recipe inspiration, visit here.


Contact Details




Cassidy Levine


+1 908-770-7880




Company Website



project media
project media


SpiceologyspiceChefChef Jet TilaChef JetSpice BlendProduct CollaborationNew product lineKoreanKorean foodBulgogiSsamjangKimchi