Sportsnaut Names Larry Starks Executive Editor | News Direct

Sportsnaut Names Larry Starks Executive Editor Mr. Starks will oversee all editorial operations, as well as the trajectory of growth for the leading sports news site.

News release by The Publisher Desk

facebook icon linkedin icon twitter icon pinterest icon email icon New York, N.Y. | January 12, 2023 09:03 AM Eastern Standard Time


 Sportsnaut, the most powerful name in sports news and information, has named Larry Starks Executive Editor, managing all editorial aspects of the site and working closely on growth with Sportsnaut’s parent company, The Publisher Desk.

“I am thrilled to be joining such a vibrant community of sports writers, editors, and fans,” Mr. Starks said. “Sportsnaut is in an incredible position to continue to build upon its robust following by providing the latest sports news and updates to fans and sports teams alike.”

Larry brings with him more than two decades of experience and leadership in sports journalism. As Breaking News Editor of USA Today, Larry helped manage breaking news writers and digital producers as well as managed the publication’s NBA coverage. During his tenure, he improved reader engagement scores by 15% and achieved more than 100 monthly subscribers.


Larry Starks, Executive Editor, Sportsnaut
Larry Starks, Executive Editor, Sportsnaut

Prior to that, Mr. Starks spent 14 years as coordinating news editor of ESPN. Mr. Starks held a critical role during his time, as he oversaw editorial content for NBA productions on ESPN and its family of networks to ensure coverage was fair, accurate, and consistent across broadcasts.

“For more than two decades, I have been managing fast-paced news environments,” said Starks. “I am confident that through the work of our current leadership, staff writers, and producers, Sportsnaut will continue to enhance the audience experience.”

Sportsnaut was founded in 2014 and quickly became one of the leading publishers of sports news and information in the U.S. In 2019, the site was acquired by The Publisher Desk, a fully integrated audience development and content monetization partner to digital publishers. The acquisition allowed The Publisher Desk to create a vibrant ecosystem of dozens of publishers and a range of sports to allow advertisers to reach a wider fan audience.

The addition of Mr. Starks is the latest enhancement to Sportsnaut. In November 2022, Sportsnaut launched The Hustle, a free app that features premiere video content from Sportsnaut and its portfolio of sports publishers.

“Through Larry’s knowledge and experience leading a newsroom, he is in a perfect position to help bring more awareness to Sportsnaut’s exclusive sports news, highlights, and opinion,” said Jeff Misenti, chief operating officer of Sportsnaut and co-founder of The Publisher Desk. “This is the first of several planned changes as we grow the site and increase its influence over sports journalism.”

Sports publishers interested in joining Sportsnaut can contact us here.


About Sportsnaut

Sportsnaut is the most powerful name in sports. Since launch in 2014, Sportsnaut has been dedicated to covering the big and little stories in sports without an agenda. The company, and its publishing partners, provide news, opinion, rumors, and statistics for fans of the NFL, NCAA Football, NBA, NHL, Golf, NCAA Basketball, MLB, and more.


About The Publisher Desk

The Publisher Desk, based in New York with offices in London and South Florida, is a fully integrated audience development and content monetization partner to digital publishers, in addition to publishing several owned and operated sites. The company, founded in 2014, helps websites increase advertising revenues and reduce operational costs. Our team provides the proper resources, direction, operations, technology, and support for digital business, empowering sports, lifestyle & business media brands to connect with their audience and value-aligned advertisers.


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