Spotlight Sports Group and Diario AS Enter Into Joint Venture | News Direct

Spotlight Sports Group and Diario AS Enter Into Joint Venture Spotlight Sports Group will provide end-to-end management of a publisher-specific affiliate platform to’s millions of sports fans

News release by Spotlight Sports Group

facebook icon linkedin icon twitter icon pinterest icon email icon LONDON & MADRID | December 13, 2021 08:01 AM Eastern Standard Time

 Spotlight Sports Group (SSG), a world-leading technology, content and media company specializing in sports betting and fantasy sports, announced today a joint venture with Diario AS (, the #3 sports publisher globally. The partnership will unleash new, high-growth revenue streams by combining Spotlight Sports Group's sports betting expertise and user engagement technology with’s millions of unique monthly visitors.

The joint venture brings together elements of the two businesses to create a team of specialists to oversee the management of the website.’s selection to partner with Spotlight Sports Group and its state-of-the-art affiliate technology platform reflects the size of opportunity the partnership presents for the publishing giant.

“We are thrilled to have created this true partnership with They are a progressive company with an engaged audience and alongside our specialist sports betting content, this innovative platform will keep fans fully informed to make educated bets using Spotlight Sports Group’s data-driven affiliate technology,” said Harry von Behr, Managing Director (Sport) & co-US CEO of Spotlight Sports Group. “This partnership positions Spotlight Sports Group as a leading provider of sports betting affiliate and engagement technology across the global publishing sector.”

Spotlight Sports Group will deliver:

  • Native Spanish language betting content

  • Responsive website using Spotlight Sports Group’s bespoke affiliate technology

  • Proprietary data sets

  • AI-based automated content generation

  • Smart content modules, bet builders and free-to-play games

  • Specialist services across technical SEO, social media and real-time CRM

  • Revenue optimization management


Gonzalo Teubal Rodriguez of commented “This partnership is a win-win for It will deliver a world-class purpose-built platform for millions of sports fans built on the foundations of Spotlight Sports Group’s affiliate technology and empowering our users by giving them access to quality content and intuitive betting information and tools.”

Rodriguez added, “It’s a chance to build a long term partnership with a like-minded global publisher while creating a sustainable revenue model to complement our core publishing business.”

Spotlight Sports Group announced its intention to work with the world’s largest media companies by recently expanding its global proposition. This new-look offering includes a suite of products designed to showcase its specialist expertise in turnkey affiliate solutions for global publishers.’s Spanish-language content and sports betting affiliate platform is now live and available for sports fans in Spain.

For more information on Spotlight Sports Group please visit: 



Spotlight Sports Group (owned by Exponent Private Equity) is a world-leading technology, content and media business specializing in sports betting and fantasy sports. Evolved from the Racing Post Group, Spotlight Sports Group engages millions of people directly through Racing Post, Pickswise, Fantasy Alarm, Free Super Tips and myracing. The company also has decades of experience in powering growth and conversion for the world’s biggest sportsbooks and media companies, delivering best-in-class technology and expert scalable content experiences in more than 70 languages.


ABOUT DIARIO AS ( serves millions of users each month to its platform by using three language editions in Spanish, English and Arabic. The site primarily focuses on news, stats and commentary on soccer leagues throughout the world. In addition, it also features Spanish-language coverage of the major sports leagues in America, including the NFL, MLB and the NBA.


Contact Details


Hot Paper Lantern


Michael Adorno


+1 212-931-6143


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