For the second year, StoryTap has partnered with the National Retail Federation (NRF) to produce authentic video stories at scale. StoryTap is the patented video platform that enables leading organizations to easily create and share authentic storytelling experiences from speakers, exhibitors, and attendees. NRF will be leveraging StoryTap’s innovative technology to secure pre-show videos from attendees and speakers and will be on-site from January 16th to 18th, 2022, to produce over 250 videos throughout Retail’s Big Show.
In 2020, StoryTap partnered with NRF to collect and distribute 252 authentic video reviews and rank on the first page of Google through video SEO resulting in a 3x increase in brand engagement on the NRF’s Exhibitor Testimonials webpage.
“StoryTap has been an amazing addition to Retail’s Big Show,” shared Paul Kriebs, Senior Director, Brand Marketing at the National Retail Federation. “It has been so easy to collect videos, sort through them and arm them with SEO tags that we can host on our website. It has been phenomenal to get so much extra feedback and content thanks to StoryTap, and we are excited to see what NRF 2022 will bring.”
StoryTap is a video story platform that simplifies video creation, curation, and distribution. The easy-to-use platform offers enterprise brands the opportunity to create brand-directed high-value and high-volume video content at a fraction of the cost of traditional video production. Our white-glove curation meets brand criteria for quality, messaging, SEO optimization, and social distribution. After submitting the videos, attendees can socially share their videos with their audiences with a single click— driving engagement and awareness about NRF 2022.
“We’re thrilled to partner with Retail’s Big Show again,” shares Bernadette Butler, co-founder and CEO of StoryTap. “This conference will be our return to in-person events, and I’m certain this year will be more special than ever. I’m excited that StoryTap will capture the tradeshow with video stories from those attending, exhibiting, and speaking at NRF 2022.”
As a special offer, attendees at NRF 2022 are eligible to receive an extra 20 free videos with a one-year license with StoryTap.
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StoryTap is the patented video story platform that enables you to easily create and distribute authentic experiences from real customers and employees at scale. Using our platform, you can create compelling and highly searchable video content for your organization—all without the high production costs. And by doing so, you can increase conversion rates, brand awareness, connect with more customers and prospects, and boost bottom-line results. See how Fortune 500 brands like UCLA, Danone, Enfamil and Veet are using StoryTap to build trust, loyalty and triple engagement at www.storytap.com.
The National Retail Federation, the world’s largest retail trade association, passionately advocates for the people, brands, policies and ideas that help retail thrive. From its headquarters in Washington, D.C., NRF empowers the industry that powers the economy. Retail is the nation’s largest private-sector employer, contributing $3.9 trillion to annual GDP and supporting one in four U.S. jobs – 52 million working Americans. For over a century, NRF has been a voice for every retailer and every retail job, educating, inspiring and communicating the powerful impact retail has on local communities and global economies.