Believe it or not, back to school season is just around the corner. According to a recent survey conducted by Shipt, the same-day delivery company, nearly 50% of teachers as well as over one-third of parents and caregivers (37%) plan to begin their back to school shopping this month (July). Recently, Chief Business Officer Rina Hurst participated in a nationwide satellite media tour to discuss everything students, parents and teachers need to know before school is in session.
A video accompanying this announcement is available at: https://youtu.be/PmN6Dm7gqiY
Known for their personalized shopping experience, Shipt recently polled parents, caregivers, teachers and college students to uncover the top must-have school supplies for back to school shopping. Rooted in insights from the survey as well as proprietary data, Shipt created the Ultimate School Shopping Checklist, a shoppable list of school essentials to guide consumers what to buy, and how to save, this retail season.
According to Shipt's Ultimate Shopping Guide, here are the top insights to know:
· Write This One Down: While pens and pencils might seem like an obvious choice to be at the top of your list, more than half of parents say these are also the items that their kids run out of the quickest during the school year, so take advantage of back to school sales to stock up now.
· No Back-to-Back Backpacks: More than 80% of parents plan to buy their kid a new backpack ahead of the school year – and what’s more, they happen to be a great way to incentivize your kids to get excited about back to school shopping because they can pick out a new backpack that fits their style so start by picking out a new backpack so shopping is fun for everyone!
· Classroom SOS: For those looking to lend a helping hand, the top two items that teachers run out of the fastest in their classroom are pencils and dry erase markers.
· Keepin’ It Cool: Whether you’re hosting, studying or late night-snacking, don’t forget to add a mini fridge to your dorm room must-haves this school year. Almost half of college students (44%) report that they plan to purchase a mini fridge this year. Along with a Shipt membership, this is a great way to ensure your college kids are eating healthy all semester long.
To find out more information on Shipt and to download the Shipt app, visit www.shipt.com and follow Shipt on social on Instagram, Twitter and Facebook. For visuals and media assets, download our press kit here.
About Rina Hurst
Rina Hurst is the Chief Business Officer at Shipt, leading the company’s Business Development, Partner Success and Digital Site Experience teams. In this role, Rina helps spark connections by delivering an easy-to-shop digital site, launching new and innovative partnerships, and building creative strategies alongside retailers and CPGs to continually meet their unique needs for success. Rina received her MBA from Georgetown University and her undergraduate degree from Virginia Tech.
Shipt brings the store to your door. Through a community of Shipt Shoppers and a convenient app, Shipt provides personal shopping and delivery and is available to 80% of households in more than 5,000 U.S. cities. Shipt Shoppers go above and beyond, communicating in real time about preferences and substitutions. A curated marketplace of retailers, Shipt offers access to a variety of stores and product categories including fresh foods, household essentials, wellness products, office and pet supplies. Shipt is an independently operated, wholly owned subsidiary of Target Corp. Founded and headquartered in Birmingham, Alabama, Shipt also maintains an office in San Francisco. For more information, visit Shipt's Newsroom.