McLean, VA November 24, 2020 – CIPIO, the industry's first domain infused customer intelligence platform, announced that it had launched a Product Advisory Board with veterans from the Fitness, Customer Experience, and AI domain.
Brent Zempel has created software platforms and applications for the fitness industry over the last 30 years. Brent served as the Chief Information Officer at Life Time Fitness for nearly 20 years, where he developed the firm's extensive proprietary club management software platform. "The fitness industry is going through a massive forced digital transformation, and I see it firsthand that operators are going from late adopters of technology to first and fast," said Zempel. Zempel has a startup of his own that quickly connects and streamlines the membership subsidy process between health clubs and insurance providers. "CIPIO's customer intelligence platform's capability to innovate domain-specific products is truly unique. I am incredibly excited to help them stay on top of the industry domain".
Saurin Shah has 20 years of enterprise SaaS experience building products that helped fuel topline revenue growth at companies like Medallia, Salesforce, and Experian. Shah has led product strategy and roadmap execution for numerous verticals solutions and domain-specific products in the customer relationship and experience management space. "What worked in the past will not work in today's increasingly digital business environment. CIPIO's unique approach to infuse Domain knowledge into AI allows it to build highly predictive models that provide progressively deeper behavior intelligence. I'm thrilled to help CIPIO leverage its technology to reshape how companies connect with their customers." said Shah. "
CIPIO is also partnering with several software solutions to provide its Customer Intelligence Platform to fitness businesses supporting their in-club and virtual offerings, including on-demand and digital fitness provider Intelivideo. "I have now seen Arnold A.I. from CIPIO in action at several gyms, and I am blown away on how precise Arnold is on its recommendations and predictions," said Adam Zeitsiff, CEO of Intelivideo. "Arnold A.I. will be an extremely valuable tool for many of our customers, and I am super excited to be partnering with CIPIO's team to continue to enhance the first intelligent assistant engine for the Fitness Industry.".
CIPIO was founded on the principle that applying Artificial Intelligence without domain knowledge doesn't produce accurate and impactful outcomes. Customers don't have the time to customize and adapt generic AI tools to their business requirements. Domain-centric AI models make AI seamless, explainable, and easy to plug into an existing business process and get significant uplift. "For example, Arnold A.I., our Fitness Intelligent Assistant makes a tailored recommendation to a fitness customer on how to retain a gym member versus Mary A.I., our intelligent assistant for Faith, would help determine if a donor at a church is going to leave even if it's the same individual," said Manoj Kumar Goyal, Co-Founder & Chief Product Officer.
Mr. Goyal is a veteran himself in the space of Hyper personalization, AI, Customer Data Platform and Martech, having processed petabytes of data from his experience at Oracle, Marketo, OpenX, and HP. "I have seen so many AI projects fail due to the lack of domain knowledge. I am super excited to work with such deep domain talent, and we will continue to add domain experts to our advisory board to stay true to our mission."
CIPIO is pioneering industry’s first domain infused Customer Intelligence Platform that democratizes hyper-personalized predictions and recommendations to create and capture new value, increase retention, and boost revenue for B2C subscribers and members. CIPIO's early adopters include Crunch Fitness, World’s Gym, Xponential Fitness, Pure Barre GO, Club Pilates GO, AKT GO, YogaSix GO, Cyclebar GO, RowHouse GO, Stretch Lab GO, and Stride GO, to name a few have seen a significant return on investment in a very short time.