The Association of Pickleball Professionals (APP) announced today a partnership with The Boca Raton – the iconic luxury resort and private club in South Florida – as the Official Resort and Club of the APP. The Boca Raton will also serve as the exclusive title sponsor of the 2023 APP New York City Open, held May 23-28 at the USTA Billie Jean King National Tennis Center in Flushing Meadows, New York. This premier pickleball tournament will feature the sport’s top professional and amateur women and men competing at one of the world’s most renowned facilities.
Originally opened in 1926, The Boca Raton is one of Florida’s most prestigious resorts and private clubs. The property, which underwent a complete transformation, features five distinct hotels across 200 waterfront acres, the Forbes Five-Star Spa Palmera, 15 restaurants and bars, a private beach and seven pools, and an 18-hole golf course. Its Racquet Club offers 16 tennis and six pickleball Hydro-Grid courts – which stay up to twenty percent cooler than conventional hard courts for more comfortable play. Lessons and clinics are led by a certified pickleball instructor and a two-story clubhouse and viewing deck is an ideal locale to cool off in between matches.
As part of The Boca Raton’s sponsorship of the APP, the resort’s brand will immerse itself with in-venue branding and visibility, and inclusion in APP Tour broadcast productions – spanning coverage on CBS Sports Network and ESPN2 as well as livestream coverage on APPTV and ESPN+. The Boca Raton will also host a private VIP Lounge courtside at The Boca Raton 2023 APP New York City Open.
“As an organization that prides itself on providing a best-in-class experience for every player, we are delighted to partner with The Boca Raton,” commented Tom Webb, APP Chief Marketing Officer. “Southeast Florida is home to some of the best pickleball in the world and we look forward to working with the region’s top luxury resort and private club.”
About The Boca Raton
The Boca Raton originally opened in 1926 as The Ritz-Carlton Cloister Inn. In the 2020s, it celebrates its most remarkable evolution and its 100th anniversary. The property provides year-round escape, exclusively for members of The Boca Raton Club and resort guests. Five hotels amid 200 waterfront acres include Cloister, Yacht Club, Beach Club, Tower, and Bungalows. The Boca Raton’s culinary offerings showcase a world of flavor, with new signature restaurants in partnership with Major Food Group. Resort amenities include a half-mile private beach, the Forbes Five-Star Spa Palmera, an 18-hole golf course, a full-service marina, Racquet Club with 16 tennis courts and six pickleball courts, retail shops, seven swimming pools, and various water activities at Harborside Pool Club, state-of-the-art fitness clubs and wellness collaborations. For reservations, call (561) 447-3000 or visit thebocaraton.com. MSD Partners, L.P., and Northview Hotel Group acquired The Boca Raton in 2019.
About the APP
Founded in 2019, the Association of Pickleball Professionals (APP) elevates the sport of pickleball by providing elite platforms for the best players in the world, right through to the millions of people picking up a paddle for the first time. Serving professional pickleball players, senior professionals, amateurs and recreational players in the fastest growing sport in the USA, the APP is the first and only tour officially sanctioned by USA Pickleball. The 2023 APP Tour slate has 16 tournament stops planned, in addition to International and Collegiate Series events. The APP also prides itself on developing the next generation of champions through its Next Gen Series and other youth initiatives. To stay updated on the APP, visit apptour.org, and follow us on Instagram, Twitter, TikTok, Facebook and LinkedIn.