The Lip Bar Introduces First Ever Skincare Collection for All Skin Types Award-winning Beauty Brand with Eleven Years in Color Cosmetics Breaks into Skincare after Two Years of Development with Superfood Skincare Collection
DETROIT, Michigan | January 27, 2023 09:00 AM Eastern Standard Time
Developed with gentle skin in mind, vegan beauty brand The Lip Bar announces its groundbreaking expansion with TLB Skincare ($16 – $18). This collection is formulated with nourishing ingredients that cleanse, hydrate, and soothe to reveal naturally balanced, dewy skin. After two years of intentional and strategic development of the formulas, TLB Skincare is The Lip Bar’s first launch in the skin care category. Taking a trip to better skin, this collection is power packed with superfood ingredients such as Hyaluronic Acid, Reishi Mushroom, Blueberry Extract, which aids in improving hyperpigmentation and dark spots, moisture retention, and gently nourishes the skin.
The collection includes four essential products that offer beauty lovers a gentle, simple, and effective routine, perfect for makeup prep and removal. With self-care at the forefront, TLB Skincare boasts skin nourishing ingredients that provide a natural defense against blue light exposure, improved skin elasticity, collagen stimulation, anti-inflammatory and antioxidant properties to hydrate and brighten skin - all at an affordable price point.
“TLB is about celebrating, encouraging, and providing effortless solutions to women to bring ease to their routines, without compromise. The same is true for our skincare innovation. Every element of TLB Skincare was thoughtfully designed and developed to give women balanced skin easily through efficacious ingredients and gentle formulas. We want to take women on a skin trip through self-indulgent and gentle skin prep that doesn’t break the bank,” said The Lip Bar Founder and CEO Melissa Butler.
TLB Skincare provides a simple yet effective routine that prepares your skin for an even better makeup routine. The Clean Up Gel Facial Cleanser reveals a fresh base, the Snap Back Skin Serum plumps the skin and improves pores and texture for a radiant glow, and the Dew Me Daily Moisturizer has a lightweight consistency, allowing for buildable makeup application to achieve an effortless look. In the evening, remove makeup using the Total Meltdown Makeup Remover Balm.
TLB Skincare Collection includes:
Total Meltdown Makeup Remover Balm, ($16.99; 1.4oz.): A cleansing balm that quickly dissolves into a silky oil to remove makeup and other impurities. Infused with Hyaluronic Acid, Mushroom Extracts, and Rosehip Oil, the balm deeply cleanses while leaving the skin feeling nourished.
Clean Up Gel Facial Cleanser, ($16.99; 3.0oz.): A soothing gel cleanser that turns into a soft lather when mixed with water, and gently removes dirt without stripping the skin. Infused with Cranberry Extract, Upcycled Blueberry Oil, and Reishi Mushroom Extract to replenish cell moisture and improve skin elasticity.
Snap Back Skin Serum, ($17.99; 1.0oz.): The gently formulated and fast absorbing serum is infused with nourishing Mushroom Extract and Hyaluronic Acid, reducing the appearance of wrinkles, and brightening the skin with antioxidants.
Dew Me Moisturizer, ($16.99; 1.5oz): A Lightweight daily moisturizer that absorbs quickly into the skin, reducing dullness and without clogging pores. The hydration boosting formula is made with Upcycled Blueberry Oil, Hyaluronic Acid, and Reishi Mushroom Extract to help preserve collagen and improve hyperpigmentation to reveal healthy skin.
About The Lip Bar
TLB is a beauty brand started in the kitchen of Founder and CEO, Melissa Butler while working on Wall Street. Since her early days of developing formulations, The Lip Bar has become a pioneer on clean beauty and inclusion, proudly founded and owned by a self-made Woman of Color. Since its launch in 2012, Butler has been on a mission to change the way people think about beauty. Believing that all beauty brands have the capacity to represent all beauty lovers, while creating clean and exciting products.
The Lip Bar
First and Last PR: Hellen Ongaro and Camille Gordon