As Black Friday/Cyber Monday 2023 (BFCM) approaches, marketers and eCommerce professionals worldwide are gearing up for one of the biggest shopping events of the year. The Snow Agency, an Avenue Z company, and a leader in digital marketing and eCommerce strategy, is proud to announce its status as an official TikTok Shop Partner. The Snow Agency is now offering brands exclusive access, implementation, and optimization of TikTok's innovative shopping platform for BFCM 2023 and beyond.
TikTok Shop, which officially launched in September 2023, is revolutionizing how brands connect with consumers to drive sales. The Snow Agency's novel status solidifies its reputation as a trusted partner to enable and scale brands in the new TikTok Shop ecosystem. TikTok Shop offers an array of selling tools and a vast network of affiliates/influencers, providing a unique opportunity for brands to maximize their revenue and gain dynamic, valuable insights.
How Does TikTok Shop Work? TikTok Shop offers brands three dynamic ways to showcase their products to a massive and engaged audience:
1. Live Shopping: Customers can seamlessly shop for products featured by their favorite creators and brands during TikTok LIVE livestreams. TikTok Shop products can be tagged and easily purchased during livestreams.
2. Shoppable Videos: In-feed videos become shopping opportunities as customers can click on product links to make direct purchases via any influencer or brand post.
3. Product Showcase: Brands and creators can set up app-native storefronts, allowing shoppers to purchase products directly within the TikTok app.
With over 1 billion active monthly users and an impressive 55% conversion rate for users who make purchases after seeing a brand on TikTok, the platform has become a must-visit destination for e-commerce sellers. Key benefits for sellers include:
Higher Conversion Rates: With no redirects to other apps or websites, TikTok Shop offers a seamless shopping experience, resulting in higher conversion rates.
Extensive Promotion Tools: Brands can leverage various incentives, discounts, free shipping/subsidiary programs, and participate in exclusive TikTok-sponsored campaigns to promote their businesses.
Access to Influencers: TikTok Shop provides access to thousands of creators through its affiliate program, allowing brands to connect and collaborate with niche-specific influencers in a pay-for-performance model.
Performance Tracking: Comprehensive dashboards within TikTok Shop enable brands to monitor their performance, track traffic, and gather customer reviews.
"As a seasoned marketer and long-time Shopify Plus partner with access to unprecedented e-commerce revenue data from our broad client set, I've witnessed firsthand the incremental revenue potential of TikTok Shop,” said Jonathan Snow, President of The Snow Agency. “With access to endless affiliates/influencers who are incentivized to sell your products, consumer brands now have a tremendous amount of influence and revenue-generating power within reach. TikTok Shop is a game-changer for e-commerce sellers if executed properly.”
The Snow Agency offers a holistic approach to scaling TikTok Shops, what it deems the “3 Pillars”:
Influencers (Affiliates) & Content Creators
This integrated approach creates a flywheel for brands that emphasize and maximize the potential of virality.
The Snow Agency, part of the Avenue Z Network, is an award-winning digital social media and influencer agency that offers leading-edge marketing solutions to connect brands and consumers. They build seamless digital experiences that influence consumers to act through targeted Facebook, Instagram, TikTok, YouTube, Google Ads, Email & SMS Marketing, and data-driven content creation. Based in Miami, Florida, The Snow Agency is a proud Shopify Plus, Google, Meta, TikTok, Klaviyo, Attentive, and TikTok Shop partner.
The Avenue Z Network is a strategic communications & marketing advisory focused on brand performance and business growth. Avenue Z works with mission-driven brands to create an integrated narrative through public relations, search and social branding, influencer marketing and performance media. Avenue Z provides clients with the platform they need to gain exposure and activate messages across all media. The Company is headquartered In Miami, FL with offices in Orlando, New York City and Los Angeles. For more information visit www.AvenueZ.com