The holidays are here, and as always, the most on-trend and innovative products will continue to be atop of wish lists. But this year, parents are looking to shop smart and are seeking out feature-rich toys that offer bang for their buck. Recently, Toy Trends Specialist with The Toy Association, Jennifer Lynch, participated in a nationwide virtual media tour to discuss the top toys and trends for the holiday season.
A video accompanying this announcement is available at: https://youtu.be/EBX9bVGD9jQ
According to new research from the Toy Association, 64% of parents are looking to make connections with their kids this holiday season by buying todays they can play with together and create memories.
Here are some of the top toys this holiday season:
Based on the construction yard and home base for the pups in Rubble & Crew, the new PAW Patrol spin-off series, this playset stands over 2 feet tall, providing hours of preschool-friendly building play. The playset comes with 12 ounces of all-new Kinetic Build-It Sand, four molds, interchangeable tools and a Rubble vehicle and pup, encouraging open-ended sensory play for preschoolers. Lights, sounds, music, and phrases from the series help bring the setting to life for fans.
The Hot Wheels™ City Ultimate Hauler can gobble up and haul more than 20 1:64 scale cars and then transform into a growling, stomping T-Rex with a race track on its back. In hauler mode, pull it by the handle and it will eat the 1:64 scale cars in its path. Lower the tail and it transforms into a Robo T-Rex with lights and sounds and a two-lane race track. Kids can also launch cars from its mouth! Two 1:64 scale Hot Wheels® cars are included.
Bearlieve Bear is Build-A-Bear Workshop's first-ever interactive furry friend that responds to touch and the sound of your voice. From opening its eyes to wiggling its ears to verbalizing sweet phrases, Bearlieve Bear is poised to capture the hearts of children and adults alike as the must-have gift of the season. Guests can partake in Build-A-Bear’s special stuffing experience to create this new furry friend and participate in a specially designed heart ceremony to bring their new friend to life. Bearlieve Bear comes to life in Build-A-Bear Workshops in its own unique way as guests proclaim, “I BEARlieve!” while pressing the red heart on its paw during the iconic heart ceremony. Bearlieve Bear is introduced in Build-A-Bear’s family-friendly holiday film, Glisten and the Merry Mission.
Sunny’s expressive personality engages kiddos as she tells stories with surprising plot twists to keep them hanging on her every word. Sunny invites participation in 300+ activities with four disks and more than five hours of fairy tales, classic songs, guessing games, a poem creator, silly jokes, tongue twisters, daily routines and much more. Her animated face and movements add emotion and expression to jokes, stories and songs, inviting kids to respond as she asks them what they think. Sunny teaches healthy habits, encouraging good manners, brushing teeth and mindfulness exercises. Cleanup time is easy with a dedicated disk rack to store the four disks. When the day is done, take a quiet moment with Sunny as she leads kids in a bedtime routine. Set her gentle alarm, then fall asleep to her softly glowing night-light.
Take on the role of Spy Guy, whose task is to find and catch a criminal who is prowling the city! Players will work together to search the long jigsaw puzzle board for clues aiming to catch the culprit as quickly as possible! Can you catch the criminal before he escapes from the city? Available at Target, Amazon, Trefl.com.
For more information on these toys and much more, visit thegeniusofplay.org
About Jennifer Lynch
As an official spokesperson and toy trends specialist for The Toy Association, Jennifer Lynch chats with toymakers throughout the year to track trends and developments impacting the toy aisles and kids’ entertainment. She has been interviewed by publications including New York Magazine, Inc. Magazine, The Spruce and Insider, and made appearances on the TODAY Show, Good Morning America, Fox & Friends, ABC News, KTLA-TV, Good Day Philadelphia, WGN Chicago, Bloomberg Radio, and CNET, among others. Jennifer has more than a decade of experience covering the toy and kids’ entertainment industries. Prior, she served as the editorial manager for aNb Media and its b2c review site TTPM.com, where she oversaw all digital and print communications, reviewed product, and co-hosted a web series conducting in-depth interviews with toy industry executives. She began her career in her home state of Pennsylvania, handling marketing communications for Penn State’s art galleries (her alma mater). She resides in New Jersey with her husband and baby girl.