TruChoice Launches i-Factor Platform | News Direct

TruChoice Launches i-Factor Platform The online suite of innovative tools for financial professionals offers data-driven decision-making ability to help clients more effectively address their financial needs

News release by TruChoice

facebook icon linkedin icon twitter icon pinterest icon email icon Minneapolis, MN | January 30, 2024 09:30 AM Central Standard Time

TruChoice Financial Group, LLC (TruChoice), one of the largest distributors of insurance products in the financial services industry, launched its innovative i-Factor platform earlier this month at its fifth annual Climb conference.

The i-Factor platform leverages technology to give financial professionals the tools needed to dig deeper into product, get business issued faster, and help their clients more effectively address their financial needs.

“We’re incredibly excited to be able to offer i-Factor to our financial professionals,” said Brian Kunkel, TruChoice’s Vice President of Product and Advanced Strategies. “The i-Factor suite of cutting-edge resources is unique to TruChoice and can help those that include fixed annuities and life insurance as part of their service offerings. By enabling financial professionals with data-driven decision-making ability, we’re able to help them more effectively address their clients’ financial needs. By utilizing technology to do some of the tedious work for a user, i-Factor can also help you be more efficient in the office, opening up time to meet with and help even more clients. Additionally, considering today’s regulatory environment, having tools and resources to help you not only identify retirement income solutions but also help you conduct your due diligence with data-driven analysis is more important than ever. i-Factor provides you with documentation for compliance purposes.”

For fixed annuity cases, i-Factor can help analyze clients’ current products to determine if they continue to meet their financial needs, evaluate alternatives if existing products come up short, and assist in case design for alternatives. The electronic submission platform can also help reduce Not In Good Order situations, get business issued more efficiently, and help financial professionals get paid quickly. For the added intricacies of life insurance cases, i-Factor offers digital point-of-sale technology that can transform life insurance discussions with clients, provide case management assistance with a real-time dashboard, and combine the power of TruChoice’s in-house underwriting team with innovative reinsurance solutions to help improve the ability to place more difficult cases.


 TruChoice is a dynamic wholesaling organization that is one of the largest distributors of insurance products in the financial services industry. We provide access to 50-plus top-rated carriers and limited distribution products, feature a full-service marketing and advertising agency, and host industry-leading practice management events. Offering fixed annuities, life insurance, and long-term care products, our size and scale allow us to meet a variety of needs for a variety of business models. Whether we are helping you find your TruPath, providing a wealth of TruSolutions, or offering our unwavering TruSupport, OUR Tru is YOU. TruChoice Financial can be followed on LinkedIn, X, and Facebook.


This information is intended for insurance-licensed financial professionals.


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Chris Cowan


+1 678-718-1951


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