Uno Pizzeria and Grill, the iconic pizza chain, is preparing its restaurants for a major volume weekend around the Thanksgiving Day holiday. Many current social and economic factors are playing into the company’s optimistic outlook.
For starters, Thanksgiving weekend historically lends itself to increased pizza take-out demand due to the focus on the celebratory and family-focused weekend of food. “While people are preparing and cooking for a family feast on Thanksgiving, they typically do not want to nor have time to prepare for other meals during the holiday weekend. Pizza is a perfect sharable food that plays into family and friends getting together”, stated Erik Frederick, CEO of Uno Pizzeria and Grill.
“On the topic of family and friends getting together, Friendsgiving has become a bigger and bigger occasion over the last decade”, continued Frederick. The concept of Friendsgiving is friends getting together because they have returned home or they have extra free time around the holiday. These get-togethers usually revolve around food and typically involve a “pot luck” meal where each person brings their own dish to contribute. Again, the sharable nature and universal appeal of pizza make it a perfect food to bring to such a gathering. It has become a staple of Friendsgiving celebrations over the last couple of years. This year will be no different.
But the biggest factor for the increased popularity of pizza is quite simply the economic environment in 2023. The inherent value of pizza makes it an attractive offering considering the economic conditions in the country this year. Prices of turkey and other Thanksgiving staples are soaring and availability is an added issue. Multiple trade magazines are reporting that many consumers, especially younger ones, are more value-conscious than ever. Bloomberg News states in its recent article titled “Inflation is Making Pizza More Appealing this Thanksgiving”, that in a recent survey “one in five Americans doubted whether they would have enough money to cover the cost of Thanksgiving this year” and that younger consumers would be “opting for meals of soup, salad and pizza”. Frederick added, “First of all, you know who loves pizza – everyone. So you can please everybody by ordering pizza. Secondly, as prices soar on all consumer goods, pizza remains a tremendous value to feed multiple people at a lower cost. We will be ready to feed the masses this coming Thanksgiving weekend whether it is with our legendary pizza, tasty wings and appetizers or other great menu items”.
Who knows, maybe next year Uno Pizzeria and Grill will unveil the Thanksgiving dinner pizza with all the fixins’!!
About UNO Pizzeria & Grill
Based in Boston, Massachusetts, Uno Restaurant Holdings Corporation includes approximately 80 company-owned and franchised UNO Pizzeria & Grill restaurants located in 18 states, and the District of Columbia, India, and Saudi Arabia. UNO is all about connecting people over pizza – from its famous Chicago Deep Dish, which UNO invented in 1943, to its Chicago Thin Crust, to its gluten-free and vegan pizzas. The Company also operates Uno Foods, a consumer packaged-foods business which supplies supermarkets, airlines, movie theaters, hotels, airports, travel plazas, and schools, with both frozen and refrigerated UNO branded products. For more information, visit www.unos.com.