Ben Russo announced his departure as CEO of EMC Brands, a company he started in 2007. EMC's Senior VP Dianne Quirante was named as new CEO. Russo will remain with the PR firm as Client Advisor and COO while he divides his time between Miami and West Hollywood.
Russo says, “Over the past 16 years there have been a few iterations of EMC as we adapted and maneuvered with the changing landscape of media and consumer behavior. Dianne will continue the brilliant art of strategic brand building for EMC’s client roster, she is by far the most qualified and passionate person to continue my dream.”
Under the leadership of Russo (15 yrs) and Quirante (12 yrs), EMC has been recognized as an award-winning Public Relations firm by elevating hospitality and lifestyle clients such as The h.wood Group (The NICE Guy, Delilah, Bootsy Bellows, Poppy, SHOREbar Santa Monica, Harriet’s, The Peppermint Club, Petite Taqueria, Sant’olina, SLAB), Innovative Dining Group (BOA Steakhouse, Katana, Sushi Roku), CÎROC Vodka, DeLeón Tequila, Guillotine Vodka, Sunny Vodka, TATEL Beverly Hills, Ella Restaurant, SIXTY Hotel Beverly Hills, Vandelay Hospitality Group, MAXIM, The LYFESTYLE Co., Sweat Cycle, Sweat_Ext, and celebrity driven events related to Coachella, Super Bowl, Sundance, Oscars, Grammys, NYFW, PFW, 4th of July, Halloween, Art Basel, Food & Wine, Cannes, F1, and more.
Quirante comments, “I am forever blessed to have such a strong mentoring connection with Ben, it’s an honor to continue the excellence of EMC as CEO with new energy and dedication. I’ve always been a publicist at heart as an artist and visionary. I simply love the creative elements in bringing brand stories to life. With our new dynamic & talented team established we are ready to perform and conquer.”
Under the new leadership of Dianne Quirante, joining the EMC principal team will be David Malushi, who will oversee influential and media management as company director. Quirante has also expanded EMC’s abilities by creating strategic alliances with some talented PR and marketing mavens. Abegail Cal of AJC Public Relations and Elle Senina of Saucy Creative will contribute their senior expertise guiding the F&B and Hospitality brand sectors. Robert Barrios will act as chief counsel on EMC’s Brands + Entertainment Events sector, Vedika Solecki of CP Group in association as global brand ambassador and Garrett O. Thomas will lead EMC’s Social Media & Digital platform.