Virtual Testing, Real Life Benefits

A 25-ton combine harvester advancing through a wheat field is an impressive spectacle to behold. This sight is the culmination of an extensive research and development process that blends tried and tested design and engineering acumen with rigorous testing. Now, thanks to an ever-evolving tech landscape, much is changing in the R&D space.

CNH Industrial is using virtual technologies as part of an innovative approach to equipment development. This provides swift and scaled up solutions that improve customer productivity, while further enhancing their overall user experience. It also spearheads a safer, more sustainable approach to product evaluation using computer simulated environments, virtual cabs and modeling techniques.

Head over to CNH Industrial’s Breaking New Ground area for the full story.

About CNH Industrial

CNH Industrial is a world-class equipment and services company that sustainably advances the noble work of agriculture and construction workers. The Company provides the strategic direction, R&D capabilities, and investments that enable the success of its five core Brands: Case IH, New Holland Agriculture and STEYR, supplying 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment delivering a full lineup of construction products that make the industry more productive. Across a history spanning over two centuries, CNH Industrial has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH Industrial’s 35,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.

Sustainability at CNH Industrial

CNH Industrial has a proactive approach to sustainability, which is in tune with global changes. We have set long-term targets to align with the United Nation’s Sustainable Development Goals and we are driven to ensure that our footprint is sustainable, and one that leaves a positive and lasting impression. Furthermore, CNH Industrial is a recognized as a sustainability leader in its field, having maintained a top position in the Machinery and Electrical Equipment segment of the Dow Jones Sustainability Indices (DJSI), World and Europe, for eleven consecutive years, as well as being admitted to range of sustainability indices.

View additional multimedia and more ESG storytelling from CNH Industrial on 3blmedia.com