WagerWire, a marketplace technology and media company serving sportsbooks and bettors, announced today that bet trading functionality is now live with Red Rock Resorts (NASDAQ: RRR) on Station Casinos’ STN Play. The STN Play iCasino offers hundreds of different slots and table games in addition to sports betting via Sports Plus powered by Sparket.
Now with the WagerWire marketplace integrated, bettors can buy and sell their active sports bets at any time until the conclusion of the event. WagerWire announced in January of this year that it had partnered with Sparket, the Social Betwork™ that lets users bet on traditional sports, esports, live events, pop-culture, and beyond via a community-based social platform.
“This is the beginning of a new generation of sports betting offerings,” said Zach Doctor, CEO of WagerWire. “Not only will STN Play users be able to bet on anything, but they will also have the option of selling those bets after the event has started, creating the next frontier of trading, engagement and entertainment. As a part of the collaboration, WagerWire also received GLI33 Certifications for our system integration with Sparket and GAN, which is another significant milestone for the company”.
The Sports Plus sportsbook has been a breakout success for STN following the implementation of Sparket bets this year, helping attract droves of high value users to the platform. Users that play Sports Plus also tend to stick around and play more games overall and wager more coin volume. The addition of WagerWire is poised to turbocharge this growth even further, and attract new demographics to the STN iCasino.
“Integrating WagerWire into our offering with STN Play and other clients opens a new vertical of activity once our pre-match markets have closed,” said Aaron Basch, Co-Founder of Sparket. “Now that bets can be bought or sold, live betting markets will be available to players, creating a whole new way for Station’s users to play.”
The early results of adding WagerWire marketplace functionality have been extremely positive. Over 20% of betting volume is being traded on the market, and the sportsbook’s overall volume has increased significantly. Players that use WagerWire also spend more time in other parts of the app and play more iCasino games. The early results confirm the findings of an independent survey of bettors that found that 76% of bettors would spend more time inside a sportsbook’s app if bet trading were offered.
This partnership comes on the heels of WagerWire’s partnership with sportsbook platform SB22, who also partnered with Sparket earlier this year. The Red Rocks Resorts partnership is the newest in a series of sportsbook rollouts by the challenger start-up who recently announced a partnership with Betr.
STN Play is available in the Apple App Store and Google Play. STN Play is currently offering 5,000 free coins for signing up, 10,000 free coins for each friend you refer, and the opportunity to collect bonus coins for each daily log in. Coins are also available for purchase.
WagerWire empowers bettors to take control of their action and treat their bets as assets that can be bought and sold at any time. WagerWire’s proprietary marketplace technology can be directly embedded into sportsbook apps, and also powers the WagerWire app that serves as an aggregated marketplace of bets across partner sportsbooks. WagerWire also has a Media Network that generates daily content “By Fans, For Fans”. You can download WagerWire in the Apple App Store and Google Play, and find them @WagerWire on Twitter and LinkedIn, or @WagerWireLive on TikTok and Instagram.
WagerWire is dedicated to providing users with a responsible gaming environment. If you think you or someone you know may have a gambling problem, resources are available. Call 1-800-GAMBLER.
Sparket is a customizable B2B platform that offers free-to-play and pay-to-play parimutuel betting on traditional sports, alternative events, and more. The platform is designed to help expand the user base, engage users in unique ways, and drive more revenue for partners. Sparket’s platform can be integrated into other betting platforms, websites, and apps or act as a standalone white-label solution. In addition to Station Casinos, they have partnered with multiple tribal casino groups, esports tournaments, restaurant/bar chains, and golf clubs. You can find them on major socials @betsparket.