World’s largest Urdu-language festival goes online | News Direct

World’s largest Urdu-language festival goes online 30,000 people expected at 2-day extravaganza on 5-6 September, showcasing performances

News release by Rekhta Foundation UK

facebook icon linkedin icon twitter icon pinterest icon email icon London, UK | August 28, 2020 04:00 AM Eastern Daylight Time

Jashn-e-Rekhta 2020 (“Festival of Urdu language”) will present a finely curated artistic programme representing the rich tapestry of Urdu culture & heritage. The sixth edition of the world’s largest Urdu-language festival was to be hosted outside India for the first time, in London this year. However, given COVID-19 measures and in the spirit of the show must go on, organisers have taken it online, but it promises to be a fully immersive and interactive experience for attendees.

Where magic happens. Jashn-e-Rekhta provides a platform for memorable performances. Founded by Sanjiv Saraf, bottom left photo.

The two-day cultural event is a virtual re-creation of the annual Jashn-e-Rekhta festival that takes place in Delhi, India. The online event will be easy to join and will showcase exclusive sessions and will open a digital archive of art forms including poetry (mushaira), literature, storytelling (dastangoi), ghazals, sufi music, qawwali as well as dance & drama.

It is the brainchild of Sanjiv Saraf, who set up the Rekhta Foundation in 2012 which has curated world’s largest online free repository of Urdu language poetry on (it is visited by over 300,000 people every month from 175 countries).

Sanjiv Saraf, Founder, Rekhta Foundation commented: “It is my ambition to spotlight everything the Urdu-language has given us, from poetry, prose, philosophy, a humane and civilized medium of communication and of course, timeless romance. Unfortunately we cannot, as yet, host a physical event in London, but the UK is an obvious destination for the festival. Urdu is the fourth main language in England and Wales and ranked third in the top 10 most spoken languages in London. Hopefully, we will be back in the UK soon with a live festival.”

“As one of the most elegant languages, Urdu can express love in all its manifestations, divine and earthly, using the most beautiful symbolism. No matter who speaks it, magic is always felt. This global festival gives us the opportunity to experience this magic through musical performances, discourses, dance and theatre.”

The festival will bring to life 32 sessions across three stages over the weekend. Some highlights, as well as those made especially for the UK, include:

  • Javed Akhtar and Manoj Muntashir, poets and lyricists from two different generations present ‘Cinema – Kal aur Aaj’ – a conversation around films, lyrics and Urdu poetry.
  • Dr. Azra Raza, the highly acclaimed physicist, scientist and author presents the world of Ghalib in her grand style.
  • The play ‘Miya, Biwi aur Wagah’ - an Indo-Pak story told through letters by the UAE based journalist duo Amna Khaishgi & Ehtesham Shahid, will be screened, marking its first ever screening in the UK region.
  • Zia Mohyeddin will recite Padhant and Anwar Maqsood will share Aina Khane Mein Lafz
  • Yawar Abbas relives the golden years of radio with fellow broadcasters Raza Ali Abidi and Pervaiz Alam.
  • Sania Saeed, renowned Pakistani actor, Tanuja Chandra, Indian film director, and Nasreen Munni Kabir, filmmaker and author, will discuss the contribution of Urdu to the world of cinema and television.
  • Celebrating the 500th birth anniversary of Guru Nanak Dev, another specially curated session of music and poetry will be showcased.
  • Talat Aziz and Shilpa Rao from India and Rafaqat Ali Khan from Pakistan will partake in a session titled ‘Ghazal Gayaki – Aathve Sur ki talaash’ where they’ll talk about the traditions of Ghazal singing, the aesthetics and how can be best connect the millennials with our traditions.

Attendees will enjoy two complete days of this virtual experience and it can be accessed from any part of the world in the comfort of their home. They will also have a 15-day on-demand viewing access allowing them to catch-up on sessions.

For festival tickets and full programme schedule, visit www,

The cultural festival will bring together artistes from around India, Pakistan and around the world.


About Rekhta Foundation UK
A registered UK charity, Rekhta Foundation UK aims at preservation & promotion of languages, literature and culture of South Asia with a particular focus on Urdu. The Foundation is working towards engaging renowned academics and cultural leaders in Urdu from across the globe to spread awareness amongst the diaspora.

Contact Details

Bilal Mahmood

+44 7714 007257

Company Website