Is it possible to save the planet one beer at a time?
Just in time for Earth Day, Michelob ULTRA Pure Gold, the first nationally available USDA certified organic lager, is marking a major sustainability milestone by announcing that it will be the first beer within the Anheuser-Busch U.S. portfolio to be brewed with 100% renewable electricity from solar power.
You are probably asking yourself, how is this even possible?
Anheuser-Busch has purchased more than enough solar renewable electricity to power the brewing process of Michelob ULTRA Pure Gold in the U.S. - from the moment the organic barley reaches the brewery through the fermentation of its delicious USDA certified organic beer.
By brewing Michelob ULTRA Pure Gold beer with 100% solar electricity, they are offsetting more than 2,500 metric tons of carbon dioxide.
To celebrate this sustainability milestone, Michelob ULTRA Pure Gold collaborated with Latin music superstar Maluma on a new anthem song featuring the biggest star in our solar system: the sun itself. As a long-time partner of Michelob ULTRA Pure Gold with a shared passion for nature and sustainability, Maluma was inspired by the solar electricity announcement and incorporated the sounds of the sun throughout the track.
The anthem is titled “Rumba (Puro Oro Anthem)” and is now available on Spotify and across all major streaming platforms.
Today, as the morning sun rises, fans can head to Maluma’s YouTube channel to tune into the world premiere of the “Rumba (Puro Oro Anthem)” film. Michelob ULTRA Pure Gold and Maluma will also be giving away Limited Edition “Rumba (Puro Oro Anthem)” gold vinyl records to fans 21 and older. Follow @MichelobULTRA and @Maluma on social media for more information on how to win one.
All this and more were discussed by Ricardo Marques, VP of Marketing, Michelob ULTRA, during a nationwide media tour in conjunction with YourUpdate TV.
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