You're a Self-Starter But Are You Built to Finish? This Book Can Help | News Direct

You're a Self-Starter But Are You Built to Finish? This Book Can Help Greenleaf Book Group Press releases new book to inspire and motivate anyone who feels they've hit their wall

News release by Greenleaf Book Group

facebook icon linkedin icon twitter icon pinterest icon email icon Austin, Texas | January 30, 2024 11:43 AM Central Standard Time

All entrepreneurs understand what it’s like to hit a wall, to tire out and need to find a fresh source of motivation so they can finish the race. In Built to Finish: How to Go the Distance in Business and Life (Greenleaf Book Group Press, Jan. 30, 2024), Steven Pivnik provides that motivation by sharing the lessons he’s learned along the way from being a couch potato and college dropout to becoming a successful serial entrepreneur, speaker, and accomplished IRONMAN athlete


In Built to Finish, Steven shares how:

  • Embracing the grind of work and life allows you to finish the race
  • Showing up rather than slowing down builds endurance
  • To pace yourself on and off the track to avoid overtraining syndrome
  • You can make your own luck through hard work and good decisions


Built to Finish shows that when you tap into all of your strengths and experiences, there will be nothing in your way to keep you from achieving your goals. “I have lived a limitless life, one that recognizes that you can accomplish nearly anything, even miracles, because anything is possible if you believe and desire it enough,” says Pivnik.


“I appreciate a great story about adversity and transformation. Steven's journey from couch potato and college dropout to uber successful entrepreneur and IRONMAN World Championship competitor is very inspiring. His lessons learned and key takeaways should be heeded by anyone aspiring to mount a similar journey. This is a fast-paced, inspirational, and educational read. I highly recommend it.”

—Joanna Lohman, keynote speaker, former professional soccer player and member of the United States Women’s National Team, and author of Raising Tomorrow's Champions


"A lot of business books teach the why of improvement, but few get into the how. Anyone who knows about elite athletes knows they must be focused on the how, and that's what Built To Finish delivers. Steven walks entrepreneurs and business owners through his own journey of scaling the heights of business and elite fitness to show us how we can be our own version of 'elite' in our lives and businesses. Highly recommended."

—Shawn Rhodes, chief sales sergeant of Bulletproof Selling, keynote speaker, and author of Bulletproof Selling


Pick up your copy of Built to Finish and stay updated on Steven’s endeavors by visiting


About the Author

Steven Pivnik is a serial entrepreneur specializing in the information technology market. He grew his last company, Binary Tree, to over 200 employees across twelve countries before realizing a successful exit with a sale to Quest Software. Steven now advises other founders and entrepreneurs looking for a similar corporate growth and company sale journey.

While Steven was CEO of Binary Tree, the company was named to the Inc. 500 and Inc. 5000 list of fastest-growing companies multiple times, including a stretch for seven years in a row. Steven was known not only for negotiating and closing multimillion-dollar licensing deals with the likes of IBM and Microsoft but also for creating a corporate culture with significantly below-average employee turnover and above-average satisfaction ratings and an executive leadership team that sparked creativity and drove a passion for winning and success across the entire organization.

Steven is also an endurance sport enthusiast and enjoys triathlons of all distances as well as ultramarathons and mountaineering. He has competed in over twenty triathlons including the IRONMAN® World Championship in Kona Hawaii, eight New York City Marathons, Ultraman Florida, and numerous ultramarathons including distances of 50k, 50 miles, 100k, and 100 miles.

Steven enjoys public speaking about his business and sporting adventures with the hopes of motivating others to follow in his footsteps. He can be reached at

When not traveling for work or pleasure Steven and his wife split their time between their homes in Manhattan and New Jersey.


About Greenleaf Book Group

Greenleaf Book Group is a publisher and distributor best known for its innovative business model, distribution power, and award-winning designs. Named one of the fastest-growing companies in the United States by Inc. Magazine, Greenleaf has represented more than 3,800 titles, including more than 55 New York Times, Wall Street Journal, and USA Today bestsellers. Learn more at



Contact Details


Greenleaf Book Group


Gwen Cunningham


+1 512-891-6100