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100 Additional Small Businesses Owned by Women and People of Color in Oakland to Each Receive a $10,000 Grant from Comcast RISE, Bringing the Total Oakland Investment to $2 Million

Comcast California

Comcast today announced it will award an additional $1 million in grants to 100 small businesses owned by women and people of color, including Black, Indigenous, Hispanic, and Asian American owners, among others, in Oakland, bringing the total to $2 million to date. These recipients are part of the more than 9,500 entrepreneurs nationwide who have been selected as Comcast RISE awardees since November 2020. Oakland was one of five cities, including Chicago, Miami, Oakland, Seattle, and Washington, D.C., that was selected to award a $10,000 grant to 100 local businesses from the Comcast RISE Investment Fund, for a total of $5 million across 500 businesses, bringing the amount awarded nationwide to $21 million to date. Through Comcast RISE, the company also announced it will support 13,000 small businesses, owned by people of color and women, with monetary grants; a TV campaign, production of a TV commercial or consulting services from Effectv; or computer equipment, internet, voice, or cybersecurity from Comcast Business by the end of 2022. “We started our tamales business as a street food vendor in the Mission and eventually opened our storefront. Nice months ago, we relocated to a busier location in the Swan’s Market, which was an expensive move,” said Reyna Maldonado, co-owner of La Guerrera’s Kitchen, a family affair run with her mom. “Thanks to the Comcast RISE Investment Fund, we’ll be able to re-invest the funds back into our business.” In addition, Comcast RISE invests in ongoing mentorship and resources to help businesses succeed in the long run. The program has partnered with Ureeka, an online platform for entrepreneurs, to provide grant recipients with business coaching to help build skills in company foundation, growing customers and financial stability. All Comcast RISE recipients will also have a specialized online networking community within Ureeka with access to educational resources, sources of capital, and vetted experts such as U.S. Black Chambers, National Asian Pacific Islander Chamber of Commerce & Entrepreneurship, U.S. Hispanic Chamber of Commerce, Association for Enterprise Opportunity, Walker’s Legacy and Operation Hope. Comcast RISE was formed in late 2020 to give small businesses owned by people of color the grants needed to not just survive, but thrive. From bakeries and barber shops to childcare centers and cleaning services, Comcast RISE has supported a variety of businesses, diversifying our local economies in more ways than one. There are more than 9,500 recipients from 704 cities across 37 states within the program. In November 2021, Comcast RISE announced a major expansion to all women-owned businesses nationwide. “It has been gratifying to see over 600 diverse California businesses across all industries and experiences benefiting from the Comcast RISE program,” said David Tashjian, Senior Vice President of Comcast for the California Region. “We want small businesses owned by women and people of color to continue to grow and thrive, overcoming the challenges of the current economy.” All eligible applicants will receive a monthly Comcast RISE newsletter with educational content, and all small business owners can visit the Comcast RISE destination on the X1 platform featuring aggregated small business news, tips, insights, and more. Just say “Comcast RISE” into the X1 voice remote. Comcast RISE is part of Project UP, the company’s comprehensive initiative to advance digital equity and help build a future of unlimited possibilities. More information and the applications to apply for either the grant program or marketing and technology services are available at www.ComcastRISE.com. With today’s announcement, the following 100 selected businesses in Oakland will each receive a $10,000 grant: About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on connectivity, aggregation, and streaming with 57 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information. About Comcast Business Comcast Business offers Ethernet, Internet, Wi-Fi, Voice, TV and Managed Enterprise Solutions to help organizations of all sizes transform their business. Powered by an advanced network, and backed by 24/7 customer support, Comcast Business is one of the largest contributors to the growth of Comcast Cable. Comcast Business is the nationâs largest cable provider to small and mid-size businesses and has emerged as a force in the Enterprise market; recognized over the last two years by leading industry associations as one of the fastest growing providers of Ethernet services. For more information, visit www.business.comcast.com or call 866- 429-3085. Follow on Twitter @ComcastBusiness and on other social media networks at http://business.comcast.com/social. About Effectv Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. For more information, visit www.effectv.com. Contact Details Comcast California Adriana Arvizo +1 925-200-1919 Adriana_Arvizo@comcast.com

November 22, 2022 10:57 AM Pacific Standard Time

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Holiday Countdown

News Media Group, Inc.

Contact Details News Media Group Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

November 22, 2022 11:00 AM Eastern Standard Time

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Can Artificial Intelligence And Big Data Help Predict The Future? Read how FiscalNote (NYSE: NOTE) Uses Predictive Analytics.

Benzinga

In complicated multivariable environments, there is no such thing as certainty. Just like the outcome of a soccer game can be impacted by nearly every touch of the ball on the field, other multivariable environments, like a political election or a pandemic, can be impacted by innumerable factors. This makes hunting for a certain outcome a difficult task. With certainty out of grasp, the next best thing becomes calculating probability, a far more feasible alternative. The rise of big data and artificial intelligence (AI) has radically altered the ease with which one can achieve this. With a big enough data set and a well-designed methodology, computer programs can glean hundreds of thousands of data points and categorize outcomes under certain probabilistic brackets. Users of this technology can reap significant benefits in complicated multivariable environments, especially if competitors do not possess this information. For example, it’s easy to envision how knowing that a certain market movement is likely to occur grants traders an edge over more ignorant competitors. The problem: This information is not easy to get. Luckily, certain entrepreneurs have made it their business to create predictive technology. Tim Hwang of FiscalNote Holdings Inc. (NYSE: NOTE), for example, has created a business that specializes in collecting data and repackaging it into actionable insights. Built on popular modern cloud technology, FiscalNote’s Predata Platform leverages big data and AI to predict probabilistic outcomes in highly uncertain environments, reportedly granting their users a huge edge over competitors. A FiscalNote Case Study: Predicting COVID-19 Movement During the onslaught of the COVID-19 pandemic, individuals who could ascertain the trajectory of the virus had supreme advantages over others. With knowledge of the virus’s next likely destination, governments, for example, could set up proper fortifications, and investors could hedge or liquidate positions. FiscalNote’s Predata Platform reportedly achieves this predictability goal. By measuring the finite distribution of human attention on social platforms, Predata’s patented methodology turns anonymized web traffic metadata into quantifiable measures of attention to individual narratives, topics and themes. This can then be used to predict the likelihood of events. At some point in the pandemic, for example, the Predata platform recognized that “global interest in the outbreak was increasingly driven by Italian- and Japanese-language audiences.” The sudden spike in interest from Italian- and Japanese-speaking demographics led to a prediction that COVID-19’s next outburst would be in those areas. “Four days after the Predata alert, Italian authorities reported a sharp rise in coronavirus infections,” FiscalNote says. Predata users were sent individualized alerts of this prediction before it was vocalized by media outlets around the globe. FiscalNote’s Predata platform has been used to make several complicated predictions, ranging from Iran’s possible retaliation to the United State’s Soleimini strike to the risk of an oil supply shock. With the tools to simplify complicated datasets and arrange them into actionable insights, FiscalNote reportedly provides its customers access to some of the most valuable information on the market — before it hits the market. Post-midterm elections, this unique service seems more important than ever. See how FiscalNote can help you prepare for future events here. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

November 22, 2022 08:15 AM Eastern Standard Time

Plant-Based Holiday Meals

YourUpdateTV

In recent years, plant-based milk alternatives like oatmilk have become incredibly popular, progressing from small coffee shops to the shelves of the largest supermarkets in the country. You may be surprised to learn that oatmilk has a variety of uses beyond your morning cup of coffee – including taking the place of traditional dairy in some of your most beloved recipes. Recently, Registered Dietician and Nutrition Expert, Mia Syn teamed up with Oatly to discuss the benefits of oatmilk and how to incorporate it into your favorite recipes during the holiday season. A video accompanying this announcement is available at: https://youtu.be/HhFWuhFS9CM Whether you’re dairy-free, vegan, or simply looking to switch things up, oatmilk is a versatile and nutritious option with plenty of benefits. Derived from plant-based ingredients, meaning its free from any animal-based byproducts, oatmilk provides a number of nutrients, including fiber and vitamin B12. Oatmilk is a great option for those with dietary restrictions, such as lactose intolerance or nut allergies. In general, oatmilk is also better for the climate when compared to dairy milk. The go-to for Mia is always Oatly. The world’s original and largest oatmilk company, Oatly offers a large array of products, from oatmilks to frozen desserts, that can be enjoyed individually or incorporated into some of your favorite recipes. Mia shared some great recipes you can try at home, created by Chef Amanda Cohen, owner of Dirt Candy, an award-winning, Michelin-starred vegetable restaurant in New York City. To accompany your next holiday dinner? Roasted Carrots with an Oatgurt Dressing. A simple and easy way to brighten up a classic side dish, it starts with a cup of plain Oatly Oatgurt mixed with different herbs, spices and olive oil. And for dessert? A deliciously fun twist on classic pumpkin pie, Pumpkin Pie Oat Bars made with Full Fat Oatly Oatmilk. If you’re looking for more, Oatly recently released an entire YouTube series dedicated to finding out if different time-honored recipes could withstand the challenge of swapping in oatmilk in place of dairy called Will It Swap? To watch Oatly’s Will It Swap? series, or for more recipe inspiration, visit Oatly.com. About Mia Syn: Mia Syn, MS, RDN is a nationally recognized nutrition expert and founder of Nutrition By Mia, a popular online wellness destination frequented by millions of readers around the globe. She holds a Master of Science in human nutrition from Columbia University and has been featured by dozens of major media outlets including Women's Health Magazine, Cosmopolitan and SHAPE. As one of the most recognized and trusted young nutritionists in the country, she has helped hundreds of her clients and millions of her readers lose weight, improve their health and develop better sustainable eating habits for life. About Oatly: We are the world’s original and largest oat drink company. For over 25 years, we have exclusively focused on developing expertise around oats: a global power crop with inherent properties suited for sustainability and human health. Our commitment to oats has resulted in core technical advancements that enabled us to unlock the breadth of the dairy portfolio, including alternatives to milks, ice cream, yogurt, cooking creams, and spreads. Headquartered in Malmö, Sweden, the Oatly brand is available in more than 20 countries globally. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 22, 2022 06:00 AM Eastern Standard Time

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Madelaine Petsch Announced as First Celebrity Ambassador of Bamboo Underwear

Full Scope PR

Bamboo Underwear is thrilled to announce Madelaine Petsch as its first celebrity ambassador. As the official face of the brand, the Riverdale actress will appear in campaigns throughout the year. Bamboo’s mission is to bring the most comfortable underwear to the world, made using the highest quality viscose from bamboo, fabric that is breathable, moisture-wicking, and thermo-regulating. Bamboo offers an assortment of underwear and apparel. Bamboo Underwear fabric is known for being four-times softer than cotton which, just like bamboo sheets, gets softer over time. “I’ve been a fan of Bamboo for a long time so I’m very excited to be working with them now!” says Madelaine. "Madelaine Petsch is an incredibly talented actress and we are thrilled to have her as the face of Bamboo Underwear,” says Mathieu Landry-Girouard, Bamboo Underwear Co-Founder. “Madelaine really embodies the confidence and strength that our product helps people to feel, and we are excited to share all that this new collaboration will bring.” To kick-off the partnership, Bamboo Underwear will offer a generous Black Friday Sale starting from November 21st offering up to 75% off storewide, freebies, and many exclusive offers. The bestselling, everyday essential pieces are available at bamboounderwear.com and range from $21 – $66 in sizes XS-XXL. The brand also proudly provides carbon neutral shipping and 100% recycled shipment bags, which are compostable, biodegradable and reusable. ABOUT BAMBOO UNDERWEAR Bamboo Underwear is an underwear company that focuses on making the world's mostcomfortable underwear. From women's bralettes to men boxers, the company uses premiumviscose from bamboo to make sure wearers are comfortable all day long. Since its launch in2018, the brand has seen rapid growth in North America. Contact Details Chad Schubert chad@fullscopepr.com Jack Ketsoyan jack@fullscopepr.com Company Website https://www.bamboounderwear.com/

November 21, 2022 02:50 PM Eastern Standard Time

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As Iger Returns, Disney Must Focus on Vulnerabilities in China

National Legal & Policy Center

As The Walt Disney Company announced on Sunday the return of former executive chairman Robert Iger as interim CEO for two years, following the disastrous leadership of Robert Chapek – which drove share value down by 40% this year – a shareholder activist is calling upon the iconic Hollywood executive to scrutinize the company’s business in communist China. National Legal and Policy Center (NLPC), which earlier this year called Disney to account for its “complicity in China genocide” at its annual meeting, again will seek disclosure and transparency over its business activities in the far eastern nation with a shareholder proposal it has introduced for the company’s next meeting in March 2023. “We have our doubts about Bob Iger’s return and his willingness to reexamine the company’s relationship with the communist Chinese,” said Paul Chesser, director of NLPC’s Corporate Integrity Project. “After all, under his leadership he launched both the Shanghai and Hong Kong theme parks, and then gave majority control of Shanghai to a consortium of Chinese state-controlled companies. Now Shanghai Disney is locked down under the communists’ ‘Zero COVID’ policy and Hong Kong no longer operates with any semblance of freedom.” “Shareholders must get a better understanding of the further risks to stock value with the company’s entanglements with brutal dictators.” The text of NLPC’s proposal for a “Communist China Audit” report for Disney’s 2023 annual meeting follows: RESOLVED: Shareholders request that, beginning in 2023, The Walt Disney Company report annually to shareholders on the nature and extent to which corporate operations depend on, and are vulnerable to, Communist China, which is a serial human rights violator, a geopolitical threat, and an adversary to the United States. The report should exclude confidential business information but provide shareholders with a sense of the Company’s reliance on activities conducted within, and under control of, the Communist Chinese government. Supporting Statement: American companies doing business in Communist China is a controversial public policy issue. See, e.g., “Doing business in China is difficult. A clash over human rights is making it harder,” April 2, 2021, https://www.cnn.com/2021/04/02/business/nike-china-western-business-intl-hnk/index.html. The Walt Disney Company does business in – and relies on raw materials, finished products, broadcasts, entertainment venues, theme parks, labor and/or services from – entities in China. China is an established serial violator of human and political rights. China is also a hostile adversary of the U.S. for many reasons, including: — China intends to displace the U.S. as the lone global superpower by 2049; — The U.S. has committed to defend Taiwan, which China has militaristically asserted is part of its country and may attempt to seize by force; — U.S.-China relations are tense over a number of issues including China’s military expansion; egregious human rights violations; actions related to the COVID pandemic; intellectual property theft; relentless espionage; elimination of freedom in Hong Kong; and environmental pollution. China has also indicated that it would use its industrial capabilities for strategic purposes against adversaries. Many Chinese companies – which are ultimately under the control of the Communist government – are vulnerable to the U.S. Holding Foreign Companies Accountable Act, do not adhere to basic auditing standards, and are therefore untrustworthy. China – and by extension the companies it controls – is also identified in the U.S. State Department’s 2022 Trafficking in Persons Report as a state sponsor of human trafficking. It is now subject to the Uyghur Forced Labor Prevention Act, which imposes strict verification of parts and products imported from China, that they are not generated from slave labor. Disney’s extensive ties to China breed reputational risk for the company also. For example, while the company funds groups that promote the interests of homosexual and transgender individuals, the Communist government persistently and vigorously cracks down on those forms of identity within its borders. A July 2022 joint statement from the leaders of the British and American domestic intelligence agencies warned that the Communist Chinese Party is the greatest threat to the international order. “We consistently see that it’s the Chinese government that poses the biggest long-term threat to our economic and national security, and by ‘our,’ I mean both of our nations, along with our allies in Europe and elsewhere,” said FBI Director Christopher Wray. Given the controversial, if not dangerous, nature of doing business in and with China, shareholders have the right to know the extent to which The Walt Disney Company’s business operations depend on Communist China. Founded in 1991, NLPC promotes ethics in public life and government accountability through research, investigation, education, and legal action. ### For more information or to schedule an interview with Paul Chesser, contact Dan Rene at 202-329-8357 or drene@nlpc.org. Please visit http://www.nlpc.org. Founded in 1991, NLPC promotes ethics in public life and government accountability through research, investigation, education, and legal action. Contact Details Dan Rene +1 202-329-8357 drene@nlpc.org Company Website http://www.nlpc.org

November 21, 2022 09:26 AM Eastern Standard Time

Denzel Ward’s Make Them Know Your Name Foundation Hosting a Holiday Outreach

Full Scope PR

Cleveland Browns’ cornerback Denzel Ward’s heart health foundation, Make Them Know Your Name (MTKYN), will be hosting a ‘Thanksgiving & Early Christmas’ outreach. MTKYN will be on-site for the City of Bedford tree lighting ceremony at Bedford Commons (730 Broadway Ave, Bedford OH 44146) on Wed, Nov 23 from 6-7pm to provide food for Thanksgiving meals and some Christmas surprises to 75 (pre-registered) families from the Greater Cleveland area. Not only will the foundation be giving away turkeys, but also two bags of sides for each family as well as Christmas gifts for the children. They’ve partnered with Giant Eagle to be able to provide this assistance to help families in need during this time of giving. “This is home for Denzel and our family. He has the unique opportunity to play for the city he grew up in, and we will always be here to help support the community,” said Denzel’s mother and MTKYN Executive Director, Nicole Ward. Growing up, it was important to the Wards to give back during the holiday season. They are carrying on the tradition in honor of their father who passed away from cardiac arrest at the age of 46. In addition to the food & gift giveaway, there will also be Heart Health education information available on site. The first 100 people to visit the MTKYN tent to learn CPR on our training mannequins and learn how to operate an AED machine will be gifted a Giant Eagle gift card. About Make Them Know Your Name Foundation: Make Them Know Your Name (MTKYN) is a heart health foundation propelled by individuals and organizations willing to act to positively impact the heart disease epidemic. Denzel Ward and his family experienced first-hand the unexpected loss of their patriarch, Paul G. Ward Jr., to cardiac arrest while he participated in a spin class. He was 46 years old. His premature death left behind a purpose and a legacy to carry on. Contact Details Sarah Edenfield sedenfield@aamanagement.com Company Website https://mtkyn.org/

November 21, 2022 06:00 AM Eastern Standard Time

Tia Lee breaks free from control and embraces her true self

Redhill Asia

HONG KONG SAR - Media OutReach - 21 November 2022 - With almost 50 million views on the internet, the first two episodes of “ GOODBYE PRINCESS ” animations by Tia Lee, Asian fashion icon, C-POP singer, film and television actress, have become an instant hit. Tia is happy to reveal that the full set of animation, poster, motion and still images for episode 3 has been released. Thematic image echoing content of the third animated episode. “ The Puppet ” is the third episode of the “ GOODBYE PRINCESS ” pre-release animation series. At the end of the second episode, the princess abandons the carriage and lands on a stage, where her singing career shines brightly. But behind the glittering scenes, others are trying to fit her into a stereotypical mould, while the “fairy godmother” continuously appears from the side of the stage to give her ever tighter outfits. The princess feels helpless and sad, but the audience reacts enthusiastically to the distorted image. The princess sees a sewing machine in the distance, making the dress of her dreams. As she reaches out for the dress, her hands appear to be attached to strings, like a puppet, leaving her with no agency of her own. With no escape in sight, her body turns into a wooden puppet, and she falls into the abyss. The poster for “ The Puppet ” depicts: The princess’s outfit while performing on stage represents Tia’s style in the beginning of her entertainment career. The metaphorical audience’s grotesque reaction to evolvingly more twisted images of Tia. The ups and downs that reflect the difficulties Tia has faced in real life, from sinking into the ocean in episode 1, to leaping from the carriage in episode 2, and falling back into the abyss again in this episode. The third set of motion and still images around “The Puppet” was released today together with Vogue Hong Kong, another masterpiece curated by Tony C. Miller. Featuring Tia in an iconic red Poem dress and Christian Louboutin heels, being manipulated like a puppet, the motion image ends with Tia breaking free from the tight holds of what’s holding her back. How much more hardship will she endure? Keep watching and more will be revealed. Episode 4 release schedule: Official press materials: Tia Lee Official Channels: Instagram @leeyufen: https://www.instagram.com/leeyufen/ YouTube: https://www.youtube.com/@tialeeofficial/ Facebook: https://www.facebook.com/leeyufentialee/ Weibo: https://weibo.com/u/1396928042/ About Tia Lee: Tia Lee (李毓芬), born in Taipei, is an Asian C-POP singer, film and television actress, model, and former member of the girl band Dream Girls. In addition to her acting roles and musical career, Tia appears frequently at major fashion shows. As a fashion icon and trend-setter, Tia has graced the covers of fashion, beauty and lifestyle magazines such as Vogue, Elle, Marie Claire, and shares her beauty and fashion tips through a number of Vogue’s social media channels. Contact Details Redhill Asia Media Contact +852 6077 7342 global@redhill.asia

November 21, 2022 05:58 AM Eastern Standard Time

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OPPO Inspirational Games: Football is Full of Passion and Inspiration

OPPO

SHENZHEN, CHINA - Media OutReach - 21 November 2022 - OPPO today published a documentary Inspirational Games based on three witnesses’ stories of the most inspiring games in the UEFA Champions League. The 67-year history of the UEFA Champions League is an epic full of passionate and inspiring memories. Looking at the throwback highlights, we can still feel the passion encapsulated in each moment. For fans of the UEFA Champions League to relive the strong emotions of the most exciting games in history, OPPO hosted a global campaign to vote for the competition’s top three inspiring games of all time. This was followed by actually finding those who witnessed the game during the time, then interviewing them and finally bringing these stories of inspiration to everyone. As part of the campaign “Inspirational Games”, OPPO believes that these stories strike up conversations between even strangers and unify football fans. Furthermore, it rekindles the passion for the game to inspire more people around the world. Nam Kunn records his travel with OPPO Reno8 Pro “Going to the stadium to watch a game always draws your best memory,” Nam Kunn, a graphic designer and photographer based in Paris told us, “Football always brings the strongest emotions and never makes you bored.” As a supporter of PSG since 2000, Nam was a field photographer that happened to witness the amazing 4-0 during the first leg between Paris Saint-Germain and Barcelona, and the histrionic 1-6 during the second. The strongest emotions that football gave him continue to inspire his life till this day. As Nam puts it, supporting a club is more than a logo or a jersey. It describes your values, philosophy, and life. Deriving from his love for football, Nam was inspired to start a project to record the most inspiring moments of his travels, which include fashion, photography, and of course football. For him, football is a sport about cultural diversity. A sport for everyone to connect and share their passion. Tonín el Torero, a hardcore fan who holds another identity as the owner of a famous pub in Madrid would agree with Nam. He shared with us the inspiring moments when his pub brought total strangers from different countries together with football. “The passion for Real Madrid builds bonds.” Tonín recalls the time fans went wild when their team scored an amazing goal. That memory was a perfect depiction of a community coming together to embrace joy and hope. Tonín el Torero Football invokes our emotions and inspires underdogs to outperform their opponents. We’ve heard so many stories from football fans, however, OPPO is lucky to have interviewed Mike Ferney, a visually impaired fan who enjoys matches in a different way. “How could someone who is visually impaired enjoy a football match in a stadium?” you might ask. The answer is passion. The passion for football he had since childhood has now turned into a lifelong habit, and all of the matches that he experienced have become an unstoppable force that drives him ahead. Mike Ferney was diagnosed with visual impairment from birth, but this has not affected his zeal for football and Liverpool which started from a young age and has continued to this day. Though life with impaired vision is difficult at times, Liverpool’s victory at Istanbul moved him deeply at the age of 13. There he learned the life lesson “never give up,” and Mike describes it as his biggest takeaway from Istanbul 2005. “It's being three nil down against one of the best teams in Europe,” Mike still remembers that feeling of intensity while recounting the story, “It could have been easy to roll over and give up, but they carried on. And I think the moment is short. Then things that happen help me believe that, even though it is football, it can be tied to a life lesson.” Mike’s cousin Stephen assists him by giving him a visual description of everything that’s happening on the field, and he enjoys standing in the stadium to experience the matches. Because to Mike, there are more senses to feel at a matchup than simply watching. There is a special energy when you stand in the stadium with the crowd around, Mike calls it the “feeling of synergy,” and that goes beyond visual aspects to various sensations like the noise of fans celebrating and the ground beneath him shaking. Therefore, even with his visual impairment, Mike still experiences the games to a great extent and gains inspiration from football. Mike Ferney (center) watches football game with his cousin and friend For Mike, inspiration also means never giving up his passion for life and inspiring more people with his story. When life gets tough, Mike chooses to go to matches to feel the vibe. The relentless attitude is deeply rooted into his life and also encouraged a group of fans through the bond of Liverpool. Mike started a podcast named “Unfair Rap”, where he retells his story and meets new friends with shared interests and passion. It is always a pleasure for him to inspire the people around him. There are many people like Mike who are inspired by the passion for football, and advancements in technology allow us to better enjoy and record the game with pocket-sized devices, freezing the seconds of inspiration into everlasting memories. OPPO has been exploring more ways for people to enjoy sports under the brand proposition "Inspiration Ahead". Especially assistive technology for people like Mike who have visual impairments or other disabilities to experience more inspiration in their lives. For example, Color Vision Enhancement Technology, which made its debut on the OPPO Find X3 series, was designed to improve color identification abilities for those who suffer from color vision deficiency. Thanks to the technology, the screen displays more accurate colors. OPPO Research Institute Innovation Accelerator, which issued a focus on accessible technology was also a success this year. The accelerator was aimed to turn world changing ideas into reality. Among the winning proposals, we were glad to see innovative ideas like “machine vision solutions for the visually impaired”, and “exclusive mobile phones for the hearing-impaired”. These proposals addressed pressing social issues that deserve our concern. Guided by the brand proposition “Inspiration Ahead,” OPPO will continue to explore meaningful innovations regardless of the difficulties that lie ahead. The search for witnesses for “Inspirational Games” is not an ending, on the contrary, it marks a new beginning. OPPO will help more people enjoy the inspiration in life, and everyone can become a witness to their own moments of inspiration. To watch the documentary of star witnesses, please visit: https://youtu.be/-AKaiGTHgwA Contact Details OPPO International PR Team press@oppo.com

November 21, 2022 03:20 AM Eastern Standard Time

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