News Hub | News Direct

All Industries


Article thumbnail News Release

Tapestry's Approach to Employee Growth and Wellbeing

Tapestry, Inc.

We want our employees to love where they work. To create this positive environment, we uphold a culture that strives to improve work-life balance and the wellbeing of our employees. By investing in learning and development, we are strengthening our company and building and supporting future leaders. LISTENING TO OUR EMPLOYEES Our approach to employee listening is focused on helping us become more agile, data driven and customer-centric around employee surveys. This evolved approach includes a shift from a single annual comprehensive engagement survey with in-depth action planning, towards multiple, smaller surveys and continuous action-taking. Our goal is to understand our employees’ experiences and needs by checking in with them more frequently. In addition, we aim to empower People Managers to make more responsive, meaningful decisions for their teams. We also include our EI&D index in all our surveys, providing leaders and managers with real-time, up-to-date feedback. With these insights, our leadership can identify areas for improvement and target ways to increase a sense of belonging on their teams. We are implementing more frequent surveys with varied content, and by doing so, we are able to draw connections between behaviors and drive and sustain positive change. We use survey insights to refresh our development programming and offer targeted skill-building, business learning and exposure for employees at all career stages. We also use surveys to measure critical moments in an employee’s life cycle such as onboarding and exit. LEARNING AND DEVELOPMENT In FY2021, we adapted our learning and development strategy to better fit the needs and expectations of our leadership and employee groups. We found that real-time and relevant development support is critical to employee growth. Key FY2021 Learning and Development highlights include: Change and Transition Support: To help our leaders and team members navigate the rapidly changing external and internal environment, we offered large-scale, virtual open-enrollment workshops covering 2 topics: Leading Through Adversity: Equipped leadership with tools to navigate uncertainty and change in the workplace Navigating Change: Supported leadership, corporate and store team members in the disruptive business environment by providing tools and resources to optimize productivity Better Conversations Every Day: Facilitated by the Center for Creative Leadership, this workshop focused on leadership coaching behaviors applied to real workplace challenges to help build trust, fuel collaboration and support better business outcomes. As a follow-up to the workshop, participants also engaged in 30-60- 90-day check-ins to support their development. Nearly 90% of our global senior leadership team participated. Coaching Culture in China: All Directors and Senior Leaders in Greater China attended ‘leader as coach’ training. We provided opportunities to apply this training to the employees’ daily work. All participants then attended a coaching fair to match each senior leader with a mentee within Tapestry. In the future, we aim to expand these trainings throughout our operations in Asia. ESG/Sustainability Learning Sessions: Tapestry’s ESG and Sustainability Team partnered with the Design Studio Management Team to host weekly learning sessions on various climate-related topics, including: climate change, waste, circularity, design for the environment (DFE), plastics and recycling, sustainability philosophy, UN SDGs, materials, systems thinking, and regenerative agriculture. These sessions took place over 11 weeks and were offered to our product and materials development teams. The recorded sessions were then circulated to our employee base through our internal intranet. Emerging Leaders Program: We launched our fourth cohort of this one-year development program that aims to accelerate the growth of our global mid-level leaders. Historically, this program was nomination-based. In FY2021, we changed our approach by opening the program to applications from Directors and Senior Directors. By doing so, we intended to increase the program’s visibility and encourage people to have career and development conversations with their managers. We received positive feedback on this approach. During reunion meetings, past participants shared the enduring impact of their program experience and highlighted their improved self-awareness, relationship-building and leadership skills. Senior Leader Transition Accelerator: We designed and launched this program in FY2020 to help senior leaders who are transitioning into new roles navigate the responsibilities and expectations of their new positions. Based on positive feedback from the first 3 cohorts we continue to offer this program to our teams. The Common Thread: The Common Thread is Tapestry’s global People Manager development program that teaches proven leadership techniques. It is founded on the belief that great leadership has a multiplying effect. In FY2021, we launched new topics for virtual learning, including Emotional Intelligence and Strategic Thinking, and for our corporate teams, Empowering Innovation. These 3 topics emphasize our focus on remaining agile as an organization, developing strong team relationships and employing strategic thinking in all areas of our business. We also developed a supplemental tool called the Roadmap to help employees navigate and employ The Common Thread resources to achieve their individual goals and desired outcomes. In addition, we introduced resources to help equip new People Managers with foundational skill building as they transition from being individual contributors to leaders. This included an Introduction to People Management learning session, an onboarding guide for new People Managers, and self- development tools around topics like Delegation, Building Relationships, Growth Mindset, Giving Feedback and Prioritization. INCLUSION@TAPESTRY Inclusion@Tapestry aims to build inclusive teams and environments through live and virtual trainings. In FY2021, we launched our Inclusion@Tapestry program for our EU workforce and initiated inclusion trainings for our Asia employees. Inclusion@Tapestry in the EU: We hosted live, instructor-led trainings as well as eLearning opportunities that included participation from 85% of corporate People Managers and 97% of Store Managers. Inclusion@Tapestry in Asia: We focused on generating EI&D support from executive and senior leaders in Asia and initiated inclusion education with all employees at the Director level and above. In FY2022, we plan to introduce our Asia Inclusion Council and implement inclusion training, workshops and initiatives for corporate and Asia store employees. Read more View additional multimedia and more ESG storytelling from Tapestry, Inc. on 3blmedia.com

July 05, 2022 11:20 AM Eastern Daylight Time

Image
Article thumbnail News Release

Balancing Action With Affordability in Water Infrastructure Development

WSP

As water becomes an increasingly scarce resource in California and across the United States, water and wastewater infrastructure owners are being pushed to explore more expensive sources, while keeping rates as low as possible for consumers. With most of the easier or cheaper options already attempted or used, this task has proven to be a formidable challenge for owners. Differential rates – charging rates based on one’s ability to pay – are not always an option and owners must evaluate the impacts to all ratepayers and find the best option possible for all consumers. “Owners will tend to study projects at length to ensure that they are not spending more than they need,” said Juan Diaz-Carreras, Southern California/Nevada District water business leader at WSP. “Traditionally owners have put off rate increases as long as possible until forced to act.” That delay can have consequences, including degradation of service or legal action from regulatory bodies. If the consequences are severe, resolution usually outweighs the desire to keep rates low, and unless there is financial relief provided by elected officials to mitigate the increase for consumer, these changes likely lead to higher rates. Today the Infrastructure Investment and Jobs Act (IIJA), also known as the Bipartisan Infrastructure Law, has upended some of those traditional approaches and limitations, as water utilities are seeing possibilities for more available funding that can help leverage existing resources. The Water Infrastructure Finance and Innovation Act (WIFIA), other programs including the EPA-funded and state-administered state revolving fund (SRF) programs are also providing options. Additionally, SRF has now been directed to provide “loan forgiveness” in the IIJA, essentially transforming it into a partial grant program in certain cases. Scope, Readiness, Environment Today, owners need to think creatively about how they fund projects and look beyond traditional sources and local resources. Water infrastructure owners should focus their request on addressing three key areas that will determine which projects officials consider the best positioned to deserve funding: scope, readiness and environmental concerns. In addition, the IIJA puts equity front and center, with certain funding programs directed towards historically underserved communities. “Funding agencies are looking for multi-benefit projects — creative approaches can really help,” Diaz-Carreras said. “Looking at the scopes of projects, pieces can be added or modified to make the project eligible for different categories of funding. While you are replacing that water line, it might be possible to explore if funding is available to install a green street, cool pavement, or lead pipe replacement. If those projects have money coming to them, why not maximize your project’s potential?” Regardless of the funding source, owners should follow a few key steps early in the process: understand the criteria and adapt projects to how applications will be scored; talk to the funding agencies beforehand to better understand the criteria, the funding process and, if the opportunity presents itself, explain your situation to help them understand your biggest challenges and encourage them to frame the regulations in a way that will lead to you providing improved services; start the application process early, before funding notices are available and competition expands; and contact your congressional delegation for help connecting with federal agencies and writing letters of support that can be included in funding applications. Consider the Underserved It is also critical to initiate proactive engagement with the community before applying for funding. “All funding program officials want to know that the community supports a project, and most will explicitly ask for this information as evidence to support your request,” Diaz-Carreras said. “As you engage, you will also likely learn of the specific needs of your communities, possibly leading to scope ‘tweaks’ that will make your project more accepted, as well as more eligible for funding.” The IIJA also makes a specific case for getting projects to underserved communities and this aspect is increasingly desired in most funding programs. Infrastructure owners should be openly and honestly answering many questions about their operations: Where has there been historic underinvestment in the community? How can our agency engage with those communities to understand their needs and adapt projects to address those needs? Can elected officials serve as a liaison to connect with leaders in the community to begin the engagement and understand those needs? “First and foremost, involving underserved communities in the process is the right thing to do,” Diaz-Carreras said. “Consideration of disadvantaged communities has taken on an even greater significance. But community engagement need not be complex or scary. Just starting the conversations – mostly listening – will be the first step toward understanding the biggest needs and can guide what you will want to incorporate into your plans." Future Focus Funding agencies want to know that the projects being funded will work and provide the benefits being promised. It is important to make the case not only for the individual project or projects in your application, but also for how the completed project will interact with existing and future infrastructure to accrue benefits to the community. “You need to make the case for the existing and future context of the needs of your community and demonstrate how the existing infrastructure is going to fall short of addressing those needs, and how your project will provide solutions,” Diaz-Carreras said. “And yes, every project needs to be examined through an equity lens.” Funding agencies want to know projects meet or exceed goals for benefits to disadvantaged communities. If a project disproportionately affects one community without benefits that offset impacts, the project will have difficulty moving forward. Lastly, sometimes a challenge could present an opportunity for ancillary community benefits. “If you have to disturb a park or other open space for your project, perhaps you can propose improvements to those areas as part of the restoration process,” he said. “If you are digging up a street, can you make improvements to traffic flow during the rebuild? These ancillary benefits will make projects more attractive to funding agencies and the community.” Diaz-Carreras and WSP have already been helping forward-thinking water infrastructure owners analyze the benefits of projects and adapt them so that the benefits more closely mirror the funding criteria in preparation for their major improvement projects, as well as mitigate project impacts and shape projects that will address critical community needs. “It has been invigorating to help WSP clients think holistically about their projects, explore what the needs are, examine potential impacts on the community, and identify the best strategies to acquire funding and ensure projects are accepted and desired,” Diaz-Carreras said. “They are starting to realize that what is possible now often extends beyond what they originally envisioned.” [To subscribe to Insights, contact the editorial staff at insights@wsp.com.] View additional multimedia and more ESG storytelling from WSP on 3blmedia.com

July 05, 2022 11:15 AM Eastern Daylight Time

Image
Article thumbnail News Release

The Walt Disney Company Announces the Disney Storytellers Fund at Howard University To Support the Next Generation of Black Storytellers

The Walt Disney Company

BURBANK, Calif., July 5, 2022 /3BL Media/ - At ESSENCE Festival of Culture™, The Walt Disney Company announced the creation of the Disney Storytellers Fund at Howard University, which will create opportunities for historically underrepresented students to have future careers as storytellers and innovators in media and entertainment. The Disney Storytellers Fund at Howard University will provide stipends over a five-year period for student projects focused on storytelling across a variety of media including animation, digital design, gaming, journalism, live action, performing arts, product design, visual design, virtual reality and more. Disney will also provide access to speakers, mentors and internships to students in the program to spark interest in these fields and help them build the skills necessary for a future career in entertainment. “Across Disney’s brands, we are working to amplify underrepresented voices and untold stories. The Disney Storytellers Fund at Howard will help us support students and the innovation and creativity that the university has cultivated for more than 150 years. We are excited to help the next generation of Black storytellers bring their ideas to life,” said Jennifer Cohen, executive vice president, Corporate Social Responsibility, The Walt Disney Company. “Our students at the College of Fine Arts find their creative expression in many ways – in the performing arts, in animation, in the design of the products that we use in life. The Disney Storytellers Fund is a great support for our emerging artists as they explore and develop their potential within and across disciplines,” said Phylicia Rashad, dean of the Chadwick A. Boseman College of Fine Arts. In addition to the Disney Storytellers Fund, Disney will fund the development of a creative collaborative space that will be housed inside the new Chadwick A. Boseman College of Fine Arts and the Cathy Hughes School of Communications at Howard University. Through social investments and collaborations like these, Disney is increasing access to careers in storytelling and innovation for those who have been historically underrepresented. From arts and STEM programs for school-age children to scholarships, storytelling and technical skills-building programs for teens and young adults, Disney is helping today’s youth to pursue their dreams, build their talents and skills, and become who they imagine they can be. Contact: Bruce Lam Corporate Communications (818) 560-6420 bruce.lam@disney.com View additional multimedia and more ESG storytelling from The Walt Disney Company on 3blmedia.com

July 05, 2022 10:40 AM Eastern Daylight Time

Article thumbnail News Release

Supporting LGBTQ+ Pride Month as a Cadence DEI Intern

Cadence Design Systems

by Francie Huebner As a second-time HR intern at Cadence, I am so proud to see how the LGBTQ+ community and allies at Cadence came together for this year’s LGBTQ+ Pride Month. As a new member of the LGBTQ+ community in the corporate world, I was worried that I would have to hide my identity to fit in with my peers. Instead, I am celebrated for my authenticity and individuality by my coworkers and managers every day. For the past two years, I have had the opportunity to work with our LGBTQ+ Inclusion Group and HR team to organize Pride activities, including bringing inspiring speakers to Cadence. As a member of our LGBTQ+ Inclusion Group, I have found a supportive community that has my back. For my Cadence colleagues, I strongly recommend this group and our other inclusion groups to people who don’t have the dominant voice in our society and to their allies who are looking for ways to support these communities. It has been so rewarding for me to see Cadence continue to expand our celebration of our LGBTQ+ community and to see more employees joining that celebration. We host leaders from the community, facilitate inclusion group meetings and socials, send out companywide emails with resources on allyship, and so much more. It’s one of the reasons why Cadence has been recognized by the Human Rights Campaign as one of the Best Workplaces for LGBTQ Equality. One of my favorite initiatives I worked on last year was implementing a new program that made it easy for employees to add pronouns to their email signatures and Zoom names. It’s been so fun for me to come back this summer and see how many more of my colleagues have added their pronouns to their email signatures, as well as their Zoom titles when I have a meeting with them. It makes me feel included and valid, as someone who uses both she/her and they/them pronouns. My favorite activity celebrating Pride Month this year was hearing from Amita Mehta, who brought her insights as a “proud, outspoken member of the LGBTQ+ community" to our entire company in a fireside chat with our LGBTQ+ Inclusion Group Lead, Rene Spring. My two favorite quotes from her talk were: “Use your voice, your platforms, elevate other underrepresented groups” and “It is my story to tell, and I will always be authentic.” As someone who focuses on intersectionality in everything I do, these inspirational words will ring in my ears as I continue my own academic and career paths. I love that employees have the opportunity to set aside time during their workday, where they can learn about other people’s stories, challenges, and career journeys. In addition to these activities, Cadence hung progress flags across multiple sites in North America and Ireland! I’m based at our headquarters in San Jose, CA, and when I drove onto the Cadence campus, my heart smiled seeing such a public display of support for the LGBTQ+ community. Cadence's holistic approach to diversity, equity, and inclusion allows our message to be clear: Cadence is a company that supports the LGBTQ+ community. Cadence continues to make their mark during the popular Bay Area Pride celebrations. We participated in the Silicon Valley Pride March last August, and we plan to sponsor again this year. By making our name known to the LGBTQ+ community, we are opening our doors to more diverse recruits who will have access to LGBTQ+-inclusive benefits and support from their team members every day at work. All these acts of Pride are something I hope to see more companies and organizations adopt as we move towards a more welcoming and accepting workplace. If you’d like to hear from other employees on the importance of Pride, please watch this video! View additional multimedia and more ESG storytelling from Cadence Design Systems on 3blmedia.com

July 05, 2022 10:30 AM Eastern Daylight Time

Image
Article thumbnail News Release

The Home Depot's Homer Fund Launches 2022 Orange@Heart Employee Assistance Campaign

The Home Depot

The Homer Fund, The Home Depot’s employee assistance program, is funded by associates and the company to help associates in need. Orange at Heart, the annual fundraising campaign, celebrates the generosity of our workforce. Every dollar donated goes right back to assisting fellow associates. The Homer Fund provides support no matter where, no matter when. At home. At work. At the auto shop. At any time. Wherever and whenever an associate needs support, we’re there. Because we’re all Orange at Heart. Since 1999, The Homer Fund has granted nearly $233 million to more than 165,000 associates in need, thanks to the collective support from fellow Home Depot associates. Since 2020, The Homer Fund supported associates through the unexpected pandemic with grants for COVID-19 related struggles, including necessary travel, loss of childcare, illness, bereavement and more. To learn about donation options, check eligibility or apply for a grant, visit THDHomerFund.org. Keep up with all the latest Home Depot news! Subscribe to our bi-weekly news update and get the top Built from Scratch stories delivered straight to your inbox. View additional multimedia and more ESG storytelling from The Home Depot on 3blmedia.com

July 05, 2022 10:00 AM Eastern Daylight Time

Image
Article thumbnail News Release

Trane Technologies Statement on Supreme Court Ruling in West Virginia v. Environmental Protection Agency (EPA)

Trane Technologies

SWORDS, Ireland, July 5, 2022 /3BL Media/ - Dave Regnery, chair and CEO of Trane Technologies (NYSE: TT), a global climate innovator, issued the following statement regarding the 6-3 ruling from the Supreme Court of the United States in the environmental enforcement case West Virginia v. EPA. “The urgency to solve for climate change grows greater every day, and Trane Technologies has made it our purpose to boldly challenge what’s possible for a sustainable world. With the recent Supreme Court ruling on climate, there is an even greater imperative for Congress to work in a bipartisan way to bring effective climate legislation forward. The technology to solve climate change already exists today – we now need to scale it up and accelerate adoption. It will take industry, government, NGOs and citizens working together to protect our planet. We will continue to work closely with the White House and with lawmakers to help shape sound climate policy and legislation to build a sustainable future for generations to come.” About Trane Technologies Trane Technologies is a global climate innovator. Through our strategic brands, Trane® and Thermo King®, and our portfolio of environmentally responsible products and services, we bring efficient and sustainable climate solutions to buildings, homes, and transportation. For more on Trane Technologies, visit tranetechnologies.com. View additional multimedia and more ESG storytelling from Trane Technologies on 3blmedia.com

July 05, 2022 10:00 AM Eastern Daylight Time

Article thumbnail News Release

Regenerative Agriculture: The Case For Palm Oil

Musim Mas

What is Regenerative Agriculture So, what is regenerative agriculture? While there’s no universally accepted definition of regenerative agriculture, it is an amalgamation of agricultural methods that aim to sustain soil health and not deplete resources such as water while reducing greenhouse gas emissions. Additionally, regenerative agriculture might improve farmer livelihoods by providing better productivity and enhancing food security as it usually involves planting multiple types of crops. In essence, the key benefits for the environment are as follows: Climate: carbon sequestration, reducing greenhouse gas emissions Soil: Sustaining soil health and preventing its degradation Water: Increasing water percolation, filtration, and retention Biodiversity: Promoting and sustaining biodiversity Why it Matters The agricultural sector contributes to over a quarter of the world’s greenhouse gas (GHG) emissions 1, while the growing world population continues to mount pressure on the agriculture industry. Therefore, it is necessary to consider how agriculture can sustain itself without degrading the land it grows on and meet climate targets. If we continue our current trajectory of soil destruction (erosion, chemical pollution, desertification), we might face a nutritionally degraded food supply and run out of arable topsoil to feed ourselves within 50 years 2. The Application of Regenerative Practices for Palm Oil The demand for vegetable oils is ever-growing with its versatility of applications. These include cooking oils, emulsifiers for baked goods, biofuels, and even industrial additives. Oil palm remains the most sustainable vegetable oil as alternative oils such as soy and rapeseed require 4 to 7 times more land to produce the same amount of oil. To meet the demand, palms are grown mainly in a mono-crop model that maximizes production and efficiency. Oil palms are perennials as the typical lifespan of a productive oil palm is around 20-25 years, in contrast to annual crops replanted yearly. Perennials such as palm oil are well suited for regenerative practices, and some principles are already commonly applied, while some regenerative practices are less relevant. For example, crop rotation to prevent topsoil degradation is more applicable to annual crops. The extensive root system of perennials enables them to store carbon more effectively in the sail and subsequently increase water holding capacity and infiltration, nutrient retention, and reduce soil erosion (which boosts soil microbial life). Here’s how oil palms relate to the principles of regenerative agriculture. Climate and Soil Musim Mas’ mills with plantations reduce climate-related impacts through the company’s zero-waste mills initiative. After crushing, by-products such as empty fruit bunches and palm oil mill effluent (POME) are processed and reapplied to the plantations as organic fertilizer, reducing the reliance on synthetic fertilizers. Oil palms are harvested by manual labor, which reduces tillage impacts on the soil, unlike soybeans typically harvested using machinery. To reduce pesticide use, one of Musim Mas’s initiatives is the deployment of barn owls, which prey on rats. Rats are a menace in oil palm plantations as they feed on young stems. Water In line with the Roundtable on Sustainable Palm Oil (RSPO) principles which Musim Mas adheres, the company’s plantations maintain riparian areas around wetlands to prevent runoff. As the company’s oil palms are grown in tropical regions with heavy rainfall, no additional widescale irrigation is used. Biodiversity Monoculture crops like oil palm support less biodiversity than tropical forests. That is why Musim Mas maintains a No Deforestation policy. The group is also committed to conserving HCV and HCS forests, taking it even further by restoring and regenerating areas affected by fires or encroachment. As of 2020, Musim Mas manages 28,210 hectares of conservation area. This represents a 34% increase in size compared to 2017. Musim Mas is also collaborating with the South East Asia Rainforest Research Partnership (SEARRP) to assess the company’s efforts to improve biodiversity over the last 10 years against actual results. The Potential for More Regenerative Agriculture in Palm While some elements of regenerative agriculture are already in practice, there might be potential to do much more. Collaborating with the Livelihoods Fund for Family Farming, Musim Mas, in partnership with SNV, Mars, L’Oréal, and Danone, is participating in a  10-year study to discover how regenerative agriculture can advance palm oil sustainability. The project also aims to regenerate 8,000 hectares of degraded land, restore local biodiversity in 3,500 hectares, and improve the livelihoods of 2,500 independent smallholder farmers. This project will explore the potential for intercropping and agroforestry in the oil palm sector. Intercropping is the system of cultivating two or more annual crop species, and agroforestry involves planting a mix of trees and other crops together. These systems aim to enable the plants to complement each other, minimize competition for resources, sustain soil health, require less pesticides, and improve carbon sequestration and biodiversity. Intercropping might also enable smallholder farmers to diversify their livelihoods by producing more than one crop for sale. However, the relevant supply chains would need to be in place to serve as a viable income source, e.g., having buyers for those crops. Regenerative Agriculture is Paving the Way for Sustainable Farming Regenerative agriculture can be crucial in improving agricultural sustainability, including oil palms. The increased demand for food, compounded with the depletion of arable soils, necessitates new farming systems. To that end, Musim Mas is embarking on a landmark ten-year study with SNV, the Livelihoods Fund, and downstream users of the commodity to explore its potential for the industry. 1:  https://ourworldindata.org/food-ghg-emissions 2:  https://regenerationinternational.org/why-regenerative-agriculture/ View additional multimedia and more ESG storytelling from Musim Mas on 3blmedia.com

July 05, 2022 10:00 AM Eastern Daylight Time

Image
Article thumbnail News Release

At Business and in Life, This CEO Is Winning by Design

Verizon

How a fashion entrepreneur in Florida keeps her business moving forward with the help of Verizon Small Business Digital Ready Like many entrepreneurs, Martu Freeman-Parker had to figure out a niche for her apparel consulting company before it truly took off. After a few years of tinkering with her mission, she had developed fashion industry bootcamps where her designer clients learned how to navigate manufacturing and product development overseas. “I had literally figured my business model out,” says the founder of M.E.F. Productions in Miami, Florida. Then, while she was at Paris Fashion Week in early 2020, the pandemic struck, upending her company’s way of connecting with clients. “Everything went from one-on-one [in-person meetings] to doing workshops and bootcamps online,” Freeman-Parker says. While the fashionista was able to pivot her business model to a virtual format relatively quickly, she was struggling to gain traction with her website and social media accounts. “I needed tips on how to better work social media for marketing,” she says. Freeman-Parker’s quest for answers led her to Verizon Small Business Digital Ready, a free online portal where entrepreneurs can find personalized learning, expert coaching and grant opportunities to help them thrive in a digital environment. It was just what she needed. “Compared to courses I took elsewhere, the Verizon learning actually empowered me to implement these techniques myself,” says Freeman-Parker. ‘Everything is a story’ Freeman-Parker immersed herself in the free courses from Verizon over a two-week period, gaining insights such as how to target the right audience for her business. “I was always going after the emerging designer,” she says. “But with the help of Verizon, I realized my new demographic was people trying to change jobs.” To reach that audience, Freeman-Parker implemented learnings from The Basics of Search Engine Optimization (SEO): Get Discovered course. “I really loved how the course dove into SEO,” she says. The knowledge from the coursework didn’t end with Freeman-Parker; she’s sharing what she learned with her clients, helping them to tell their stories in ways that engage new customers—an idea she picked up in the Selling With Storytelling course. “Everything is a story,” Freeman-Parker says. “In fashion, it’s a color story, a fabric story, and at the end of that story is a beautiful product.” ‘I had to take a stand for my future’ This entrepreneur’s own fashion story began at a young age when she realized that clothes had the power to make people happy. Her mother’s outfit on a date night could light up her father’s face; their neighbor’s disposition changed to joyful when she donned a red dress to dance salsa. Freeman-Parker went on to earn a Fashion Merchandising and Consumer Services degree at Norfolk State University in Virginia, and work for brands such as Ralph Lauren and Victoria’s Secret. In 1999, she launched her own company, M.E.F., focused on producing fashion and art shows along the East Coast. But after years of putting her career above her personal happiness, her dreams became the root of her misery. “I was crying everyday,” Freeman-Parker says. “I realized that I fell out of love with event planning. It just wasn’t rewarding anymore.” A few years later, the entrepreneur had found a new calling: Fashion and design consultation. Freeman-Parker re-launched her business, pivoting to brand management, product development and consumer identification. “I had to take a stand for my future,” she writes in her book, Get the Hell Out. Fashion forward Today, Freeman-Parker continues to evolve her business using the skills she learned through Verizon Small Business Digital Ready. She is growing her social media presence, as well as developing video content to add to her website—all with the aims of continuing her success on a global scale. Next up: She’s meeting with a South Korean company about creating a fashion community for them, a big step even for this seasoned entrepreneur. “They want me to teach about brand management and how to work with the U.S. market,” says Freeman-Parker. “I’ve done this in Colombia and Peru, but South Korea is a whole other level!” Verizon Small Business Digital Ready provides free personalized courses, live coaching, networking, planning aids, and grant opportunities for eligible small businesses. To sign-up for this program, visit verizon.com/smallbusinessdigitalready View additional multimedia and more ESG storytelling from Verizon on 3blmedia.com

July 05, 2022 10:00 AM Eastern Daylight Time

Image
Article thumbnail News Release

Mondelēz 2021 Snacking Made Right Report: Mindful Snacking

Mondelēz International

We want to help everyone to snack mindfully, so they can savor each bite, enjoy each moment, and experience more satisfaction from our snacks. Helping People Snack Mindfully Mindful snacking is about eating with intention and attention, focusing on the present moment, and savoring how the food tastes so you really enjoy it. In short, it’s about making the most of snacking in-the-moment. We want to educate consumers about how to snack mindfully and inspire satisfying snacking experiences. We help people snack mindfully in many ways – from on pack cues and information to brand-inspired tips, digital resources and programs, and health and nutrition professional community partnerships. Our Snack Mindfully website provides resources, tips and information on mindful snacking. We have also partnered with renowned mindful eating expert, Dr. Susan Albers, Psy.D., on consumer-friendly videos that explain mindful snacking and how to practice it, which are available on the website. Six Simple Steps To help everyone snack mindfully, we’ve identified six simple steps that add up to fully enjoying the snacking experience. Know what you want Be aware of portion and moderate it Be present in the moment Enjoy and appreciate the snacks with all your senses Be aware of your hunger, fullness and satisfaction level Reflect on your whole eating experience The Benefits Research shows that mindful snacking helps lead to: A positive relationship with food by making deliberate and conscious food choices 2 More satisfaction and pleasure from the food by savoring with all the senses 3 Better management of food portions and less likely to overeat by paying attention to hunger and fullness feeling 4 Piloting a Mindful Snacking App In 2021, we launched a Mindful Snacking web app pilot in the U.S. providing 30 days of consumer-centric mindful snacking tips, microactions and community-building as part of a consumer behavior change curriculum. We codeveloped the app with external mindful eating and nutrition expert Megrette Fletcher, MEd, RD, CDCES. It takes users through the 30-day program by sending daily mindful snacking tips and micro-actions straight to their phone. This pilot offered a great way for us to learn more about how to best reach consumers with this type of information. #moresnackingsatisfaction Hosting Mindful Mornings In the U.S., we hosted Mindful Mornings with belVita, a webinar for influential social media dietitians covering the science and practice of mindfulness so they can help those consumers they reach snack more mindfully. The webinar was well-received, with approximately one million consumer impressions on social media, and 81% of attendees saying they will ‘definitely/ probably will’ recommend Snack Mindfully steps specific to belVita Breakfast Biscuits. Highlighting the Issues in a Podcast In the UK, we launched the MDLZ Bite podcast, on which we featured information on mindful snacking to help consumers find the right balance during a challenging time during the pandemic. Championing Mindful Snacking in Malaysia To help champion the mindful snacking movement in Malaysia, we carried out an online survey in 2021 to understand consumer snacking behavior. We led virtual mindful snacking discussions with stakeholders and worked with the media to raise awareness. Providing Handy Tips to Consumers Our brands play their part in providing tips to consumers on mindful snacking. Building on our achievements to date, we will continue to innovate and test new ways to help and guide consumers so they can enjoy getting more out of snacking mindfully. Read more in the Mondelēz 2021 Snacking Made Right Report 1 Reported against a baseline of total active (real-time) number of stock keeping units (SKUs) in our specification system (PLM) 2 Alberts et al., 2012; Katterman et al., 2014; Hendrickson et al., 2017; Camillieri et al., 2015; Gravel et al., 2014 3 Hong et al., 2014; Arch et al., 2016; Cornil & Chandon, 2015; Hetherington et al., 2018 4 Oldham-Cooper et al., 2011; Higgs et al., 2011; Mittal et al., 2011; Robinson et al., 2014; Daubenmier et al., 2016 View additional multimedia and more ESG storytelling from Mondelēz International on 3blmedia.com

July 05, 2022 10:00 AM Eastern Daylight Time

Image
12345 ... 1435