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‘AI Can’t Replace Creativity’ finds Freelancer.com’s latest job trends report

FREELANCER.COM

Freelancer.com (ASX: FLN) (OTCQX: FLNCF), the world’s largest freelancing marketplace by number of users and jobs posted, today released new figures revealing a surge in freelance creative writing jobs, growth in business marketing activities, and an increase in on-site photography and videography gigs. The Fast 50 Q2 2023 report, a quarterly dataset ranking the fastest growing and falling jobs on the platform, analyzed over 280,000 jobs posted to Freelancer.com between April and June 2023. According to the data, the fastest growing freelance jobs by percentage growth in Q2 2023 were: 1. Creative Writing - up 58% (from 1,868 to 2,961 jobs) 2. User Interface Design - up 52% (from 2,017 to 3,075 jobs) 3. Twitter Marketing - up 41% from (1,650 to 2,334 jobs) 4. Photography - up 40% from (2,101 to 2,945 jobs) 5. Writing (Microsoft Word) - up 38% (from 3,175 to 4,401 jobs) While the world debates whether AI will take human jobs or not, and therefore dramatically hit the labor indexes, the latest figures reviewed by Freelancer.com’s data science team revealed interest for freelance writing jobs are increasing on the platform over the last quarter. Other writing related skills also saw growth across the quarter, including Copy Typing (up 31.2%, 4,867 to 6,389 jobs) and Ghostwriting (up 22.8%, 5,212 to 6,404 jobs). Other jobs which have been deemed as ‘at risk’ of being automated by AI, such as data entry, have also seen an increase over the quarter. Projects for Data Processing were up 21% (from 9,076 to 11,024 jobs) and projects requiring Excel as a skill also saw a 15% increase (from 13,246 to 15,301 total job postings). “AI can’t replace creativity yet. While workers and businesses are benefiting from productivity gains offered by generative AI, the data suggests that the technology in its current form isn’t able to replace creative work. We saw a similar trend occur in the first quarter of the year, as creative design jobs were flourishing despite interest for generative AI tripling,” said Matt Barrie, Chief Executive at Freelancer.com. The Fast 50 Q2 2023 report also reveals an increase in businesses investing heavily in freelance marketing support. This trend comes off the back of an unprecedented rise in jobs usually associated with the creation of new businesses and new ventures as found in the Fast 50 Q1 2023 report. In addition to Twitter Marketing ranking as the third fastest growing job, growth also surged for the following marketing skills: ● Search Engine Marketing (SEO) - up 26% (from 1,840 to 2,328 jobs) ● Sales - up 23% (from 2,614 to 3,233 jobs) ● Marketing - up 19% (from 8,269 to 9,867 jobs) ● Social Media Marketing - up 16% (from 6,524 to 7,574 jobs) ● Facebook Marketing - up 14% (from 5,602 to 6,410 jobs) Marketing jobs are some of the highest earning on the platform per project. Projects seeking SEO experts typically pay US$2,231 per project. General marketing jobs on average pay US$1,422 per project, while Social Media Marketing pays $584 per project. Local jobs, which is where employers hiring freelancers in their local area to do service or physical-based jobs, are growing across the platform by 37%, from 2,122 to 2,905 total projects. The two key drivers for growth for these types of jobs relate to Photography and Videography which are up by 40% (from 2,101 to 2,945) and 32% (from 3,095 to 4,097), respectively. On average, projects for Videography attract US$70 per hour. Fastest Falling Jobs of Q2 2023 The most significant declining trend observed in the Q2 2023 report shows that employers are easing their interest for tech and IT related skills. The Fast 50 report for Q3 2022 highlighted significant growth in a number of highly specialized and niche tech skills, such as software development, android app development, programming, and others. The catalyst for demand being global mass layoffs and hiring freezes across the tech sector towards the end of 2022. The latest Fast 50 Q2 2023 data shows interest for niche tech skills is beginning to slow down, with software development (down 28%, from 1,308 to 942), API (down 26%, from 1,516 to 1,109), iOS Development (down 26%, from 1,220 to 894) and Microsoft SQL Server (down 25%, from 1,309 to 975) all decreasing over the last quarter. Easing of these types of skills also aligns with Layoff.fyi’s tech layoff tracker also showing a reduction in the number of layoffs occurring globally. Fast 50 Q1 2023 - Data Analysis Relief For Writers As Data Suggests AI Can’t Replace Creativity The main trend from the Freelancer.com Fast 50 Q2 2023 report shows freelance writing jobs, specifically those seeking journalists and editors, increasing on the platform over the last quarter. Despite having access to freely available generative AI tools, employers are turning to on-demand freelancers to help write creative content for their websites and blogs. Creative Writing jobs were the number one fastest growing job on Freelancer.com in Q2, growing 58% from 1,868 to 2,961 jobs posted. Other writing related skills, such as Writing (Microsoft Word) (up 38.6%, 3,175 to 4,401 jobs), Copy Typing (up 31.2%, 4,867 to 6,389 jobs) and Ghostwriting (up 22.8%, 5,212 to 6,404 jobs), also saw an increase over the quarter. Interestingly, other skills which experts predict will be overtaken by AI are also increasing on the freelancing platform. Data processing grew by 21%, from 9,076 to 11,024 in Q2. Jobs with Excel as a key skill also increased by 15.5%, from 13,246 to 15,301 jobs. Data entry recently ranked as the World’s Most Boring Job in Freelancer.com ’s global survey measuring attitudes towards work. Data entry is also one of the most popular jobs that employers tend to delegate to on-demand freelancers. Businesses Focus On Growth, Following Startup Boom, By Investing In Marketing Jobs seeking Sales experts grew 23.6% and Business Analysis increased by 21.4% over the last quarter. This is another indication that businesses are focusing heavily on growth and strategy alongside promotion. In Q1 2023, Freelancer.com observed an unprecedented rise in jobs usually associated with the creation of new businesses and new ventures. This was apparent with projects for logo design, corporate identity design and eCommerce all growing simultaneously and aligning with new business formation statistics released by the US Census. While there isn’t data supporting another rise in new businesses in Q2 2023, what Freelancer.com is seeing is businesses now doubling down on marketing, sales and social media efforts to increase business. This aligns with global trends of big consumer brands, such as ones reported in Australia, slashing their marketing spend and look towards more self-driven or low budget or organic marketing efforts. Twitter Marketing, which ranks third in the most in-demand skills for Q2 2023 after growing 41% over the quarter, is growing to become a popular option for businesses looking for social media support. Social Media Marketing as a skill increased by 16% and Facebook Marketing increased by 14%. Marketing, as a skill generally, is up 19.3%, growing from 8,269 to 9,867 total jobs in Q2. Classic marketing tactics such as Search Engine Marketing (SEO) and Web Search grew by 26% and 21%, respectively. SEO and Web Search are both budget friendly ways for businesses to maintain a competitive advantage in search engines results. A similar trend was observed in the Q3 2022 as many tech companies began mass layoffs and cut Search Engine Marketing spend as a way to reduce marketing spend. As a result, Freelancer.com observed growth in SEO related projects or social media marketing as both are cost effective marketing strategies. Jobs seeking Sales experts grew 23.6% and Business Analysis increased by 21.4% over the last quarter. This is another indication that businesses are focusing heavily on growth and strategy alongside promotion. Demand For Tech Jobs Slows Down As Layoffs Reduce Worldwide Freelancer.com is beginning to see interest for niche tech and IT related skills reduce on the platform. A sudden surge in technology related skills was observed all throughout 2022, however, was largely apparent in the Fast 50 report for Q3 2022 which saw a significant increase in jobs relating to niche IT-related projects all being driven by a surge in tech layoffs. The latest figures from the Fast 50 report for Q2 2023 shows interest is beginning to slow down as 16 of the top 25 fastest falling jobs are related to tech, which are the same jobs which climbed heavily towards the end of last year. Software Development, which had sustained growth quarter-on-quarter throughout 2022, saw a decline of 28% from 1,308 to 942 jobs. Projects requiring API as a skill are down 26% (from 1,516 to 1,109) and iOS Development jobs are also down 26% (from 1,220 to 894). Location-Based Photography & Videography Jobs Are Booming Local Jobs are a specific type of job which are location based and are specific to a location. These jobs are typically service or physical jobs, such as local pick up, delivery, photography, gardening or cleaning services. This quarter saw Local Jobs grow by 37%, from 2,122 to 2,905. The two key drivers for growth for these types of jobs relate to Photography and Videography which are up by 40% (from 2,101 to 2,945) and 32% (from 3,095 to 4,097), respectively. Visual content will always be in-demand for any business, regardless of size. Whether it’s capturing an event or shooting footage to use for ads, real-life imagery will always be an important part of promoting businesses. ##### Freelancer Fast 50 The Freelancer Fast 50 report is the world’s largest forward indicator of trends in online jobs related to industries, technologies, products, and companies. The data is based on 280,000 jobs posted to the Freelancer platform between April 1 to June 30 2023. Fast 50 Q2 2023 Data About Freelancer Freelancer.com is the world’s largest freelancing and crowdsourcing marketplace by total number of users and projects posted. More than 67 million registered users have posted over 22.7 million projects and contests to date in over 2,000 areas as diverse as website development, logo design, marketing, copywriting, aerospace engineering and manufacturing. Freelancer also owns Escrow.com and Loadshift. Freelancer Limited is listed on the Australian Securities Exchange under the ticker ASX:FLN and is quoted on OTCQX Best Market under the ticker FLNCF. Contact Details Freelancer.com Marko Zitko +61 404 574 830 marko@freelancer.com

July 19, 2023 12:53 PM Eastern Daylight Time

BELLAMI Launches World's First Professional Grade Hair Extension Care Collection

BELLAMI

Today, BELLAMI, the global leader in hair extensions’ billion dollar industry, announces the launch of BELLAMI Professional Hair Care, the world’s first professional-grade hair extension care collection for in-salon and at-home use. In collaboration with its network of renowned hair stylists, who have close to a million hair extension installs under their belts, BELLAMI developed uniquely formulated, clinically proven extension-driven hair care solutions, designed to double the lifetime of hair extensions, protecting the investment of a growing customer-base, while strengthening the health and integrity of natural hair. “There is beauty in innovation,” says John Costanza, Group Vice President of Beauty Industry Group leading the charge for BELLAMI. “We know hair better than any brand on the market. This isn’t just a hair care line that happens to work with extensions. We spent the last three years collaborating with industry professionals, chemists and BELLAMI educators, who work with hair every single day, to perfect the formulas and deliver a comprehensive solution-oriented approach to hair and extension treatment in-salon and at-home.” BELLAMI’s professional and at-home collections are infused with first of its kind H-2™ and proprietary Vita-Seal™ complexes. Unlike other bond-building technologies, the brand’s revolutionary H-2™ Complex contains both hydrophilic and hydrophobic properties, rather than just one, which allows formulas to target different areas of damage and achieve maximum results. The hydrophilic portion balances and reconstructs the hydrogen and ionic bonds fundamental to hair structure, creating a smooth and even surface. The hydrophobic component replenishes lipids stripped from the hair during coloring or heat styling. BELLAMI’s at-home formulas complement the brand’s professional line by offering salon-quality maintenance to protect hair from UV exposure and thermal damage. Each product is designed to seal in the professional H-2™Complex while BELLAMI’s proprietary vitamin-rich Vita-Seal™Complex locks in nutrients to preserve the hair’s integrity and prevent future breakage, while improving the overall condition and appearance of hair with continued use. BELLAMI Professional Hair Care launches with ten professional products, exclusively available in-salon, and eight at-home products which are now available at Bellamihair.com and rolling out to retailers come fall. The collections incorporate clarifying and moisturizing shampoos and conditioners, a scalp detox, treatment masks and a bond fusion system that reduces breakage by up to 63% and tangling by up to 89% (TRI Princeton). All products are paraben-free, sulfate-free, cruelty-free and inclusively formulated for all hair types and textures. Refill pouches are available for shampoos and conditioners and all aluminum and plastic components are recyclable. ABOUT BELLAMI Founded in 2012 by Nikki Eslami and Julius Salerno, BELLAMI is a global leader of high end, luxurious, ethically sourced and sustainably produced full-cuticle 100% Human Remy hair enhancement solutions for consumers and salon professionals. As the largest hair extensions brand in the world, collaborating with certified hair stylists, BELLAMI offers a full range of clip-in extensions and the four pro hair extension methods - Wefts, Tape-Ins, K-Tips, I-Tips. It is the only brand to have complete control over the sourcing and international manufacturing process, ensuring that all products are ethically sourced and sustainably produced. BELLAMI's hair enhancement solutions and hair care are available via its e-commerce platform and company-owned stores, the BELLAMI Beauty Bars. BELLAMI is headquartered in Chatsworth, California. ABOUT BEAUTY INDUSTRY GROUP Established in 2004, Beauty Industry Group is an industry leader for professionally installed and DIY hair extensions and related beauty products. Beauty Industry Group's professional products are sold in more than 1,200 stores throughout North America and its collective brands service more than 30,000 salons across over 165 countries. Beauty Industry Group has offices in 6 countries and is headquartered in Salt Lake City, UT. Contact Details Rell Marketing & Communications Linsey Tilbor Rubin +1 732-991-5294 ltilbor@rellmc.com Company Website https://www.bellamihair.com/

July 19, 2023 08:16 AM Eastern Daylight Time

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Why Millennials and GenZ-ers Click with Beeline's AI Mortgage Chatbot

Global Stock News

By Global Stocks News July 19, 2023 – TheNewswire - Traditional Mortgage Lending is a clunky legacy industry that drives away customers with outdated attitudes, analytics and judgements. On July 23, 2023, Beeline launched Bob, the first-ever AI mortgage chatbot – that has been trained to interact with Millennial and Gen Z mortgage-hunters, viewing them through the lens of the post- C ovid gig economy. While other mortgage lenders have been slumping, Beeline is gaining traction. Click Image To View Full Size “Bob never sleeps — he's busy answering surprisingly complicated questions about Beeline's wide range of conventional and non-QM products with great speed and accuracy, even at 2am,” states Beeline, “He then poses highly personalized product specific questions to generate a quote in real time ”. Beeline’s business model is built on a two-part premise: 1. Traditional lenders expend human capital performing tasks that can be automated; 2. Younger home buyers are resistant to the old way of applying for a mortgage. “More than a quarter of homeowners (28%) cited their mortgage application in their top three most stressful life moments,” reports Retail Banker International. “The result ranks higher than public speaking (22%), losing their phone (19%), and getting dumped by text (7%).” 30 years ago, a typical home buyer would punch a clock in a downtown office, cash a monthly check. That model of earning is disappearing. “The gig economy [Uber-drivers; house painters, fitness coaches, day-traders, video-editors, psychologists, adjunct-professors etc] generates $204 billion and is expected to grow by 17% by 2023, with the United States predicted to have more gig workers than non-gig workers by 2027,” states Gitnux. New models of earning require new ways of processing mortgage applications. Despite disliking the application process, 73% of millennials reported using a traditional lender, according to a LendEDU survey of 1,000 millennials. They are looking for other options like Beeline, but don’t know where to find them yet. Click Image To View Full Size Source: https://infogram.com/mortgage-millennials-bank-or-non-ban-1hzj4oqoml8p2pw The older segment of the GenZ-ers (11-26] are also becoming an important part of the mortgage landscape. “GenZ-ers make up nearly 15% of potential home buyers across the nation’s 50 largest metro areas,” reports the New York Times. “Salt Lake City had the highest rate of Gen Z mortgage applicants, at 22.6%” “A lot of younger people including GenZ-ers, have difficulty qualifying for traditional mortgages,” confirms Beeline CEO Nick Liuzza in an exclusive Interview with Global Stocks News. “These young buyers are judged on old models of assessing risk.” “When you’re considering buying an investment property for example,” Liuzza continued. “There are non-conforming loans that will qualify the mortgage based on rental income. Bob will make that clear early in the conversation.” Beeline's custom machine learning models allow Bob “to instantly respond to almost any Beeline related question through a conversational interface — with Beeline's signature twist of irreverence and playfulness”. “Vital safety and compliance guardrails are built in, with messages checked and any mistakes identified and corrected amid continual field testing and fine tuning,” states Beeline. “Bob is not a single AI but an AI orchestration system, designed to create one natural, rich experience”. “My husband and I want to buy a second home,” asked one mortgage applicant on the Beeline website. “Due to a bankruptcy, his credit score is low, is there a way around this?” “When it comes to buying a second home, credit score is an important factor that lenders consider,” Bob informed the lender. “However, there may still be options available for you and your husband, even with a low credit score due to bankruptcy.” The specific options will depend on the type of loan you're applying for,” Bob continued. “For example, FHA loans can go as low as 580 credit score. To get a clear understanding of your options, I recommend taking about 15 minutes to complete the 5 steps on our website. This will give you a better idea of where you stand and what loan options may be available to you. Can I help you with anything else or run a rate quote for you?” Beeline’s claims of “a natural rich experience” appear to be justified by Bob’s measured informative response that acknowledged the validity of the applicant’s stress point, and offered personalized solutions to address it. "It's not too difficult to write a prompt for a chatbot to ask a set of questions to complete a 1003,” states Jay Stockwell, Beeline's AI and Chief Marketing Officer. “Building a virtual AI department that “navigates a customer's personal financial context” requires a more sophisticated 'ensemble approach’”. “Until now it hasn't been possible to automate without compromising the customer experience and painstakingly training up large teams on a company's products,” states Beeline, “LLMs (Large Language Models) can address this problem”. "In this next evolution of Beeline, we're able to interact with thousands of customers simultaneously, 24/7 at an extremely low cost with human help never far away,” states Liuzza. “Most importantly it makes the journey even faster and easier for Beeline's customers, who are the biggest winners." The mortgage business is heavily regulated. Bob is programmed to recognise and defer questions that should only be answered by a licensed loan officer. “ Bob knows when to escalate to a human, ” Liuzza confirmed. “If there’s any chance of a compliance issue or if it’s a complicated matter Bob can’t handle, we automatically hand the conversation over to a licensed person on our team, or prompt the customer to set up an appointment to speak to someone later.” In addition to the usual conventional, FHA and VA loans offered by many lenders, Beeline can provide debt service coverage ratio (DSCR), bank statement, bridge and fix-n-flip loans that are popular with investors and self-employed borrowers. Beeline’s mix of home investors is about 300% higher than the national average. Click Image To View Full Size “Bob can help borrowers get a feel for their options, including “ non-QM ” (non-Qualified Mortgage) loans not eligible for purchase by Fannie and Freddie,” stated Liuzza said. “The objective of Bob is not to re place licensed loan guides, in fact the company is currently hiring loan guides now. Bob’s primary objective is to provide real time mortgage information to help borrowers make informed decisions.” “Asked what they would rather do than apply for a mortgage, 23% of homeowners would prefer to get an injection,” reports Retail Broker International. “Some 15% would rather have a filling”. This widespread antipathy to applying for a mortgage – particularly amongst millennials and GenZ-ers - is powering Beeline’s business opportunity. There’s an irony: Beeline’s AI mortgage chatbot Bob is providing a warmer, more focused, more personal experience than its human counterparts. Contact: guy.bennett@globalstocksnews.com Full Disclaimer

July 19, 2023 06:00 AM Eastern Daylight Time

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New AI Memecoin Shiba Memu Raises $798K in Nine Days

Chainwire

Shiba Memu, a new dog-themed memecoin, has reported strong demand for its presale, raising almost $800,000 in just nine days. A total of $798,000 worth of SHMU tokens have been purchased so far ahead of the memecoin’s official exchange launch. The project is centred around combining AI with advanced memetics to create a token that can market itself. Throughout its presale, which lasts for eight weeks, the price of the token will increase every 24 hours, until it eventually launches on multiple exchanges. SHMU tokens are currently available to buy on the official website. Shiba Memu aims to become the top dog by using AI to generate its own marketing, doing the work of multiple agencies in real time, and eventually becoming a crypto marketing powerhouse. Launched at $0.011125 on day one of the presale, the coin will increase in value by $0.000225 every day until launch. From day one to day nine, the cost of SHMU tokens rose by 16.18%. There follows a 41% increase scheduled by day 21 and, at the end of the presale on day 60, the SHMU token will cost 119.3% more than the initial launch price. Shiba Memu’s roadmap is centered around harnessing the power of AI technology to disrupt a traditional market. Its AI will learn from successful marketing strategies, write its own PR, and promote itself across relevant forums and social networks. Shiba Memu will be able to generate content based on the data that its AI continually analyzes, publishing this on several online platforms. It will then monitor and analyze the success of its marketing efforts and adjust them accordingly, constantly learning and improving content in order to further optimize results. The automatic nature of the platform removes humans from content marketing efforts, reducing delays and eliminating time-consuming tasks. It also means that Shiba Memu will be incredibly low maintenance, just like a real-life dog. Shiba Memu has earned approval from CertiK, a top-tier blockchain auditor, which gives investors assurance that the project's code and specifications have been reviewed and that the Shiba Memu team has passed a KYC process, reinforcing the project’s legitimacy. SHMU token holders will also be able to stake their coins to earn additional SHMU tokens. Shiba Memu has in-built, native utility, making it a potential long-term hold for meme fans and crypto enthusiasts alike. About Shiba Memu (SHMU) is a new dog-based crypto meme coin supporting a platform that uses AI to market itself and generate hype among online communities, thus creating a unique self-marketing meme. This technology will become more widely adopted within the blockchain arena in the coming years and solidify Shiba Memu’s position as a genuine pioneer. The cutting-edge AI technology behind the project reveals true innovation in the meme coin sector, and promises to deliver small and medium-sized businesses access to powerful marketing solutions that could both cut costs and deliver competitive advantage. Learn more about this impressive AI-powered dog meme on the official website. For more information: Website | Whitepaper | Socials Contact Details Shiba Memu Shiba Memu team contact@shibamemu.com

July 19, 2023 02:58 AM Eastern Daylight Time

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Here’s Why New AI Crypto InQubeta is Quickly Becoming a Household Name

Blockchain Digest

Despite the turbulence in the crypto space, a new project has emerged as a standout performer, showcasing resilience and exponential growth. Its ability to navigate and thrive in challenging market conditions is a testament to its strong fundamentals, innovative solutions, and strategic vision. In this article, we explore the remarkable ascent of InQubeta, examining three important reasons behind its success and the key elements that have propelled it to rise swiftly in the face of uncertainty. Fractional Investment: Bridging the Gap One of the standout features of InQubeta is its revolutionary platform that enables fractional investments in AI startups. Traditionally, investing in early-stage AI projects was limited to deep-pocketed investors or venture capitalists. However, InQubeta's platform leverages blockchain technology and smart contracts to unlock fractional investment opportunities, democratizing access to AI start-ups for a broader range of investors. This bridging of the gap between traditional investors and AI technology is driving interest and opening up new avenues for participation in the AI revolution. Robust Tokenomics: Fueling Growth and Rewards InQubeta's token, QUBE, plays a vital role in the ecosystem, contributing to its vibrant growth and rewarding participants. As a deflationary ERC-20 token, QUBE incorporates tokenomics designed to incentivize and benefit its holders. With a buy and sell tax structure, QUBE holders can earn rewards through staking and participation in the platform. A portion of the transaction fees is allocated to a dedicated reward pool, creating a sustainable ecosystem that aligns the interests of token holders with the growth of the project. This robust tokenomics model enhances the attractiveness of QUBE as an investment opportunity. Visit InQubeta Presale Strong Community Support and Clear Roadmap: Driving Forward InQubeta owes its rapid rise to the strong community support it has garnered in the current presale phase. Having raised over $1.4 million in funding, the project has fostered an engaged and passionate community of investors, enthusiasts, and AI proponents. The active involvement of the community contributes to the development and success of InQubeta, ensuring a collaborative and dynamic ecosystem. Additionally, InQubeta's clear roadmap outlines its strategic vision and milestones. This transparent approach instills confidence in investors, providing a clear understanding of the project's trajectory and future developments. The roadmap serves as a guiding framework, highlighting key initiatives such as the launch of an NFT marketplace, the introduction of InQubeta swap, and the establishment of InQubeta DAO. This comprehensive roadmap underscores InQubeta's commitment to delivering on its promises and driving innovation in the AI crypto space. Conclusion InQubeta's meteoric rise in the AI crypto sector can be attributed to several compelling factors. The fractional investment model empowers a broader range of investors to participate in AI startups, democratizing access to this transformative technology. The robust tokenomics of QUBE incentivizes participation and rewards holders, driving sustainable growth. The strong community support and clear roadmap further solidify InQubeta's position as a promising project in the AI crypto landscape. With its innovative approach, InQubeta is poised to continue its ascent up the ranks, shaping the future of AI investments and captivating the imagination of the crypto community. Visit InQubeta Presale Contact Details Blockchain Digest Team noreply@blockchaindigest.net Company Website http://blockchaindigest.net

July 18, 2023 01:00 PM Eastern Daylight Time

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Plurilock Security announces company has set strategic course to address AI cybersecurity threats

Plurilock Security Inc.

Plurilock Security CEO Ian L. Paterson joined Steve Darling from Proactive to share news about the company's plan to leverage its cybersecurity products and services in order to provide organizations with tools to ensure safe and effective use of employee AI. Plurilock aims to address data safety issues associated with the rapidly growing generative AI market and help mitigate risks to the global economy. Paterson explained that Plurilock is actively consulting with its customers on business AI governance and adoption, offering guidance and resources to ensure the responsible and secure use of AI technologies. The company intends to act as a one-stop AI consultancy, assisting customers with AI deployment, data management, and providing expert planning and guidance for AI adoption strategies. Contact Details Proactive +1 347-449-0879 action@proactiveinvestors.com Company Website https://www.proactiveinvestors.ca/

July 18, 2023 12:12 PM Eastern Daylight Time

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HIBBETT HOSTS CLIPS & KICKS BACK TO SCHOOL APPRECIATION EVENT WITH FREE HAIRCUTS AND SCHOOL SUPPLIES IN FAIR PARK

Hibbett, Inc.

As summer vacation draws to a close and the new school year approaches, Hibbett and Nike announce an action packed Clips & Kicks Back to School appreciation event and celebration on Sunday July 23 rd from 10am to 6pm in Fair Park. Hibbett wants to make the back to school prep a little easier with some free stuff for families, while they are getting their back to school shopping done. The public is invited to stop by the Hibbett store located at 1441 Robert B. Cullum Blvd., Dallas, TX, 75210 on Sunday, July 23 rd from 10am to 6pm to join the fun. “Clips & Kicks is a really fun party atmosphere and a great way for us to give back to the Dallas community along with our generous partners at Nike,” said Richard Banks, Hibbett, District Manager. “We want everyone to have fun as they get ready to kick off the new school year.” Each year, Hibbett hosts special back to school events across the country to show appreciation to local families in their community who may be stretched with back to school expenses. Hibbett hires professional barbers and brings them onsite to provide free professional children’s haircuts for attendees. There is a party atmosphere to get kids pumped up about the new school year with their fresh new cuts and free school supplies. Throughout the day there is music, special promotions, giveaways, light refreshments and much more. Children of all ages are welcome to get free haircuts and school supplies on a first-come, first-serve basis, while supplies last. About Hibbett, Inc. Hibbett, headquartered in Birmingham, Alabama, is a leading athletic-inspired fashion retailer with 1143 Hibbett and City Gear specialty stores, located in 36 states nationwide. Hibbett has a rich history of convenient locations, personalized customer service and access to coveted footwear, apparel and equipment from top brands like Nike, Jordan, and adidas. Consumers can browse styles, find new releases, shop looks and make purchases online or in their nearest store by visiting www.hibbett.com. Follow us @hibbettsports and @citygear on Facebook, Instagram and Twitter. Contact Details Wendy Yellin pr@hibbett.com Company Website https://www.Hibbett.com

July 18, 2023 10:03 AM Eastern Daylight Time

AI Digital Invests in and Partners with Sightly to Infuse High-Value Programmatic Campaigns with Brand Mentality®

AI Digital

AI Digital, an advanced analytics-driven organization which leverages AI to optimize and drive better business outcomes across programmatic technology, has announced a strategic partnership with real-time marketing and intelligence leader, Sightly. The partnership is a win-win for both companies and their customers. Brands and agencies can now leverage the powerful combination of AI Digital’s programmatic expertise and AI-optimized outcomes with Sightly’s Brand Mentality® platform-driven moments intelligence and Anticipation Software®. “We are excited to form this partnership with Sightly and integrate our key strengths for the benefit of brands and marketers. AI Digital’s expertise in extracting value through programmatic technology is invaluable to brands, who want to derive the most out of their advertising spend,” said Stephen Magli, CEO and founder, AI Digital. “By partnering with Sightly, we are able to use the intelligence and insights from their platform to enhance our performance, and provide our brand customers with increased data management, precision audience targeting and greater effectiveness on digital channels such as CTV, video and display.” In addition to making a strategic investment in Sightly for continued innovation, AI Digital is acquiring an Enterprise license for Brand Mentality, which includes recently patented technology that codifies a brand’s unique DNA to respond instantly and authentically to breaking news, viral trends and emerging media moments. By using the platform to drive media activations and marketing intelligence, brands and agencies can combine speed and values without sacrificing ROI. “AI Digital has continued to demonstrate its growth and programmatic prowess within the industry, and we’re excited to collaborate closely with them,” said Adam Katz, CEO, Sightly. “We caught their eye because they saw how Brand Mentality adds value to their offerings. They are data and analytics-driven like us, and we complement each other incredibly well to deliver rich, precise, real-time brand insights at the speed and cadence needed to fuel today's dynamic media campaigns and strategy.” About Sightly Sightly is the leader in real-time marketing and intelligence, as driven by each brand's unique perspective, opinions and outcomes. Our revolutionary Brand Mentality® platform combines speed with values, so companies can make decisions instantly and authentically without sacrificing ROI. Learn more and master the mayhem at http://www.sightly.com. About AI Digital AI Digital is a programmatic consultancy that enables an advanced analytics based and AI optimized approach to programmatic technology which leads to better business outcomes for marketers. Leading with an audience-first approach, the company helps agencies and advertisers navigate the digital ecosystem by delivering hands-on, unrivaled data and technology access, outcome-based audience strategy, advanced analytics driven campaign optimization and advanced measurement including detailed, real-time transparent campaign reporting. AI Digital is a priority Amazon Partner with access to over 150+ people-based data sources and in-platform optimization expertise to maximize value of all walled gardens including Google and Amazon's data and tech stack, along with 10+ DSPs. AI Digital leverages technology through its proprietary platform ELEVATE and the expertise of its world-class, global team to drive a more ELEVATED consumer experience, measurable action, and brand and sales lift for more accountable results. Learn more about AI Digital at www.aidigital.io. Contact Details Veronica Ruth +1 845-430-8743 aidigital@kitehillpr.com Company Website https://www.aidigital.io

July 18, 2023 09:00 AM Eastern Daylight Time

Summer Vacation Survival Guide: How DoorDash Can Get You Everything You Need to Have the Best Summer Yet

YourUpdateTV

Recently, Lifestyle Expert, Carmen Ordonez conducted a satellite media tour to share tips and innovative solutions to help families plan their summer food prep and make the most of their well-deserved break. A video accompanying this announcement is available at: https://youtu.be/dYbyOc1EI0I Starting June 15th, DoorDash is kicking off its fourth annual Summer of DashPass – five jam-packed weeks of thousands of exciting member-only offers from nearly 200,000 stores nationwide. From food and flowers to grocery and convenience items, to everything you need for swim time, sports games and so much more, getting on-demand access to thousands of deals across the nation to live your best summer yet has never been easier with DoorDash. DoorDash is simplifying vacation meal planning for families, providing convenient and delicious solutions so you can enjoy a fun-filled summer. DashPass is DoorDash’s membership program that offers $0 delivery fees, reduced service fees and member-only benefits on eligible orders – saving members over $35 a month on average**. During Summer of DashPass, DashPass members will be able to access nationwide, thrilling offers from beloved restaurant favorites like Taco Bell, Wendy’s, and Starbucks as well as thousands of offers from retailers and grocers like DICK’s Sporting Goods, Walgreens, ALDI, and more. Below are just a few of the hottest deals and sweepstakes over five weeks, only with DashPass*: Everything You Need for Your 4th of July Celebration | June 29 – July 5 - Free Volcano Burrito or Taco on orders of $15+ at Taco Bell (terms apply). Plus, use code FFXVI when you order from the Taco Bell Volcano menu from 6/29-7/5, get free downloadable content in FINAL FANTASY XVI and get automatically entered for a chance to win a game copy of FINAL FANTASY XVI on the PlayStation®5 (PS5™) - 40% off orders $50+, up to $25 at Sprouts Farmers Market - 30% off orders $15+ (max $10) at Dollar General - 20% off $35+ up to $10 off on all alcohol orders. Must be 21+ to order. Drink responsibly - Spend $5 at 7-Eleven and get a free Slurpee® drink on Friday Dog Days of Summer | July 6 – July 12 - Spend $25, get a free ExtraMostBestest® pepperoni or cheese pizza at Little Caesar’s - $10 off orders $20+ after 10pm at Wendy’s - $20 off orders $50+ at ALDI with the purchase of one ALDI Find Cool Off with National Ice Cream Day and Cool Coffee Deals | July 13 – July 19 - Buy 2, Get $5 off (mix & match) Talenti, Ben & Jerry’s, Breyers, Popsicle, Magnum, Good Humor and Klondike in select stores all week for National Ice Cream Day - $10 off orders $20+ from 12-3pm all week at Starbucks - $6 off orders $30+ at Wingstop, plus exclusive delivery access to a limited time flavor - 50% off all orders of $20+ (max $15) at DashMart - 30% off orders $30+ at RiteAid - 30% off orders $25+ (max $10) at 7-Eleven Spend $5 at 7-Eleven and get a free Slurpee® drink on Friday **Estimated savings are based on average savings for DashPass members and do not include the subscription fees members pay. Plus, throughout Summer of DashPass, consumers will have several chances to win exciting experiences and exclusive items. From music festival passes, to hot summer concert tickets, to epic sports games, to a limited-edition cooler that’ll get you your DoorDash order wherever you are, and more, the greatest summer of all time is all on the app. Visit doordash.com/dashpass to ensure you can access Summer of DashPass and other exclusive perks. *Terms and conditions apply to all offers. **Estimated savings are based on average savings for DashPass members and do not include the subscription fees members pay. About Carmen Ordonez Carmen Ordonez is a TV Host, on-air lifestyle expert and founder of Viva Fashion and AndyO Organics. She's been featured in numerous media outlets including The New York Times, The Today Show, People Magazine and CNN to name a few. In 2015, she lost her 34 year-old husband to Stage 4 stomach cancer leaving her a widow at the age of 31 with a 2 year-old son. Today her goal is to empower other widows and widowers to live a life on purpose. Carmen is newly remarried and resides in Surfside, Florida along with her husband, son and baby girl. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 18, 2023 06:59 AM Eastern Daylight Time

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Summer Vacation Survival Guide: How DoorDash Can Get You Everything You Need to Have the Best Summer Yet