bbq+chicken+superstore

Partnership for Food Safety Education Promotes “Don’t Wash Your Chicken”

Partnership for Food Safety Education

Salmonella causes more foodborne illnesses than any other bacteria.* To celebrate National Food Safety Education Month in September, the non-profit Partnership for Food Safety Education (PFSE), in collaboration with Drexel University and New Mexico State University, has launched “ Don’t Wash Your Chicken,” an educational program aimed at households preparing and cooking raw chicken at home. Informed by research from Drexel University, this program explains why certain poultry handling practices at home are risky and provides practical guidance people can take to reduce their risk of food poisoning. “This year marks the 25th anniversary of collective efforts to advance safe food handling messages, including safe poultry handling,” said Britanny Saunier, PFSE executive director. “This program addresses why people still wash their chicken and helps them understand why they don’t need to wash raw poultry. It is our hope that, collectively, we’re able to break through those barriers and influence real behavior change that reduces the rate of foodborne illnesses through these new tools.” This program features four animated videos to help home cooks stay healthy while preparing and cooking raw chicken. Aimed to reach a younger audience, the videos provide surprising, catchy food safety messages to grab the audience’s attention. Recent research found that home cooks continue to wash raw poultry because they desire to control the process of preparing food, lack of trust in chicken processing, and the habitual nature of the behavior. Research also revealed that home cooks are willing to change their behavior if they understand the “why” behind the guidance. This program aims to help households understand how chicken is processed before they get it, learn the risks of washing raw poultry, as well as how to safely handle and cook poultry at home. Along with the videos, this program highlights three key safe poultry handling messages: Washing or rinsing chicken increases risk. Salmonella, Campylobacter, and other harmful bacteria live on raw chicken. Washing or rinsing doesn’t remove this: worse, it helps the bacteria spread. When you add water through washing or rinsing, you give these bacteria a way to travel throughout your kitchen. Chicken has already been washed. Today’s manufacturing cleans the chicken, so there is no filth, feathers, or anything else on it that needs to be washed off. Poultry may have a coating of water and protein: this gets cooked off, or you can remove it with a clean paper towel. There’s a better, safer way to cook chicken. If you see anything on the chicken you want to get rid of, wipe it off with a clean paper towel. Separate raw chicken from fresh and ready-to-eat foods. Keep surfaces clean by washing them with hot, soapy water. Cooking chicken to 165°F using a food thermometer will kill any dangerous bacteria and make it safe to eat. For more campaign information and resources, visit the PFSE website at fightbac.org/poultry. * According to the Centers for Disease Control and Prevention About the Partnership for Food Safety Education The non-profit Partnership for Food Safety Education is the creator and steward of the popular Fight BAC!® national food safety education campaign and the national leader in disseminating information around the linkage of food safety consumer education with positive health outcomes. Food safety and health educators, and consumers, can download free food safety education information from the Partnership’s website at www.fightbac.org. Contact Details Shawnté R. Loeri +1 804-677-2971 sloeri@fightbac.org

August 30, 2022 09:00 AM Eastern Daylight Time

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Smoke on the Green: A Pitmaster Takes Her Shot

Mastercard

When Amanda Kinsey-Joplin’s son Jaquavious was picked for a once-in-a-lifetime school trip to China in 2015, the Atlanta mother of five tried to raise the $8,000 cost with crowdfunding. But when she raised just $25, she was left in tears. As the special needs teacher desperately looked for ways to find the money, a TV barbecue ad gave her an idea. She quickly borrowed an old grill from her mother, bought all the meat she could afford at her local Piggly Wiggly and started grilling on a busy street corner in Atlanta. People were soon lining up for her crispy chicken wings and delicious ribs. Within a month, she had covered the cost of the trip and realized she could turn her Amanda’s BarBeeQue side hustle into a full-time job. Since then, she has seared her name as a pitmaster on Georgia’s barbecue scene, and her family now helps serve up racks of wood-smoked wings and sides of collard greens and creamy mac and cheese at festivals, parties and events. “I really feel like I’ve been training for this all my life,” she says. Kinsey-Joplin, who has been featured on the Food Network show “Firemasters” and is a Hearth, Patio & Barbecue Association ambassador, recently added another accolade to her collection. In July, she won the grand prize in the Small Biz Cup Contest presented by Mastercard and the PGA Tour Championship for Atlanta-area restauranteurs with unique and inspiring stories. The win comes with a $10,000 grant, mentoring from Mastercard North America’s small business lead Ginger Siegel, and access to Mastercard’s Digital Doors toolkit to help small businesses simply and securely embrace e-commerce. She also earned an exclusive concession space at the PGA Tour Championship at Atlanta’s East Lake Golf Club next week. She’ll be joined by runner-up Amber Tellis of Kaylee’s Cake Pops and More, who runs a mobile sweets truck and candy boutique in Tucker, Ga. named for her daughter. Kinsey-Joplin actually grew up in subsidized housing near a prestigious golf course, but never got a chance to set foot on the lush turf. “My mom would say it was the most beautiful adult playground, but she let me know we had no mind to go over there — the closest I ever got to golf was putt-putt,” she says. “I don’t plan on wearing my lashes to this because I know I’m going to bawl. It’s so crazy for a big company like Mastercard to believe in me, out of all these businesses in Georgia, I’ve just got a tent and a grill.” Kinsey-Joplin inherited her love of griller from her grandmothers, who, in conjuring ingenious ways to feed their families, would cook up meat in anything from a hole in the ground to a galvanized tub set beneath a rack straight from the oven. “We were poor, it was the cheapest, most economical way to bring everyone together,” Kinsey-Joplin says. “I call it the gathering of resources of love. Barbecue is fellowship.” Despite learning from the women her family, becoming a pitmaster has meant overturning deep-rooted stereotypes in the male-dominated field where people still presume her husband is manning the grill. “Barbeque places are normally named after some woman who’s deceased or something like that, so they never think that I am Amanda,” she says. “They always think that a man must be the powerhouse behind it. One of the biggest challenges is being recognized as a female pitmaster. I’m gaining respect for that." Kinsey-Joplin says she will use the $10,000 grant to secure a location for a permanent barbecue shack as well as a commercial kitchen that other pitmasters can use. She also plans to expand her online presence, using Mastercard’s Digital Doors, to sell more barbeque sauce and hot wings. “Consumers have gone more digital, and we don't believe that they're going to go back,” Siegel advised her during a recent mentoring session. “It's really important for small businesses to meet their customer where they are.” For Kinsey-Joplin, becoming a successful Black woman entrepreneur and making her name as a pit master is now taking her and her family in a direction she never dreamed was possible. “I just can’t believe this started because I couldn't say no to my son’s dream trip — just me being a mom and supporting my son, because that’s what we moms do.” View original content here. View additional multimedia and more ESG storytelling from Mastercard on 3blmedia.com

August 26, 2022 08:45 AM Eastern Daylight Time

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News Release

How The Braid Chick Is Rising by Lifting Others | Icons of Cincinnati

GoDaddy

Rebecca Gibson, a.k.a The Braid Chick, owner of Empire Beauty Bar, a Black-owned braiding hair salon in Cincinnati, discovered a love of braids at a young age as she watched her grandmother do hair. She built a successful career in the healthcare industry, but as soon as Rebecca had the opportunity to jump full-time into the beauty industry, she launched Empire Beauty Bar. While pursuing her own entrepreneurial journey, Rebecca lifts others up along the way – she launched the Empire Braid License course to teach other women how to braid and start their own salon businesses. See Empire Beauty Bar’s story as part of GoDaddy’s Icons of Cincinnati series, streaming now on YouTube. About GoDaddy Icons Icons is GoDaddy's Customer Storytelling video series that goes city-to-city following Everyday Entrepreneurs as they fulfill their dreams and share the professional lessons they've learned along the way. About GoDaddy GoDaddy is empowering everyday entrepreneurs around the world by providing all of the help and tools to succeed online. GoDaddy is the place people come to name their idea, build a professional website, attract customers, sell their products and services, and manage their work. Our mission is to give our customers the tools, insights and the people to transform their ideas and personal initiative into success. To learn more about the company, visit www.GoDaddy.com View additional multimedia and more ESG storytelling from GoDaddy on 3blmedia.com

August 18, 2022 09:30 AM Eastern Daylight Time

News Release

Keeping Community & Dreams Alive With BBQ | Icons of Cincinnati

GoDaddy

Sweets & Meats owners Anton Gaffney and Kristen Bailey show us what it’s like to weave a deep-rooted community into their daily operations. What started out as a regular cookout quickly turned into a BBQ business when friends started shelling out cash to get a plate of Kristen and Anton’s insanely delicious home cooking. They nearly shut down during COVID, but their employees refused to quit, and after pivoting to food trucks and catering operations, they kept the business alive. Today, Sweets & Meats is keeping customers happy with one-of-a-kind smoked meats, homemade sides, and specialty desserts, all while making employees feel like family. Despite all the challenges faced when running a business, Kristen and Anton’s biggest advice to entrepreneurs is to never give up and keep chasing your dream. See Sweets & Meats’ story, part of GoDaddy’s Icons of Cincinnati series, streaming now on YouTube. About GoDaddy Icons Icons is GoDaddy's Customer Storytelling video series that goes city-to-city following Everyday Entrepreneurs as they fulfill their dreams and share the professional lessons they've learned along the way. About GoDaddy GoDaddy is empowering everyday entrepreneurs around the world by providing all of the help and tools to succeed online. GoDaddy is the place people come to name their idea, build a professional website, attract customers, sell their products and services, and manage their work. Our mission is to give our customers the tools, insights and the people to transform their ideas and personal initiative into success. To learn more about the company, visit www.GoDaddy.com View additional multimedia and more ESG storytelling from GoDaddy on 3blmedia.com

August 11, 2022 09:30 AM Eastern Daylight Time

Back-to-School Wellness Sets Students up for Success

YourUpdateTV

Wellness remains top of mind as parents start to prepare for the upcoming school year, as it is a big contributor to their children’s success. But creating healthy routines during the transition from Summer to back to school is not always easy. Whether it’s meal prep, building in a balanced diet, shifting weather patterns or busy schedules, parents are balancing a lot. A video accompanying this announcement is available at: https://youtu.be/dWT8EHKnR4o To help achieve success in the 2022-23 school year, it is important to focus on daily routines that enhance your kids’ lives. In fact, eating well throughout childhood and adolescence supports proper growth and development while preventing various health conditions. The CDC recommends meals containing fruits and vegetables, whole grains, fat-free and low-fat dairy products, oils, and a variety of proteins. There are many ways to achieve these goals, including solid food, vitamin supplements, and plant-based protein. Additionally, youth should avoid empty calories. Added sugars and solid fats contribute to 40% of daily intake for those 2-18 years of age. Approximately half of these empty calories come from soda, pizza, and whole milk. Beyond diet, exercise and well-being also contribute to a student’s success in the classroom. A U.S. study showed that when pollen counts doubled, a percentage of elementary schoolers saw a drop in testing scores when compared to their counterparts. Nearly 1.7 million children have one or more allergies. Antihistamines can help treat symptoms and hives so children can stay focused on their studies, extracurricular activities and more time outside. Syn hopes to help parents plot out their family’s nutrition and wellness plans throughout the upcoming school year. KICK OFF THE DAY WITH BREAKFAST: An easy way for to start off a new school year is with breakfast. Syn says it helps a child's attention span, concentration and memory—all important for learning in school. “Maybe kick off the day with something fun and tasty like banana pancakes or mini-fruit kebobs. The kebobs are easy to make with pineapple, strawberries, grapes, and blueberries—just pair it with a flavored yogurt as dip,” adding, “You can also try apple cinnamon oatmeal. Grab a store-bought oatmeal and top it with apples, cinnamon, raisins and pecans.” The goal is to make sure children have the energy they need to make it to lunchtime. SWITCH UP THE MENU: Syn admits that the school year can get hectic, and parents are often left looking for convenient ways to eat well throughout the entire day. However, we all know convenient doesn’t always equal healthy. The registered dietician and nutritionist recommends Sweet Earth Foods, which offers delicious, flavor-forward and nutrient-dense vegan and vegetarian options that are perfect to have on-hand during the back-to-school season. Two options Syn highlights include the Korean BBQ-Style Chik’n entrée bowl, which has lots of veggies like edamame, snap peas, and a cauliflower rice blend. She says, “The sweet and spicy Gochujang style sauce is packed with flavor and everyone in the family will love it. And since it’s a prepared meal, all you have to do is heat and eat; it’s ready in just 3 minutes in the microwave or 20 minutes in the oven.” “The Mindful Chik’n comes ready-to-eat and has the taste and texture of traditional chicken with 18 grams of protein, making it a perfect addition to weekday meals,” says Syn, adding, “You can serve it fresh from the fridge or cooked in a family favorite recipe, like chik’n fajitas, a stir fry, or even a chik’n pesto pizza.” Sweet Earth products are available at retailers nationwide. Consumers can also find them at a nearby store by using the store locator found at SweetEarthFoods.com. Direct link: https://www.goodnes.com/sweet-earth/ Social media handles: @sweetearthfoods Facebook Instagram Pinterest Twitter CUT DOWN ON CLEAN UP TIME: Parents are always searching for extra time, especially during the school year. Syn says there is a way to make mealtimes even more convenient, while reducing stress in the kitchen. Whether it’s breakfast, a lunch on the go, or dinner, the Chinet® brand can help make cleanup easier, allowing parents more time to focus on other aspects of life, including personal wellness. Syn says the Chinet Classic® products are made for exactly what’s on your menu, adding, “They’re perfect for a bowl of cereal or oatmeal, or a plate of bacon and eggs during breakfast. Obviously, they make lunch and dinner clean up easier than ever!” She points out how the Chinet Comfort® cups are perfect for morning coffee or a “make your own” espresso bar. She says, “The cups are sturdy, keep your drinks warm, and the lids help protect from accidental spills.” For more information, go to mychinet.com. Direct link: https://www.mychinet.com/products/ Social media handles: Facebook.com/mychinet Instagram.com/mychinet Twitter.com/mychinet SPEND MORE TIME OUTSIDE: Nearly 1.7 million children have one or more allergies. With allergy season about to kick off in parts of the country, Syn says there is a way for parents to give their kids some relief so they can still enjoy the outdoors as they head back to school. “So, when it comes to back-to-school prep, parents will want to ensure their kids are feeling well and at their best,” adding, “Children’s Claritin® is the #1 pediatrician recommended non-drowsy oral OTC allergy brand and provides kids with indoor and outdoor allergy relief whenever they need it most.” New research finds that children spend less than eight minutes playing outside each day. The registered dietician and nutritionist is inspired by the brand’s commitment to help kids spend more time outside. “Through their multi-year initiative, The Outsideologist Project, Claritin® is committed to helping kids get outside one more hour a week by providing expert-curated outdoor activity ideas. It can be anything from going to the local playground, playing hopscotch, or even tossing a ball in the backyard.” For more, check out @outsideologistproject on Instagram and Facebook for fun and exciting ideas and inspiration to help children spend more time outside. Direct link: https://www.claritin.com/the-outsideologist-project Social media handles: Facebook: https://www.facebook.com/OutsideologistProject/ Instagram: https://www.instagram.com/outsideologistproject/?hl=en Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

August 05, 2022 12:00 PM Eastern Daylight Time

Video

Eliminating Food Waste Through Repurposed Products

Griffith Foods

Shifting toward Sustainability Experts believe reducing food waste is a viable solution to fighting climate change. Pursuing a more sustainable food system must begin from the top-down, but there’s evidence that consumers are on the brink of getting on board. 28% of consumers in the US are interested in trying ugly or imperfect produce. (Source: Datassential Fresh & Frozen foods at Retail) 73% of consumers in Canada and 83% in Mexico consider “zero-wastage” important. (Source: GlobalData 2021 Q3 Consumer Survey Mexico, Canada) What Types of Foods are Being Upcycled? Many commonly wasted products (and by-products) have significant second-life potential. It’s time for consumers and brands to put those products to work. Saving Overripe Fruit from the Trash - Antonoff Bread Co. in Mexico uses overripe bananas in its banana cake loaves. Using Imperfect Produce for Tasty Snacks - Kettle Cooked Uglies potato chips are made from potatoes with minor cosmetic imperfections. They come in common chip flavors like classic sea salt, BBQ, and salt & vinegar. Giving Vegetable Pulp a Second Life - Fiber-rich, savory snack chips from Pulp Pantry are made with leftover pulp from juiced vegetables. Repurposing Almond Pulp from Nut Milks - Pulp from homemade almond milk can be dried and used to crisp up vegetables or crackers. This social media trend is popular with home cooks experimenting with food waste. Reusing Grain By-products - Grains leftover from manufacturing beer can be transformed into flour and used in a variety of snacking products. Some companies use stale or unused bread items to make crunchy snacking products like crostini, crackers or croutons. ReGrained turns grain leftover from beer production into Supergrain+ Bars. Making the Most of Scraps — Using Phone Apps Companies are integrating technology to keep them honest in the fight against food waste. Some are partnering with Too Good to Go, an app that helps connect consumers to restaurants and stores with unsold food. HowGood is another company that tracks the degree of how “green” companies are in their food production. Such data can be used to assess how they’re performing against sustainability goals. Consumers can use the app to check the sustainability of products they’re looking to purchase. 46% of US consumers say understanding how their purchase impacts the environment would encourage them to buy eco-friendly products. (Source: Mintel’s Sustainability Barometer 2021) 85% of consumers in Mexico find information regarding the source of ingredients/flavors used in products appealing. (Source: GlobalData 2021 Q2 Consumer Survey Mexico) Give “Old” Products New Flavor with Griffith Foods Rescued or salvaged ingredients can make a new name for themselves with Griffith Foods’ offerings. From Flavour Glazes to seasoning mixes, our solutions, made with sustainable spices and ingredients, can help give repurposed products an entirely unique flavor profile. We’re here to create better together and help reduce unnecessary waste across farms, production plants, and kitchens around the world. View original content here. View additional multimedia and more ESG storytelling from Griffith Foods on 3blmedia.com

August 05, 2022 08:45 AM Eastern Daylight Time

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CASE and Country Music Superstar Jon Pardi Launch Contest to Promote Careers in Construction

CNH Industrial

CASE Construction Equipment, a CNH Industrial brand, is working with CMA and ACM Award-winning singer/songwriter/producer Jon Pardi to bring greater attention to careers in construction through the “Get Down Up North” contest: Five lucky winners will each win an all-expenses-paid trip with a guest to the CASE Customer Center in Tomahawk, Wisconsin, to learn how to operate construction equipment with the country music superstar. “We need to keep teaching kids that careers in construction bring great pride, lifelong earning potential, and the ability to build a world and path of their own,” says Pardi. “I love every chance I get to go to Tomahawk, and I can’t wait to spend time with another wave of guests there who are eager to learn more about careers in construction.” The contest corresponds with the launch of Pardi’s “Ain’t Always the Cowboy” tour — with CASE as the headlining sponsor. The tour is traveling across the United States now and finishes with a headlining show at Nashville’s Ascend Amphitheater on October 1st. “We are passionate about building up the workforce in the industry, and Jon is a great ambassador who grew up in the industry and understands the value of hard work,” says Terry Dolan, vice president, North America, CASE Construction Equipment. “Get Down Up North” will be a great time, but it will also be an opportunity to get a taste of a career path some may not have considered — and we welcome all with open arms.” Those interested in the competition can enter online and winners will be announced at CONEXPO-CON/AGG 2023, with the training event taking place in Summer 2023. Training includes a basic overview of equipment and safety practices, as well as skill challenges and stick time to give operators a feel for operating the equipment. The contest continues the longstanding partnership between CASE and Pardi, which has included an exclusive performance at CONEXPO-CON/AGG 2020, ongoing earthmoving projects with Pardi — who is an experienced equipment operator, as well as an inaugural training event with Pardi in Tomahawk in 2021. View original content here. View additional multimedia and more ESG storytelling from CNH Industrial on 3blmedia.com

August 05, 2022 07:45 AM Eastern Daylight Time

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News Release

CGF Announces New Members for July 2022

The Consumer Goods Forum

PARIS, August 1, 2022 /3BL Media/ - The Consumer Goods Forum is delighted to announce the following new companies have joined our global membership community and, in doing so, have confirmed their commitment to our vision of better lives through better business. Takeoff offers an eGrocery solution that empowers to thrive online using Micro-Fulfillment Centres: small, robotic fulfillment centres that can be leveraged at a hyperlocal scale. Orders are placed online through established retailers, and Takeoff’s automated technology fulfills the order. Takeoff has several operational Micro Fulfillment Centres in place, with many to follow in the upcoming years. Takeoff is growing rapidly, with a total capital of $86M raised to date. “We are so excited for this opportunity to become members of The Consumer Goods Forum. We share in their commitment to drive positive change for the future through teamwork and collaboration. At Takeoff, our mission is to use technology and innovation to democratise access to quality foods. We partner with grocery retailers to build a sustainable and profitable solution to bring groceries online. Our technology can operate at a lower cost-to-serve than a traditional supermarket, presenting the potential to lower food prices across the board.” – Max Pedró, CEO & Co-Founder, Takeoff Technologies Qingdao Kangda group is a state-level key leading enterprise in agricultural industrialisation, with diversified operations and cross-regional development. The food company has six sections: rabbit, chicken, conditioning, breeding, feed and pet food. Shandong Kaijia Food Co., Ltd. is a division of the Kangda group. It is a joint-stock enterprise mainly engaged in broiler breeding, hatching, slaughtering and food processing. With export and high-end catering enterprises as the core business, it deeply cultivates product quality, wholeheartedly creates excellence with customers at home and abroad, and brings customers "a healthy and sunny life enjoyment". “It's a great honour to join The Consumer Goods Forum. CGF is the only organisation in the world that connects retailers and manufacturers in the consumer goods industry. It focuses on the most important opportunities and risks faced by the global consumer goods industry, to promote food safety, healthier lives and sustainable development. We look forward to a new cooperation journey with CGF and working together to create healthier lives.” - Longhai LIU, President, Shandong Kaijia Food Kersia is a global leader in biosecurity and food safety with value added products and solutions to prevent diseases or contamination in both animals and humans at every stage of the food supply chain. Solutions are including services, AI, and innovative approaches. The company offers also solutions to the healthcare sector. “Kersia is delighted to join The Consumer Goods Forum to further develop food safety practices, how these can be adapted and managed. In a world strongly impacted by various changes (e.g. climate, energy, resources), we are convinced that the CGF, gathering all the actors in the Food Chain, is the right place to discuss the “future of Food Safety”.” – Sébastien Bossard, CEO, Kersia As the only association in the consumer goods industry that is truly global, while embracing both retailers and manufacturers, and service providers, our members understand the value of our uniqueness. Many of the opportunities and issues that we face as an industry can’t be addressed by individual companies alone, or just by collaborating regionally. The CGF offers you a seat at the table, and our members know that our global, cross-value chain perspective is critical to helping drive positive change globally and in securing long-term, sustainable business growth. — Ends — For further information, please contact: Membership Team membership@theconsumergoodsforum.com Lee Green Director, Communications l.green@theconsumergoodsforum.com View additional multimedia and more ESG storytelling from The Consumer Goods Forum on 3blmedia.com

August 01, 2022 06:00 PM Eastern Daylight Time

Caduceus Partners with Lord Botham to Launch Cricket into the Metaverse

Caduceus

Cutting-edge Metaverse blockchain tech company Caduceus has partnered with British sporting legend Lord Botham to launch an exclusive new NFT collection on the Light Cycle platform. This bold move from the cricketing Hall of Famer introduces the world of cricket to the metaverse for the first time and showcases the endless possibilities of web3 technology. Lord Botham was reputedly known as one of English cricket's greatest ever all-rounders and well respected as a sports commentator and charity fundraiser. His skills, determination and unique character transcended the game and made him not only an on-field star, but a leading sports personality. Now the undisputed sporting great leads from the front once again as he shows his desire to be the first to take cricket into the metaverse by launching his NFT on Light Cycle, the first 3D Metaverse platform to provide a multiuser 3D experience that allows customers to engage with their favourite brands and celebrities through online immersion. Ian “Beefy” Botham wants to give back to his loyal fans by allowing them access to his legacy by offering an unprecedented utility. Having spent months of research into this new marketplace, he has partnered up with Caduceus, the very first Metaverse ready blockchain. He will be kicking things off with an NFT collection that will allow access into Beefy’s world like never before. If you are new to this space, fear not as he will be offering some vital tutorials to ensure everyone can be involved. Lord Botham says, “Like most people, I’ve been hearing a lot about the Metaverse and NFTs, I’ve done my research and am delighted to be launching my ‘Beefy Botham’ NFTs on Light Cycle which is powered by the caduceus Blockchain. I have made some tutorials to help my existing fans and will be able to offer them unique user experiences as well as education, very excited to be taking Cricket to the Metaverse.” Tim Bullman Caduceus CEO says, “We couldn’t be more thrilled that Lord Botham and the team at Light Cycle chose us to partner with, to take cricket to the Metaverse. The Caduceus Blockchain has many USPs. The NFT collection will be listed on the Light Cycle platform, which we will power. We can not wait to take you all with us. Watch this space, there’s a lot more to come!’ The benefits of this partnership are two-way and go far beyond just selling and collecting NFTs. It will provide a benchmark for what can be done in the web3 space when combined with a global sport. It is sure to attract a whole new generation of young cricketers to the metaverse, and introduce cricket to those already invested in the metaverse. There will be educational benefits and deeper levels of audience interaction as well as new levels of gamification as part of this exciting journey. Sara Ezen of Light Cycle says, “It was a no-brainer to partner with Caduceus and launch this collection on our platform as they are simply the best in class to offer a truly 3D Metaverse experience. Lord Botham’s team have worked with a world-renowned studio to create the ‘Beefy Botham’ NFTs to list and trade on our platform, we look forward to announcing further plans.” Caduceus is the world’s first metaverse protocol with the ability to make 100,000 super low-cost transactions per second with decentralised edge rendering. It has been designed to provide the infrastructure layer for metaverse development and is a developer-friendly, easy-to-use underlying public chain platform that comes with its own complete set of development tools that enable the building, financing, and cross-chain portability of 3D worlds and digital assets from metaverse to metaverse. Caduceus's ecosystem native token CMP will be adopted in this grand project which is set to launch cricket into the metaverse in ways never seen before. As well as news of these two partnerships, Caduceus have been very busy following a popular appearance at the Metaverse Summit in Paris and announcing their new token CMP. Bybit, the world's top digital asset trading platform, is to formally launch the new Caduceus token CMP on July 25th, 2022. Several worldwide digital asset trading platforms including Bitget will also be listing the token. About Caduceus Caduceus is the Metaverse protocol for decentralised edge rendering, and an infrastructure-level open blockchain platform specifically built for the metaverse and the decentralised digital world. It’s manufactured with next-level processing power and rendering capabilities and has been formed and developed by prominent investors and blockchain specialists. Light Cycle Light Cycle is a 3D Metaverse platform tailored for fashion, entertainment, gaming, filming, music, sports, real estate, retail and NFT. Powered by Caduceus’ unique decentralised edge rendering power, allows Light Cycle to build this amazing platform. As part of the Light Cycle road map, it includes a content management system that enables uploading virtual content and assets, building diverse venue models and land purchasing. This will allow businesses to engage with their own community and also enables global users to interact with their favourite brands and celebrities in a 3D environment. Lord Botham Ian Botham was not merely the top English cricketer of the 1980s but the leading sports personality. He commanded endless newspaper headlines as his career surged improbably and within a year of being elevated from Somerset to his England debut in 1977, he was undisputed as the country's leading allrounder. Within three years he was captain and led England to a historic Ashes win with both batting and bowling performances that have gone down in history. Contact Details Jukebox PR Alex Jukes alex@jukeboxpr.co.uk

July 23, 2022 05:00 AM Eastern Daylight Time

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