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Introducing Saint Crewe, The New Clinically-Tested Skincare Brand For Gen Z Founded by Mom & Therapist to College-Aged Women, Erin Piper

Saint Crewe

Saint Crewe is a new dermatologist-tested, clinically backed skincare line designed specifically for Gen Z. Clinically tested on over 100 people, Saint Crewe is hypoallergenic, non-irritating, and suitable for all skin types, including sensitive skin. The brand’s four new products meet the clean beauty standards of Ulta, Sephora, and Credo while celebrating skincare as a fun, confidence-boosting ritual. As a mother of two and a therapist working with college-aged women, Saint Crewe Founder Erin Piper saw firsthand Gen Z’s growing curiosity about skincare and beauty trends. She realized that they were drawn to viral TikTok-famous products with bright, fun packaging, and the joy of experimenting with self-care. The issue? During the fun of applying face masks and creating skincare routines, the aggressive skincare ingredients were being overlooked. Many of these products contained harsh actives like retinol and glycolic acid – ingredients that weren’t suitable for their young skin. Saint Crewe Founder, Erin Piper, says, “As a mom and therapist to college-aged women, I’ve seen firsthand how much Gen Z loves experimenting with skincare. But there are too many trending products that cause more harm than good for young skin – damaged skin barriers, breakouts, irritation, you name it. That’s why I wanted to create a brand that is clinically effective, but still safe for everyday use. As a parent who has to say ‘no’ to so much – no to social media, to phones, to harmful ingredients, it feels really great to say ‘yes’ to skincare.” Erin sought out to create the ultimate solution to these concerns for the Gen Z community. She collaborated with leading labs, dermatologists, creatives, and beauty industry veterans – including the CEO of Saint Crewe, her long-time friend and skincare product development expert, Laura-Lucia Carothers – to develop a stunning range of vegan and cruelty-free skincare products that nurture this sense of curiosity while being expertly formulated to be gentle and safe for all skin types. Clean Beam Balmy Dream ($32): Lush cleansing balm formula that melts onto the skin as a foamy rinse-off cleanser that can remove sunscreen, makeup, and grime while bisabolol, ginger and calming turmeric soothes the skin. Team Gleam ($38): Daily water-gel serum that is loaded with superfruit goji berry and microalgae, helping balance the microbiome and fight against harmful blue light from screen time. Water Whip ($42): Light gel cream that delivers deep hydration and a natural glow with a boost of marine algae extract and vitamin E while soothing skin. Goji Go + Glow ($44): Packed with powerful aloe juice, microalgae and goji superberries to help keep breakouts at bay, this super mist balances excess oil while supporting your skin's microbiome. The brand’s name pays tribute to both a cherished family name and Sara Crewe, the beloved protagonist of A Little Princess. Saint Crewe isn’t just skincare, it’s innovation that redefines skincare for the next generation and anyone seeking a playful new way to care for their skin. Saint Crewe is redefining skincare for the next generation with fun, approachable, and age-appropriate formulas designed specifically for Gen Z. More than just skincare, Saint Crewe creates an experience, one that evolves with the brand’s community and becomes a playful part of their well-being. Built on the pillars of safety, individuality, integrity, well-being, and experience, Saint Crewe is committed to gentle formulations that nurture young skin with confidence and transparency. Trends fade. Skincare stays. With Saint Crewe, skincare isn’t just about looking good—it’s about feeling your best, inside and out. It will always be you. Contact Details Malinda Torres OGAKI mtorres@ogakidigital.com Company Website http://saintcrewe.com/

April 01, 2025 01:00 PM Eastern Daylight Time

Mid-Sized Data Centers Are Winning the Communications Battle While Many Industry Leaders Fall Behind

Hot Paper Lantern

Hot Paper Lantern (HPL), an integrated communications and marketing agency that helps brands build their reputations, create meaningful impact, and generate growth, released its latest data center industry study, "Who's Owning the Conversation?" The study analyzed over 35 companies spanning three key verticals: data center operators, cooling technology vendors, and network service providers. Data Center Operators included in the study: Aligned Data Centers • CloudHQ • Cologix • Compass Datacenters • COPT • CoreSite • DataBank • Digital Core REIT • EdgeConneX • Evoque Data Center Solutions • Flexential • OVHcloud • QTS Data Centers • Sabey Data Centers • STACK Infrastructure • Switch Inc. • Tencent Cloud • Vantage Data Centers Cooling Technology Vendors included in the study: Amana Heating & Air • American Standard • Bryant Heating & Cooling • Goodman Manufacturing • Heil Heating & Cooling • Nortek Global • Rheem • Rudd Heating & Cooling • York Air Conditioning • York International Network Service Providers included in the study: Adtran • Allied Telesis • Calix • Cambium Networks • D-Link • Inseego • MikroTik • TP-Link • Viavi Solutions • Zyxel Communications The research examines how these companies are shaping the mid-market narrative, identifies key areas for improvement, and offers data-driven strategies to help companies drive meaningful engagement. While some organizations take a proactive approach to their external communications by leveraging social media and media relations, others remain passive and allow third parties to shape their company’s narrative. This contrast sparks critical questions about how key sectors engage with their stakeholders and whether or not they will fully capitalize on the opportunities presented by the data center industry's unprecedented growth. "Data center operators have assumed that by just being active to generate some form of media coverage alone, this will translate to having a strong reputation. Our research proves that this is not the case. If you are not actively shaping your own story, someone else will do it for you, and often not in your favor," said Ed Moed, chief executive officer at Hot Paper Lantern. "The data center industry has grown exponentially in recent years, fueled by massive investments, technological advancement, and industry demand. Many companies have relied on that growth to define their value in the market, but as competition increases, a strong and strategic narrative is what will set organizations apart." Key Insights from the Study: Public Perception Doesn't Always Align with Coverage Volume – More coverage does not always translate to a stronger reputation. Nearly 10% of all social media conversations about the data center industry are negative. However, over 80% of that negativity comes from just two companies, and both are among the most active on social media. Their outsized presence has amplified criticism, highlighting the risks of lacking a strategic online narrative. Mid-Tier Operators Punch Above Their Weight in Influence — Despite having smaller budgets, some mid-tier data centers generate outsized impact. Based on revenue, the bottom half of companies analyzed averaged 7x more coverage and 15x more engagement, demonstrating the power of strategic messaging. Cooling Technology Vendors Are Missing Their Storytelling Opportunity — With sustainability and energy efficiency becoming critical topics, cooling providers remain surprisingly underrepresented in industry conversations. Ninety percent of cooling brands generate fewer than 500 media mentions across major platforms, creating a massive opportunity for those willing to participate in the discussion. Network Providers Are Failing to Engage the Data Center Audience — Despite playing a crucial role in data center operations, many network providers struggle to connect with their target audience. Most rely on generic product announcements rather than crafting narratives that will resonate with data center decision-makers. As a result, the top 40% of network providers account for 95% of the industry's digital visibility, leaving the majority with little influence in the conversation. "Cooling and network providers have expanded alongside the data center industry, yet their voice in industry discussions has not kept pace," said Moed. "As artificial intelligence accelerates demand for advanced infrastructure, these sectors must step forward. The companies that fail to establish themselves as industry leaders risk being overlooked, while those that actively shape the conversation will define the next phase of innovation and growth." For more details on the "Who's Owning the Conversation?" study, view the report here. HPL will continue tracking industry trends and key players, releasing quarterly reports about the evolving conversation. To stay informed on the latest findings and updates, visit www.hotpaperlantern.com and sign up for future reports. Hot Paper Lantern (HPL) is a New York City-based integrated communications and marketing agency that helps brands build their reputations, create meaningful impact, and generate growth. HPL partners with clients to find, engage, and form deeper connections with key audiences and stakeholders. For more information, visit www.hotpaperlantern.com. Contact Details Hot Paper Lantern emoed@hotpaperlantern.com Company Website https://hotpaperlantern.com/

April 01, 2025 10:00 AM Eastern Daylight Time

Dokotoo Announces Global Bestseller Status of Leopard Print Tank Top, Marking Milestone in Women's Apparel Innovation

Grand Newswire

Dokotoo, a leading brand in Amazon’s women’s fashion category, has announced a major milestone with the global success of its Leopard Print Tank Top. The garment, now one of Amazon’s top-selling items across Europe and the United States, reflects the brand’s expanding influence in the women's apparel market and its commitment to blending inclusive design with premium manufacturing standards. The tank top, distinguished by its muted leopard print pattern and tailored construction, has rapidly gained attention for both its design versatility and mass appeal. Developed by Dokotoo’s Milan-based design team, the piece merges European aesthetic sensibilities with functional styling, suitable for both casual and professional wear. “Dokotoo’s success with this product signals a shift in consumer expectations,” said Emily, Brand Director for Dokotoo U.S. “Consumers are increasingly seeking fashion that is accessible, inclusive, and built with care—this design delivers on all three.” Global Design Meets Precision Manufacturing While the brand’s creative direction stems from Europe, Dokotoo leverages streamlined production to ensure consistency in quality and durability. The tank top features contoured seams and reinforced stitching that surpass typical fast-fashion standards, offering both structure and comfort across a wide size range from S to XXL. Independent product reviewers have highlighted the top’s fabric breathability and stretch retention, praising its ability to maintain shape after repeated wear. The emphasis on inclusive sizing and adaptable fit has also resonated with consumers, especially those looking for flattering options outside traditional size constraints. Cultural Recognition and International Appeal Beyond commercial success, the tank top has made notable appearances in media and fashion circles. Celebrities and influencers in New York, Los Angeles, and Tokyo have been photographed wearing the piece in a variety of settings—from casual street style to fashion-forward boutiques. Industry observers have noted the item’s transition from seasonal trend to wardrobe staple. The viral success is viewed internally as a reflection of Dokotoo’s broader brand philosophy. According to an internal memo from the company’s leadership team, “This is more than a single product—it’s a proof point that quality, inclusivity, and affordability can coexist.” About Dokotoo Dokotoo is a contemporary women’s fashion brand known for its affordable, design-driven clothing. With a presence in major online marketplaces, including Amazon, the brand offers wardrobe essentials that prioritize comfort, inclusivity, and elevated style. Drawing on international design influences and a precision-focused supply chain, Dokotoo serves a global audience seeking fashion without compromise. Contact Details Dokotoo Stanie Liu stanie0201@gmail.com Company Website https://www.amazon.com/stores/page/F1F283FF-D7A3-431C-8FA3-84D3B81094F5

March 28, 2025 03:44 PM Eastern Daylight Time

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Lake Tahoe to Host First-Ever Grand Slam of Curling Event in the US, Featuring the Best Curlers from Around the World

The Curling Group

The Curling Group (TCG), the driving force behind the evolution of curling through strategic investment and fan engagement, today announced that Lake Tahoe will host the first-ever Grand Slam of Curling event in the United States, the GSOC Tahoe, November 4-9, 2025, at the Tahoe Blue Event Center. Lake Tahoe will become the epicenter of the curling world as Olympic medalists, world champions and fan favorites take the ice for this must-see six-day event, which will include live music, fan activations, and interactive experiences set against the stunning backdrop of Lake Tahoe. “In addition to being one of the most beautiful places in the world, Lake Tahoe also has a rich history of hosting some of the most iconic sports events,” said Nic Sulsky, Co-Founder and CEO of The Curling Group. “We were inspired by the energy and success of the 2021 NHL Outdoor Games and the American Century Championship and are creating a one-of-a-kind curling event that captures that same sense of excitement and national appeal. Our goal is to make this a marquee moment on the curling calendar for years to come.” Across the U.S., interest in curling has grown exponentially over the past several years, prompted by the 2018 Olympic Winter Games gold medal win by Minnesota-based Team Shuster. The rise in curling’s popularity in the U.S. is reflected in the interest of pro athletes and celebrities, including Pro Football Hall of Famer and Minnesota Vikings Legend Jared Allen and current NFL stars George Kittle and TJ Hockenson, who are all a part of TCG’s initial group of investors. “The first-ever U.S. GSOC event is a long time coming, as the country’s appetite for curling continues to grow,” Sulsky added. “While our sport has a strong foundation in Canada and parts of Europe, it has yet to reach its full potential in the United States. Our mission is to change that by creating must-attend events that captivate fans, introduce new audiences to the sport, and elevate curling to new levels not yet seen.” The Lake Tahoe event comes as part of a larger initiative to grow the sport’s presence within the U.S., including the upcoming TCG All-Star Game in Nashville (April 15-16, 2025); a first-of-its-kind event featuring the sport’s biggest stars, selected through performance rankings and fan voting. The weekend will feature a celebrity pro-am, skills competition, and All-Star skins game with the best 12 curlers in the world, bringing fans closer to the action. “We’re honored to welcome the Grand Slam of Curling to Lake Tahoe for its first-ever U.S. event. The South Shore has long been a destination where world-class athletes and fans come together in a setting unlike any other. We’re proud to host an event that combines athletic excellence and high-energy entertainment to create awe-inspiring moments.” Says Visit Lake Tahoe President & CEO Carol Chaplin. Tickets for GSOC Tahoe will go on sale April 7 th at 10am pst. Discounted rates will be available for local Nevada and California residents in person at the Vacasa Box Office at the Tahoe Blue Event Center. Fans can stay updated on ticketing details, event schedules, and exclusive content by visiting www.thegrandslamofcurling.com/tickets or following the Grand Slam of Curling on YouTube, Instagram, Facebook, TikTok, and X. More details — including broadcast information, confirmed teams, and draw schedules — will be announced in the coming months. For more information, visit https://thegrandslamofcurling.com/. About the Grand Slam of Curling The Grand Slam of Curling is an elite series of men’s and women’s curling events, featuring the best teams from across Canada and around the world. Awarding equal purses to both men’s and women’s teams since 2015, the Grand Slam of Curling is committed to advancing the sport on a global scale. The Grand Slam of Curling is owned and operated by The Curling Group. For more information about the upcoming Grand Slam season, please visit: www.thegrandslamofcurling.com. About The Curling Group The Curling Group (TCG) is a sports business venture dedicated to revolutionizing the sport of curling through strategic investments and a commitment to innovation and content production. In 2024, The Curling Group acquired the Grand Slam of Curling event series, including global media rights. About Tahoe Blue Event Center The Tahoe Blue Event Center is a 5,000-seat arena with an additional 10,000 square feet of meeting room space, located in the Stateline, Nevada area of South Lake Tahoe, nestled between the peaks of Heavenly Mountain Ski Resort and beautiful Lake Tahoe. Opened in September 2023, The Tahoe Blue Event Center will host 125+ events throughout the year including: concerts, sporting events, family shows, conferences, banquets, meetings, trade shows, consumer shows and more. Contact Details The Curling Group The Curling Group thecurlinggroup@hotpaperlantern.com Company Website https://thegrandslamofcurling.com

March 27, 2025 01:00 PM Eastern Daylight Time

XYPN Marks Biggest Year for Growth in 2024

XY Planning Network

XY Planning Network (XYPN), the leading comprehensive support platform for independent, fee-only advisors, is experiencing record-breaking organic growth. Last year 456 advisors joined the network—the most since launching over a decade ago—pushing total membership beyond 2,000. This surge demonstrates an accelerating demand for fee-only fiduciary financial advice which remains far from being fully met. This growth also reflects a broader shift in consumer preferences, particularly among younger generations who prioritize transparent, ethical financial planning free from product sales. Among the approximately 100,000 households served by XYPN members, many clients seek financial advice tailored to their life stage—often planning for milestone or lifestyle goals, building wealth, preparing for retirement, or managing transferred wealth. Increasingly, traditional asset management alone no longer meets the needs of today’s investors. As more advisors choose to serve this evolving client base, they turn to XYPN for the autonomy, infrastructure, support, and community needed to run successful independent firms. XYPN empowers its members to serve their client’s best interests with transparency and integrity, ensuring they thrive in a rapidly shifting industry. Among XYPN’s other successes in 2024, its compliance solution registered 267 new Registered Investment Advisor (RIA) firms and updated nearly 1,000 ADVs. The company also launched Sapphire, its RIA affiliation model, which represents 19 member firms. “Over the past year, we’ve focused on bringing all the elements together, providing comprehensive services geared to new advisors and established firms who desire a holistic offering while maintaining their independence,” said XYPN CEO Alan Moore. “With the fee-only fiduciary standard quickly becoming the preferred option, it’s more important than ever for advisors to have the control, flexibility, and support that XYPN offers so they can serve who they want how they want. We are pleased to see so many advisors joining XYPN and taking control of their firms and livelihoods. And they aren’t just surviving, they’re thriving. Our member firms average 18% client base growth, compared to the industry average of 6.2%." Unlike many industry players reliant on mergers, acquisitions, or venture capital, XYPN’s record-breaking growth is entirely organic—driven by independent advisors choosing to build firms that align with their values and serve diverse client needs. XYPN members specialize in a wide range of niches, including military families, sandwich-generation caregivers, traveling nurses, the LGBTQ+ community, Chick-fil-A owners, tattoo artists, women in technology, ex-pats, and ESG investors, among many others. “I’m so proud of the growth we’ve experienced across all metrics,” said XYPN President Vince Hockett. “Best of all, our expansion has been entirely organic—not through M&A or private equity funding. This proves that the demand for fee-only fiduciary advice—and the advisors committed to delivering it—is growing exponentially.” XYPN members choose the platform because it allows them to run their practices on their own terms. They can pick and choose the support they need across technology and compliance without locking them into lengthy contracts. Members can leave at any time with 100% of their business, clients, data, and brand. In 2025, XYPN will introduce several new features, including a continuity and succession program and various bundled options to help members at critical points in their business journey, such as at launch and when looking to scale their business. About XYPN XYPN is the only advisor support platform that makes it possible for fee-only financial planners to build the independent firm of their dreams with complete autonomy. We do this through ongoing advocacy and access to education and training, curated technology, compliance support, like-minded community, and back-office and client support services. Contact Details Vocatus LLC Lisa Aldape +1 917-676-1716 laldape@vocatusllc.com Company Website https://www.xyplanningnetwork.com/

March 27, 2025 10:00 AM Eastern Daylight Time

Adro secures additional investment with backing from New York State venture arm

Adro

Adro, a New York-based technology company enabling access to checking, savings, and credit for international students and workers moving to the US, is thrilled to announce an additional $500,000 investment in their previously announced $1.5 million pre-seed round. This new investment brings the total pre-seed funding to $2 million. This investment includes contributions from several new investors, including Empire State Development’s NY Ventures, New York State’s venture capital arm; and Jim Wiseman, President of Margaritaville Development. The round also features additional investment from Era, founded by Jasper Lau. "We're laser focused on helping internationals get financially established in America. These are groups that are traditionally underserved and underbanked, which is why we're incredibly honored to be supported by NY Ventures. This funding will significantly accelerate our mission to make financial services more accessible to newcomers," said Amarildo Gjondrekaj, CEO and Co-founder at Adro. He continued, "Our team is proud to be based in New York City. New York is also where my family settled as immigrants from Albania over 20 years ago, so this truly feels like a full-circle moment." Empire State Development President, CEO, and Commissioner Hope Knight said, "New York State is committed to fostering innovation that creates economic opportunity for all. Adro's mission to provide financial services to international students and workers represents inclusive entrepreneurship in action. Through NY Ventures, we're proud to support companies like Adro that are developing solutions to help underserved communities establish financial security while contributing to New York's vibrant entrepreneurial ecosystem." Next month, Adro will launch US dollar business accounts for international companies looking to expand their US reach. Adro’s deposit-insured business accounts will enable non-US companies to set up in the US, get an EIN and accept US card payments. In other company news, Adro recently shared COO and Co-founder Sara Schmitt was accepted into the Nasdaq Entrepreneurial Center Milestone Makers program, a prestigious initiative that supports entrepreneurs in achieving key business milestones. – About Adro Adro is a technology company helping internationals unblock access to financial services. Based in New York, Adro has raised a $2M pre-seed and is backed by investors who deeply believe in equal access and opportunity for newcomers arriving in the US. Adro was selected to join the 2024 Hudson Valley Venture Hub Accelerator at SUNY New Paltz. Adro is a graduate of Westchester County’s Element 46 Tech Accelerator and a member of CELA Innovation. To learn more, visit www.joinadro.com. About Empire State Development Empire State Development is New York's chief economic development agency, and promotes business growth, job creation, and greater economic opportunity throughout the state. With offices in each of the state's 10 regions, ESD oversees the Regional Economic Development Councils, supports broadband equity through the ConnectALL office, and is growing the workforce of tomorrow through the Office of Strategic Workforce Development. The agency engages with emerging and next generation industries like clean energy and semiconductor manufacturing looking to grow in New York State, operates a network of assistance centers to help small businesses grow and succeed, and promotes the state's world class tourism destinations through I LOVE NY. For more information, please visit esd.ny.gov, and connect with ESD on LinkedIn, Facebook and X. NY Ventures, a division of Empire State Development, strategically invests in high-growth companies that leverage technology to solve critical challenges across New York State. Through targeted investments and partnerships, the division expands access to venture capital for underserved regions and traditionally underrepresented entrepreneurs, including women and minority founders and fund managers. By bridging public and private sector resources, NY Ventures is building a dynamic, inclusive startup ecosystem that drives innovation throughout the state. Contact Details Adro Katherine Wong Too Yen marketing@joinadro.com

March 26, 2025 09:05 AM Eastern Daylight Time

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Dokotoo Announces Launch of Waffle-Style Apparel Collection on Amazon US

Grand Newswire

Dokotoo, a leading women’s clothing brand and consistent top-performer in Amazon’s fashion category, has officially announced the launch of its new waffle-style apparel collection. The innovative line features garments with a distinctly textured, fluffy knit designed to offer both comfort and visual dimension — marking a notable expansion in tactile-driven fashion on one of the world’s largest retail platforms. The Waffle-Style Collection represents Dokotoo’s continued investment in material innovation and consumer-centered design. Developed by the in-house creative team, the concept originated from an informal brainstorming session. “Our inspiration came from an everyday moment — a shared meal and conversation,” said Kim, Creative Development Director at Dokotoo. “We examined the texture of waffles and asked ourselves, ‘What if we could create clothing that feels this comforting?’ That was the starting point for an entirely new product direction.” The resulting designs offer more than aesthetic appeal. According to the company, the waffle-textured knit mimics the softness of micro-air cushions, delivering a garment experience that is both breathable and cocooning. The fabric’s three-dimensional geometry — described internally as a “soft chessboard of light and shadow” — reflects current trends in sensory fashion, where texture plays a central role in how clothing affects the wearer’s mood and daily comfort. This launch coincides with Dokotoo’s broader innovation roadmap, which includes upcoming product categories like Slimfi Smocking, Magic Collar, and the Gold Empire Line — each focused on enhancing fit, structure, and fashion utility for everyday consumers. The waffle series is the first of these to be released in 2025. Available now on Amazon US, the collection includes tops and tunics in a range of colors and sizes, tailored for seasonal versatility. With streamlined logistics and standardized service from purchase through post-sale, Dokotoo reinforces its brand mission: to make clothing shopping simple and create garments that feel like a second skin. For more information and to explore the Waffle-Style Collection, visit: Dokotoo Waffle-Style About Dokotoo Founded to redefine comfort-driven fashion for modern women, Dokotoo has grown into one of Amazon’s most popular apparel brands. With a focus on accessibility, design innovation, and quality assurance, the company maintains a standardized end-to-end shopping experience for millions of customers globally. Contact Details Dokotoo Clothing Brand Co., Ltd. Joe Kay joe@dokotoo.com Company Website https://www.amazon.com/stores/page/78F89962-2125-4793-A251-AA8B07181B0F

March 22, 2025 03:20 PM Eastern Daylight Time

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Finding Ferdinand Makes Its Retail Debut At Credo Beauty

Finding Ferdinand

Finding Ferdinand, the sister-run brand on a mission to elevate your everyday routine with vegan, skin-loving formulas, is making its retail debut through a partnership with Credo Beauty. The clean beauty brand will be available online on credobeauty.com on March 18, 2025, and will roll out to 14 Credo Beauty stores nationwide. Founded in 2015 by Nhu Le and now run alongside her sister, My Le, Finding Ferdinand celebrates its 10-year anniversary this year, marking a decade of innovation in color cosmetics. Nhu and My’s inspiration for the brand came from the incredible women in their family, especially their mother, a two-time cancer survivor whose strength continues to inspire the brand’s deep commitment to clean formulas. "We’re excited to partner with Credo Beauty, a brand and team we deeply admire for their commitment to clean beauty, sustainability, and education. Like Credo, we’re passionate about creating products that not only perform exceptionally well but also resonate with our clients on a personal level. We're thrilled to see our black lip balm become a daily essential for so many and look forward to continuing to connect with the amazing community through Credo’s incredible in-store experience," said Nhu Le, Founder of Finding Ferdinand. “Credo Beauty is excited to be the first retail partner of Finding Ferdinand, bringing their beautiful products and unique brand vision to our passionate community. Their dedication to sustainability and clean, high-performance formulations aligns perfectly with our values. We love how they connect with customers through custom creations, and their viral black lip balm—offering the perfect touch of color and hydration—has quickly become a daily essential for the Credo team," said Jessica Trieber, VP of Brands at Credo Beauty. Finding Ferdinand’s clean, high-performance beauty essentials are designed for the way you live: easy to wear, impossible to mess up, and always a perfect fit. The brand is best known for its cult-favorite product, The Black Lip Balm, which went viral and sold out 10x, thanks to its innovative, buildable color payoff that enhances any natural lip color. The brand is also set to launch an all-new limited-edition Raspberry shade of its iconic lip balms in tandem with the retail launch on March 18. This hydrating, sheer balm will feature a dark red buildable hue with cool undertones and medium shine, along with a delicious raspberry scent for a sensory experience. Starting on March 18, the following Finding Ferdinand products will be available at Credo Beauty: Delicious Balms ($26 each; 6 shades available at Credo Beauty): Super hydrating and moisturizing sheer lip balms with just a touch of color and a delicious scent. Buildable colors that are easy to wear every day, each paired with its own distinctive scent. Delicate Gloss ($26 each; 6 shades available at Credo Beauty): A non-sticky lip gloss infused with marula oil and nyamplung seed oil with a touch of color, perfect by itself or on top of a lipstick for an extra shiny finish. Tender Blush ($28 each; 6 shades available at Credo Beauty): A lightweight cream blush infused with Squalane that blends easily into the skin for a buildable touch of color. Finding Ferdinand products are 100% vegan and cruelty-free, offering proprietary cosmetic formulations that are clean and non-toxic. Finding Ferdinand takes to heart being a part of creating a better future for the world, and is committed to keeping the brand’s production sustainable - from working in small batches to prioritizing recyclable, recycled, or refillable components. For more information, follow the brand on Instagram @findingferdinand and TikTok @findingferdinand. ABOUT FINDING FERDINAND Effortless Beauty for Every Moment. Sister-run beauty brand Finding Ferdinand is here to elevate your everyday routine with vegan, skin-loving formulas that enhanceânot hideâwhat makes you, you. Our clean, high-performance beauty essentials are designed for the way you live: easy to wear, impossible to mess up, and always a perfect fit. We hope you find something you loveâand wear it your way, every day. ABOUT CREDO BEAUTY Credo Beauty offers todayâs largest clean and sustainably minded beauty assortment in North America, across color, skincare, haircare and fragrance, partnering with over 120 leading brands, such as Westman Atelier, ILIA, OSEA, True Botanicals and LolaVie. Having built the most comprehensive guidelines, âThe Credo Clean Standardâ¢", customers can trust that they are purchasing the most effective, innovative products with safer ingredients with an emphasis on sustainable, natural and ethical materials. Trained makeup artists and estheticians (who are continually being educated by Credo Beauty and our brands) offer an exceptional experience both in-store and online. Visit one of the 15 brick-and-mortar store locations or www.credobeauty.com. Contact Details OGAKI Hallie Sawyer +1 818-388-7338 hsawyer@ogakidigital.com Company Website https://www.findingferdinand.com/

March 18, 2025 11:00 AM Eastern Daylight Time

Big Brothers Big Sisters Association of Florida names Broward County mentors as statewide Bigs of the Year

BBBS Broward

Big Brothers Big Sisters Association of Florida selected Broward County volunteer mentors Brian McGrath and Samara Minichiello as Big Brother and Big Sister of the Year for the state of Florida. McGrath and Minichiello, who were chosen from more than 10,000 mentors at 11 agencies across the state, are now in contention for the National Big of the Year awarded by Big Brother Big Sisters of America. The national honor will be announced in April. “We are so proud that two of our Bigs were chosen for this statewide honor,” said Malena Mendez, President and CEO of Big Brothers Big Sisters of Broward County. “Brian and Samara epitomize how effective mentoring changes the lives of youth for the better, forever. Because of their efforts, we see their Littles thrive, become stronger and more confident, while laying down a strong foundation for future success.” Big Brother of the Year Brian McGrath was matched with Bryson when he was a shy 8-year-old facing a myriad of challenges. His Big became a stable and supportive figure in his life, and over the past four years, Brian has encouraged Bryson in academics, sports, and personal growth, helping him build confidence, resilience, and important life skills. From bonding over basketball to reading together, their relationship has blossomed into a true friendship. Brian’s consistent support and dedication have made a lasting difference in Bryson's life. Big Sister of the Year Samara Minichiello has been a Big Sister to 13-year-old Jahniya for nearly three years. She has supported Jahniya through multiple trials, ranging from a precarious home situation to her mother’s debilitating illness. Minichiello describes her Little as “the poster child for resilience,” and has developed a special bond with Jahniya, rooted in trust and doing the right thing – even when it’s difficult. In addition to being a stand-out Big Sister, Samara has encouraged her friends and family to become Bigs and currently serves as co-chair for Big Brothers Big Sisters of Broward’s Women on the Verge, which raised funds for scholarships. “The influence and impact that Brian and Samara have demonstrated in their respective long term mentoring relationships is undeniable and is a clear example of how one person’s commitment, support and dedication can unlock their Little’s potential. Congratulations Brian and Samara, said Daniel G. Prinzing, CEO of Big Brothers Big Sisters Association of Florida.” For more than 50 years, Big Brothers Big Sisters of Broward County has offered unprecedented access to resources to empower youth to reach their full potential through meaningful mentoring relationships. These mentoring relationships build self-confidence and emotional well-being, encourage young people to stay on a path to graduation and higher education, and help them establish a plan for a successful future. The mission of Big Brothers Big Sisters of Broward County is to ignite the power and promise of youth. For more information, visit www.bbbsbroward.org. Contact Details Schutt PR Cindy Schutt +1 954-805-0361 cindy@schutt.com

March 18, 2025 06:00 AM Eastern Daylight Time

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