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Legendary House of Bacha Coffee Establishes New Era of Coffee Appreciation

Bacha Coffee

Legendary brand Bacha Coffee enchants coffee drinkers with an exceptional collection of over 200 coffees from 35 of the most consistent and well renowned coffee producing countries around the globe. Renowned for elevating a daily commodity into an extraordinary experience, and revolutionizing the practice of coffee gifting, Bacha Coffee invites you to embark on a sensorial expedition with their selection of loose coffee beans sold by weight, coffee gift boxes, the innovative Coffee Bag collection, gift boxes, coffee accessories and more - all available through their online boutique, BachaCoffee.com. Bacha Coffee traces its origins back to 1910 and the Dar el Bacha, a palace hidden in the heart of the old city in Marrakech, Morocco. Nestled behind the millennia-old walls, a coffee room beckoned, shrouded in whispers of secrecy and graced by the likes of President Franklin D. Roosevelt, UK Prime Minister Winston Churchill, filmmaker Charlie Chaplin, entertainer Josephine Baker and other cultural and political names of the day. Uniting over glittering pots of “coffee of Arabica”, the Bacha Coffee room offered an escape and was a secret oasis known for its style and beauty, but above all, for its coffee. A Passion for Craftsmanship Today, driven by a fervent commitment to excellence and a deep reverence for the art of coffee making, Bacha Coffee is dedicated to preserving the timeless traditions of coffee craftsmanship while embracing innovation to meet the evolving tastes of modern coffee connoisseurs. Bacha Coffee offers a collection of more than 200 meticulously sourced Single-Origin, Fine Blended, Fine Flavoured, and naturally CO₂ Decaffeinated 100% Arabica coffees sourced from 35 countries around the world including Africa, the Arabian Peninsula, Central and South America, the Caribbean, Asia, and beyond. Bacha Coffee’s expertly trained Coffee Masters work with farmers to gather the best and freshest beans and then process them according to age-old traditional methods. Since each variety of coffee requires a different degree of roasting to bring out its unique taste profile, Bacha Coffee Masters hand-roast each harvest individually before gently air cooling them for the best taste and preservation. By sourcing coffee beans from diverse origins, Bacha Coffee celebrates the unique terroir and flavour characteristics of each region, offering customers an authentic taste that makes it a true haven for coffee lovers. Spoilt for Choice Discover the luxury of choice and 100% Arabica in every cup. The coffees available on BachaCoffee.com mirror the extensive list offered in their original boutique in Marrakech and around the world, and invite coffee lovers to venture beyond the familiar to try harvests from unique farms and provenance. Bacha Coffee’s retail selection includes loose beans as well as beautifully packaged coffees and single serve coffee bags. Loose beans can be purchased by weight and ground to the specifications of each customer, from 7 different grind sizes. Consider the sought-after single origin Yirgacheffe Heirloom Coffee, a rare Ethiopian harvest that takes centre stage in the history of coffee. Grown at altitudes of over 6,500 feet above sea level, this unique varietal feature delicate notes of cane sugar, lemongrass, and bergamot. Combining two of the finest coffees in the world, Happy Arabia Coffee is a fine blended coffee that features a delicate acidity and rich flavours of red fruits, chocolate, and caramel. Fans of fine flavoured coffees may indulge in the 1910 Coffee, with aromas of freshly picked wild strawberries and jugs of cream perfect for a balmy summer’s day. Back to “Slow” Coffee What if we finally took the time to enjoy our coffee? Bacha Coffee allows you to indulge your senses by making the perfect, “slow” coffee at home or on the go, without the fuss. Explore over 30 Single Origin and Fine Flavoured coffees in the brand’s exclusive Coffee Bag Collection – individually wrapped, air tight, single-serve pour over coffee bags containing 12g of 100% Arabica each, expertly dosed to ensure a perfectly prepared brew so you only need 3 minutes, a coffee mug and hot water at hand to achieve the perfect pour over. The Explorer Taster box allows you to begin your journey, with a selection of single origin and fine flavoured coffee favourites. A Bespoke Gift Bacha Coffee’s series of elegant accessories and gourmet delights will elevate any coffee brewing, hosting, or drinking ritual. The exclusive, special edition Bacha Coffee x Alessi La Conica Espresso Coffee Pot pays homage to the heritage of Bacha Coffee and the tradition of Italian design and adds a touch of elegance to any table. Bacha Coffee’s selection of gourmet treats, such as Chocolate Covered Coffee Beans, will delight on any occasion. To share the love of coffee, explore artfully curated gift boxes or design your own bespoke hamper according to five sizes and assortments. Each gift includes complimentary gift wrap and a personalised note on Bacha Coffee’s signature gift card and envelope. A World of Discovery The Bacha Coffee online boutique ships internationally to over 40 countries and Bacha Coffees are distributed in luxury hotels, restaurants, and airlines worldwide. Bacha Coffee currently has 22 boutiques across ten countries and regions in Europe, Asia, North Africa, and the Middle East. Discover the world of Bacha Coffee and full range of products via BachaCoffee.com/US. A full press kit with visuals may be accessed here. All credits for images belong to Bacha Coffee. No royalties payable if Bacha Coffee is stated as the source. Additional images are available on request. About Bacha Coffee: Bacha Coffee was founded in Marrakech, Morocco in 1910 in the spectacular Dar el Bacha palace, where the greatest cultural and political minds of the century gathered over glittering pots of freshly brewed Arabica coffee. The original Marrakech location reopened in 2019 and launched its first international outpost in Singapore in the same year. With unique and exclusive Coffee Rooms & Boutiques, Coffee Bars, Travel Retail, and Takeaway concepts, Bacha Coffee has since expanded exponentially across Asia, the Middle East and Europe. Today, Bacha Coffee serves customers in over 40 countries, including online at BachaCoffee.com. Renowned for its legendary 100% Arabica coffees, gifts and coffee accessories, the Bacha Coffee concept also incorporates international distribution and wholesale to professionals. Contact Details Rell Marketing Linsey Tilbor Rubin +1 732-991-5294 ltilbor@rellmc.com Company Website https://bachacoffee.com/us/en/

June 11, 2024 02:44 PM Eastern Daylight Time

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How IZEA Worldwide (NASDAQ: IZEA) Is Leading The World Into The Creator Economy Era

Benzinga

By James Blacker, Benzinga As the influence of social media platforms has grown and technological advancements have lowered barriers to content creation, individuals have been leveraging their talent to connect directly with audiences and make money on their own terms – ushering in the age of the creator economy. According to Goldman Sachs Research, some 50 million global creators – from gamers to musicians, artists, podcasters and vloggers – make up the creator economy. This figure is expected to grow at a compound annual growth rate of 10-20% between 2023-2028, growing to $480 billion from $250 billion in 2023, and driven by monetization of short-form video platforms via advertising. The rise of the creator economy has had an immense impact on marketing strategies across sectors and industries. Brands are spending more and more on creators and less on traditional advertising. Tech firms such as IZEA Worldwide (NASDAQ: IZEA), Aspire IQ and Upfluence offer tools to support creators and help bridge the gap with their clients, increasing profitability while helping brands garner eyeballs. IZEA: The Creator Economy Trailblazer MarTech firm and industry pioneer IZEA have been instrumental in shaping the creator economy, having created the first ever influencer marketing platform back in 2006. Even before then, founder and CEO Ted Murphy was one of the first to use the influence of bloggers and social media stars to promote brands. IZEA’s award-winning influencer marketing platform, IZEA Flex, connects creators with brands to facilitate collaborations. Its suite of tools allows companies to find influencers, manage campaigns and analyze performance. How IZEA Has Helped Creators Over The Years What sets IZEA apart is its commitment to making opportunities available to all creators, both big and small. Its marketplace allows influencers of all sizes to connect with brands, ensuring that even niche creators can find lucrative partnerships. Among IZEA’s software offerings is FormAI, a suite of AI tools for both brands and creators to create high-quality images, text and video. Within FormAI, both brands and creators can use ChatGPT, Stable Diffusion and other AI tools to generate content for Instagram posts, TikTok captions, blog posts and more. In a recent interview with Benzinga, Murphy said that more and more brands are starting to invest in user-generated content. Capitalizing on this trend, in Dec. 2023, IZEA acquired advocate marketing platform Zuberance, which allows companies to recruit their own customers as ambassador content creators to grow brand awareness organically. Award-Winning Tech And Campaigns IZEA’s innovations have earned it numerous accolades, including the Best Influencer Marketing Company at the 2023 MarTech Breakthrough Awards. The company’s full-service influencer marketing campaigns have also earned industry recognition, with awards for its campaigns carried out with Warner Bros (NASDAQ: WBD), the US Marines, Acer, Toyota (NYSE: TM), among many others. For investors, the creator economy represents a dynamic and evolving sector with continuing growth potential. IZEA’s innovative platform and proven track record potentially make it a company to watch in this new era of digital creativity. Featured photo by Adem AY on Unsplash. Benzinga is a leading financial media and data provider, known for delivering accurate, timely, and actionable financial information to empower investors and traders. This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

June 11, 2024 08:45 AM Eastern Daylight Time

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Legendary House of Bacha Coffee Establishes New Era of Coffee Appreciation

Bacha Coffee

Legendary brand Bacha Coffee enchants coffee drinkers with an exceptional collection of over 200 coffees from 35 of the most consistent and well renowned coffee producing countries around the globe. Renowned for elevating a daily commodity into an extraordinary experience, and revolutionizing the practice of coffee gifting, Bacha Coffee invites you to embark on a sensorial expedition with their selection of loose coffee beans sold by weight, coffee gift boxes, the innovative Coffee Bag collection, gift boxes, coffee accessories and more - all available through their online boutique, BachaCoffee.com. Bacha Coffee traces its origins back to 1910 and the Dar el Bacha, a palace hidden in the heart of the old city in Marrakech, Morocco. Nestled behind the millennia-old walls, a coffee room beckoned, shrouded in whispers of secrecy and graced by the likes of President Franklin D. Roosevelt, UK Prime Minister Winston Churchill, filmmaker Charlie Chaplin, entertainer Josephine Baker and other cultural and political names of the day. Uniting over glittering pots of “coffee of Arabica”, the Bacha Coffee room offered an escape and was a secret oasis known for its style and beauty, but above all, for its coffee. A Passion for Craftsmanship Today, driven by a fervent commitment to excellence and a deep reverence for the art of coffee making, Bacha Coffee is dedicated to preserving the timeless traditions of coffee craftsmanship while embracing innovation to meet the evolving tastes of modern coffee connoisseurs. Bacha Coffee offers a collection of more than 200 meticulously sourced Single-Origin, Fine Blended, Fine Flavoured, and naturally CO₂ Decaffeinated 100% Arabica coffees sourced from 35 countries around the world including Africa, the Arabian Peninsula, Central and South America, the Caribbean, Asia, and beyond. Bacha Coffee’s expertly trained Coffee Masters work with farmers to gather the best and freshest beans and then process them according to age-old traditional methods. Since each variety of coffee requires a different degree of roasting to bring out its unique taste profile, Bacha Coffee Masters hand-roast each harvest individually before gently air cooling them for the best taste and preservation. By sourcing coffee beans from diverse origins, Bacha Coffee celebrates the unique terroir and flavour characteristics of each region, offering customers an authentic taste that makes it a true haven for coffee lovers. Spoilt for Choice Discover the luxury of choice and 100% Arabica in every cup. The coffees available on BachaCoffee.com mirror the extensive list offered in their original boutique in Marrakech and around the world, and invite coffee lovers to venture beyond the familiar to try harvests from unique farms and provenance. Bacha Coffee’s retail selection includes loose beans as well as beautifully packaged coffees and single serve coffee bags. Loose beans can be purchased by weight and ground to the specifications of each customer, from 7 different grind sizes. Consider the sought-after single origin Yirgacheffe Heirloom Coffee, a rare Ethiopian harvest that takes centre stage in the history of coffee. Grown at altitudes of over 6,500 feet above sea level, this unique varietal feature delicate notes of cane sugar, lemongrass, and bergamot. Combining two of the finest coffees in the world, Happy Arabia Coffee is a fine blended coffee that features a delicate acidity and rich flavours of red fruits, chocolate, and caramel. Fans of fine flavoured coffees may indulge in the 1910 Coffee, with aromas of freshly picked wild strawberries and jugs of cream perfect for a balmy summer’s day. Back to “Slow” Coffee What if we finally took the time to enjoy our coffee? Bacha Coffee allows you to indulge your senses by making the perfect, “slow” coffee at home or on the go, without the fuss. Explore over 30 Single Origin and Fine Flavoured coffees in the brand’s exclusive Coffee Bag Collection – individually wrapped, air tight, single-serve pour over coffee bags containing 12g of 100% Arabica each, expertly dosed to ensure a perfectly prepared brew so you only need 3 minutes, a coffee mug and hot water at hand to achieve the perfect pour over. The Explorer Taster box allows you to begin your journey, with a selection of single origin and fine flavoured coffee favourites. A Bespoke Gift Bacha Coffee’s series of elegant accessories and gourmet delights will elevate any coffee brewing, hosting, or drinking ritual. The exclusive, special edition Bacha Coffee x Alessi La Conica Espresso Coffee Pot pays homage to the heritage of Bacha Coffee and the tradition of Italian design and adds a touch of elegance to any table. Bacha Coffee’s selection of gourmet treats, such as Chocolate Covered Coffee Beans, will delight on any occasion. To share the love of coffee, explore artfully curated gift boxes or design your own bespoke hamper according to five sizes and assortments. Each gift includes complimentary gift wrap and a personalised note on Bacha Coffee’s signature gift card and envelope. A World of Discovery The Bacha Coffee online boutique ships internationally to over 40 countries and Bacha Coffees are distributed in luxury hotels, restaurants, and airlines worldwide. Bacha Coffee currently has 22 boutiques across ten countries and regions in Europe, Asia, North Africa, and the Middle East. Discover the world of Bacha Coffee and full range of products via BachaCoffee.com/US. A full press kit with visuals may be accessed here. All credits for images belong to Bacha Coffee. No royalties payable if Bacha Coffee is stated as the source. Additional images are available on request. About Bacha Coffee: Bacha Coffee was founded in Marrakech, Morocco in 1910 in the spectacular Dar el Bacha palace, where the greatest cultural and political minds of the century gathered over glittering pots of freshly brewed Arabica coffee. The original Marrakech location reopened in 2019 and launched its first international outpost in Singapore in the same year. With unique and exclusive Coffee Rooms & Boutiques, Coffee Bars, Travel Retail, and Takeaway concepts, Bacha Coffee has since expanded exponentially across Asia, the Middle East and Europe. Today, Bacha Coffee serves customers in over 40 countries, including online at BachaCoffee.com. Renowned for its legendary 100% Arabica coffees, gifts and coffee accessories, the Bacha Coffee concept also incorporates international distribution and wholesale to professionals. Bacha Coffee is a V3 Gourmet brand. Contact Details Rell Marketing & Communications Linsey Tilbor Rubin ltilbor@rellmc.com Pape PR Kathy Pape kathy@papepr.com Company Website https://bachacoffee.com/us/en/

June 06, 2024 08:33 AM Eastern Daylight Time

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CvE Marketing Consultancy Welcomes Vanessa Miceli, New Global Data & Tech Practice Lead, Championing a New Era of Innovation

Goodway Group

CvE Marketing Consultancy is thrilled to announce the appointment of Vanessa Miceli as the new Global Data & Tech Practice Lead. Vanessa is a seasoned marketing leader with a career that spans over two decades, and whose expertise has been shaping the digital landscape since its inception as “new media.” She brings a wealth of experience from her valuable work with brands, start-ups, creative agencies, and media agencies. Vanessa has collaborated with several of the Fortune 100, driving go-to-market strategies, user acquisition, platform development, and optimal customer experiences with measurable success. In her new role, Vanessa is at the forefront of pioneering strategies for a cookie-less future, expanding CvE’s expertise in guiding clients through this evolving landscape. She is instrumental in strengthening the Tech & Data Practice, enriching it with a broader spectrum of martech and adtech platforms tailored to client needs. Vanessa’s vision and leadership are set to amplify the marketing consultancy’s presence, particularly among global clients with Marketing Analytics centers of excellence in the U.S., positioning CvE as a beacon of innovation and expertise in the marketing domain. “We are delighted to have Vanessa join our team,” said Paul Frampton-Calero, the Global President at CvE Marketing Consultancy. “Vanessa has established herself as a visionary solution architect and data strategist with her unique ability to synergize Marketing, IT, and Analytics enabling brands to build strategies that enhance customer experience and drive growth. Her appointment is a testament to our commitment to leading the charge in the ever-evolving role of marketing as a growth revenue engine for global brands.” In her previous role at Capgemini, Vanessa excelled at guiding marketing transformation engagements focused on customer experience and tech operations. She led audits, analyses, and workshops, creating roadmaps with tools like data platforms and interaction managers. Vanessa developed resources for the Customer First offerings, aiding clients’ shift to 1st party models and improving analytics. She also formed a team of experts in Customer Experience and Business Innovation. As a staunch advocate for women in technology, Vanessa is committed to breaking barriers and fostering an environment of inclusivity and empowerment. Her leadership is not only expected to propel CvE Marketing Consultancy service offering but also to inspire a new generation of data-driven marketers. About CvE Marketing Consultancy We are a consultancy dedicated to enabling marketing to be a more effective growth engine. Our team, comprised of industry experts and consultants with backgrounds spanning brand side, agency, technology, and publishing, advises Chief Marketing Officers (CMOs), senior marketers, and their teams on strategies that best suit their brand and business. We work with some of the world’s most progressive brands including Mars, Dell, Sainsbury's, 7-Eleven, Morrisons and Ulta Beauty. Contact Details Alexandra Morrison goodway@kitehillpr.com CvE Viviana Toro vtoro@controlvexposed.com Company Website https://controlvexposed.com/

June 03, 2024 02:00 PM Eastern Daylight Time

Bevel Rebrands Under Avenue Z, Driving New Era of Media Convergence

Avenue Z

Avenue Z a strategic communications and marketing consultancy today announces the full unification and rebranding of Bevel, a strategic communications firm, to form a new driving force behind media convergence. This unique combination is a strategic venture, breaking the traditional boundaries of PR, marketing, media, and social commerce to drive influence across all digital channels. “We see the market as very open to a company like ours that brings these talents and technologies together under one roof, not just for clients’ benefit, but to build something that is differentiated in this space,” says Jeffrey Herzog, Chairman and CEO of Avenue Z. “The leadership team at Bevel, now fully unified under Avenue Z, is a critical part of helping our clients achieve greater reach, revenue, and returns.” Avenue Z aims to deliver consistent messaging that drives tangible action across multiple touchpoints. The “Convergence Media” approach addresses this need by seamlessly blending various disciplines to create narratives that drive commerce, forge meaningful connections, and spark impactful conversions. “By joining forces through a tech-forward approach to reputation management, our clients will be better connected to their audiences through an integrated communications strategy,” said Nneka Etoniru, EVP, Head of New York at Avenue Z, and one of Crain’s Most Notable Leaders in Advertising, Marketing and PR. “Avenue Z’s approach to convergence unifies the best of brand, media, marketing, and PR to supercharge client campaigns and ultimately yield higher conversions.” Merging traditional PR tactics with paid media, digital marketing, and performance media not only increases the frequency and consistency of brand interactions but also strengthens the narrative across every platform from the Wall Street Journal to TikTok. With teams in New York, Boston, Orlando, and Miami, Avenue Z is set to break boundaries and set the stage for groundbreaking achievements in the PR industry, and beyond. “PR and strategic communications are tools for driving awareness to support their launch initiatives, growth metrics, and raising funds. To achieve broader reach, it’s critical that those PR efforts tie in with digital marketing assets that convert, and performance media that drives connections with the right audiences. Our clients are always innovating, they expect their PR agency to do the same. That’s exactly what we’ve done.” said Libbie Wilcox, Director of Avenue Z New York and lead of their Alternative Assets practice. Avenue Z’s new Convergence PR solution is now available to existing clients. “As part of the leadership team, I know we are so excited for all that is to come. As a PR professional, I’m reassured that the industry is also in alignment. They see that PR is ready for a change. It’s ready for more. And, we’re going to be among the first to pave that path,” said Bristol Jones, Director and Head of Miami at Avenue Z. Avenue Z is a strategic marketing and communications company breaking traditional boundaries between marketing, advertising, and PR. From the Wall Street Journal to TikTok, PR to social and search, we create narratives that drive commerce, connections, and conversion, across all channels. With experts, tech, and teams based in New York, Boston, Orlando, Miami, and global reach - we drive influence. Visit www.avenuez.com Contact Details Avenue Z +1 407-637-2833 press@avenuez.com Company Website https://avenuez.com/

June 03, 2024 09:00 AM Eastern Daylight Time

A New Era for On-Chain Airdrops! HTX Liquid Restaking: Your Gateway to Effortless Airdrop Rewards

HTX

Following the recent distribution of the first Merlin Chain (MERL) Airdrop, Restaking has once again taken center stage as a highly sought-after sector among investors in the crypto sphere. HTX Liquid Restaking has distinguished itself in this airdrop event by adhering to on-chain airdrop rules, offering lucrative yields, and providing individual users with the opportunity to receive up to 112,816 MERL tokens as airdrop rewards. Once more, these qualities have earned HTX praise and recognition from the investment community. As the first exchange to introduce Restaking services, HTX Liquid Restaking has revolutionized how users participate in on-chain airdrops. With features like zero-threshold, no-staking, and no-lockup, it provides unparalleled convenience and flexibility, making it effortless for users to claim on-chain rewards. No Lock-up, More Flexibility! What Else Makes Liquid Restaking on HTX the Preferred Choice? Restaking, at its core, involves re-staking already staked crypto assets to earn additional rewards. HTX Liquid Restaking, however, breaks away from the conventional model of restaking, ushering in a groundbreaking new dimension for airdrops. In comparison to on-chain staking, HTX Liquid Restaking eliminates the need for staking and lock-up assets, offering the following distinct advantages: 1. Easy Accessibility: Traditional staking models typically require users to lock up a specific amount of crypto assets in a smart contract for a set period to earn corresponding rewards. HTX's zero-staking, no-lockup model, represented by Liquid Restaking, revolutionizes the staking landscape by eliminating these limitations. Users can join the event at any time without the need to pre-lock their assets, significantly reducing the entry barrier. 2. Flexibility and Liquidity: HTX's zero-staking, no-lockup model guarantees users full control over their assets. With HTX Liquid Restaking available for both spot and futures accounts, users have the freedom to withdraw and trade their funds at any time without facing lock-up constraints. This flexibility empowers users to adjust their investment strategies according to market conditions, enabling them to seize opportunities more effectively. 3. Reduced Risk: Users do not need to perform complex on-chain transfers, mitigating potential asset risks linked to improper management of on-chain wallets. 4. Enhanced User Participation: HTX's zero-staking, no-lockup model allows participants to join the event at any time and earn rewards effortlessly, boosting user enthusiasm and investment drive. Conversely, traditional staking models, which often require prolonged asset lock-up, make participants more cautious and hesitant. Therefore, HTX's Liquid Restaking, characterized by its zero-staking, no-lockup model, is uniquely designed to cater to user needs. This approach empowers participants to join the event at any time and effortlessly earn airdrop rewards, free from the constraints of asset lock-ups. This truly provides participants with a straightforward participation experience. Trustworthy Liquid Restaking Projects, Carefully Selected by the HTX Team Besides zero-threshold and flexibility, HTX Liquid Restaking boasts a host of other key advantages: Firstly, HTX Liquid Restaking removes the limitations that typically require users to lock up their assets for a period when participating in staking under the traditional model. Users can freely withdraw and trade their crypto assets at any given time, unaffected by lock-up periods. Furthermore, all on-chain projects available in HTX Liquid Restaking undergo meticulous selection by the platform's investment research team. This ensures the security of participants' assets and transaction transparency, enabling users to feel safe and secure when participating in the event. Most importantly, HTX Liquid Restaking offers users airdrop rewards equivalent to those from direct on-chain participation. Supported by the guarantee of asset safety and without affecting users' fund liquidity, the event also offers them an opportunity to realize wealth appreciation by securing additional earnings. In summary, HTX Liquid Restaking, a groundbreaking model, heralds a new era for users to effortlessly claim airdrop rewards. With zero-threshold, no-staking, and no-lockup features, it offers unparalleled convenience and flexibility to investors. By participating in the event with a simple "one-click", users can harvest lucrative rewards without missing out on any benefits of the on-chain restaking sector. Seize the opportunity and join HTX Liquid Restaking now to claim a share of airdrops from popular projects like BounceBit, EigenLayer, and Puffer, and prepare for even more exciting additions in the future. Early participants stand to pocket higher rewards. Get ready for even more excitement ahead! Participants can either join an existing team or create one by teaming up with friends to receive boosts on their rewards through HTX Liquid Restaking. Invite more friends to join this event to claim more airdrop rewards. About HTX Founded in 2013, HTX has evolved over a decade from a simple cryptocurrency exchange to a comprehensive blockchain business ecosystem. This expansion covers a wide range of services including digital asset trading, financial derivatives, wallets, research, investments, incubation, and more. As a world-leading portal to Web 3.0, HTX is committed to a growth strategy focused on global expansion, ecological prosperity, wealth effect, and safety and compliance. This approach enables us to offer comprehensive, safe, and reliable services and value to virtual currency enthusiasts around the world, reinforcing our position as a global gateway to Web3. Contact Details Michael Wang glo-media@htx-inc.com Company Website https://www.htx.com/

May 17, 2024 02:15 AM Eastern Daylight Time

Plotline raises $2.6m as it harnesses AI to boost adoption in the super app era

Plotline

As customer acquisition costs soar, consumer companies are rushing to find new ways to make their apps appealing by building super apps that offer multiple services. But with 50% of the global population expected to be using super apps by 2050, the competition to win and engage users is intensifying. Plotline, a startup enabling consumer app companies to rapidly and effortlessly customize their apps, has raised $2.6 million from Elevation Capital to improve user adoption and loyalty in the super app era. Plotline was founded in 2022 by Shubham Jindal and Adarsh Tadimari, who previously led the business and AI teams at HyperVerge, a leading identity-verification SaaS company. The pair initially set out to help product teams get real-time app feedback, but quickly found that many apps were being underutilized because the majority of users weren’t aware of all of the available functionalities in the first place. Shubham Jindal, co-founder of Plotline commented: "Mobile apps are adding a lot more functionality into their apps today compared to half a decade ago. This poses a unique challenge in how users navigate and discover these offerings. Through our work with customers over the past year, we see that influencing user behavior by making apps dynamic can be extremely beneficial for the company and end user. As apps transition from single-function tools to vertical super apps that offer multiple complementary services - they realized there was untapped potential in helping marketers and users unlock their apps' full value.” Today, Plotline helps consumer brands make their apps dynamic based on individual user behavior, analyzing billions of data points to create a personalized experience that drives significant improvements in app usage. This helps product marketers cut through the noise in a way existing customer engagement platforms are currently unable to. While those platforms excel at bringing users back to apps through channels like push notifications, SMS, and emails, they fall short in being able to influence the user within the app itself. Furthermore, by integrating LLMs for content creation and continuous experimentation, Plotline ensures that each user's experience is optimally engaging and consistently evolving. Based in San Francisco and Bengaluru, Plotline’s powerful no-code platform facilitates in-app user experimentation with inline widgets, improves activation, feature adoption, and retention with nudges, and drives deeper engagement with gamification components. This empowers consumer brands across the globe to skyrocket their user adoption and engagement rates. Since launching just one year ago, Plotline has garnered significant traction among 50 consumer app teams, including industry leaders like Khatabook, BharatPe, CoinDCX, Niyo, Step, and Kredivo. Plotline has served over 150 million end users through its platform and has helped every customer improve implementation and experimentation speeds by up to 10x. Strategically deploying its $2.6m seed round to bolster key functions across R&D, marketing, and sales, Plotline is now looking ahead to drive expansion in the US, Middle East, Africa, and Asia-Pacific regions. “With the rise of vertical superapps, Plotline helps consumer apps cut through the noise and deliver the best in-app experiences through their no-code platform that allows growth marketers to craft and launch tailored UX campaigns. We're eager to support Shubham Jindal and Adarsh Tadimari on this journey as they redefine the dynamics of user engagement and drive unparalleled growth in this industry.” Poorvi Vijay, Vice President, Elevation Capital. “The growth isn’t just in numbers. With apps turning multi-functional, there’s a lot more ground to cover, and the role of app adoption platforms is becoming even more crucial. We’re enabling both companies and their users to navigate the dynamic digital landscape, and the journey is far from over,” said Shubham Jindal. About Plotline Plotline is a plug-and-play platform that empowers B2C product marketers to customize app experiences to each user’s behavior and preferences. Plotline facilitates app experimentation with inline widgets, improves activation, feature adoption, and retention with nudges, and drives deeper engagement with gamification components. Plotline powers over 50 gaming, fintech, and commerce consumer apps, including industry leaders like Khatabook, BharatPe, CoinDCX, Niyo, Step, and Kredivo. About Elevation Capital Elevation Capital is a leading venture capital firm that provides seed and early-stage capital for emerging companies in India. Having invested in India since 2002, Elevation has deployed over $2.6 Bn of capital in over 190 companies. The firm announced its eighth pool of capital of $670 million in April 2022. Co-led by Managing Partners Ravi Adusumalli and Mukul Arora, along with Partners Mridul Arora and Mayank Khanduja, the firm has invested across Consumer Internet, SaaS, Fintech, Consumer Brands, Edtech, Healthtech and Deeptech. Elevation Capital has offices in Bengaluru and Gurgaon. Contact Details Plotline Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.plotline.so/

May 02, 2024 09:00 AM Eastern Daylight Time

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ECLYPSES USHERS IN NEW ERA OF CYBERSECURITY ASSURANCE WITH FIPS 140-3 VALIDATION OF ITS CRYPTOGRAPHIC LIBRARY

Eclypses Inc.

Eclypses, a leader in end-point data protection, today announced that it has successfully secured the Federal Information Processing Standard 140-3 (FIPS 140-3) validation. The Eclypses Cryptographic Library (ECL), which acts as a key component inside its Secure MTE Technology, successfully passed a series of tests conducted by an independent NIST-accredited laboratory. Eclypses is committed to providing its global customers with the most stringently reviewed technology to ensure their users’ data is protected. Secure MTE technology protects data at the application level, and provides endpoint verification, adhering to zero trust principles. "Customers operating in a world of exponential and ever-changing cyber threats need to have trust that their enterprise and customer data is protected,” said David Gomes, chief executive officer, Eclypses. “Attaining FIPS 140-3 certification acknowledges Eclypses' relentless pursuit of excellence in data security. This certification validates our commitment to robust security protocols and paves the way for enhanced trust and reliability for our customers and partners." About FIPS 140-3 Seen as the gold standard in data security, FIPS 140-3 validation proves that Eclypses’ Cryptographic Library effectively and consistently helps the Secure MTE Technology safeguard user data, ensuring that bad actors cannot access valuable information at any point during the data transmission process. FIPS 140-3 is a U.S. government computer security standard used to approve cryptographic modules and covers a wide range of potential applications. With this validation from a National Institute of Standards and Technology (NIST) approved testing laboratory, Eclypses Cryptographic Library (ECL) is now validated. ECL houses all cryptographic algorithms used by Eclypses’ patented Secure MTE technology. Secure MTE provides true end-to-end payload protection through every aspect of a network, regardless of the configuration, and ensures that in the event of a breach, attackers cannot use the data to cause harm. This technology is an added layer of security at a low latency, complementing existing cyber security protocols with real-time speeds. FIPS 140-3 validation gives Eclypses clients confidence that its technology is built upon the highest levels of trust and reliability. “This validation signals a company has completed a strict review process and received validation from one of the most highly regarded security standards bodies in the world,” said Jefferson Dance, chief innovation officer, Eclypses. “With the FIPS 140-3 validation, Eclypses can continue to deliver data security for its finance, healthcare, retail, and critical infrastructure clients.” In order to achieve FIPS 140-3 validation, cryptographic modules are subject to testing by NVLAP-accredited Cryptographic and Security Testing laboratories. The validation for Eclypses was performed by Penumbra Security, Inc. About Eclypses Eclypses sets the new standard for protecting the world’s most sensitive enterprise and customer data. Secure MTE® Technology delivers a transformative cyber security solution by replacing actual data with instantly obsolete, meaningless random streams of values. Even as threat vectors increase and network breaches proliferate, sensitive data is protected for its intended recipients and use. Eclypses was named Best Cybersecurity Solution in the FTF News Technology Innovations Awards in 2022 and 2023. For more information, please visit www.eclypses.com. Contact Details Racepoint Global Anna Halstead +1 617-624-3212 eclypses@racepointglobal.com

April 25, 2024 09:03 AM Eastern Daylight Time

HTX Pioneers the Era of Negative Fee Rates for BTC Trading: Daily Rewards of 100,000 USDT

HTX

HTX’s “Trade to Earn” has attracted widespread attention in the market since its launch on March 15, with popularity and influence steadily rising. This innovative model has not only attracted many users to actively participate but also set a new benchmark in the industry. 3 Days Since Launch: Cumulative Trading Volume Exceeds 1 Billion USDT According to official sources, within three days of its launch, HTX’s “Trade to Earn” has generated a cumulative trading volume exceeding 1 billion USDT, and its trading depth has returned to the Top 3. The trading volume has surged by 179% compared to before the event started. The platform has distributed rewards totaling over 300,000 USDT and bought back and burnt $HTX worth 160,000 USDT. This performance not only demonstrates the strong appeal of the HTX platform but also reflects that users highly recognize the “Trade to Earn” model. At the same time, this initiative effectively reduces the supply of $HTX, thus enhancing its stability and value. The Trade to Earn event is a benefit for all trading users at the HTX exchange. After successful registration for this event, participants can earn $HTX as rewards by trading designated cryptocurrencies. Additionally, all daily trading fees generated will be fully utilized for $HTX buybacks to support stable appreciation. 100% of $HTX acquired through buybacks will be entirely burned. This event enhances the platform's liquidity through reduced trading costs and improved trading efficiency, offering users better trading experience. Meanwhile, the supply of $HTX will be decreased through the event to enhance its stability and value, which will help attract more investors and users to participate in ecosystem development. Most importantly, this burning method also grants more earning opportunities for HTX DAO users. Through participation in liquidity mining and staking, users can receive more rewards in tokens, thereby achieving wealth appreciation. Until April 14: Daily Distribution of Rewards Worth 100,000 USDT According to an official announcement from HTX, the “Trade to Earn” event will continue until 11:59:59 (UTC) on April 14, with daily distributions of $HTX worth 100,000 USDT to provide users with more opportunities for wealth appreciation. In this round of activity, BTC/USDT is the designated spot trading pair for "Trade to Earn. The Trade to Earn event is on a daily basis. A day is defined from 12:00 (UTC) on Day T to 11:59 (UTC) on Day T+1. Event rewards will be calculated and updated starting on Day T+2 at 04:00 (UTC). Please claim your $HTX in time. In addition, this event is open to all users, including market makers and API traders. Users must have a Rocket count of ≥300 and successfully register on the event page to be eligible for the event. It is also worth noting that HTX actively listened to the suggestions of the HTX DAO community. After 16:00:00 (UTC) on March 19, 2024, participants in the "Trade to Earn" event will receive a portion of their trading fees as a reward, which will no longer be allocated as commissions to their higher-level partners. Other trading pairs will remain unaffected. This initiative aims to further increase the daily buyback amount of $HTX to support stable $HTX appreciation. "Trade to Earn" serves as an innovative model for cryptocurrency trading and empowerment, provides users with broader opportunities to engage in trading and earn profits. HTX will continue to improve the “Trade to Earn” model, optimize user experience, and enhance platform value. At the same time, it will actively explore more innovative business models to provide users with more diversified and efficient digital asset trading services. About HTX Founded in 2013, HTX has evolved over a decade from a simple cryptocurrency exchange to a comprehensive blockchain business ecosystem. This expansion covers a wide range of services including digital asset trading, financial derivatives, wallets, research, investments, incubation, and more. As a world-leading portal to Web 3.0, HTX is committed to a growth strategy focused on global expansion, ecological prosperity, wealth effect, and safety and compliance. This approach enables us to offer comprehensive, safe, and reliable services and value to virtual currency enthusiasts around the world, reinforcing our position as a global gateway to Web3. Contact Details Michael Wang glo-media@htx-inc.com Company Website https://www.htx.com/

March 22, 2024 02:42 AM Eastern Daylight Time

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