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He Turned His Obsession With Ticks Into a Million Dollar Business

TickEase, Inc.

Most of us don’t want ticks anywhere near us, our family or our pets. But Dan Wolff, of Waltham, MA, brings ticks everywhere he goes. He even brought them to his recent wedding. Wolff is known as Tick Man Dan. He’s the inventor of the patented TickEase tick removal device for people and pets. And he’s turned his obsession with ticks into a million dollar business. Dan surrounds himself with ticks. He wears shoes, socks, shirts and a watch emblazoned with tick pictures. He drives a huge tick mobile van to public events. Even at his recent wedding, he wore a tie covered with pictures of ticks But before you dismiss him as simply a curiously obsessed fan of ticks you should know there is a method to his tick madness. He wants to get people thinking and talking about ticks - and doing something about them. He is a frequent speaker to community groups, talking about ticks, their behavior and life-cycles and how they relate to the environment. Even his voicemail message says “Make sure to do a thorough tick check daily on yourself and your pets. And don’t neglect your crevices.” Dan has videos and educational information about ticks on his website, TickEase.com https://tickease.com That’s because Lyme disease is the fastest growing vector-borne disease in the United States. Without a reliable diagnostic test, awareness is critical—and being able to safely and properly remove a tick is crucial to preventing infection. From a tin foil prototype to $1M in Sales That’s what led Wolff to create TickEase - a dual sided device designed to remove attached ticks from people and pets. One side has the angled, pointy, fine-tipped tweezers recommended by the CDC for tick removal from people. The other side has a V-shaped scoop for removing ticks from pets. Prompt and proper tick removal is a critical step in preventing infection. TickEase is the right tool to easily, safely and completely remove all types of ticks from people and pets. Wolff made the prototype for TickEase in his basement, out of tin foil. Six years later, TickEase sales have reached a million dollars a year. The device is sold in more than 300 online and retail stores nationwide, including Walmart, Target, REI and Amazon. His invention is more important than ever this summer. Thanks to the coronavirus pandemic, many people are venturing out into parks and onto trails for fresh air, exercise, serenity – and ticks that carry diseases. Wolff’s physician father was mentor to Dr. Anthony Fauci . The two men were so close, in fact, that Dr. Sheldon Wolff was best man at Dr. Fauci's wedding. And Dr. Fauci even attended Dan’s Bar Mitzvah #### TickEase is the only patented, CDC-compliant tweezer designed specifically to safely remove attached ticks of all sizes from people and pets. Contact Details B.L. Ochman +1 917-566-5855 BL@tickease.com Company Website https://tickease.com

July 20, 2020 08:00 AM Eastern Daylight Time

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San Diego’s KWFN Becomes First Multi-Site MaxxCast™ Deployment Delivering HD Signal

GeoBroadcast Solutions

Entercom radio station KWFN-FM in San Diego has substantially improved its signal through the launch of a MaxxCasting ™ system from GeoBroadcast Solutions . The four-node single-frequency network (SFN), which represents the first commercially deployed HD Radio™ Single Frequency Network (HD SFN), extends clear FM and HD Radio coverage up and down the busy Interstate 15 and State Route 78 corridors. The improved signal also increases penetration with Nielsen PPM Portable People Meters (PPMs) to help broadcasters accurately measure audiences and set advertising rates. This successful implementation of an HD SFN through MaxxCasting also demonstrates that geo-targeting for radio will work when the boosters are equipped with GeoBroadcast Solutions’ ZoneCasting ™ technology. The FCC is currently considering a rule change petition that would permit radio broadcasters to air geo-targeted programming. ZoneCasting will eventually owe its success to MaxxCasting, the foundational architecture that is currently boosting FM and HD signals from the Boston market’s WXLO-FM to KWFN in San Diego. “Providing a digitally clear, strong HD signal to the flagship station of the San Diego Padres serves the expanded listening audience and advertisers,” said Bill Hieatt, CTO of GeoBroadcast Solutions. “The MaxxCasting system now reaches listeners in previously underserved areas north of San Diego, including the cities of Escondido, Ramona, and San Marcos. The immediate results have been positive: KWFN saw a one-month ratings share increase from 1.8 to 2.5 post-launch.” The San Diego market is very terrain-intensive, and signal penetration is limited due to the density of hills. Yet JR Rogers, Market Technical Operations Director, San Diego for Entercom noted that, “there is no question that commuter listening experience has improved, as the holes in the signal coverage have been greatly diminished.” He also sees potential for broader audience growth for key programs including, Ben & Woods, KWFN’s new morning Sports Talk show. “The community was previously served by a massive AM signal originating in Mexico,” said Rogers. “We especially wanted to provide the Padres and their fans as close to 100 percent coverage as possible. While high-power AM has a much broader coverage pattern, FM offers far superior sound. The MaxxCasting system will provide the community with higher quality game coverage, and better penetrate the entire market.” GeoBroadcast worked closely with GatesAir for the KWFN installation, using its Flexiva™ transmitters with FAX Exgine exciters, a Flexiva FXMi 4g Exporter/Importer HD Radio system, and Intraplex IP networking and synchronization gear. The latter time-locks FM and HD signals between the main transmitter and four nodes. MaxxCasting is a system of FM on-channel boosters (SFN) with transmitters fully synchronized to boost the signal from the main transmitter with seamless transitions from the main to the booster nodes. Other important contributors to the project include Bert Goldman of Goldman Engineering Management, which provided the bridge between system design and FCC compliance; and SCMS, which managed equipment sales and staging. Shively provided all directional antennas for the network. GeoBroadcast Solutions has been continuously testing and improving ZoneCasting in the field and at its headquarter laboratory in Chicago, through simulations and modeling. The geo-targeting technology uses existing consumer radios that receive FM booster radio stations within the primary station’s service area. The boosters originate separate localized content and insert it at specific and limited times. When not operating in geotargeting mode, the primary station’s signal is amplified, thus improving the signal in the area covered by a number of the boosters at all times. This technology, which would be optional for broadcasters, does not impact interference between neighboring stations and does not cause harmful self-interference. The rule GeoBroadcast seeks to change relates to FM boosters, and no changes to the FCC's rules regarding translators or interference are necessary. Radio is currently the only mass medium that cannot geo-target its content. The television industry gained the ability to geo-target in 2017 when the FCC adopted the Next-Gen TV standard — also known as ATSC 3.0 – at the urging of NAB. The ability for radio stations to add localized weather and traffic, news, advertising, and emergency alerting during parts of a broadcast hour is beneficial to listeners, small businesses, and advertisers. It would allow the radio industry to progress and remain competitive in the market. # # # About GeoBroadcast Solutions LLC GeoBroadcast Solutions was formed in 2011 to develop the ZoneCasting™ Geo-Targeting platform. This platform has been successfully tested under special FCC authorization. Geo-Targeted separation of the main channel audio of an FM radio station to its listeners allows the ability to split an FM signal into local “zones.” Out of this development effort came MaxxCasting™, which increases signal quality, PPM watermark decoding, and allows geographic targeting and fencing of radio screen advertising. It is successfully deployed and operational in many markets and growing rapidly. Additional information is available at www.geobroadcastsolutions.com . Contact Details Robert Udowitz +1 703-621-8060 robert@udowitz.com Company Website https://www.geobroadcastsolutions.com

July 16, 2020 09:06 AM Eastern Daylight Time

GiftSuite Supports a Dozen New BIPOC Businesses with Creative, Socially-Conscious Gift Boxes

GiftSuite

GiftSuite, provider of uniquely curated, elegantly packaged gift boxes featuring highly-desired, tech-forward and socially conscious products, today announces it has added over 25 new products from BIPOC business partners in its curated marketplace and signature gift boxes. Additionally, it has added newly featured “Rise Up!” box. Ten percent of the proceeds made from that box go directly to the Black Lives Matter Global Network to contribute to bringing justice, healing, and freedom to Black people across the globe. The BIPOC and female-led companies and products supported in the Rise Up! box includes Nu Rule notebooks, The Art of Caramel popcorn, Marvy Uchida pens, and Touchland hand sanitizer . In addition to Black Lives Matter, GiftSuite and its partners also support a variety of women empowerment programs, homeless programs, public schools and green causes. Customers can purchase a ready-made signature box from the GiftSuite lineup or create their own gift box filled with beauty, artisan food, work-from-home and tech products, to share in a positive gift-giving experience. “GiftSuite believes in intentional gift-giving and offering products with a purpose,” says Sangita Verma, GiftSuite, CEO. “Because GiftSuite is BIPOC-owned and female-led, we understand first-hand the need to support innovative small businesses that care about making the world a better place for everyone and may be suffering due to the pandemic and societal unrest. Like many consumers and companies, we are committed to supporting BIPOC-owned businesses that offer high-quality, well-designed, easy-to-use, amazing products that contribute to a positive gift-giving experience. People have been sheltering in place and lack the interpersonal contact we’re used to in a pre-COVID world. We believe gift-giving can be used to do good and show appreciation. We are all under trying circumstances, and it’s nice, especially now, to be reminded that there are good, caring humans out there in the world who care specifically about us.” GiftSuite is the epitome of the “gift that keeps on giving.” When customers purchase a GiftSuite box, they are also supporting GiftSuite’s purpose-driven business partners, many of which are in turn supporting charitable causes. Many of GiftSuite’s partner companies make charitable donations based on every purchase made, supporting several US and international organizations. “I am honored to share our products through GiftSuite. We manufacture our soap and skin care products in the USA, in Portland, OR, said Teju Owoye, CEO of Clean Rebellion. “We are focused on delivering high-quality products with ingredients that you can trust. Because, let’s face it, your skin deserves the best. GiftSuite shares a similar point of view with its personally meaningful and impactful products that create connections and bring the gift giver and recipient into an even larger giving cycle.” New GiftSuite BIPOC partners include: Copper Cow Coffee - Copper Cow Coffee is the brainchild of Vietnamese-American Debbie Wei Mullin who is committed to bringing her love of Vietnamese coffee to others. Nu Rule – Founded by Laura Elsener, nu rule notebooks are ruled notebooks made for “womxn.” Ten percent of proceeds from every notebook is donated to nonprofits helping empower “womxn.” The Chai Box – Monica Sunny founded The Chai Box to market the amazing flavors of different tea leaves and spices grown in India. The Art of Caramel – Founded by mother/daughter duo Alycia and Taylor Oh, The Art of Caramel features all-natural air-popped corn blanketed in light, flaky caramel, all flavored with notes from fresh, gourmet ingredients and premium liquors. The Crazy Cap – Founded by Rakesh Guduru, The Crazy Cap water bottle has an ingenious cap design that incorporates a UV-C LED to sanitize water and can also be used to sanitize other surfaces such as phones and keyboards. Salt & Stone – Founded by Nima Jalali, Salt & Stone is a unisex skin and body care brand from Los Angeles, California. Nima feels it is our duty and responsibility to look after our Earth, and create biodegradable products. Meska Sweets – Through Meska Sweets, Mehdi and Miriam Menouar seek to bring authentic tastes/flavors of Moroccan cookies to American consumers. LAPCOS – LAPCOS is a fast-paced beauty brand born in South Korea with a cult following in the US thanks to the Company’s uncompromising devotion to quality, innovation and accessibility. Marvy Uchida – Founded in 1910 by Kotaro Uchida in Dalian, China, Marvy / Uchida is an internationally recognized manufacturer and distributor of a wide range of writing instruments and art supplies. Clean Rebellion – Founded by Teju Owoye, Clean Rebellion manufactures organic soap and skincare products. ShiftCam – ShiftCam is a global mobile photography gear company, founded by Benson KL Chiu. Just Be Tea Co. – Founded by Allison, Marasia, and Taylor, Just Be Tea offers loose-leaf blends of teas and tea accessories online and in their tea shop and wellness space. ABOUT GIFTSUITE GiftSuite believes in gifting with intention. We are a BIPOC-owned, female-led and LGBTQIA-friendly company which actively supports other socially conscious small businesses. We focus on form and function to provide uniquely curated, elegantly packaged gift boxes featuring highly-desired, tech-forward, socially conscious products. These products are paired with useful accessories and unexpected surprises designed to create meaningful connections and strengthen relationships. GiftSuite was created for consumers and corporations who want to give elevated, thoughtful gifting experiences which will be used, spoken of and remembered for years to come. GiftSuite’s commitment to providing a lasting gifting experience begins with GiftSuite Labs where we research, source and vet tech-forward products and accessories from innovative start-ups, small businesses, and artisans. GiftSuite allows clients to create their own GiftSuite box from curated offerings, select from Signature boxes or work directly with our corporate service staff for custom gift boxes. Whether sending one premium box to a valued customer or hundreds of boxes to remote employees and teams, GiftSuite removes the hassle and stress of gifting by creating an experience that surprises and delights both the giver and recipient in unique and memorable ways. For more information visit http://www.giftsuite.com Contact Details NRPR Group, Nicole Rodrigues +1 424-421-9610 nicole@nrprgroup.com Company Website https://giftsuite.com/

July 15, 2020 06:00 AM Pacific Daylight Time

MASSMEDIA MARKETING, ADVERTISING AND PR AGENCY OFFERS INSIGHT FOR BUSINESSES TO CAPITALIZE ON DIGITAL MEDIA TRENDS RESULTING FROM THE COVID-19 PANDEMIC

MassMedia Marketing, Advertising, PR

MassMedia Marketing, Advertising, PR is analyzing current digital media consumption trends and offering insight to businesses who are trying to maintain and even increase their brand awareness during this pandemic. Zak Krassin , digital marketing director at MassMedia, imparts the following insights into various digital strategies that businesses can be implementing now to help them thrive and possibly obtain market share during an economic downturn: Actively engage with your social media community, implement an employee advocacy program, or seek out potential collaboration opportunities with other thought leaders. Building a community around your business and having your employees engaged on social media as experts can help humanize your brand and extend the reach of your content – ultimately driving more traffic to your site. Brands on social media should strongly consider running paid social ads. Starting small and putting five to 10 dollars towards a Facebook post as a “boosted” effort can go a long way. Paid social ads offer robust targeting options to ensure the paid promotion hits your intended audience which will expand your reach beyond your current network as well as drive qualified traffic to your website. Brands should certainly be taking advantage of posting video content. Video has the ability to connect with customers on a level that static imagery simply cannot. Video can convey your brand message, product details, and thought leadership content in a more expressive way that really brings them to life. To learn more about digital marketing strategies and how to make them work for your business, visit massmediacc.com . ABOUT MASSMEDIA MARKETING, ADVERTISING, PR Founded in 1997, MassMedia is a full-service marketing, advertising and PR agency whose knowledge, strategic insights and innovative programs have developed brands, communicated messages, and influenced consumers for a variety of clients, products and services across the nation. Some of the firm’s clients include Southwest Gas Corporation, Nevada State College, One Nevada Credit Union, Legacy Traditional Schools, Desert Radiology, Battle Born Injury Lawyers, Remington Nevada, Goettl Air Conditioning and Plumbing, and Pisanelli Bice. To learn more about MassMedia, visit www.MassMediaCC.com , and follow the company on Facebook , Twitter , Instagram and Linkedin . Contact Details Brooke Cashin +1 702-306-7808 bcashin@massmediacc.com Company Website https://massmediacc.com/

July 14, 2020 12:30 PM Pacific Daylight Time

Ronald Gembarosky joins LinQuest as Chief Security Officer

LinQuest Corporation

LinQuest Corporation ( LinQuest ), a leader in providing innovative and cost-effective services and solutions to support U.S. defense and intelligence, announced today the appointment of Ronald Gembarosky as Senior Vice President, Chief Security Officer (CSO). Gembarosky was most recently served as CSO at Science Applications International Corporation (SAIC) in Reston, Virginia. He will join the LinQuest team in their Chantilly, Virginia office. Gembarosky’s arrival further reinforces LinQuest’s commitment to security as it serves the U.S. defense and intelligence communities. As part of the executive leadership team, Gembarosky will provide leadership and oversite for all areas of security, including creating a security strategy, overseeing security operations, classified information systems, investigations, insider threats, personnel clearance management, and security education and awareness. “Security has never been more critical than it is today,” said Tim Dills, LinQuest’s Chief Executive Officer. “Having Ron on the LinQuest team will enable us to be strategic and step up our security efforts to meet the ever-changing environment. I’m excited about Ron’s arrival and look forward to collaborating with him on these critical issues as we continue to grow and provide solutions for critical missions.” Gembarosky brings decades of experience in national security for the Department of Defense and Intelligence organizations. In addition to SAIC, he functioned in a senior security role at Scitor Corporation. “I’m looking forward to this opportunity to be part of a growing, cutting-edge organization that is so committed to excellence,” Gembarosky said. “I’m excited about interfacing with Tim [Dills] and the rest of the executive team to ensure that security continues to be a top priority at LinQuest.” ABOUT LINQUEST LinQuest is a space systems technology company that provides innovative services and solutions to U.S. defense, national security, and intelligence communities that focus on the convergence of C4ISR, information, and cyber systems. These services and solutions span the integration, engineering, testing, operations, and sustainment of critical space, air, and ground systems capabilities and programs. More information can be found on the company's website at www.linquest.com . Contact Details Brian Hilton Kelley +1 202-465-6324 bkelley@aboutsage.com Company Website https://www.linquest.com

July 07, 2020 10:11 AM Eastern Daylight Time

air+djibouti

He Turned His Obsession With Ticks Into a Million Dollar Business

San Diego’s KWFN Becomes First Multi-Site MaxxCast™ Deployment Delivering HD Signal

GiftSuite Supports a Dozen New BIPOC Businesses with Creative, Socially-Conscious Gift Boxes

MASSMEDIA MARKETING, ADVERTISING AND PR AGENCY OFFERS INSIGHT FOR BUSINESSES TO CAPITALIZE ON DIGITAL MEDIA TRENDS RESULTING FROM THE COVID-19 PANDEMIC

Ronald Gembarosky joins LinQuest as Chief Security Officer