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Current Patent Litigation Costs Are Between $2.3 to $4M - from the BlueIron blog

BlueIron, LLC

Patent litigation in the US has two major stages: claim construction (sometimes called a Markman hearing) and a trial for infringement and damages. In a vast majority of cases, once the claim construction is done, the writing is on the wall and a settlement happens. "With the cost of litigation at an all-time high, patent enforcement and defense insurance makes sure you have the ability to survive," says Russ Krajec of BlueIron, a patent-finance company. The American Intellectual Property Lawyer’s Association (AIPLA) issues a bi-annual survey of IP-related costs . In the latest survey, the claim construction portion of a patent litigation ranges from $250,000 for less than $1M at risk to $2.375M for cases where $25M or more is at risk. For the entire trial, the AIPLA says that for less than $1M at risk, the trial will cost $700,000, while the very high value cases will cost $4M or more. “The AIPLA data says that with less than a million dollars at stake, both parties will have to spend $700K – or a total of $1.4 million dollars to fight a patent lawsuit,” says Krajec. “That is crazy that the expenses are so high.” “Startup companies are always cash-constrained,” continues Krajec. “No startup has the cash reserves required to go up against a Big Tech company that decides they want to use the startup’s technology. Not only does this happen in technology-based companies, but it is standard practice with the life sciences space. Certain big companies find it cheaper to blatantly infringe a startup’s patents and just dare them to sue.” Patent enforcement and defense insurance gives a startup the means to survive patent litigation, yet few startups bother to get these policies. “Most angel investors who are board members require a startup to have director’s and officer’s insurance. Over the last decade there were fourteen patent lawsuits for every individual D&O claim,” says Krajec. BlueIron is a broker for patent enforcement and defense insurance policies, including policies written by Intellectual Property Insurance Services Corporation in Louisville, Kentucky. “IP insurance is the only insurance we sell, as part of our whole patent-based financing options for companies from startups to publicly traded companies.” Schedule a call with BlueIron and see if Intellectual Property Insurance is right for your company. Learn more about Patent Litigation here on the BlueIron blog. Learn more about BlueIron's IP insurance here. The PatentMyth Podcast has an episode on patent insurance. About BlueIron: BlueIron provides IP-related financing for companies from startups to publicly traded companies. BlueIron finances the cost of getting a patent and building patent portfolios, provides insurance for enforcement and defense of those patents, and can provide $2-5M loans using patents as collateral. You can read the BlueIron blog here. About Russ Krajec: Russ Krajec is a registered patent attorney who has been practicing for over 20 years, as well as a podcaster, blogger, and author. His book “Investing In Patents” describes the business criteria used to identify good inventions and good patents. Krajec is the host of the Patent Myths podcast, which looks at IP from a business standpoint. Contact Details Russ Krajec +1 970-776-4355 russ.krajec@blueironip.com Company Website https://blueironip.com

July 10, 2020 08:02 AM Eastern Daylight Time

Patent Myths from BlueIron: You Should Never File A Provisional Patent Application

BlueIron, LLC

“Provisional patent applications are widely touted as the go-to thing for startup companies or independent inventors, but they are always the wrong thing to do,” says Russ Krajec , CEO of BlueIron , a company providing IP-related funding for emerging companies. A provisional patent application has a lower filing fee than a conventional, non-provisional patent application, and many patent attorneys will do provisional applications for much less than a “full” or non-provisional patent application. A provisional patent application has a one-year deadline to convert to a non-provisional patent application, so many people use this opportunity to add more material to the patent application. Even the United States Patent and Trademark Office suggest that independent inventors use the provisional patent application route. “From a business and economic standpoint, the provisional patent application creates more problems than it solves,” says Krajec, a registered patent attorney. “The provisional application process is designed to delay getting a patent, but in almost every situation, it is better to speed up the process – the exact opposite of the provisional.” The faster a company can get its patent, the faster the company can license and enforce their technology. The faster the patent issues, the more value the company has when it is raising money or getting loans using IP as collateral. “The difference in filing fees between a provisional and non-provisional patent application is about $600. When raising money, a provisional patent application screams to an investor ‘I don’t think this patent application was worth the extra $600 to file it as a non-provisional!’” explains Krajec. “Some sophisticated angel investors see provisional patent applications as ‘angel bait.’ Many entrepreneurs know their patents might be worthless, but they do provisionals to satisfy gullible angel investors.” A low-cost provisional patent application often results in a loss of international filing rights, but always results in a delay in getting an enforceable/licensable asset, and a more expensive patent overall. “Many entrepreneurs are mistaken that just because they filed a ‘thin’ provisional application that they are ‘protected.’ But the actual protection only starts when the complete, non-provisional patent application is filed.” To learn more, please visit the BlueIron Blog "Should I File a Provisional Patent Application" or the PatentMyths podcast episode entitled “The Myth of Provisional Patent Applications” . About BlueIron: BlueIron provides IP-related financing for companies from startups to publicly traded companies. BlueIron finances the cost of getting a patent and building patent portfolios, provides insurance for enforcement and defense of those patents, and can provide $2-5M loans using patents as collateral. You can read the BlueIron blog here. About Russ Krajec: Russ Krajec is a registered patent attorney who has been practicing for over 20 years, as well as a podcaster, blogger, and author. His book " Investing In Patents " describes the business criteria used to identify good inventions and good patents. Krajec is the host of the Patent Myths podcast, which looks at IP from a business standpoint. Contact Details Russ Krajec +1 970-776-4355 russ.krajec@blueironip.com Company Website https://blueironip.com

July 09, 2020 11:06 AM Mountain Daylight Time

Op-ed by Thomas E. Pierce, Filmmaker, Entrepreneur, and CEO of Pierce Media & Associates

Pierce Media & Associates

While history chapters are unfolding, we are watching culture shift as we live it. We have grieved. We have feared. We have huddled in our homes. And this is just the beginning of a brighter tomorrow. As CEO of an entertainment marketing consultancy, a filmmaker, a philanthropist, and on the verge of launching something a-new, I blinked just like you and everything changed. And so, we adapt because that’s what we do. Despite our losses and frustrations what makes us trailblazers is our determination to do better, to be our best, and we were given a window to do just that. During quarantine, our habits shifted. Behaviors changed. We all look in the mirror and know we’ll never be the same people again. In fact, 76% of people picked up new habits, behaviors and routines of that 89% say they plan to keep them, according to Reach3 Insights ongoing study. As an optimist, a culture driver, and an entrepreneur, I constantly wonder how this will be played out. Who will flourish and rise up and who might fall off that thin hanging thread. A shake-up is upon us, now is the time to stay focused, be actionable, define new tactics, drive with empathy, and create initiatives, campaigns, and offerings for our clients to shape a better tomorrow. What a gift. As leaders, we listen. As entrepreneurs, we seek to understand as decisions are made. As filmmakers, we are excited to go, eager to be courageous, and responsible to get it right. In our marketing transcention, now is a time we cannot rely on assumptions. Data from six weeks ago is already out-of-date. I share trends and habits with my clients and look forward and around the corner, and I encourage lively discussions among other trend seekers and setters so we pave our way forward and help ensure brands/corporations make good decisions. Key finding #1: Influencers changed People have digital maturity. Digital word-of-mouth is the new influencer, authentic conversation is more powerful than a clicked/liked on post, discussing your products to advertise your products. Thought leadership is replaced with helpfulness. People want to be invited to contribute context to foster community. People will idolize peers shaping our future for a better tomorrow more than celebrities that don’t share their values. The micro-social audience is proving to be more powerful than a macro audience if spoken-to and shared-with correctly. Key finding #2: the now buzzword authenticity has always been our guidepost Less polished, authentic content in a video connects more deeply. Brands who care, win mind share. Asking the question of "what do you need" and "what can I do to help" are key. Flexibility to adapt. Customer service and customization is at the forefront of marketing. Quality over quantity, less is more is here to stay. Empathy wins. More than half (56%) of people say they want to hear what brands do in communities, according to the American Association of Advertising. Key finding #3: humankind unites with home-sweet-home Humankind unifies with a shared purpose. Acknowledgment of shortfalls and being raw in communications is valued. Except, don’t rush to understand diversity issues like others have tried and backfired, stay in your lane, listen, action speaks louder than words. The "Homebody Economy" sticks even as restrictions are lifted. “Safety-subconscious” will always be first in line. Key finding #4: Innovation no longer an option speaking to your consumers Innovation becomes a necessity. People expect and need a personalized experience and with all touchpoints throughout their journey, to instill brand loyalty. In two years, revival in nightlife and social indulgence makes a comeback. This means, think ahead and be courageous in your planning. Key finding #5: New Gen’s are born Gen "ZEOs" - usually future-focused - used COVID time for personal and professional development Gen C is born and is not an age group but a powerful new force and mindset in consumer culture. A term used to describe people who care deeply about creation, curation, connection, and community. Generation Alpha are those under age 10 who did homeschooling and online learning during COVID Coronial Generation are those born in 9 months from quarantine. As we enter the decade of a new counterculture shift, let us drive culture to new levels. Make 2020 the year we see better and do better. Pierce Media (PMA) is a Marketing & Public Relations Consultancy specializing in popular culture. We build brands and individuals through integrated partnerships, bespoke brand experiences, content production, and media. We pride ourselves on being an influential and innovative consultancy, helping brands create culturally-relevant, highly impactful initiatives that drive business results. Contact Details Shari Beagelman +1 917-626-7071 shari@pma.media Company Website https://www.pma.media/

July 09, 2020 09:48 AM Eastern Daylight Time

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Infrawear’s RxBra Introduces RxMask, Protective Face Mask Made of Fabric Interwoven with Far-Infrared Technology for Comfort, Protection and Skin Health Benefits

Infrawear LLC

Infrawear LLC, the health and wellness provider today announces the availability of RxBra’s new RxMask, a tubular seamless headband-styled protective face mask made from yarn embedded with biophotonic nano-technology that emits far-infrared rays. Far-infrared is a specific wavelength that has been shown to increase microcirculation and muscle oxygenation. Consequently, the mask is comfortable, antimicrobial, durable and anti-odor. The mask is made from the same fabric as Infrawear’s successful RxBra, which helps breast health immediately after surgery and for years to come because the technology will never wash out. The RxMask has the addition of AG+ yarn, a silver ion yarn technology with antimicrobial properties. The fibers in both the RxMask and RxBra modify visible and infrared light, recycling them into energy that the body can use more effectively. "There are many non-medical grade masks on the market, and we know that not all masks are created equal,” said Rachael McCrary, co-founder and President of Infrawear. “The RxMask helps eliminate bacteria growth and offers health and beauty benefits. Infrawear prides itself on being an agile, forward-thinking company. Once we realized that the same fabric and infrared technology that goes into the RxBra could be used for masks during the COVID-19 crisis and beyond, we knew that we could fulfill a need for those who realize the importance of wearing a protective mask and also want the health, beauty and anti-aging benefits.” When wearing the mask, consumers can easily pull down their mask and reposition it without needing to adjust the earholes, making it suitable for use during exercise, dance, and yoga. Available in black, cream, red and blue for the fashion-conscious wearer and are designed to become part of your daily wardrobe. The masks are also designed to have wellness properties. Most spas and tanning salons have infrared treatments and in the aftermath of COVID-19, many spas remain closed and consumers cannot receive these anti-aging skin treatments. The RxMask is engineered to improve skin appearance and reduce the risk of skin irritation, mask acne or ‘maskne’ caused by sweat, skin oils, and bacteria being trapped on the fabric or on the skin under the mask. The RxMask is available through RxBra.com and is priced at $USD 25.00. About Infrawear, LLC Infrawear, LLC is the go-to resource for medical professionals, hospitals and first responders for critical PPE and COVID-19 testing and antibody kits. We have a passion for innovation and an established track record for getting things done quickly and efficiently. As an FDA IV.D (4D) notify listed and registered Class 2 medical device importer, the company leverages its deep operational supply chain experience to source and import critical PPE and supplies such as N95 masks, gowns, testing kits and antibody tests. As the exclusive distributor and partner for Genesprint Group Ltd. Infrawear provides access to their sought after rapid COVID-19 tests, including NCOV-19 IGM/ IGG antibody test kit as well as its PCR Swab Test for COVID-19. Infrawear is also the parent company of RxBra, which manufactures proprietary vertical, and post-surgical garments to plastic surgeons. Our company is recommended by the American Hospital Association and is well-known for providing ease of access to high-demand supplies, putting them in the hands of those in need for today’s ever and rapidly-evolving medical demands. Infrawear LLC is a US-based company headquartered in Los Angeles, with offices in New York and Ohio. Learn more by visiting: Infrawear.com . Contact Details NRPR Group, Nicole Rodrigues +1 650-815-5069 nicole@nrprgroup.com Company Website https://www.infrawear.com/

July 09, 2020 06:00 AM Pacific Daylight Time

Ergo21 Announces New Bicycle Seat Cushion Cover Provides Health Benefits and Comfort

Ergo21

Ergo21 today announced its new custom-made seat cushion cover is now available and ready to ship. The seat uses LiquiCell technology to reduce hot spots and improve blood flow. "If you want to ride forever without the butt burn, the Ergo21 Bicycle Seat Cushion is the perfect choice for regular and exercise bikes. The secret ingredient is the LiquiCell Membrane on top of an open cell foam and covered by a soft fabric"" explains Steve Gambhir, designer, and product specialist at Ergo21. Positive Customer Impact Ergo21 interviewed bicyclists, gym goers and spin enthusiasts and found most people were not happy with their seats. "We researched and evaluated the most popular brands and discovered they used molded foam, which is approximately 30% cheaper to manufacture since it simply requires some sewing. The trade-off is that it's closed-pore foam and it feels hard when you ride," said Gambhir. LiquiCell Blood Flow Technology Ergo21 sourced a custom density open cell foam from a local USA foundry designed to absorb road vibrations while not feeling hard on sitting bones. Custom made LiquiCell Membrane is then placed on top to protect sensitive skin tissues from breaking down while optimizing blood flow. "The biggest challenge we had since the foam was not molded is that it needed special manual double stitching. After several months of trying different stitching methods, we finally were able to come out with what we consider the Best Bicycle Seat Cushion out there! Better than a Gel bicycle seat cushion or foam bicycle seat cushion" said Gambhir. The seat is double-stitched, available in 2 sizes, fits almost any seat, slips on easily and enables cycling or stationary bikes enthusiasts to simply tighten the draw-cord and go. Founded in 2010, Ergo21 offers wide range of Seat Cushions designed for office, driving, home, wheelchairs, and travel. For more information on LiquiCell Blood Flow Technology: https://www.ergo21.com/bicycle-seat-cushion/ ### Ergo21 and LiquiCell are registered trademarks in the United States of the respective owners. Contact Details Steve Gambhir +1 949-975-8219 steve@ergo21.com Company Website https://www.ergo21.com/

July 08, 2020 07:00 AM Pacific Daylight Time

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International Minute Press Printing Franchise in Fayetteville, NC Gives Back and Doubles Sales During COVID-19

Minuteman Press International

When the COVID-19 pandemic first hit home in Fayetteville, NC, local business owner Jared Ostendorf decided that failure wasn’t an option for himself and the community he loves. Jared has owned his printing and marketing franchise International Minute Press Fayetteville for eleven years, and as an essential business he was able to remain open and use his business for good. He supplied local restaurants and other open businesses with 100 free banners that can still be seen around town and launched a free community website Bounce Back Fayetteville to support local businesses. All of his efforts have paid off as Jared has doubled his monthly gross sales in May 2020, reaching record highs at the height of COVID-19. On the success of his business during these times, Jared says, “I always go by the philosophy that we don’t tell a customer ‘No.’ When the COVID-19 pandemic hit, we didn’t stop. We got creative and listened to our customers. I looked at closing or taking time off as a personal failure so we did everything we could to stay open and our efforts paid off.” Jared has been a longstanding member of the President’s Million-Dollar Circle for his franchisor Minuteman Press International , which makes his sales success even more impressive. One of the first things Jared did when the pandemic first took hold is to use his printing and marketing capabilities to give back to other local businesses. “I reached out to local restaurants and other clients who couldn’t advertise that they were open. We printed and gave away 100 banners that were appreciated and put up around Fayetteville once the city lifted restrictions and allowed banners to fly. The message was simple, ‘WE ARE OPEN / TAKEOUT IS AVAILABLE.’ Before you know it, our banners with our branding and colors were all over Fayetteville. It sent the signal that we are open, that Fayetteville businesses are open.” Jared’s goodwill went a long way. “We wanted to do something to support local businesses because we are a local business. We generated new business from other open businesses who learned about our wide format printing services, and we gained 20 new repeat clients which helped bring us record sales in May. It was really nice to see the business community come together and our hard work come back around to help us thrive even during this time.” “You don’t tell a customer no. In times like this, you need to be creative, support others, and keep marketing . Those three things helped us achieve and exceed our sales goals during COVID-19.” -Jared Ostendorf, owner, International Minute Press, Fayetteville, NC Resiliency of the Printing Industry The printing industry has always been resilient during tough times. Jared explains how he was able to grow his business despite the effects of COVID-19. “It’s not about having the biggest customers but earning trust and having repeat customers from a diverse range of industries. We are able to do this because printing allows for such a wide range of products and services and so we can meet a diverse range of needs.” He adds, “We are producing a lot of large format printing, signage and banners right now and we also can design, print, and send direct mail marketing campaigns for clients. Having a diverse client base allows us to be steady. While one of our bigger clients has been closed for two months, we also gained other clients who have been spending more. The customers you relied on might not be there right now, but then you make up for it with new customers.” As North Carolina continues to reopen, Jared is hopeful to continue accelerating his growth. “As we enter Phase 2 in North Carolina, we are starting to see our clients come back with their normal orders and spending. Between that and the traction in sales we’ve gained, we are in a great position to help others bounce back as we all get back to more regular business.” Helping Fayetteville Businesses Bounce Back To continue the momentum and help spur Fayetteville’s reopening, Jared and his team at International Minute Press have jumped on board with a free website called Bounce Back Fayetteville , which is part of Minuteman Press International’s larger Bounce Back USA initiative that was rolled out nationwide. Bounce Back Fayetteville provides local businesses with free listings and allows community members to support local businesses to help stimulate local economic growth and recovery. Businesses also receive a free COVID-19 awareness and prevention poster that they can display in their business to keep everyone safe. “Right now, we have approximately 120 local businesses participating in Bounce Back Fayetteville. The free service is a great way to connect businesses and consumers who want to support each other. I embraced the program as soon as it was launched by Minuteman Press International and immediately called customers just to ask them how they are doing. I explained what we were doing with Bounce Back Fayetteville, and just like the banners we gave away, everyone was so appreciative.” Even the local radio stations got on board and started promoting the initiative, which keeps growing. “By staying open and reaching out to our clients with free banners and our free website Bounce Back Fayetteville, it allowed us to have a conversation and maintain a positive dialog with other local businesses. It was very heartening to see how we really are in this together, and how supporting local businesses is something we can all agree on. It’s great to be able to lift each other up.” Receiving Leadership and Franchise Support While Jared is the independent owner and operator of International Minute Press Fayetteville, as a franchisee he’s thankful to have the ongoing support from Minuteman Press International . He says, “From the beginning of COVID-19 through to today, our President Nick Titus has been incredible. Nick quickly mobilized the entire corporate and regional staff to support us and he personally stayed in contact with us frequently. I am a big fan of the initiative he’s taken as the new President of Minuteman Press International during this unprecedented time. He brings new energy, the entire team has delivered new marketing programs for us to use such as the Bounce Back initiative, and I am excited for the future under his leadership.” On the local level, Jared credits Regional Vice President David Walton for always being there for him over the past eleven years as well. “Dave is a great asset to have in my corner right here locally. Whenever I’ve needed anything over the years, Dave has been there for me. It’s also nice that Minuteman Press International allows us the freedom to run our business while also providing that support and guidance whenever we need it.” Jared concludes, “We are glad to be here, standing tall. That message of hope is one I hope to share throughout Fayetteville as we continue to reopen.” Jared Ostendorf’s International Minute Press franchise is located at 1005 Arsenal Ave., Fayetteville, NC 28305. For more information, call Jared and his team at 910-485-7955 or visit their website: https://www.fayetteville.intlminutepress.com . Learn more about Entrepreneur’s #1 rated Minuteman Press International franchise opportunities at https://minutemanpressfranchise.com . Contact Details Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

July 07, 2020 12:07 PM Eastern Daylight Time

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National Family Support Finds Help with BlueIron

Family Support of South Carolina, Inc

National Family Support, Inc announced today that it has filed its first patent, filed through BlueIron . National Family Support is rolling out a suite of services for managing child support payments. National Family Support's program separates a non-custodial parent's responsibility of child support payments with the custodial parent's need for reliability and consistency. A parent who is required to pay child support can apply for a loan for delinquent payments, which is immediately paid to the custodial parent. Going forward, the custodial parent's payments are guaranteed. "With billions of dollars of delinquent child support payments nationally, we will arrange loans to parents who are behind and will guarantee all future payments. This means money goes right to the children it needs to help," says Dee Benedict, President of Family Support of South Carolina, Inc., that is implementing the first in the nation program in South Carolina. "Our IP portfolio lets us grow nationwide to address the child support crisis," says Frank Kristan, President of National Family Support, Inc., "It is all about the children - and BlueIron makes this possible." "Financial technology or 'fintech' is a difficult field to get valuable patents," says Russ Krajec, CEO of BlueIron. "Our investment came after a lot of due diligence and study of the marketplace and existing IP. National Family Support's innovation solves a huge problem in a very creative and protectable way." About Family Support: Family Support of South Carolina, Inc., is a private service company organized to assist in the financing of child support payments. National Family Support, Inc. is its parent company. Information is at http://www.familysupportofsc.com and e-mail: info@familysupportofsc.com. About BlueIron: BlueIron provides patent-related financing for companies ranging from startups to publicly traded companies. BlueIron finances the cost to create IP portfolios, insures those portfolios for enforcement and defense, and can provide $2-5M loans using IP as collateral. Information is at https://blueironip.com and email: russ.krajec@blueironip.com. FORWARD-LOOKING STATEMENTS: This press release may contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Statements other than statements of historical facts included in this press release may constitute forward-looking statements and are not guarantees of future performance or results and involve a number of risks and uncertainties. Contact Details Frank Kristan +1 843-801-6384 info@familysupportofsc.com Company Website https://familysupportofsc.com

July 07, 2020 11:55 AM Eastern Daylight Time

More than half of ecosystem types in North & South America fall short of global conservation goals

NatureServe

A study conducted by NatureServe and published in PLOS ONE yesterday documents the loss of ecosystem diversity across the Americas and terrestrial ecosystems are widely underrepresented in protected areas. The study identifies areas where conservation efforts could be directed to meet international conservation targets. The study clearly shows that, over the past few centuries, ecosystem conversion has been concentrated in agriculturally productive and accessible lands throughout the Western Hemisphere. Using two levels of classification and description of terrestrial ecosystems, we found that a staggering 70% of ecological systems [1] in North America and over 50% of vegetation macrogroups [2] across the hemisphere do not reach protection targets set under the Convention on Biological Diversity (CBD) . According to the IUCN Red List of Ecosystems , nearly a third of these ecological systems and fully a fifth of vegetation macrogroups score as vulnerable, endangered, or critically endangered. “From this study, it becomes clear that our investments in protected areas have been skewed to minimize conflict with economic development. By recognizing and conserving all natural types of ecosystems, we conserve the natural setting for species to survive and evolve.” – Patrick Comer, Chief Ecologist, NatureServe Using advanced modeling techniques and machine learning, our ecologists mapped both the current and historical extent of several hundred ecosystem types at fine thematic and spatial resolutions, allowing us to rigorously document long-term ecosystem loss to land conversion, and to much more precisely determine how well current protected areas represent ecosystem diversity. This is especially important when considering the protection of threatened ecosystems that have already experienced significant loss, like grasslands and savannas across North and South America or the iconic longleaf pine woodlands of the Southeast United States. These results provide increasingly precise direction as to where decision-makers should concentrate conservation actions to protect ecological diversity, which is essential to safeguarding ecosystem services, keeping common species common, and securing endangered ecosystems in the wake of the ongoing extinction crisis. “The analyses in this study – covering nearly a quarter of the earth’s land surface — allow us to better understand our impact on nature and give us a way to hold humanity accountable for securing ecosystem diversity as required under international agreements. It also points us toward places where we should target conservation to minimize extinction, secure critical ecosystem services, and achieve a greater degree of sustainability.” – Sean O’Brien, Ph.D., President and CEO, NatureServe NatureServe’s President and CEO, Dr. Sean O’Brien, as well as our Chief Ecologist, Patrick Comer (the study’s lead author), are both available to discuss the findings, which reflect years of ecosystem mapping and classification efforts by our world-renowned ecologists. You can learn more about NatureServe’s work to protect biodiversity here , and more specifically about the publication and related map products here . We look forward to discussing this landmark study with you in more detail soon. [1] Ecological system: A mid- to local- scale ecosystem type developed by NatureServe, useful for standardized mapping and conservation assessments of habitat diversity and landscape conditions. Terrestrial ecological systems reflect similar physical environments, similar species composition, and similar ecological processes. About 1,500 are described across the Americas. [2] Macrogroup: A combination of diagnostic plant species and diagnostic growth forms reflecting biogeographic differences in composition and sub-continental to regional differences in climate, geology, substrates, hydrology, and disturbance regimes. About 400 are described across the Americas. For nearly 50 years, NatureServe has been the authoritative source for biodiversity data throughout the Western Hemisphere. To protect threatened biodiversity, NatureServe works with nearly 100 organizations and over 1,000 conservation scientists to collect, analyze, and deliver standardized biodiversity information, providing comprehensive spatial data to meet both regulatory and conservation needs. NatureServe and its network partners develop and manage data for over 100,000 species and ecosystems, answering fundamental questions about what exists, where it is found, and how it is doing. Contact Details Samantha Belilty +1 703-908-1871 sam@natureserve.org Company Website http://natureserve.org/

July 01, 2020 01:15 PM Eastern Daylight Time

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