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Probiotic Skincare Start Up, Layers, Enters Burgeoning Microbiome-Focused Category With Holistic Inside + Out Beauty Approach

Layers Probiotic Skincare

Layers, a new probiotic skincare company, officially debuted four SKUs of synergistic high-performance products in the beauty and wellness category. With the understanding that superior skincare results are ultimately achieved by respecting our microbiome, Layers formulated their products with effective hard-hitting ingredients that work to minimize fine lines and wrinkles, enhance skin brightness, and improve elasticity while protecting and supporting the skin barrier. The result is dramatically improved skin without irritation. Microbiome and probiotic skincare are poised to be a large and enduring category, slated to grow to be 13% of the overall skincare market by 2030, as stated by Mintel. According to market research consultancy Verify Markets, microbiome skincare sales are projected to rise in double-digit percentages through 2023 across several countries, including United States (24.8%), Germany (22.2%) and Japan (19.8%). Layers inside + outside approach to healthy skin lies in the science-based Human Microbiome Project which illustrates the symbiotic relationship between our gut and skin, called the gut-skin axis. These two seemingly separate systems talk to one another through your microbiome, the trillions of good bacteria whose micro-language is responsible for everything from releasing natural antibiotics to supporting our immune system to improving hydration and supporting collagen production. Ignored by the skin care industry for decades, these bacteria dramatically impact skin health; imbalances can manifest as accelerated aging, extreme dryness, and even skin conditions such as eczema. On a mission to educate consumers, Layers believes in addressing the two holistically by providing effective, scientifically-proven, power-packed ingredients to improve skin health and appearance. “We continue to learn more every day about how our body’s systems are connected with one another and with our microbiome. Layers harnesses the power of probiotics to bolster these connections and bring your best, glowing skin to the surface.” - Rachel Behm, Founder of Layers With almost a decade of corporate experience in big beauty, Layers Founder Rachel Behm is a former Johnson & Johnson executive who worked on brands like Neutrogena, Clean & Clear, Aveeno, Lubriderm, and ultimately oversaw the Johnson & Johnson Incubator Program. Layers and Behm are backed by Ignite Venture Studio, an accelerator of new and existing brands co-founded by CPG veterans Josh Ghaim and Jeff B. Smith. Behm’s personal interest in the microbiome stems from the work she did as a lab technician on The Human Genome Project, which underscored the importance of the more recent Human Microbiome Project. Layers debut assortment includes an ingestible, Daily Glow Probiotic Supplements, a dual-sided formula with a potent 5-strain probiotic on one side and a ceramide extract on the other, along with a complementary three step skincare regimen; Balancing Milky Cleanser, Probiotic Serum, and Immunity Moisturizer, that repairs the skin while strengthening the barrier. Prices range from $29-$89. Behm believes that the self-care experience should be indulgent as it is effective, which is why she chose beautiful glass packaging, a complex yet subtle fragrance, and highly efficacious active ingredients. Available initially for pre-sale, the products can now be purchased on the brand’s direct-to-consumer website, with retail expansion expected by late 2021. Founded in 2021 by ex-Johnson & Johnson executive Rachel Behm, Layers Skincare recognizes beautiful skin begins with a thriving microbiome and harnesses the power of probiotics to boost the body’s natural ability to bring your best skin to the surface. Potent supplements + science-backed topicals, developed by industry experts, fuel the gut–skin connection to reveal dramatically renewed skin that glows from the inside out. Contact Details Amanda Smeal Consulting, Inc. Amanda Smeal amanda@amandasmeal.com Aimee Moss aimee@aimeemoss.net Company Website https://mylayers.com

May 11, 2021 08:02 AM Eastern Daylight Time

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Tayler Jade Hits Top 40 Mediabase Chart with "WYA"

Tayler Jade

Tayler Jade and artist development partners Thomas Barsoe of OC Hit and Dani Thompson of DNT Entertainment, released “WYA;” part two of Jades first ever dual single release “Temporary/WYA.” Within the first few weeks of release, a radio movement has pushed Tayler Jade onto the Mainstream Top 40 Mediabase Activator Chart alongside the biggest artists in the world such as Billie Eilish and Olivia Rodrigo. Since its chart introduction on April 24th at #94, “WYA” has climbed 19 spots and is holding strong at #75. In the first week the single started showing legs on the BDS Most Added List with three mainstream station pickups including Kiss FM and Q101. In the second week those adds doubled. “WYA” is currently playing on multiple Top 40 stations all across the country such as: WSKS/WSKU “Kiss FM 97.9,105.5,” KXNC “Kiss FM 104.7,” WJDQ “Q101,” KSPI “Hot 93.7,” WJYY “105.5 JYY,” WKMX “106.7 KMX,” WQRW “Q 93.5,” and WVIN 98.3 to name a few. “For an independent artist that was just introduced to the world in February of 2021 to be sharing the same airways as the biggest names in music is an amazing accomplishment. We are so proud of Tayler and can’t wait to see what's next.” - Dani Thompson An EDM dance remix will follow the original version of “WYA” which was written by Tayler Jade (Tayler Lynch) and Jacquie Hishmeh, produced by Mikey Francis and Robbie Dean (Robbie Crebar), mixed and mastered by Luca Pretolesi with the support of engineer Robert Guzman, and vocally produced by Thomas Barsoe. Tayler Jade is an American Pop/R&B singer-songwriter and recording artist from Southern California. She has spent the past 2 years in the studio working on her first original EP which will be released in 2021 as a series of singles, starting with “Temporary” on February 12th. Her electrifying voice and sultry beats create a physical reaction that is sure to send chills down your spine. Her main musical influences are female powerhouses such as Tori Kelly, Ariana Grande, Victoria Monet and Summer Walker. Learn more at https://www.taylerjade.com/ Contact Details DNT Agency Dani Thompson +1 714-496-5152 danithompson@dntagency.com Company Website https://www.taylerjade.com/

May 07, 2021 08:00 AM Eastern Daylight Time

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Norwegian Cruise Line Celebrates Teacher Appreciation Week By 'Giving Joy' to Educators Across the U.S. and Canada

YourUpdateTV

In recognition and celebration of the countless teachers who have spent the last 15 months giving their all to students across the U.S. and Canada during these unprecedented times, Norwegian Cruise Line, the innovator in global cruise travel, announced this week the relaunch of its "Norwegian's Giving Joy TM" contest, which provides educators with free cruises and a chance to win up to $25,000 for their schools. Recently, Christine Da Silva, Vice President of Communications and Events at Norwegian Cruise Line, participated in a nationwide satellite media tour to discuss this exciting initiative. A video accompanying this announcement is available at: https://youtu.be/_QgnTvXUAvQ "Norwegian's Giving Joy" acknowledges the often-undervalued work of educators and highlights the intersection between travel and education. First launched with astounding success in 2019, with over 1.4 million votes for more than 46,000 teachers, and a total prize of over $100,000 for schools across North America, the contest heralds these selfless warriors. This year's campaign is especially significant given the elevated demands of this profession under pressure. For more information and to vote and nominate for a deserving teacher, visit nclgivingjoy.com About Christine Da Silva: Christine Da Silva is the vice president of Communication for Norwegian Cruise Line, responsible for the development and execution of the brand’s global external and internal communication strategy. Overseeing the Communication and Events teams, she leads the development of the brand narrative; is responsible for reputation, crisis and issue management; and has been instrumental in the launch of engagement initiatives including the game-changing Giving Joy and Encore Moments campaigns as well as the debut of the Company’s latest vessels. Da Silva has over 20 years of experience guiding brands and businesses in delivering authentic and impactful messages through integrated communication and marketing strategies that drive growth, sales and awareness. She is based in the Company’s head office in Miami, Florida About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 06, 2021 01:00 PM Eastern Daylight Time

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Osmo’s Math Wizard Debuts Two Additions That Let Students Embrace Math, Just As Studies Suggest Larger Learning Loss in Math Due to Pandemic

Osmo

With research suggesting a greater learning loss in mathematics, over reading, among K-8 students during the pandemic, and many school districts have yet to reopen full-time, in-person learning, parents are looking for affordable, supplemental at-home learning to help kids with math, and avoid a gap in learning. They are also looking for products to help a child struggling with math or needing a confidence boost to learn it. To meet this growing demand, Osmo launched, for the first time ever, a learning series-- Math Wizard, which now offers two additions. The curriculum-inspired series’ active learning approach allows kids to learn math through tactile play and use of creativity and imagination, so much that they are eager, if not thrilled, to learn more. “What’s amazing is that 20,000 kids played Math Wizard and solved more than 3.5 million math problems since Oct. 1, 2020,” says Pramod Sharma, CEO of award-winning STEAM brand Osmo. “Parents who witnessed their kids using the product were thrilled with their child’s engagement and really liked the healthy screen time.” Self-Paced Games Build Math Confidence, Decrease Anxiety The eight-part Math Wizard series allows kids to experience math through hands-on, narrative- and adventure-driven games, where kids use manipulatives to experiment, exercise their imagination and creativity. The self-paced games drive enthusiasm and help build math confidence, decreasing math anxiety commonly-felt by students and parents, and inspire kids to solve problems on their own--a hallmark of all Osmo games. For struggling learners, targeted hints are built into the games to nudge them along so they find a correct answer, and remain engaged. The series is intended for kids 6-8 years (grades 1-2), and perfect for learning at home. The first two titles of the series cover the foundations of addition and subtraction, and introduce students to measurement standards, while the third and fourth titles focus on laying foundations for multiplication and division, adding more than two numbers, understanding how equations are formed, and addition and subtraction fluency. Families can start a child’s education by purchasing any title within the series. Newest Additions to Math Wizard The third title in the series is Math Wizard and the Amazing Airships (available for iPad and Fire; retail $59.99 at playosmo.com and Amazon.com ), which focuses on mathematical thinking, where kids join Rupert the robot mouse in building and designing airships for the many islands of Spellbarrow Port. Using math and Rupert’s magical wrench, kids deliver packages, balance objects so they can fly, and navigate challenges like thunderstorms and high winds. Amazing Airships features two games and the box contains: 1 Magical Board; 16 Ship Pieces; 16 Cargo Pieces; 12 Balloon Pieces. The two games contained within are: Airships - players build airships on their mat and test them in the skies, learning how to balance lift (balloons) and weight (packages, wood blocks) so they can fly. Clockwork - in this all-digital game, players use their fingers and counting skills to wind up a team of quirky clockwork robots, to the right amount, so they can move around the port Kids will learn: Building and balancing equations Practicing addition and subtraction Solving for an unknown value Introduction to algebraic thinking The fourth title is Math Wizard and the Enchanted World Games (available for iPad and Fire; retail $59.99 at playosmo.com and Amazon.com ), which sets the foundations of multiplication and inspires critical thinking. Here, kids create power smoothies and meals for athletes across various competitions! Using math skills, they give their team the right mix of magic ingredients needed to win the gold. The box features 2 games and contains: 1 Lunchbox Mat; 27 Fruit & Veggie Pieces; 1 Juice Mat; 12 Fruit Strips; 1 Magical Token. The two games contained within are: Bento Box - players choose from five different sports and help athletes by packing them a magic lunchbox requiring the best combination of fruits Juice Team - elite athletes across four different sports count upon players to blend the right number of fruits to create a magic juice, so they can win trophies Kids will learn: Repeated addition as a foundation of multiplication Advanced addition and subtraction Number decomposition Analytical skills Osmo also offers a 4-box set featuring 4 Math Wizard titles ( Magical Workshop, Secrets of the Dragons, Amazing Airships and Enchanted World Games ) and includes a base for iPad or Fire ( retail $236 at playosmo.com and Amazon.com). The fifth title in the Math Wizard series will debut in Fall 2021. Praised By Parents & Teachers; Math is a Critical Life Skill “ Math Wizard couldn’t have come at a better time! Since we are distance learning, the kids could use the extra hands on help with math. The creative story lines and fun physical items made teaching math concepts fun! The layout was similar to how they teach common core in school so that was extremely helpful.” Jenielle Chaney, parent, Orange County, California “ Math Wizard is helping my students to subitize basic addition problems. They love to get their turns making potions and that makes them love addition and subtraction. The visual of using tens and ones is also reinforcing place value. Both basic addition and understanding place value are key foundations to success in learning mathematics in the future. To have a successful life, you have to have basic math skills. Math is used in just about every aspect of life.” Zandra Clay, first grade teacher, Lockhart, Texas “In my opinion, math is definitely a critical life skill. Through math, students are able to analyze options, make decisions, and find new ways of thinking and problem-solving. These skills are needed for day-to-day activities....” Alexa Brown, elementary school teacher, Alma, Alabama Additional teacher feedback here. About Osmo Osmo is an award-winning STEAM brand whose products are used in over 30,000 classrooms and 2.5 million homes. It is building a universe of hands-on play experiences that nourish the minds of children by unleashing the power of imagination. The company brings physical tools into the digital world through augmented reality and its proprietary reflective artificial intelligence. Founded in 2013 by ex-Google engineers Pramod Sharma and Jerome Scholler, the Osmo Play System fuses digital gameplay and physical interaction to create fun and nutritious play experiences designed for all kids. Osmo is headquartered in Palo Alto, California. Learn more at playosmo.com. iPad & Fire Compatibility for Math Wizard Contact Details Karen O'Dell +1 310-251-0550 karen@playosmo.com Company Website http://www.playosmo.com

May 06, 2021 04:00 AM Pacific Daylight Time

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Graphic novel tackles disinformation around COVID-19 Vaccine and critical 5G infrastructure

Stockwood Strategy

Sophisticated social media campaigns sponsored by bad state actors are responsible for creating and spreading disinformation around the critical Covid-19 Vaccine and emerging infrastructure such as 5G technology for communications. Erly Stage Studios has today published Bug Bytes, the digital graphic novel, which sheds a light on the disruptive forces at work. This book is the second installment of the graphic novels that are a part of the Resilience Series commissioned by the US Cyber Infrastructure and Security Agency (CISA). Bug Bytes will inform and educate people on the dangers and risks associated with dis- and mis- information through fictional stories inspired by real-world events. In Bug Bytes, readers will meet the protagonist Ava Williams, a journalist and academic, patriot and member of Symous - a group fighting disinformation and foreign interference in elections as polling day approaches. Ava’s life gets tangled up in a web of lies as her father, a 5G technician gets hurt and she works to understand what a seemingly innocent poll online related to 5G technology has to do with the 5G Vaccine? Ava is surprised by the reaction of the anti-vaccination community at what is proven to be engineered data and has the unenviable task of making the case to the public at large for how they can be weary on data online with unproven provenance. Farid Haque, founder and CEO of Erly Stage Studios commented: “We’re delighted to have been commissioned by CISA to create a practical and engaging communication tool that highlights the existential threat of disinformation in the context of bad state actors. While the story is fictional many of the approaches shown are very much grounded in the reality of the technology we live with and are exposed to almost daily.” Bug Bytes provides a unique education for the reader about the world of social media and how digital resources can be hijacked to serve a more nefarious agenda. The ability for foreign bad state actors to weld this kind of influence on another nation is unprecedented as is their ability to twist and manipulate a narrative to use domestic groups to do their bidding. The work helps the reader understand the need to exercise care when it comes to consuming news and information via social media platforms and online sources of information. In the story, Ava Williams and a team of patriots are racing against the clock to shine a spotlight on the source of disinformation engineered to hurt critical communication infrastructure and damage the Vaccine roll-out efforts. Ava’s investigative journalism leads her through the metaverse to find allies and discovers through hard graft that foreign actors are tinkering with public data to maliciously mislead and influence perceptions of 5G as a communications technology and its fabricated link to vaccine effectiveness. “Bug Bytes is the culmination of the wealth of experience that Clint Watts brings in cyber warfare and disinformation and our studio’s creative direction and storytelling style. We spent months researching the real life incidents and then wrapped them into a fictional story” added Farid Haque. The graphic novel is being made available by CISA to the general public online as a free resource as the Covid19 vaccine roll out continues to have an impact across the United States and the world at large. The work is available for free for the public and media to read at the following URL: https://www.cisa.gov/cfi-resilience-series-graphic-novels. A first title in the series was released a few months earlier last year ahead of the US elections titled Real Fakes. Watch this space and log back into https://publishing.erlystagestudios.com/ to learn more. Contributing artists to Bug Bytes include: Jose Niño Galenzoga, Patricia Beja, Mona Shan and Joel Santiago. Lettering and layouts by Komal N. and Haroon M. Story by Clint Watts and Farid Haque, supported by the script writing team which includes Michael Gianfrancesco and Kabir Sabharwal. Edited by Tolly M. and Laila Khan. Special thanks to Randall Heather and Max Brooks. Erly Stage Studios is an indie publisher, headquartered out of London, United Kingdom, capturing iconic stories in serious graphic novels. We are an expert team of educators, storytellers, and artists working to create awareness about important topics using the graphic novel medium. The team loves shining a spotlight on stories that are yet to see the light of graphic novels. As an expert team of teachers, researchers and designers the team works with innovative organisations and policymakers around the world to deliver soft power through engaging and creative projects. Contact Details Erly Stage Studios Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://publishing.erlystagestudios.com/

May 06, 2021 05:00 AM Eastern Daylight Time

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Mother’s Day Gifts On-Demand from DoorDash

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/H75CYj5AsR0 This Mother’s Day, whether you’re treating a mom in your life near or far, DoorDash is serving up effortlessly perfect, on-demand gifts for every type of Mom - from the chocolate lover to the floral fanatic, DoorDash has you covered (even if you’re gifting at the last minute)! Additionally, DoorDash is announcing today brand new offerings from Jo Malone and The Honest Company, just in time for Mother’s Day in select markets! Give Mom the gift of self care with one of the five exclusive, limited edition self-care bundles from The Honest Company, available exclusively via DashMart, or check out the Jo Malone virtual storefront on DoorDash for unique, luxury products for the bath, body and home. With DoorDash’s Gifting feature, you can choose from beauty products, flowers, chocolates, baked goods, brunch staples, products made by women, and more from local and national favorites and from DashMart, a new kind of convenience store! Gifting through DoorDash also allows you to put a customized, personal touch on a gift with a wide selection of fun virtual cards, a personalized gift message, and same-day delivery directly to mom’s doorstep, with the option to schedule delivery up to 4 days in advance. For those looking to treat mom with fantastic items from women-owned businesses, customers can check out DoorDash’s Made by Women Program by searching “women owned” on the DoorDash platform to discover local favorites. A gift guide is available for every type of mom, available on-demand through DoorDash! And, as a special promotion for Mother’s Day, DashPass members will receive $10 off an order of $50 at The Flower and Gift Boutique when they order between 5/1 - 5/9 and use code: 10FORMOM Mother’s Day Gifts On-Demand from DoorDash For the Chocolate Loving Mom: Nothing says I love you like an ooey-gooey chocolate treat for the mom in your life. Check out the following dessert shops in select areas to find an assortment of chocolate goodness: Cosmic Brownie Cookie from Crumbl Cookies Chocolate Cupcake from Susiecakes Two Chip Chocolate Chip cookies from Levain Bakery For the Floral Fanatic Mom: Send a beautiful bouquet from the Flower and Gift Boutique or search for the Flowers & Gifts carousel in-app for a wide selection of flowers near you. From now until May 9 DashPass subscribers in select cities can get $10 off their order of $40 or more when they use code ‘10FORMOM’ at the Flower and Gift Boutique on the DoorDash app. For the Mom Who Loves to Brunch: Start Mom's day off right, with brunch delivered straight to her bed, kitchen table, or anywhere she wishes to enjoy the best meal of the day! Whether she's particular to sweet or savory, DoorDash offers a wide selection for every type of palate. Sun in My Belly (Atlanta) Eggspectation (Baltimore) Buttermilk Channel (Brooklyn, NY) D Cuisine (Chicago) Hudson 29 (Columbus) Lucille’s (Houston) Honey Bee’s House of Breakfast (Los Angeles) Sadelle’s (Manhattan) The Egg Spot (Miami) Hope Breakfast Bar (Minneapolis) Sweet Maple (San Francisco) Cassis American Brasserie (Tampa) Maketto (Washington D.C.) For the Mom Who Deserves to be Pampered: Gift mom with one of five exclusive, limited edition self-care bundles from The Honest Company, available exclusively via DashMart. Bundles are available in the following cities: Chicago, IL Houston, TX Denver, CO Carrollton, TX Tempe, AZ Sacramento, CA Baltimore, MD Minneapolis, MN Columbus, OH Indianapolis, IN For the Mom Who Needs a Break from Cooking: Treat mom to an amazing meal from one of these women-owned restaurants in select cities. Goddess and the Baker ( Chicago) Nong's Khao Man Gai (Portland) Kismet (Los Angeles) Fauzia’s Heavenly Delights (NYC) Glen's Garden Market (Washington D.C.) Visit DoorDash.com or TryCaviar.com or download the apps to your mobile device About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 05, 2021 02:00 PM Eastern Daylight Time

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Celebrating Mother’s Day With Nintendo

YourUpdateTV

Mother’s Day is arriving soon, and it’s a great chance to give the gift of family time. Recently, Host and TV Personality Lilliana Vazquez, teamed with Nintendo and YourUpdateTV on a satellite media tour to discuss how Nintendo is fostering connectivity for the entire family. A video accompanying this announcement is available at: https://youtu.be/azej87vU7tA For Mother’s Day, give the gift of self-care and family time with the Nintendo Switch family of systems. These systems, games and experiences can help foster connectivity for the entire family. This includes mom’s personal “me” time and game nights together with the family, while also allowing both moms and kids to connect with their friends. Here are some top picks: With the Nintendo Switch family of systems, families have the choice of a system that best fits their needs and play styles. Nintendo Switch can be played on the TV or taken on the go, while Nintendo Switch Lite is a dedicated gaming handheld system great for moms who love playing in handheld mode. Animal Crossing: New Horizons: There are so many ways to create, enjoy and share your island getaway. Explore and customize your island at your own pace, meet residents, discover new activities and share your unique island life with friends and family. With seasonal updates to the game releasing on a regular basis, now is the best time to jump into the world of Animal Crossing: New Horizons to see what everyone is talking about. Ring Fit Adventure: To help keep your family active, Ring Fit Adventure allows you to explore an adventure world and conquer enemies using the Ring-Con, Leg Strap and Joy-Con accessories that will respond to your movements, allowing the game to turn them into in-game actions. You can even pass the Ring-Con and Leg Strap accessories to a buddy and take turns in different mini-games, like breaking boxes with gusts of air and crafting pottery using squats. It’s a great way to stay active while at home! Just Dance 2021: Just Dance 2021 is the ultimate dance game for the whole family, with 40 hot new tracks, including chart-topping hits like “Don't Start Now” by Dua Lipa, “Feel Special” by TWICE, and “Señorita” by Shawn Mendes & Camila Cabello. Start a dance party your friends and family can enjoy together! ColourPop x Animal Crossing: New Horizons: Well-loved cosmetics brand ColourPop crafted a unique makeup collection inspired by aspects of Animal Crossing: New Horizons. These include lip tints, eyeshadow palettes and pressed blushes, all with colorful packaging featuring characters and themes from the game. Danielle Nicole x Super Mario: Innovative fashion brand Danielle Nicole designed and produced a nostalgia-inducing collection of bags based on the Super Mario franchise. These bags range from crossbodies to backpacks, all featuring Super Mario inspired images that are sure to excite trend-seeking moms everywhere. For more information, visit Nintendo.com. About Lilliana Vazquez: Lilliana is a trailblazing interviewer, style expert and author. The enterprising star has curated a career that began from a small blog, to being seen by millions daily on numerous nationwide platforms and morning talk shows. Lilliana has always been passionate about giving back and actively advocates on issues such as education, health, immigration and economic empowerment. She also embraces and welcomes her responsibility as a role model for others in the Latinx community who aspire to work in television. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 05, 2021 09:00 AM Eastern Daylight Time

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Shreesha Ramdas to join CIPIO’s Advisory Board to hyper accelerate growth

CIPIO.ai

CIPIO, a B2C Subscription Success company, today announced that Shreesha Ramdas has joined its board of advisors. Ramdas currently serves as SVP and GM for Medallia-owned Strikedeck – a powerful customer success automation solution. Prior to Medallia, Ramdas co-founded Leadformix, a marketing automation platform acquired by CallidusCloud in 2012. A seasoned entrepreneurial executive with a proven track record of launching and rapidly scaling automation solutions for customer success and marketing, Ramdas is constantly on the lookout for the “next big thing” in the customer engagement world – an attitude that led him to join CIPIO’s advisory board. Customer churn is a rampant reality in the B2C Subscription industry, given how easy it is for customers to downgrade, switch, or cancel service providers in a matter of just a few clicks. Industry study suggests that 96% of B2C Subscription businesses believe their customers churn for reasons that could have been prevented, managed, or fixed. Post Covid, Net Revenue Retention (NRR), and Customer Retention have become strategic priorities for B2C Subscription companies and will continue to become table stakes over time. According to Bain and Company, increasing customer retention rates by just 5% increases 25% profits for B2C Subscription companies. “In a world where the bar for customer engagement keeps going higher, I love how CIPIO is redefining customer retention - making it actionable, easy and impactful for B2C Subscription companies through its Data Apps,” said Ramdas. “The SaaS landscape continues to explode with solutions, yet there are literally very few solutions solving NRR and Customer Retention for the B2C Subscription companies. With its code-free Enterprise AI and Domain-Infused Data Apps Platform™, CIPIO offers the precise action to drive measurable results for B2C Subscription companies.” With the B2C Subscription Economy expected to be valued at a whopping $478 billion by 2025, it is surprising that the industry’s churn rate is two times that of the B2B SaaS Economy. CIPIO’s Domain-Infused Data Apps Platform™ aims to tip this balance back and level the playing field. “I’m ecstatic to have Shreesha onboard as we move full-speed into our next phase of growth and innovation. The hybrid economy is here, and you can no longer hope to just focus on acquisition as it costs five times as much to attract a new customer than to keep an existing one,” said Growson Edwards, Co-Founder, and CEO of CIPIO. “Our mission is to enable B2C Subscription companies to proactively prevent churn and achieve higher Net Retention Rate for consistent growth. Shreesha’s obsession and tremendous experience in launching customer success solutions and product experience will accelerate our product innovation yielding higher returns for our customers.” About CIPIO CIPIO is pioneering the Industry's first domain-infused Data Apps Platform™ that humanizes and automates predictions and recommendations to increase Subscriber engagement, retention, and growth for B2C Subscription Companies. CIPIO's early adopters include Crunch Fitness, Industry's Gym, Xponential Fitness, Motor City Church, Pure Barre, Club Pilates, AKT, YogaSix, NCFit, Cyclebar, RowHouse, Stretch Lab, and Stride who have witnessed a significant return on investment in a short time. Contact Details CIPIO Chris Foudy +1 831-238-1905 chris@cipio.ai Company Website https://cipio.ai/

May 04, 2021 02:20 PM Eastern Daylight Time

#CincoForGood

YourUpdateTV

Preorder Corona and discover new local restaurants to support through its partnership with restaurant recommendation site the Infatuation In select markets, receive specially curated Corona piñata party kits and tacos at no charge from Postmates, in addition to exciting offers throughout the day on May 5 Shop the Corona Cinco merchandise collection Explore tasty taco and drink recipe pairings This Cinco de Mayo, Corona beer - a brand that’s synonymous with the holiday - invites consumers to celebrate by encouraging them to dine in or order food from their favorite local restaurants through an initiative called #CincoForGood. To celebrate the program, Corona beer teamed up with renowned Chefs Rick Martinez and Sohla El-Waylly who have pledged to put down their kitchen utensils and pick up their phones to order takeout in support of the restaurant industry. Together, the duo will participate in an interactive Instagram Live on May 5 at Noon PT where fans can join them for an interactive lunch, celebrate #CincoForGood and provide support for the long-term recovery of the restaurant industry. A video accompanying this announcement is available at: https://youtu.be/EEnMIg4lMlg As part of this effort, Corona is donating an additional $1 million this year to the National Restaurant Association Educational Foundation (NRAEF – the non-profit arm of the National Restaurant Association), which is helping to rebuild the restaurant industry and create opportunities for restaurant workers from all backgrounds. In addition to the #CincoForGood Instagram Live with Rick and Sohla on Cinco de Mayo, revelers of legal drinking age can join the celebration early by following @CoronaUSA on Instagram or visiting CoronaUSA.com where they can: Preorder Corona and discover new local restaurants to support through its partnership with restaurant recommendation site the Infatuation In select markets, receive specially curated Corona piñata party kits and tacos at no charge from Postmates, in addition to exciting offers throughout the day on May 5 Shop the Corona Cinco merchandise collection Explore tasty taco and drink recipe pairings The Corona family of products is available at restaurants, bars, local retailers and via online delivery services nationwide. For more information, visit CoronaUSA.com, and refresh your perspective @CoronaUSA on Instagram and Facebook and @CoronaExtraUSA on Twitter. As always, Corona encourages consumers 21 and older to enjoy its products and relax responsibly. About Rick Martinez: Rick Martinez is a cook, writer and pit master with a deep love of Mexican culture and cuisine. Formerly a Senior Food Editor at Bon Appetit and host of a City Guide video series on Mexico City, Rick spends as much time as possible eating his way around Mexico. Originally from Austin, Texas where he learned the art of smoking briskets, he currently lives in New York dreaming of Tacos. About Sohla El-Waylly: Sohla El-Waylly can currently be seen starring in The HISTORY® Channel’s online series Ancient Recipes with Sohla. In addition, she is currently one of the first-ever Resident Experts for Food52 with Off Script with Sohla - her curated monthly online column and video series and is a contributor to The New York Times Cooking vertical. Recently, Sohla was included in the TIME100 Next list, highlighted as one of the emerging leaders who are shaping our future. She concluded her YouTube special Stump Sohla, which was featured on the Babish Culinary Universe (which holds an audience of 8 million subscribers). Sohla notably rose to prominence from her integral role on the Bon Appetit “Test Kitchen” YouTube channel. She was a strategically-placed expert who appeared to offer informed opinions and suggestions about cooking and baking experiments that were on the verge of either going right or wrong. Sohla currently resides in New York with her husband Hisham, their cat Lucifer and two dogs, Clementine and Vito. About the Corona Brand Family: The Corona brand family is home to Corona Extra, Corona Light, Corona Familiar, Corona Premier, Corona Refresca and in 2020, the national launch of Corona Hard Seltzer. The entire Corona portfolio is brewed in Mexico by Constellation Brands and imported and marketed exclusively to the U.S. by the company. Corona Extra, the flagship brand of the Corona brand family, is a pilsner-style lager with a golden hue that was first brewed in Mexico in 1925. The refreshing flavor and carefree attitude of Corona Extra have been helping Americans find their beach since 1981. About YourUpdateTV: YourUpdateTV i s a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 04, 2021 01:00 PM Eastern Daylight Time

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