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Stupid Cancer to host CancerCon™ Live in Atlanta, Georgia in August 2023

Stupid Cancer, Inc.

New York, NY - Stupid Cancer, a 501(c)3 nonprofit leader in the adolescent and young adult (AYA) cancer community, announces it will be hosting their annual CancerCon Live at the Omni Hotel at the CNN Center in Atlanta, GA, this summer on August 17–20. CancerCon Live aims to connect AYA cancer patients, survivors, advocates, and health professionals for a weekend filled with inspiring discussions and networking opportunities. “We are excited to bring this event to the southeast to such a young and vibrant city!” says Alison Silberman, CEO of Stupid Cancer. The 2023 agenda is carefully curated to provide the AYA community with valuable resources and many opportunities to connect with your AYA community. Some of this year’s sessions and presenters include… A Community for Caregivers Speaker: Leeann Terwilliger, LCSW, Stupid Cancer I’m Fine: Men, Cancer, and "Cowboy Culture” Speaker: Trevor Maxwell, Man Up to Cancer LOLing through Cancer: Turning your Story into Comedy Speaker: Julia Johns, Comedian Do I Need a Lawyer? Legal Implications of AYA Cancer Speaker: Nicole Jolicoeur, Esq, Triage Cancer Peds to AYA & Long-Term Survivorship Speakers: Sanyukta Janardan, MD, Children's Healthcare of Atlanta/Emory University; Montana Harstad, RN, Emory Healthcare; & James Ludemann, MSN, RN, Children's Healthcare of Atlanta “We're thrilled to have several amazing local experts from Atlanta's renowned medical institutions as session presenters, as well as other survivors and professionals from across the country." says Chelsea Donahue, Director of Programs. For over a decade, Stupid Cancer has brought together hundreds of patients, survivors, caregivers, advocates, and health professionals at the largest gathering of the AYA community - CancerCon. Now gathering both online and off, every CancerCon event is an immersive experience, led by transformative connection and education.The majority of conference attendees are AYA (age 15-39) cancer patients and survivors, but caregivers and health professionals of all ages are also welcome. Beginning in 2022 CancerCon is hosted in a different US city as we seek to make the event always be within reach of our community at all times. About Stupid Cancer: Stupid Cancer's mission is to help empower everyone in the adolescent and young adult (AYA) community by ending isolation and building community. Through innovative programming and strategic communications, the organization aims to provide support, resources, education, and a sense of community both online and in-person. For more information, please visit stupidcancer.org. Contact Details Alison Silberman +1 212-619-1040 media@stupidcancer.org Company Website https://stupidcancer.org/

August 03, 2023 09:51 AM Eastern Daylight Time

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Shanghai, Homeland Once Upon a Time – Exhibition on Jewish Refugees in SH during WWII Launched in NYC

SMG ShanghaiEye

NEW YORK, USA – Media OutReach – 2 August 2023 - On August 1 local time, the exhibition titled "Shanghai, Homeland Once Upon a Time - Jewish Refugees and Shanghai" opened in New York City, US. The exhibition selects more than 30 oral stories of former Jewish refugees in Shanghai during WWII and their descendants, allowing the audience to feel the profound friendship between the Chinese and the Jewish peoples. The exhibition also displays nearly 30 reproductions of precious cultural relics and historical records and more than 200 photos and documentary videos. The exhibits include boat tickets to escape from Europe, the marriage certificate with Chinese characteristics, the student report card of Shanghai Kadoorie School, the portrait of a Shanghai grandmother in the memory of Jewish refugees, as well as the documentary footage ‘White Green Black’ by the Jewish artist. These items and oral stories complement each other, vividly presenting the tough life of Jewish refugees in Shanghai in the 1930s and 1940s from multiple perspectives. The exhibition was organized by Shanghai People's Association for Friendship with Foreign Countries and Shanghai Fosun Public Welfare Foundation, and co-organized by Shanghai Jewish Refugees Museum. At the opening ceremony, Shanghai Jewish Refugees Museum received a special certificate of honor from New York City Mayor Eric Adams. Huang Ping, Chinese Consul General in New York, and Jing Ying, Vice President of Shanghai People's Association for Friendship with Foreign Countries, delivered speeches at the exhibition. A brand-new English version of the Shanghai city image film "Shanghai Let's Meet" was also played. At the same time, the first documentary focusing on a group of Jewish musicians who were active in Shanghai in the first half of the last century - ‘Tracing the Jewish Legacy in Shanghai’ - premiered on Saturday night at the Harmony Gold Cinema on Sunset Boulevard in Los Angeles. Contact Details Crystal Cai caichenyi@smg.cn

August 02, 2023 10:46 AM Eastern Daylight Time

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BEYOND THE BASICS – ENSURING STUDENT’S SUCCESS IN 2023

YourUpdateTV

Midsummer signals the start of back-to-school season. Registered Dietitian Nutritionist, Mia Syn did a satellite media tour to share a few tips and help you prioritize health and wellness for the whole family as we head into the excitement of back-to-school. A video accompanying this announcement is available at: https://youtu.be/6BukXzTsKko Experts agree that eating well throughout childhood and adolescence supports proper growth and development. Syn recommends starting the day off with a healthy breakfast, which studies also suggest helps a child's attention span and memory—essential for learning in school. A perfect way to kick off the day is with something fun and tasty like banana pancakes or mini-fruit kebobs. The kebobs are easy to make with pineapple, strawberries, grapes, and blueberries—just pair it with a flavored yogurt as dip. You can also try apple cinnamon oatmeal. Grab a store-bought oatmeal and top it with apples, cinnamon, raisins and pecans. The goal is to make sure kids have the energy they need to make it to lunchtime. Snacking can get a bad wrap with kids reaching for empty calorie options like chips, pizza or soda. For a better-for-you protein-packed snack anytime and anywhere, Justin’s® Honey Almond Butter Squeeze Packs check all the boxes. One, they’re convenient - no refrigeration or utensils are needed. The Squeeze Packs are a super “easy squeezy” option for breakfast crunch time, lunchtime and after-school snacking. Two, they have 6 grams of plant-based protein and 3 grams of fiber, all while being made with mindfully sourced, simple and clean ingredients. Three, they’re delicious with a slight sweetness of organic honey and a one-of-a kind grind giving them a naturally delicious taste. The Squeeze Packs are perfect for pairing with oatmeal and toast in the morning, with crackers and carrots for, or with fruit for snack. Or, they can be enjoyed simply straight out of the pack, perfect for on-the-go families this back-to-school season. Justin’s products are available at most major retailers nationwide; find a store near you at Justins.com/where-to-buy. Creating balanced meals is key to ensuring that you and your family are getting the nutrients you need to stay healthy. That’s why meals should contain fruits and vegetables, whole grains, and a variety of proteins. However, we also want to think about ways to jumpstart our metabolism. Metavo is the world's first plant-based metabolism management supplement brand and contains the proprietary avocado compound AvoB. Metavo helps parents feel their best while taking care of their kids during the busy back to school season. It activates metabolism at the cellular level, enabling our bodies to properly metabolize fats, proteins and carbs to help improve insulin sensitivity, glucose tolerance, and energy slumps. Metavo also helps with food cravings while enabling proactive health management, allowing families to activate their metabolism naturally. You can find out more at Metavo.com As kids and teachers head back to school, parents can protect their kids and themselves from indoor air pollutants in classrooms and gymnasiums, offices and airplanes, as well as pet dander at home and those airborne pollutants outside on the field. NasalGuard® Airborne Particle Blocker® is the first and only topical gel that prevents airborne particles from entering the nose. It’s really easy to use, just apply a small amount of gel around your nasal passages, and it acts as a barrier. It blocks virus-sized particles such as pollen, pollution, pet dander and dust. It's available in convenient and portable tubes in unscented and cool menthol. There are also NasalGuard products for Air Travelers and for Pet Lovers. It's also available as a mask spray, nasal spray, and an antiseptic topical gel. These products are safe, drug-free, and non-irritating for the whole family, including pregnant or nursing women. You can find out more at NasalGuard.com. For more information, visit nutritionbymia.com About Mia Syn Mia Syn, MS, RDN is a nationally recognized nutrition expert and founder of Nutrition By Mia, a popular online wellness destination frequented by millions of readers around the globe. She holds a Master of Science in human nutrition from Columbia University and has been featured by dozens of major media outlets including Women's Health Magazine, Cosmopolitan and SHAPE. As one of the most recognized and trusted young nutritionists in the country, she has helped hundreds of her clients and millions of her readers lose weight, improve their health and develop better sustainable eating habits for life. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

August 02, 2023 09:37 AM Eastern Daylight Time

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Study Confirms FORME’s Approach To Fitness: A Deeper Look Into A Digital Fitness Company That Recently Reported Tripling Its Average Annualized Recurring Revenue Per Household

FORME

By David Willey, Benzinga The Washington Post has highlighted a recent Japanese study on the importance of a buddy for improving fitness results. This study seems to confirm the approach taken by digital fitness company Interactive Strength Inc. (NASDAQ: TRNR), doing business as FORME, which offers a roster of accessible and highly qualified personal trainers as a key component of its fitness solutions. The study found that those who exercised in groups at least twice a week were less at risk of cognitive impairment compared to those who exercised alone. Social exercisers reduced their risk of cognitive impairment by 34% when compared with those who didn’t exercise at all, while those who exercised alone only reduced their risk by 22%. The findings highlight the particular benefits that social exercise has for older adults, suggesting that regular social exercise can act as a preventive measure against cognitive decline. Inactivity is a risk factor for dementia, while regular exercise with socialization has demonstrated positive effects on cognitive function and in some cases can modify the structure of the brain. FORME’s 1:1 Virtual Fitness Training Service FORME built its fitness business model on the belief that 1:1 relationships are essential components of well-being and fitness. That is why it offers a premium digital fitness service that gives each of its members sessions with the best workout buddy of all – a certified personal trainer. FORME’s virtual fitness service is accessible through iOS and Android apps, as well as its smart gym mirrors. The service provides users with personalized fitness plans, progress tracking, and importantly, accountability through the provided training sessions with personal trainers. FORME’s platform connects users with highly qualified and certified trainers who specialize in various areas such as cardiovascular training, stress management, pre/postnatal training, nutrition coaching and injury prevention. Members get live 1:1 sessions with their trainers and get to build real relationships that provide them with the guidance and accountability necessary to see results. Additionally, FORME allows users to choose their trainer based on his or her coaching style. This guarantees a tailored experience that aligns with the member’s individual preferences. So whether a user prefers a technical and analytical approach, a laid-back style, or a fun atmosphere, FORME has a trainer to support them and help them meet their fitness goals. Following IPO, FORME’s Recurring Revenue Increases The company has recently released its financial report for Quarter 1, 2023. It had one-off expenses related to its initial public offering (IPO), resulting in a net loss of $16 million, or $2.09 per diluted share, for Q1, compared to a loss of $12.7 million, or $43.81 per diluted share, year-over-year (YoY). The company seems to have demonstrated control over its expenses by reducing non-Generally Accepted Accounting Principles (GAAP) expenses by 62% YOY to $3.6 million, down from $9.4 million in Q1 2022. Its Adjusted Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA), also a non-GAAP measurement, was a loss of $4.4 million, a YoY improvement of $6.3 million. FORME reported more than tripling its average annualized recurring revenue per household, and it now generates an annual average of $1,650 per household. It is establishing itself in the luxury fitness market segment, which accounts for only 32% of the total memberships but for more than 70% of the revenue. According to Trent Ward, co-founder and CEO of FORME, the increase in recurring revenue reflects “the impact of our strategy to introduce higher revenue training services to our premium smart home gyms. We believe this focus on generating significantly higher recurring revenue per customer than our peers will be the biggest driver toward our future profitability.” The company also secured a senior loan in June for up to $15 million. “When combined with the proceeds from the IPO, we believe the proceeds from the senior loan we signed this week should fund the Company well into 2024 and are a testament to the exciting business we are building,” said Ward. Other companies involved in the digital health space include Lululemon Athletica Inc. (NASDAQ: LULU), Peloton Interactive Inc. (NASDAQ: PTON) and Xponential Fitness, Inc. (NASDAQ: XPOF). To watch a video of FORME’s products in use, CLICK HERE! Learn more about Interactive Strength Inc. by visiting its website. FORME is a digital fitness platform that combines premium connected fitness hardware products with live virtual personal training and coaching to deliver an immersive experience and better outcomes for both consumers and trainers. FORME delivers an immersive and dynamic at-home fitness experience through two connective hardware products: 1. The FORME Studio (fitness mirror) and 2. The FORME Studio Lift (fitness mirror and cable-based digital resistance). The Studios uniquely transform to host a variety of workouts and activities, returning to an elegant, full-length mirror when not in use. In addition to the Company's connected fitness hardware products, FORME offers expert personal training and health coaching in different formats and price points through Video On-Demand, Custom Training, and Live 1:1 virtual personal training. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details TraDigital IR - Adam Holdsworth adam@tradigitalir.com Company Website https://formelife.com/

August 02, 2023 09:00 AM Eastern Daylight Time

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Back to School Tips for Healthy Eyes

YourUpdateTV

With the back-to-school season underway, it’s time to take an important look at your child’s eye health. Recently, the President of the American Optometric Association, Dr. Ronald L. Benner, participated in a nationwide satellite media tour to discuss back-to-school eye safety tips and the importance of having in-person, comprehensive eye exams with a doctor of optometry. A video accompanying this announcement is available at: https://youtu.be/_wkZ4uuCvmg Since the pandemic, children have spent more hours using computers and digital devices for remote learning. This increase in screen time can be extremely taxing on the visual system and have long-term consequences for vision and learning. It also increases the likelihood of developing myopia (nearsightedness), eye coordination issues, eyestrain, dry eye, and exacerbated existing eye conditions. Eye and vision disorders can lead to problems in a child’s normal development, school performance, social interactions, engagement in athletics, and self-esteem. Vision disorders that occur in childhood may manifest as problems well into adulthood, affecting an individual’s level of education, employment opportunities, and social interactions. In addition, undiagnosed vision issues are sometimes misdiagnosed as learning disorders. Vision screenings, such as those performed in schools or pediatrician’s offices,are not a substitute for comprehensive eye exams performed by an optometrist. Annual in-person, comprehensive eye exams are one of the most important, preventative ways to preserve vision and overall health. Optometrists are America’s primary eye health care providers, and are on the frontline of eye and vision care. They examine, diagnose, treat and manage diseases and disorders of the eye. In addition to providing eye and vision care, they play a major role in an individual’s overall health and well-being by detecting systemic diseases, such as diabetes and hypertension. Eye exams safeguard overall health by enabling doctors to detect more than 270 serious health conditions including diabetes, high blood pressure, autoimmune diseases and cancers. Eye Deserve More is a multi-faceted national campaign to take a stand that every American deserves in-person comprehensive care from an AOA doctor of optometry as part of their eye health and overall health and wellbeing. As part of the campaign, to further combat serious eye conditions, AOA developed Blink Land, a single-player mobile game that educates gamers through engaging mini-games and interesting trivia to empower them to focus on their eye health. Download Blink Land on Apple App Store and Google Play Store. For more information, visit aoa.org/eyedeservemore About Dr. Benner Ronald L. Benner, O.D., was elected to the American Optometric Association Board of Trustees at the 118th Annual AOA Congress & 45th Annual AOSA Conference: Optometry's Meeting® in June 2015 and elected to the office of President during the 126th Annual AOA Congress & 55th Annual AOSA Conference: Optometry's Meeting in June 2023. In addition to his duties as President, Dr. Benner serves as chair of the Executive Committee, Agenda Committee, and 401(k) Committee. Dr. Benner is also the liaison trustee to the American Academy of Optometry, the AOA Political Action Committee and the National Optometric Leadership Conference. His board assignments also include the Advocacy Committee, the Meetings & Member Experiences Committee, the Faculty & Student Membership Liaisons Committee, the Future Practice Education Task Force and the Advocacy Roundtable Committee. He also serves as a liaison to affiliate associations in Idaho, Illinois, Indiana, Iowa, Michigan and Wisconsin and is the trustee liaison to optometry schools including Chicago College of Optometry, Illinois College of Optometry, Indiana School of Optometry and Michigan College of Optometry—Ferris State University. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

August 01, 2023 10:21 AM Eastern Daylight Time

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Western Spirit: Scottsdale’s Museum of the West Named #1 Western Museum by True West Magazine!

Western Spirit: Scottsdale's Museum of the West

Western Spirit: Scottsdale’s Museum of the West announced today it has been honored with the prestigious title of "#1 Western Museum" by True West magazine, 2023. The announcement is featured in the special 70th-anniversary edition of the September magazine, currently available on newsstands. For the 18th consecutive year, True West magazine has presented the award for Top Western Museums of the West, recognizing outstanding institutions that embody the spirit of the American West. Their editors base the selections on criteria evaluating exhibits, facilities, multi-media and online accessibility, events, and promotion of historic/cultural resources. Western Spirit’s mission is dedicated to preserving the rich history and cultural heritage of the greater American West and works to highlight the importance of safeguarding artwork, artifacts, and stories that illuminate the region's past to shape our future. Upon receiving the news of this recognition, Todd Bankofier, CEO and Executive Director of Western Spirit, expressed his enthusiasm, saying, "Being named the #1 Western Museum for 2023 by True West is a tremendous honor. We take immense pride in our ongoing efforts to provide captivating activities that cater to visitors of all ages, ensuring that every day, we share the awe-inspiring stories of the West.” David Scholefield, Western Spirit's Marketing Director, added, "We strive to create engaging and authentic experiences that connect visitors to the past, present, and future of the West, and this #1 distinction motivates us to continue our mission with even greater purpose." "Since its opening in 2015, we have seen Western Spirit’s commitment to excellence through exceptional contributions that preserve legend and legacy, attracting audiences from all over the world,” said True West magazine’s Executive Editor Bob Boze Bell. “Western Spirit’s #1 Western Museum award is a well-deserved accolade for a true pioneer in the field.” Western Spirit features regularly changing and permanent exhibits of Western and Native American art and artifacts, entertaining events, and informative programs that bring the West’s heritage, culture, and community to life. Currently featuring Western Pop: Andy Warhol & Billy Schenck - through November 26, 2023; Werner Segarra: Vaqueros de la Cruz del Diablo - through February 25, 2024; The Gather: A Portrait of the American West - through August 27, 2023; Elliott collection preview - through Fall 2023; “Dazzling Array: The Richard A. Gates Collection of Native American Jewelry” – ongoing. For more information on current exhibitions and events at Western Spirit: Scottsdale’s Museum of the West, go to Scottsdalemuseumwest.org. Social Media: Twitter @SMoWest, Instagram @smowest, Facebook @scottsdalemuseumwest. About Western Spirit: Scottsdale’s Museum of the West Western Spirit is located in the heart of Old Town Scottsdale. Within months of opening in January 2015, Western Spirit qualified as a Smithsonian Affiliate. The museum has received the TripAdvisor Certificate of Excellence, enjoys a 4.5 out of 5-star rating on both TripAdvisor and Yelp, and is continually recognized as one of the "Nation's Best Western Museums" by True West magazine, newly named #1 in 2023). Also named to Phoenix Magazine's 2022 Best of The Valley Readers' Choice: "Best Museum You Probably Don't Know About", Arizona Foothill's Best of Our Valley: "Best Museum & Best Annual Charity Event: Saddle Up" and the winner of Your Valley's "East Valley Favorites" for the museum category. For more information, visit www.scottsdalemuseumwest.org. About True West True West magazine is in its 70th year of leading the way in presenting the true stories of Old West adventure, history, culture, and preservation. For subscriptions and more information, visit TWMag.com, or call 480-820-5545. By publishing information from this press release, you agree to credit True West magazine for any information you may use in your reporting. Please also include the newsstand date of the issue and where it can be purchased: twmag.com. When information is used for a promotional blurb for movies, TV, books, music, etc., you only need to credit True West magazine, but if space allows, we appreciate you adding our contact information. Contact Details 48 West Agency Alison Rose +1 602-300-3433 alison@48westagency.com Company Website https://scottsdalemuseumwest.org/

August 01, 2023 09:43 AM Eastern Daylight Time

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Save the Redwoods League Secures an Opportunity to Protect 394-acre Redwood Forest in Sonoma, Including One of the County’s Tallest Trees

Save the Redwoods League

Save the Redwoods League today announced that it has secured an agreement with RMB Revocable Family Trust to acquire a 394-acre redwood forest in Sonoma County, named Russian River Redwoods. The deal will ensure long-term protection for the Clar Tree, one of the county’s oldest and tallest coast redwoods, and 1 mile of Russian River frontage near Guerneville. The League is seeking to raise $6.5 million for acquisition and project costs to purchase and temporarily hold the property by September 30, 2023. “This stretch of the Russian River is one of the most beloved scenic recreation areas in Northern California, and that’s due in large part to the redwoods that line its banks,” said Sam Hodder, president and CEO of Save the Redwoods League. “This opportunity to protect the Russian River Redwoods property is a rare chance to safeguard 1 mile of this scenic riverfront and put nearly 400 acres of redwood forest on a restoration trajectory.” Nearly all the old-growth redwood trees at Russian River Redwoods were cut down more than 100 years ago—all except the Clar Tree. This ancient giant is believed to be more than 2,000 years old. It is 16 feet in diameter and stands 278 feet tall today, after the intense winter storms of 2023 sheared roughly 30 feet off the top. The Clar Tree is surrounded by younger redwoods that are regrowing from the roots of the ancient giants. There are dozens of mature trees throughout the property, many a century old. “We are pleased that an agreement has been reached with Save the Redwoods League, and we will be offering the Clar Tree as a donation to the League to ensure its long-term protection,” said Roger Burch, trustee of the RMB Revocable Family Trust. This coast redwood and Douglas-fir forest is in the traditional lands and Southern Pomo territory of the Federated Indians of Graton Rancheria. The Russian River is home to steelhead trout and coho and Chinook salmon. Russian River Redwoods includes a half-mile section of Mays Canyon Creek, a well-known stream for steelhead. The site also connects a contiguous habitat corridor of more than 4,000 acres of protected lands, home to northern spotted owls, bobcats, gray foxes and red tree voles. “Saving this forest and protecting the Clar Tree has been a dream of the local community for years,” said County Supervisor Lynda Hopkins, Sonoma Board of Supervisors, District 5. “And now, thanks to Save the Redwoods League, this property will be protected forever. I’m so grateful that when we reached out to Save the Redwoods League, they stepped up in a critical moment. We look forward to contributing funding to support this project.” The League plans to transfer the land to Sonoma County within a year for long-term stewardship and restoration to improve wildfire resilience and advance the forest toward old-growth form and function. Sonoma County Agricultural Preservation and Open Space District will support and help fund the transfer, and it will receive a conservation easement and recreational covenant over the property to ensure long-term protection and to create an opportunity for future access. “The benefits of conserving the Russian River Redwoods property are vast,” said Misti Arias, general manager of Sonoma County Agricultural Preservation and Open Space District. “This forest helps recharge our groundwater, sequesters carbon, provides habitat for plants and animals, and so much more. With this acquisition, we are helping to ensure the land is responsibly managed for both natural resources protection and for the health and resilience of our community.” * * * The public can contribute to this project on the Save the Redwoods League website. To access hi-res images and b-roll, visit the League’s online newsroom. Save the Redwoods League One of the nation’s longest-running conservation organizations, Save the Redwoods League has been protecting and restoring redwood forests since 1918. The League has connected generations of visitors with the beauty and serenity of the redwood forests. Our 400,000 supporters have enabled the League to protect more than 220,000 acres of irreplaceable forests in 66 state, national, and local parks and reserves. For information, please visit SaveTheRedwoods.org. ### Contact Details Landis Communications Inc. Robin Carr +1 415-766-0927 redwoods@landispr.com Company Website https://www.savetheredwoods.org/

August 01, 2023 12:03 AM Pacific Daylight Time

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WHAT'S COOL FOR SCHOOL 2023

News Media Group, Inc.

Contact Details Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

July 28, 2023 06:00 AM Eastern Daylight Time

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PBX Pickleball partners with Zinc Agency to Provide the Ultimate Corporate Pickleball Experiences with Retired Professional Athletes

PBX Pickleball

PBX Pickleball, a new organization that unites the pickleball community with retired professional athletes, announced a partnership with Zinc Agency to lead the planning and implementation for customized corporate experiences centered around the game of pickleball. Zinc becomes the official corporate sales and hospitality partner of PBX Corporate Experiences, which is one of four platforms of PBX Pickleball that will feature top retired professional athletes from all major sports, including baseball, hockey, football, and basketball. “Through PBX Pickleball, we plan to create the ultimate pickleball experience and provide a new client entertainment platform for business leaders to participate with their clients and prospects alongside professional retired athletes,” said Gary Rosenberg, Chief Revenue Officer at Zinc Agency. “Golf has always been considered the ‘sport of business,’ but we see pickleball opening up a new channel for client engagement and relationship building.” Zinc Agency has over 25 years of experience creating customized corporate events across various lifestyle categories. The company is known for leveraging professional talent to curate customized private experiences with professional athletes, chefs, speakers, musicians, illusionists, and other entertainers. “As the fastest growing sport in America that anyone can play, pickleball is the perfect activity for businesses to leverage for entertainment, networking, and team building outside of boardrooms and video calls,” said Jason Clement, CEO of The Sports Facilities Companies, the parent company for PBX Pickleball. “Zinc Agency has a successful track record of selling corporate experiences across various sports and entertainment categories. When we add the element of retired pro athletes as PBX Pros, we thought Zinc was the ideal partner to create that ultimate experience.” PBX Pickleball consists of four experiences: PBX Tour brings together retired sports stars turned avid pickleball players, starting with athletes who previously competed at the highest levels of their sports. Each player represents their respective sports in PBX Pickleball tournaments for audiences watching in person, via television broadcasts, and through digital media. PBX Pro-Ams allow amateur pickleball players to play with and against former male and female stars of major sports teams. PBX Pickleball Pro-Ams align with professional pickleball tour stops and occur adjacent to these events, including the PBX Tour. PBX Dream Weekends offer the ultimate pickleball experience for amateur participants. Pickleball enthusiasts can learn from professional pickleball players and interact with dozens of retired athletes. PBX Corporate Experiences are fully customizable with turnkey services to support corporate meetings, incentives, conferences, and exhibitions. Your employees, partners and prospects can play pickleball with retired professional athletes. Since forming in June 2023, PBX Pickleball has also confirmed partnerships with the Major League Baseball Players Alumni Association (MLBPAA) and the NHL Alumni Association. About PBX Pickleball PBX Pickleball creates memorable experiences by uniting well-known retired professional athletes with amateur pickleball players and fans. Established in 2023, PBX Pickleball consists of four experiences: the PBX Tour, PBX Pro-Ams, PBX Dream Weekends, and PBX Corporate Experiences. The company is part of The Sports Facilities Companies (SFC), the nation’s leading resource for the management and development of sports, recreation, wellness, and events facilities. To learn more about PBX Pickleball, go to https://pbxpickleball.com or follow @pbxpickleball on Instagram, Facebook, Twitter, and LinkedIn. About Zinc Agency Zinc is an agency focused on curating creative, one-of-a-kind experiences that leverage the power of talent in sports, music, fashion, the culinary world, theater, and any of life’s other passions. Zinc’s approach is to always deliver a truly memorable experience that allows our clients to build and strengthen relationships with their customers. Zinc works hard to conceptualize unique themes, whether attached to a specific personality or aligned with a major event. From there, Zinc ensures all the details are flawlessly executed with a turnkey approach to event management. In addition to client entertainment, Zinc delivers entertainment solutions for corporate retreats, conferences and sales incentive trips. For more information, go to www.zincagency.com. Contact Details Eric Nemeth nemeth@ericpr.com Company Website https://www.pbxpickleball.com/

July 26, 2023 09:15 AM Eastern Daylight Time

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