News Hub | News Direct

Lifestyle

Beverage: Coffee/Tea/Non-Alcoholic Beverage: Spirits/Beer/Wine Casino/Gaming Fashion Food/Cooking/Baking Health & Fitness Home Goods Hospitality Leisure Activities & Hobbies Parenting Pets Photography Seniors Travel & Tourism
Article thumbnail News Release

Kitchen Magic Discovers Trends, Products and Executes a Successful Social Media Campaign at KBIS 2022

Kitchen Magic

, NAZARETH, PA MARCH 8, 2022 – Kitchen Magic, a family-owned and operated kitchen remodeling company experienced a successful attendance at the 2022 Kitchen & Bath Industry Show (KBIS), at The Orange County Convention Center, Orlando, Florida, from February 8 through February 10. KBIS, held in affiliation with the National Kitchen & Bath Association (NKBA), is the largest trade show in North America dedicated to all aspects of kitchen and bath design. HIGHLY INFORMATIVE The show proved to be informative for Kitchen Magic attendees, Renate Sprung, a company owner, JT Norman, In House Designer/Product Development, William Childs, Creative Director, and Briana Hoffert, Marketing Communications Specialist. It was a highly motivational and interactive platform, housing the hottest industry products, trends, and technologies from hundreds of leading exhibitors. The team met and collaborated with existing and new vendors to see a treasure trove of new products they could potentially add to their existing customer offering in 2023. BUILDING RELATIONSHIPS Forging their ongoing relationships with industry vendors, such as XG Hausys, Rev-a-Shelf, and Kohler, these were their first visits upon arriving. Following was a list of new vendors that the team researched to see what they have to offer. Attending all the KBIS Next Stage designer sessions was JT Norman, the firm’s In-home Designer & Product Innovation Manager, who garnered insights from all the top designer forecasts. “This is the most important show for the kitchen & bath industry. I brought back various new product and trend ideas that we can cultivate and infuse into our own offering,” Norman stated. SOCIAL MEDIA CAMAPIGN Meanwhile, the team filmed content, displays and discussions with leading vendors from the industry, posting to their social media channels in real-time. Follow Kitchen Magic across social media channels to view the remodeler’s findings and more. Facebook, Twitter, Pinterest, Linkedin & Youtube.com Contact: Linda Fennessy, Public Relations Manager ©610.217.0964 800.237.0799x 4155 Linda.fennessy@kitchenmagic.com Kitchenmagic.com ABOUT KITCHEN MAGIC Kitchen Magic is a kitchen remodeling company with headquarters and manufacturing facilities in Nazareth, PA. Kitchen Magic has been family-owned and operated since 1979. Kitchen Magic has transformed nearly 60,000 kitchens using an exclusive cabinet refacing process. Today, Kitchen Magic serves CT, DE, MA, NH, NJ, NY, PA, and R.I. Kitchen Magic is recognized by Qualified Remodeler as #1 in kitchen remodeling nationwide eight times, an 11-time Angie's List Super Service Award winner, a 10-time Best of Houzz winner for service & design, and an 8-time winner of The Morning Call's Top Workplace Award. Contact Details Kitchen Magic, Inc. LInda Fennessy +1 610-217-0964 linda.fennessy@kitchenmagic.com Company Website https://www.kitchenmagic.com

March 08, 2022 09:13 AM Eastern Standard Time

Article thumbnail News Release

SUNNY VODKA LAUNCHES NATIONALLY WITH AN ASPIRATIONAL WEST HOLLYWOOD SPIRIT

EMC|BOWERY

Brand Directors and Partners, Stas Karanikolaou and Zack Bia, Partner with Global Brand Equities To Launch A New Handcrafted Gluten-Free Corn Based Premium Vodka For The Modern Consumer (LOS ANGELES, CA - March 8, 2022) Global Brand Equities unveils Sunny Vodka, the newest addition to their successful liquid portfolio, with next generation entrepreneurs, Stas Karanikolaou and Zack Bia. The best friend duo who are undeniably recognized for disrupting and running the event scene in Los Angeles and cultural events beyond, are now venturing into the alcohol and spirits arena as Partners and Brand Directors with Sunny Vodka. Sunny Vodka is an aspirational brand conceptualized in West Hollywood, capturing the essence of its hometown. The creation of Sunny is a love story built by best friends who simply know what people want to drink and bask in all of life’s moments. The brand brings life to a casual day by the pool, a home cooked meal or a black-tie affair with one sip the world is always Sunny. Sunny Vodka is vegan, gluten-free and made from 100% U.S. grown corn and handcrafted in small batches. Prior to bottling, Sunny is distilled 6 times and is finished through an extra filtration process using California Limestone. The result is a more sophisticated approachable vodka that is cleaner, brighter and smoother with a pleasant aroma, mixable profile & a better mouthfeel. The premium spirit reaches the modern consumer with an eloquently smooth and welcoming flavor profile offering the true taste of vodka. Sunny will be retailed at the competitive price of $24.99 per 750ml bottle (80 Proof, 40% ABV). Sunny Vodka will be exclusively available in key retail chains and distributed by Shaw-Ross International Importers in partnership with Southern Glazer’s Wine & Spirits across the country starting with top major markets in California, Las Vegas, Florida and New York on February 1, 2022 and available for purchase at spirit merchants BevMo!, GoPuff Delivery and Wally’s. Stas Karanikolaou, Co-Brand Director of Sunny Vodka comments, “We distinctively sought out to make sure this vodka would be made with quality ingredients, better taste and artistic branding. Most importantly, we wanted to make sure that it was at a reasonable price point to help recreate some of the amazing memories my friends and I have had while drinking Sunny.” Zack Bia, Co-Brand Director of Sunny Vodka says, “ I love working with our "family" on Sunny Vodka. This is not like an endorsement where people just add their name; this is an authentic lifestyle we live and breathe. We are very proud of how far we have come with creating Sunny Vodka to be smooth, clean & a refreshing quality for everyone to aspire and enjoy responsibly.” “Sunny Vodka is not your average spirit, it's an entire lifestyle and community which revolves around an incredible liquid. Sunny is here to breathe new life into the industry's largest liquor category with this launch. The Sunny liquid is extraordinarily smooth, and it has taken our team years to refine it to this superior standard using custom methods in production and distillation. We are delighted to have our distribution led by Shaw-Ross International Importers and Southern Glazer’s Wine & Spirits in the US, giving Sunny the best visibility in On and Off-premise retailers as well as e-commerce platforms. Our co-founders are experts in building community and we are proud to partner with them on this incredible brand. ” said James Morrissey President of Global Brand Equities. To kick off the launch, Global Brand Equities have purchased select campaign billboards throughout West Hollywood with locations on Sunset Blvd. and Melrose Ave, alongside a hand-painted mural capturing the sunny landscape of Los Angeles, starting with first sign “It’s Always Sunny on Sunset” at the “bird streets” barricade off Sunset Blvd. The billboards and mural amplify the essence of the prolific trendsetting culture and aspirational lifestyle in the city. For the influential brand, the mission is to create a community that starts with the people and their networks of tastemakers and influencer relationships. Sunny Spritz 2oz Sunny Vodka 1oz Fresh Lime Juice 1oz Agave Nectar 1 oz Crafted Soda Water Garnished with cucumber peel and fresh mint sprigs Sunny Pop 2oz Sunny Vodka 2oz Craft Soda Water Garnished with lemon Sunny Martini 3oz Sunny Vodka 1/8oz Dry Vermouth Garnish with 3 Olives Sunny Screwdriver 2oz Sunny Vodka 2 dashes orange bitters 1-2 hand squeezed blood oranges Sunny Aperol Spritz 1oz Sunny Vodka 2oz Aperol 2oz Craft Soda Water Orange Wheel Garnished with fresh rosemary sprig For more information and find out where Sunny Vodka is sold, please visit: www.sunny-vodka.com to find the nearest retailer. For press/ media inquiries, please contact: Ben Russo, ben@emcbowery.com Dianne Quirante, dianne@emcbowery.com ABOUT SUNNY VODKA Sunny is a love story between best friends who simply know what people want to drink. There are only a few things in life that bring people together and make lasting memories - a great drink is the top of the list. Whether you are with family, friends, a loved one or on your own, nothing beats a smooth glass of Sunny. A casual dinner, a funny toast or a black-tie affair, you cannot deny the easy, clean taste from the world’s best vodka: Sunny. ABOUT GLOBAL BRAND EQUITIES Global Brand Equities (GBE) is the leading producer, owner, and operator of disruptive consumer brands in the spirits industry. Founded by international entrepreneur James Morrissey, the GBE portfolio consists of investments in brands that live in high-growth categories. Responsible for some of the industry’s most successful product launches globally, the company continues to innovate and evolve beyond the average industry standard, resulting in the creation of some of the best-known brand names of our generation. Creating long-term growth of brand equity is a priority for all of the GBE businesses, and its foundations are deep rooted in the liquor, manufacturing, and entertainment sectors, ensuring longevity and the ability to scale at a global level. Always focused on delivering products at the highest level of quality, the portfolio continues to receive exceptional accolades from leading experts. The company’s global perspective is seen with its Maison No 9 French rosé wine brand. In partnership with Grammy-nominated, multi-platinum recording artist Post Malone, the brand has disrupted the wine industry globally, breaking records for its sales at launch, and scaling across multiple continents in its first 18 months. The liquid currently retains a 91-point score on wine.com. Contact Details EMCBOWERY Dianne Quirante dianne@emcbowery.com

March 08, 2022 09:00 AM Eastern Standard Time

Image
Article thumbnail News Release

Cardiology Consultants of Philadelphia Launches Heart Disease Prevention Campaign

Cardiology Consultants of Philadelphia (CCP)

Cardiology Consultants of Philadelphia (CCP) — the region’s largest and most extensive cardiology practice — has launched a state-of-the-art heart disease prevention program — the CB4 Prevention Program. The practice has locations at more than 36 offices in five counties, making it uniquely qualified to reach and potentially save the highest number of patients possible. CCP has over 100 cardiologists on staff who are experts across all specialties. Each physician on the team offers comprehensive cardiovascular care and education based on the latest research, and uses cutting-edge, innovative technology to treat and diagnose cardiovascular diseases. Patients looking to identify their risk factors and take preventive action against heart disease will have access to advance testing as needed, as well as an individualized program based off of the initial consultation with a doctor through CB4. “Preventative care is an incredibly important first step for patients to take, as heart disease is easier to prevent than it is to treat,” said Dean Karalis, MD, FACC, FNLA, a CCP physician. “CB4 is about awareness as much as it is about heart disease prevention—success requires us to create a highly-individualized, ongoing program for each patient based on a number of factors including risk factors and family history.” As part of the prevention evaluation, the patient will have blood work drawn to screen for high cholesterol as well as other cardiovascular risk factors. The lab work will include a comprehensive metabolic panel and a Hemoglobin A1c Test (diabetes screener). The results of the bloodwork will give one of the practice’s 11 CB4 cardiologists — all of whom are preventative-trained and focused cardiologists — clear insight to develop a plan of action from a preventative angle. The CB4 Prevention Program can be scheduled through any of the CCP offices in the Philadelphia region. Appointments are available in person or virtually. About Cardiology Consultants of Philadelphia CCP is affiliated with virtually every major hospital in the region and serves patients from over 36 offices in all five Southeastern Pennsylvania counties. Contact Details Lauren Stralo +1 484-747-0172 lstralo@levlane.com Company Website https://ccpdocs.com/

March 08, 2022 08:53 AM Eastern Standard Time

Article thumbnail News Release

Ultimate Odds Announces Seed Funding Round

Ultimate Odds

Ultimate Odds, a next generation fantasy sports platform that combines sports betting lines and odds with fantasy players into one experience, today announced it has completed its seed funding round. Led by Philadelphia-based entrepreneurs Justin Batushansky and Jonathan Bierig, Ultimate Odds aims to launch its flagship fantasy sportsbook product in 2022. Participating in the seed round are gaming industry veterans Seth Young, the former Chief Strategy Officer at PointsBet who now holds the same title with Fifth Street Gaming; Benjie Cherniak, principal at Avenue H Capital and former Managing Director of Don Best Sports acquired by Scientific Games; and gaming industry investor and consultant Quinton Singleton, with additional support from Stephen Jurgella and 305 Ventures, a Miami-based venture capital fund managed by the co-founder of Simplebet, Joey Levy, among others. Fifth Street Gaming CEO Seth Schorr has also been named an advisor to the business. Ultimate Odds, offers an alternative to traditional wagering. It is bridging the gap between fantasy sports and sports betting by bringing the feel and process of sports betting into a fantasy sports format. The traditional fantasy starting positions like quarterback, running back and wide receiver are replaced with drafted bets, like the Chiefs moneyline, Jaguars over/under, a running back’s yardage over/under, and are played head-to-head with your opponent. The winner of each contest is determined by which player has the longest calculated parlay odds based on their successful drafting and management of their roster of “bets” on a daily or weekly basis. “We are thrilled with our seed investment team,” said Justin Batushansky and Jonathan Bierig, co-founders of Ultimate Odds. “Our investors understand there is a shortage of standout innovative and engaging games in the market. Ultimate Odds was created to bring the fantasy sports and sports betting world closer together because the players are often one in the same.” "The Ultimate Odds experience is not only highly engaging but also differentiates from the pack, presenting a true competitive gaming experience within the fantasy and sports betting space,” said Benjie Cherniak, principal at Avenue H Capital. “The offering is perfectly suited to an emerging generation of sports enthusiasts.” "I'm thrilled to be a part of the Ultimate Odds journey. The game concept is fantastic, and I love the company's fresh approach to fan engagement,” said Seth Young, Chief Strategy Officer at FSG Digital and managing partner at The Strategy Organization "It’s unique, it’s compelling, it’s fun, and it also addresses a unique angle in the burgeoning affiliate market in the USA.” About Ultimate Odds: Ultimate Odds is a next generation gaming product that combines sports betting and fantasy into one highly engaging experience. Ultimate Odds is at the forefront of the US sports gaming industry with a modern product that educates new bettors and creates a competitive space for sports fans. For more information on Ultimate Odds, please visit: https://ultodds.com/ Contact Details HPL Digital Sport Michael Adorno +1 212-931-6143 madorno@hotpaperlantern.com Company Website https://ultodds.com/

March 03, 2022 09:01 AM Eastern Standard Time

Article thumbnail News Release

Chew on This: How Choosing Almonds Can Help Jumpstart Your Wellness Routine

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/KK3MSRsDCKA Now a few months into 2022, sticking to New Year resolutions may be challenging, whether that means finally attending spin class, starting a daily meditation practice, making healthier food choices, or all the above. The current reality is more people are home, and snacking more frequently, but there is a conflict between people wanting to be healthier yet craving indulgent food and snacks. Lack of routine and unlimited kitchen access coupled with added anxiety and stress is the perfect storm for mindless eating. Many of us recognize what wellness looks likes and the benefits of maintaining a wellness routine but aren’t actually doing what we are saying. According to new survey conducted by Dynata and California Almonds – yielding a sample size of 6,000 adults representative of the U.S. adult population[1] – the majority of respondents agree that healthy eating (73%), exercise (70%), taking time to relax or meditate (69%), and practicing self-care (64 %) are top priorities. And 74% plan to continue to prioritize self-care and changes to their wellness habits as we emerge from the pandemic. Most of us consider wellness important in our lives, but less than half (47%) admit to practicing wellness rituals daily. Less than half (48%) report healthy eating as a regularly practiced wellness routine. We could all use a friend in wellness, aka, a reliable source to keep us feeling our best. Snacking on almonds is a great place to start: Almonds are rich in nutrients that contribute to improved mental well-being and feeling energized to be at your best A balanced, happy lifestyle includes at least one serving of almonds as an essential part of your daily wellness ritual. [1] The study yielded a total sample size of n=6,000 with a margin of error of ± 1% at a 90 percent level of statistical confidence. Subgroup analysis was conducted to understand nuances across audience segments, with a priority on the following: Millennials (n=1,573) Almond eaters (n=1,884; defined as weekly+) Millennial almond eaters (n=595; almond eaters defined as weekly+) Families with children in the household (n=1,641) One serving of almonds (28 grams) has 13 grams of unsaturated fat and only 1 gram of saturated fat. It also provides 6 grams of protein, 4 grams of fiber, 20 percent of recommended magnesium—which aids in the production of energy in the body—and 50 percent of your daily Vitamin E, a powerful antioxidant that promotes skin health and supports immunity. For more information visit: www.almonds.com Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

March 02, 2022 09:00 AM Eastern Standard Time

Video
Article thumbnail News Release

Spiceology Teams Up With Marley Kitchen to Launch Taste-Good, Feel-Good Line of Seasonings

Spiceology

Spiceology, a leading spice and flavor company, is announcing its collaboration with Marley Kitchen, the food-driven brand created by members of Bob Marley's family to share the soul and spirit of the Caribbean. Now available for purchase, the line of Caribbean-inspired seasonings was developed with the culinary support of Cedella Marley and the Marley Family. “We’re advocates for experimenting with flavor while nourishing the mind, body and soul, and one of the most important aspects of that comes down to what we put in our bodies,” said Cedella Marley of Marley Kitchen. “We knew we wanted to work with Spiceology to bring our interpretation of the flavors of the Caribbean to life because of their commitment to high-quality ingredients and lack of fillers. We value this as a family and a community and felt confident that working with Spiceology would help us bring our flavors to tables around the world.” Inspired by some of Bob Marley’s favorite dishes and his health-forward focus on food, the new blends, One Love, One Heart and One World, were intended to be paired with whole foods, grains and vegetable-forward dishes. One Love ($14.95): Hemp Heart & Honey Ginger Butter Blend - This warm and sweet blend offers flavor notes of earthiness from Hemp Hearts and Turmeric, richness from Butter Powder, and a warm sweetness from Honey Granules, Cinnamon, Vanilla, and Ginger; this blend is ideal for granola, yogurt, lamb, rice pilafs, quinoa, hummus, compound butter, and Jamaican toto bread. One Heart ($14.95): Jamaican Curry Blend - Drawing inspiration from traditional Jamaican curries and African flavors, this blend is warm but not spicy, complex yet approachable. With strong notes of Coriander, Mustard, Cumin, and Ginger, this blend was designed to elevate chicken, fish, lentils, and legumes. One World ($14.95): Cardamom Coconut BBQ Blend - With the perfect balance of sweetness, citrus and heat and inspired by traditional Berbere blends of Africa, this blend’s layers of warm and tropical ingredients were thoughtfully added in, including Turmeric and Coconut Sugar. Try this on lentils, legumes, fish, stews, and chicken. “While creating these blends, we prioritized ingredients like Hemp Hearts, Ginger, Fenugreek, and Turmeric,” said Chef Tony Reed, Senior Director of Innovation and Partnerships. “These are ingredients with amazing flavor that are good for you, while also bringing the flavors of the Caribbean to life. Whether you’re making granola or a curry, these blends offer flavor profiles that might be new to many home cooks and some chefs and will be fun to experiment with.” The blends can be found on Spiceology.com and are available in individual 9 oz glass jars and a 3-pack of 2 oz glass jars. For more information, see here. ABOUT SPICEOLOGY Founded in 2013, Spiceology is the fastest-growing spice company in America and is on a mission to bring the magic back to spices, the world’s first currency. The chef-owned and operated, one-stop spice shop develops innovative blends and offers over 400 ingredients that are ground fresh in small-batches and shipped fresh to consumers and chefs. Spiceology’s “experiment with flavor” ethos is not only embraced through excellent ingredients and unique combinations, but also through responsible business practices designed to create a better world with diversity, equity and inclusion at the heart of the workforce. Spiceology products can be found on spiceology.com, in specialty retailers and grocers, in restaurants around the US, and as far away as Australia and Dubai. Visit spiceology.com for more information or to place an order, or follow Spiceology on Facebook and Instagram. For recipe inspiration, visit here. ABOUT MARLEY MERCHANDISING LLC. The Marley brand honors the timeless values of Bob Marley by uniting people around the world under the banner of One Love. Marley Merchandising, LLC, a wholly owned Marley family entity, owns, licenses and markets a portfolio of Marley consumer brands globally, including: House of Marley®, Marley Beverage Co™, Marley Natural®, Marley One™, Marley Kitchen®, Marley Coffee®, and Bob Marley®. For more information, visit bobmarley.com and @bobmarley on social media. Contact Details Spiceology Cassidy Levine +1 908-770-7880 cassidy@spiceology.com Company Website https://spiceology.com/

March 02, 2022 08:00 AM Eastern Standard Time

Image
Article thumbnail News Release

Gym Aesthetics announces the launch of Gymetaverse and the first avatar Ares from the Gym A X Dustland Runner NFT project in The Sandbox

Gym Aesthetics

STUTTGART, GERMANY - Media OutReach - 2 March 2022 - As the metaverse evolves around society, various industries are falling in line to get in on the ground floor for one of the biggest movements the world has ever seen. NFTs (non-fungible tokens) will soon begin to take over commonplace assets like concert tickets and sports cards, ushering in a new era of innovation and exclusivity. Bridging the gap between the fitness world and the metaverse, Gym Aesthetics is proud to announce the development of Gymetaverse and its partnership with OliveX to launch Gym A X Dustland Runner NFT avatar series on Sandbox, giving users access to The Dustland Runner. OliveX, a subsidiary of Animoca Brands Corporation Limited (“Animoca Brands”), which has entered into a Licensing Agreement with Marvel Entertainment for the development of digital fitness content. The fashionable and dynamic German fitness apparel company is launching the exclusive NFT series to compliment OliveX’s mobile game to enhance life’s experiences beyond physical and temporal boundaries. Gymetaverse seamlessly integrates the concept of the gym and metaverse to provide an interactive new experience to gym lovers. Amid the current societal landscape where in-person fitness is limited, Gymetaverse is eliminating the confines of a traditional neighborhood gym or fitness center. Users can accomplish their fitness goals anywhere through virtual workouts, including more engaging fitness activities and immersive gamification of fitness within a digital space to accomplish one’s wildest dreams. The Gym A X Dustland Runner NFT Avatar series developed by Gym Aesthetics and OliveX is a collection of 10,000 playable NFT avatars for the Sandbox, each with unique utility that goes beyond the standard simple NFT. As a leading NFT project to launch with OliveX, the collection Gym A X Dustland Runner introduces its first NFT avatar Ares; one of the leading characters in the club. Ares is an amateur boxer of the Gym A X Dustland Runner who strives to become a professional boxer. Growing up as an orphan due to the loss of family in the war, Ares is an introvert who merely relies on boxing to temper his inner strength. For more infomation and upcomig announcements, please visit Gymetaverse and the Gym A X Dustland Runner official discord: https://discord.io/gymetaverse. In addition to gaining exclusive access to The Sandbox, Gym A X Dustland Runner NFT holders may also access to OliveX’s fitness mobile game The Dustland Runner. The Dustland Runner is the world’s first Move-To-Earn audio fitness game, powered by $DOSE token. Players who connect their wallet on the Dustland website ( www.thedustland.com ) will be entitled to its first “Kettlemine NFT”, named after the first of the seven settlements in Dustland, which is accessible to anyone with a valid MetaMask wallet. Dustland Runner official discord: https://discord.gg/775hMGpCaV About Gym Aesthetics Gym Aesthetics is a fashionable and dynamic German fitness apparel brand appealing to both the aesthetics and the functional needs of its customers worldwide. Founded in 2013 Gym Aesthetics is the brainchild of two Bosch engineers serving the automobile industry, Phil and Aleks, and two professional YouTubers and athletes, Karl and Ralf. Its initial flashy wide stringers and short, thigh hugging shorts stormed the German bodybuilding community with enormous success, and rapidly achieved cult status. 2017 marked a new chapter for Gym Aesthetics when an Asian fund company spotted its potential and invested in the German brand to further reinforce its brand image, and expand its product range and market share globally. About OliveX (BVI) and $DOSE OliveX (BVI) Limited is building a fitness metaverse where players can work out at home, in the gym, or outdoors to gain in-game rewards. These experiences are linked together with $DOSE, which can be attained as a reward in one experience and spent in another. Gym Aesthetics Website: https://us.gymaesthetics.com #GymAesthetics Contact Details Roy corporate@gymaesthetics.com

March 02, 2022 04:55 AM Eastern Standard Time

Image
Article thumbnail News Release

The Outset Brings a New Beginning to Skincare

The Outset

Today, globally recognized actor Scarlett Johansson and her co-founder, entrepreneur, and beauty/fashion executive Kate Foster Lengyel, announced the highly anticipated US launch of The Outset, a modern collection of consciously clean, minimalist skincare essentials free from trends, harsh ingredients, and gender/age stereotypes. Anchored in purpose, The Outset celebrates The Start of You™ from product to mission, an ethos of optimism and empowerment also woven into philanthropic efforts that foster new beginnings for people and the planet. After years of serving as the face of several luxury beauty brands, Johansson made the conscious decision to step back from endorsements and immerse herself in the business of beauty with the ultimate goal of developing her own brand that represented her vision and values, but more importantly, answered unmet consumer needs. She spent five years educating herself on the industry, formulations, product development and brand identity, and partnered with Foster to conduct in depth market research to better understand what consumers wanted. With a vision to create a modern classic in skincare, Johansson and Foster were validated by what they learned and set out to develop an accessible approach to prestige beauty that is clean, reliable and democratic, proving that less is not only more, but what is in demand. The full range includes a thoughtfully curated collection of five skincare essentials that can be used as a full regimen or paired with your existing skincare, as these formulas will not compete with other active ingredients. Products are all under $55 and available on TheOutset.com beginning March 1, 2022. “I wanted to create and represent a brand that felt true to me, something real and intimate that others could see themselves in, too,” said Johansson. “The Outset was inspired by my own skincare ritual - a consistent routine of cleansing, prepping and moisturizing that keeps my skin on track and camera ready. I’ve found that great skin starts with the basics, and consumers we spoke with similarly expressed a desire to return to the essentials.” No matter where you are on your skincare journey, The Outset offers a simplified skincare solution that allows you to begin again. In a world of overcomplicated skincare routines and active ingredients that can irritate, The Outset believes that less is more and takes the guesswork out of skincare by offering skin-friendly, effective formulas that can be used by all. “The Outset provides benefit-driven formulas that don’t disrupt the skin barrier and instead work to preserve skin for the future,” said Foster. “Through our research, we found that 96% of prestige beauty consumers are generally happy with their skin and are more focused on preservation rather than transformation. The Outset is where simplicity and purpose meet; we help consumers find freedom in the uncomplicated through non-toxic yet effective formulas that nourish skin of all genders and generations.” Inside every product is The Outset’s signature Hyaluroset™ Complex, a clean ingredient blend that acts as a botanical alternative to hyaluronic acid. This nourishing powerhouse complex provides immediate and lasting hydration, plumping the skin to help reduce the look of fine lines while improving radiance. THE COLLECTION The Cleanser / Gentle Micellar Antioxidant Cleanser ($32) The Prep Serum / Firming Vegan Collagen Prep Serum ($46) The Moisturizer / Nourishing Squalane Daily Moisturizer ($44) The Night Cream / Restorative Niacinamide Night Cream ($54) The Eye Cream / Smoothing Vitamin C Eye + Expression Lines Cream ($42) At the heart of the line is the Daily Essential Regimen, a simple 3-step effort inspired by Johansson’s own daily routine: (01) Cleanse, (02) Prep and (03) Moisturize. This minimalist and clean approach is represented via a tightly curated and refillable skincare system that includes The Cleanser, The Prep Serum and The Moisturizer to soothe, hydrate, and rebalance the skin. The Outset excludes 2,700 potentially harmful ingredients to meet only the highest clean beauty standard, a “free from” list that is twice as long as standard beauty brands. Any ingredients that are incomplete, questionably sourced or unsatisfactory were banned. The Outset is fragrance-free, vegan, gluten-free, and nut allergen free, dermatologist and allergy tested, suitable for sensitive skin, and Leaping Bunny certified. Designed with sustainability in mind, the packaging incorporates glass, bio-resin and/or post-consumer recycled materials where possible, and product cartons are made with FSC certified materials. The brand is also a member of 1% for the Planet and has pledged to donate 1% of annual sales to support nonprofit organizations focused on the environment. “The Outset means a new beginning, which feels more relevant than ever at a time when we are all starting over and pressing the reset button,” said Johansson. “It took years for us to build a brand that was backed by quality and purpose, and I’m thrilled to finally share The Outset with the world. It’s an exciting beginning for me, as well.” For more information, images or quotes, please contact: BPCM Laura Schroeder, Director, Clean Beauty & Wellness, lschroeder@bpcm.com About The Outset: The Outset creates purposeful skincare products that are consciously clean and mindfully designed to elevate your everyday. Envisioned by Scarlett Johansson and her co-founder Kate Foster Lengyel, The Outset believes that clean and effective skincare should be universal, accessible and essential. Driven by values of radical simplicity, conscious minimalism, and universal optimism, The Outset helps people embrace the elemental and find freedom in the uncomplicated. The Outset is where you begin, again. theoutset.com | @theoutset on Instagram and TikTok About Scarlett Johansson: Scarlett Johansson is Founder and Chair of The Outset, a new clean beauty brand focused on simplicity via consciously clean ingredients and mindfully designed products. A Tony and BAFTA winner and two-time Academy Award nominee, Johansson is the highest grossing female actor of all time. She was most recently seen in the final installment of the Avengers film series, Avengers: Endgame, and reprised her role as “Natasha Romanoff / Black Widow” in the highly anticipated stand-alone film Black Widow. She earned Academy Award nominations for her work in Marriage Story, directed by Noah Baumbach, and in Taika Waititi's JoJo Rabbit. Other recent roles include Sing and Sing 2, Avengers: Infinity War, Lucy, Under the Skin, Ghost in the Shell, Isle of Dogs and Her, which earned her a Best Actress Award at the Rome Film Festival. A champion for giving back, Johansson has served as Global Ambassador for Oxfam and RED, and has actively supported philanthropic organizations including USA Harvest, Feeding America, AmfAR, Meals on Wheels, Solar Responders, Soles4Souls, and Planned Parenthood. About Kate Foster Lengyel: Kate Foster Lengyel is co-founder and CEO of The Outset. Foster is an entrepreneur and executive from the beauty and fashion industries. Her first foray into entrepreneurship was as founder and CEO of a digital platform focused on word-of-mouth product recommendations, which was acquired by media powerhouse Meredith Corporation in January 2020. Foster’s knowledge of e-commerce, marketing and brand strategy was built through a career of leadership roles at companies including the beauty division of Victoria’s Secret and Juicy Couture. Foster holds three degrees: an MBA from Columbia Business School, an MPS from the Fashion Institute of Technology concentrating in Beauty Marketing and Management and an AB from Colgate University. Foster volunteers her time as a mentor for Colgate’s Entrepreneurship Program and resides in Brooklyn with her husband and their two children. Contact Details Laura Schroeder lschroeder@bpcm.com

March 01, 2022 10:00 AM Eastern Standard Time

Image
Article thumbnail News Release

iTradeNetwork Offers Two Introductory Webinars on OrderMaestro—The Foodservice Industry’s Best-In-Class Ordering And E-Commerce Platform

iTradeNetwork

iTradeNetwork, the food and beverage industry’s largest network, will be hosting two webinars to introduce its new solution—OrderMaestro, a branded mobile ordering experience that streamlines and automates ordering and inventory for the foodservice industry. Each webinar is designed for a specific OrderMaestro customer segment—distributors or operators—and will be hosted by Mike Anderson, iTradeNetwork’s Vice President of Sales Solutions. Webinar details: OrderMaestro for Operators | March 10, 2022, at 2 p.m. EDT / 11.a.m. PDT OrderMaestro for Distributors | March 17, 2022, at 2 p.m. EDT / 11 a.m. PDT OrderMaestro solves the unique, complex challenges that distributors and operators are facing today. With thousands of competitors on the market, OrderMaestro gives distributors a competitive advantage by delivering a best-in-class e-commerce solution that customers love. For operators, not only does OrderMaestro make their teams faster and more productive with a simplified ordering experience, but it also gives them the visibility to maximize purchasing compliance and uncover new contracting opportunities across geographies, categories and operating units. OrderMaestro customers increase productivity, reduce costs and drive revenue growth with a host of valuable features. Webinar attendees can look forward to learning more about how operators and distributors can: Combat labor shortages with an intuitive, easy-to-use mobile app - no formal training required. Use smart barcode scanning and voice recognition technology to place an order or take inventory in as little as 3 clicks. Collect rich, comprehensive data on the products that are being purchased across their organization or customer base. Build in-app promotion programs that create new sources of revenue and even distributor loyalty programs. Collaborate in real time with alerts and in-app messaging and save the hours spent communicating through phone calls and emails. Take inventory from a mobile device in any environment, online or offline. About iTradeNetwork iTradeNetwork, Inc. is the leading global provider of supply chain management solutions for the food and beverage industry. Built upon deep industry expertise, a rich data foundation and the industry’s most extensive trading partner network, iTradeNetwork’s collaborative solutions allow distributors, manufacturers, operators, retailers, suppliers and wholesalers of all sizes to reduce cost, grow revenue and strengthen trading partner relationships. Today, iTradeNetwork’s growing customer list includes thousands of companies globally. For more information, visit: https://www.itradenetwork.com/. Contact Details Landis Communications Inc. Robin Carr +1 415-971-3991 itn@landispr.com Company Website https://www.itradenetwork.com/

March 01, 2022 06:03 AM Pacific Standard Time

1 ... 7475767778 ... 171