高通在美国对华为提起诉讼，指控华为未经授权使用其多项专利，特别是在5G技术领域。华为则反诉高通滥用专利权，要求高通支付合理的专利使用费，并停止对华为的专利侵权指控。

Fortune and Great Place to Work® Name Cadence to the 2022 100 Best Companies to Work For® List

Cadence Design Systems

SAN JOSE, Calif., April 13, 2022 /3BL Media/ - Cadence Design Systems, Inc. (Nasdaq: CDNS) today announced that Fortune and Great Place to Work® have honored the company as one of the 2022 100 Best Companies to Work For®. This is Cadence’s eighth year in a row being named to this prestigious list, coming in at #38 this year. Cadence is recognized as one of the best companies to work for thanks to its outstanding people-first culture, history of delivering essential technology innovation and adaptive, inspired leadership. The Fortune 100 Best Companies to Work For® award is based on an analysis of survey responses from more than 4.5 million current U.S. employees. In that survey, 91% of Cadence employees said Cadence is a great place to work, and 93% said they are proud to tell others they work there. Anirudh Devgan, president and CEO of Cadence, said, "Maintaining a high-performing and inclusive culture is a top priority at Cadence. This culture allows our employees to do meaningful work in a supportive environment tackling some of the industry's hardest design and technology challenges. It's an honor to be recognized for the eighth year in a row as one of the 100 Best Companies to Work For, and this is truly a testament to our One Cadence—One Team culture. I want to thank our employees for their unwavering commitment to our customers, fellow employees, and broader communities." “Best Companies’ leadership has never been more necessary,” says Michael C. Bush, CEO of Great Place to Work®. “As workers struggle with the Great Resignation, burnout and COVID-19 disruptions, these exceptional companies offer workplace experiences as strong as prior to the pandemic. These companies get that 'place' is wherever their employees are sitting or standing, and they are committed to make that place equitable, safe and productive. Their commitment to genuinely care for their people through trust, inclusion, purpose and meaningful flexibility for life circumstances goes beyond surface-level perks and is a model for the market to follow.” The Fortune 100 Best list is highly competitive. Great Place to Work, the global authority on workplace culture, selected the list using rigorous analytics and confidential employee feedback. Companies were only considered if they are a Great Place to Work-Certified™ organization. Cadence has been recognized as a 2021 World’s Best Workplace and a Great Place to Work in a number of regions around the world including Asia (overall), Brazil (Minas Gerais), Canada, Europe (overall), France, Germany, Greater China, India, Ireland, Italy, Korea, Singapore, Sweden, and the United Kingdom. Great Place to Work is the only company culture award in America that selects winners based on how fairly employees are treated. Companies are assessed on how well they are creating a great employee experience that cuts across race, gender, age, disability status, or any aspect of who employees are or what their role is. The Fortune 100 Best Companies to Work For list is published at https://fortune.com/best-companies/2022 About Cadence Cadence is a pivotal leader in electronic systems design, building upon more than 30 years of computational software expertise. The company applies its underlying Intelligent System Design strategy to deliver software, hardware and IP that turn design concepts into reality. Cadence customers are the world’s most innovative companies, delivering extraordinary electronic products from chips to boards to complete systems for the most dynamic market applications, including hyperscale computing, 5G communications, automotive, mobile, aerospace, consumer, industrial and healthcare. For eight years in a row, Fortune magazine has named Cadence one of the 100 Best Companies to Work For. Learn more at cadence.com. About the Fortune100 Best Companies to Work For® Great Place to Work® selected the Fortune 100 Best by gathering and analyzing confidential survey responses from more than 4.5 million U.S. employees at Great Place to Work-Certified™ organizations that have at least 1,000 U.S. employees. Company rankings are derived from 60 employee experience questions within the Great Place to Work Trust Index™ survey. Read the full methodology. To get on this list next year, start here. About Great Place to Work® Great Place to Work® is the global authority on workplace culture. Since 1992, they have surveyed more than 100 million employees worldwide and used those deep insights to define what makes a great workplace: trust. Their employee survey platform empowers leaders with the feedback, real-time reporting and insights they need to make data-driven people decisions. Everything they do is driven by the mission to build a better world by helping every organization become a great place to work For All™. Learn more at greatplacetowork.com and on LinkedIn, Twitter, Facebook and Instagram. © 2022 Cadence Design Systems, Inc. All rights reserved worldwide. Cadence, the Cadence logo and the other Cadence marks found at www.cadence.com/go/trademarks are trademarks or registered trademarks of Cadence Design Systems, Inc. All other trademarks are the property of their respective owners. Cadence Newsroom 408-944-7039 newsroom@cadence.com View additional multimedia and more ESG storytelling from Cadence Design Systems on 3blmedia.com

April 13, 2022 10:03 AM Eastern Daylight Time

News Release

Sustainability Creates Value

Ericsson

Ericsson has been a sustainability pioneer in the private sector and has been reporting on its progress in this area for more than 20 years. Sustainability and responsible business practices are fundamental to Ericsson’s culture and its strategy to drive business transformation and create value for stakeholders. The Company firmly believes that part of that value is derived from its focus on sustainability in its operations, portfolio and how its technology is applied across sectors of society. Technology as driver of positive change Ericsson was founded on the premise that access to communication is a basic human need and should be available to all. Ericsson’s vision to improve lives, redefine business and pioneer a sustainable future is built on the power of mobile connectivity to deliver positive impact. The Company’s efforts in pioneering a sustainable future are grounded in research and science as well as concrete targets set across its value chain. Energy consumption, costs and sourcing are global business challenges and directly linked to the ICT industry’s ambition to be Net Zero. The Company and its customers have made reducing energy use in network operations a priority, and Ericsson continues to make substantial investments in energy-efficiencyled R&D, as well as product and solution development, across all technology portfolios. These investments allow the Company to offer customers sustainable and innovative alternatives for their network modernization strategies. The 5G standard is essential to many of these advances, as it is designed to enable high performance and low network energy consumption. In line with the industry’s aspiration, Ericsson has set an ambition to reach Net Zero carbon emissions across its value chain by 2040 and, to that end, is working toward halving emissions in its supply chain and portfolio by 2030 and being Net Zero in its own activities at the same time. In addition to reducing company and ICT industry impacts, the technology Ericsson delivers has the potential to reduce global carbon emissions in other sectors by 15% by 2030 and will play a key role as technology helps to redefine business. During the second year of the global COVID-19 pandemic, digitalization continued to prove critical to social and economic development. However, around 2.9 billion people globally remain offline and are unable to enjoy the benefits of the digital economy. There are several important ways in which Ericsson can improve lives, including developing and delivering offerings to bridge the digital divide, deploying networks that support universal connectivity and developing solutions that can help improve financial inclusion as well as access to information and other services. The Company also contributes to digital inclusion through its efforts in education. Ericsson is a partner to UNICEF in the Giga initiative with the aim to connect every school to the internet by 2030. In addition, as part of the World Economic Forum’s Edison Alliance, Ericsson has committed to improving digital literacy and skills development for one million children and youth by 2025 to help them prepare for a 5G future. Conducting business responsibly Responsible business is the foundation of everything Ericsson does, no matter where in the world it operates. Ericsson drives a proactive agenda to improve and strengthen its responsible business practices, with a focus on building and maintaining trust, transparency and integrity. Ericsson’s commitment to sustainability and corporate responsibility is reflected in its policies and practices. The Company supports the Ten Principles of the UN Global Compact as well as the UN Guiding Principles on Business and Human Rights. Ericsson iscommitted to building a culture founded on integrity and compliance as well as demonstrating how taking responsibility throughout its value chain is fundamental to its success and a way to drive real and lasting positive impact. Building on decades of sustainability reporting, the Company has begun a journey to report progress on environmental, social, and governance goals aligned to the World Economic Forum’s Stakeholder Capitalism metrics. Contributing to the achievement of the Sustainable Development Goals The technology Ericsson delivers has the potential to contribute to the achievement of all 17 United Nations Sustainable Development Goals (SDGs). Ericsson’s core contribution to the SDGs is primarily through SDG 9 – Industry, innovation and infrastructure, and SDG 17 – Partnerships for the goals. These two SDGs are central to Ericsson’s business as a technology leader that creates and orchestrates ecosystems and works across trusted partnerships to create positive impact at scale. With this approach, Ericsson enables public and industrial sectors to access technology that helps them accelerate progress towards targets in key areas related, but not limited to, SDG 13 – Climate action; SDG 12 – Responsible production and consumption; SDG 8 – Decent work and sustainable economic growth and SDG 4 – Education. Ericsson’s sustainability targets on climate, responsible business practices and production systems contribute to the ambitions behind the same SDGs. View additional multimedia and more ESG storytelling from Ericsson on 3blmedia.com

April 12, 2022 11:31 AM Eastern Daylight Time

CKH IOD Enhances MVNO & IoT Customer Engagement Solutions with CSG’s Cloud-Native SaaS Platform

CSG

LONDON, Apr. 12, 2022 – The digital future is unfolding, and the importance of having a flexible, future-ready business is critical to thrive and compete. CSG ® (NASDAQ: CSGS) empowers leading companies with impactful technologies that modernise their infrastructure and inject the agility needed to accelerate time to market and evolve with shifting customer needs. CKH Innovations Opportunities Development (CKH IOD) relies on CSG’s cloud-native, end-to-end software as a service (SaaS) platform to offer innovative billing and CRM services to multinational mobile virtual network operators (MVNO) and Internet of Things (IoT) customers. “CSG gives CKH IOD the flexibility and scalability to innovate with changing business models,” said Joe Parker, CEO, CKH IOD. “CSG has again proven their delivery capability with their expertise and commitment to our success, enabling us to go live on time and within budget. By leveraging the power of the cloud, our teams have the underlying billing, rating, and charging capability needed to sell MVNO & IoT solutions both now and into the future.” CSG’s solution empowers CKH IOD with the real-time online charging functionality needed to support a range of market differentiating rating and charging models at scale for their portfolio of wireless and digital service offerings. Quarterly software releases make it easy for CKH IOD to keep up with the pace of change, and configurable offer management features allow for quick setup and launch of new products. These improvements enable CKH IOD to manage its growing ecosystem of B2B2X relationships and deliver attractive, impactful offerings that drive growth, such as their newly launched eSIM, monetising the travel market as the world reopens. “With extensive partner ecosystems, leading providers like CKH IOD need SaaS technologies that reduce integration complexity and deliver future-ready digital offerings with a winning experience,” said James Kirby, SVP and head of EMEA, CSG. “Operators want to drive new business growth and build loyal partner relationships by making it easier to manage these demanding wholesale, MVNO, IoT, and B2B2X business models. CSG's cloud-native microservices architecture provides the comprehensive, agile platform they need to transform their business and support even the most intricate partner relationships. Innovative companies like CKH IOD trust and continue to work with CSG on these complicated projects because we make it easy to sell and monetise connectivity at an immense scale.” CSG’s cloud-native, end-to-end SaaS platform empowers leading global brands to monetise, manage, and market digital services faster than competitors. It helps them launch, learn from, and scale digital offerings to stay relevant, build brand loyalty and maintain an enduring customer base across B2C, B2B, and B2B2X environments. Recognised as an industry leader in Gartner’s Magic Quadrant for Integrated Revenue and Customer Management for communication service providers, CSG delivers game-changing solutions that put the customer first and help them evolve at pace with the digital economy. # # # About CSG CSG is a leader in innovative customer engagement, revenue management and payments solutions that make ordinary customer experiences extraordinary. Our cloud-first architecture and customer-obsessed mindset help companies around the world launch new digital services, expand into new markets, and create dynamic experiences that capture new customers and build brand loyalty. For 40 years, CSG’s technologies and people have helped some of the world’s most recognizable brands solve their toughest business challenges and evolve to meet the demands of today’s digital economy with future-ready solutions that drive exceptional customer experiences. With 5,000 employees in over 20 countries, CSG is the trusted technology provider for leading global brands in telecommunications, retail, financial services, and healthcare. Our solutions deliver real-world outcomes to more than 900 customers in over 120 countries. To learn more, visit us at csgi.com and connect with us on LinkedIn and Twitter. About CKH Innovations Opportunities Development CKH Innovations Opportunities Development is a telecom unit and international development hub of CK Hutchison, creating international and global technological innovations that are built on one of CK Hutchison's strongest assets, its mobile networks. We offer customised global mobile and data solutions that create new digital value and opportunities for business. To learn more, visit www.ckhiod.com. Copyright © 2022 CSG Systems International, Inc. and/or its affiliates (“CSG”). All rights reserved. CSG® is a registered trademark of CSG Systems International, Inc. All third-party trademarks, service marks, and/or product names that are referenced in this document are the property of their respective owners, and all rights therein are reserved. Contacts: Kristine Østergaard Public Relations +44 (0)79 2047 7204 kristine.ostergaard@csgi.com John Rea Investor Relations +1 (210) 687-4409 john.rea@csgi.com Contact Details CSG Kristine Østergaard +44 7920 477204 kristine.ostergaard@csgi.com Company Website https://www.csgi.com

April 12, 2022 01:30 AM Eastern Daylight Time

Smart Healthcare

Qualcomm

At Qualcomm, we invented the foundational technologies that makes connected healthcare, in all its forms, possible. To power the exponential growth of telehealth and telemedicine, Qualcomm Connected Healthcare collaborates with industry-leading healthcare companies to innovate and develop scalable end-to-end technologies for a variety of healthcare services in order to enhance virtual interaction across the medical infrastructure. This collaborative approach helps to break down barriers by making it more cost effective for hospitals and care providers to implement a connected health solution. Our technology solutions feature advanced connectivity, low-power compute capabilities, the flexibility to implement a variety of AI use cases, as well as the ability to utilize input technology in camera/video applications and voice/audio technologies. Our products are integrated in healthcare solutions such as remote patient monitoring and medication monitoring, chronic disease management, prevention and wellness, aging in place, connected imaging, patient re-admission management, at-home medical and tele ICU. Also, security-rich 5G connectivity can empower doctors and healthcare providers to do more for their patients remotely than has ever been possible. The use of 5G connectivity to diagnose and treat people who need care remotely can have tremendous impacts on access to health care and help narrow the urban-rural divide. Within the healthcare space, our technology is also used to provide a reliable solution for the safe and timely delivery of vaccines in low- and middle- income countries. The COVID-19 pandemic has shed light on important cold chain management requirements for vaccines, previously mostly known only to the scientific community. Most vaccines must be continuously stored at cold temperatures to maintain their potency. Some COVID-19 vaccines have specific cold chain requirements, starting with the temperature of the storage unit at the vaccine manufacturing plant and extending all the way through transport and delivery, storage, handling at the provider facility and vaccination. Developed through close collaboration between Nexleaf Analytics and VVDN Technologies with additional expertise provided by Qualcomm engineers, ColdTrace X is an innovative wireless solution designed to equip countries to monitor their cold chain systems effectively and protect the potency of life-saving vaccines. It provides a robust and affordable solution for governments to have real-time visibility into how their cold chain is performing. A widely cited WHO/UNICEF statement found 55% of cold chain equipment in low- and middle-income countries is poorly performing or non-functional. This innovation is particularly valuable now to safely distribute COVID-19 vaccines and for routine infant immunizations for diseases like measles, polio and pneumonia. ColdTrace X uses temperature sensor nodes, Bluetooth and cellular technology to continuously monitor temperatures inside vaccine refrigerators and cold rooms, send SMS alerts when temperatures move out of the required range and collect high-quality data that can be used to remotely diagnose refrigeration problems, arrange for maintenance and verify repairs. The system’s base station offers battery life that lasts up to seven days, ensuring continuous operation in the event of a connectivity or power disruption and the ability to store data for several months. Training is provided for cold chain handlers to ensure that they understand and can use the data and analytics generated by the system. Currently, data from several devices is being used in conversations around COVID-19 vaccine storage and logistics. Learn more in Qualcomm's 2021 Corporate Responsibility Report View additional multimedia and more ESG storytelling from Qualcomm on 3blmedia.com

April 08, 2022 10:31 AM Eastern Daylight Time

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Join Verizon and The Paley Center for Media for a Conversation on Leading Through Change

Verizon

NEW YORK, April 5, 2022 /3BL Media/ - Verizon Business and The Paley Center for Media present “Moving the Dial from the Top: Harnessing the Power of Diversity & Inclusion” on March 15th from 3:30pm – 4:30pm ET / 12:30pm – 1:30pm PT at the Verizon 5G Lab in New York City (virtual option offered). The conversation will cover how industry leaders are driving change and accelerating D&I through today’s most pressing business and societal challenges. This event is an extension of the inaugural U.S. McKenzie Delis Review on Diversity and Inclusion; Tami Erwin and John Standley are co-chairs. Tami Erwin, CEO of Verizon Business stated, “Living out the values of integrity, respect, and accountability for all is no longer optional. It is something we must do for ourselves, for our colleagues and for broader society. Because when we do, we prove our commitment to propelling progress forward at a time of critical importance.” “The Paley Center for Media has a long history of celebrating diverse voices in media and a long-standing commitment to promoting diversity and inclusion,” said Maureen J. Reidy, President & CEO of The Paley Center for Media. “We are proud to partner with Verizon to present this most important program and thank them for their leadership and support.” Featured Executives: Panelist: Tami Erwin, CEO, Verizon Business Panelist: Leila McKenzie-Delis, CEO, DIAL Global and Founder, The McKenzie Delis Foundation Panelist: Scott M. Mills, CEO, BET Panelist: John Standley, Executive Vice President, Walgreens Boots Alliance & President, Walgreens Moderator: Karen Walker, Executive Coach and Forbes contributor When: Tuesday, March 15, 3:30pm – 4:30pm ET Where: The panel will be available via livestream to Paley Media Council members and Paley International Council members. The recorded panel will be available to view on The Paley Center’s YouTube channel and Verizon’s YouTube channel after March 18th. Please contact mediacouncil@paleycenter.org for more information. Media contact(s) Claudia Russo 201-400-5325 claudia.russo@verizon.com View additional multimedia and more ESG storytelling from Verizon on 3blmedia.com

April 05, 2022 04:16 PM Eastern Daylight Time

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A New Era of Un-carrier

T-Mobile

By Mike Sievert, CEO of T-Mobile Two years into this merger, and by pretty much any objective measure, we are proving the thesis that we fought so hard for. In our opening statement about our strategy for this merger, we laid out why a combined company was in the best interest of consumers who have always had to unfairly choose value, experience OR network. We also explained why only the combined resources of T-Mobile and Sprint could address this age-old dilemma and truly deliver the full promise of the 5G future. Together we would be the best in the world at connecting customers to their world and become a force for change in this ever-crazy industry of ours. We’ve done just that, and I am incredibly proud of all that we’ve accomplished! Today, healthy price and quality competition has delivered all sorts of goodness for American consumers in the form of better connectivity, more value and greater experiences. Because we held true to our deeply rooted belief that we could defy the odds, we are creating a better wireless industry for consumers. I’m also really proud of another program that is delivering for those who didn’t have options before. Project 10Million has been fulfilling our bold aspiration to ensure no student is left behind without access to reliable connectivity. We set out an audacious plan to deliver free or highly subsidized connectivity, and so far we’ve done just that for more than 3.2 million students. This program and others like it demonstrate the meaningful difference that T-Mobile and its unique 5G network can make in today’s society. We do it with the most capable, empathetic, customer-loving team in the wireless industry. Across Retail, Care, Engineering and more, Team Magenta is the heart, soul, face and voice of this company. T-Mobile thrives because of them. And we’re continuing to grow this team of customer-obsessed heroes. We hired thousands of employees in 2021 and will keep bringing in more diverse talent whose various backgrounds, skillsets and experiences will continue to drive our business. Continue reading here View additional multimedia and more ESG storytelling from T-Mobile on 3blmedia.com

April 05, 2022 03:37 PM Eastern Daylight Time

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VBOX ATSC 3.0 TESTBED – VERSION 2.5 NOW AVAILABLE

VBox Communications

SUPPORTS BROADCAST APPS, DATACASTING CAPABILITIES & ADDITIONAL “BEYOND TV” FUNCTIONALITY FOR COMPANION DEVICES VBox Communications, a pioneering specialist in broadcast TV streaming, recording and digital datacasting, today announced the availability of Version 2.5 of its ATSC 3.0 Testbed platform – offering an array of new features and enhanced functionality for the NextGenTV product development community. VBox will be presenting in NAB Show Las Vegas April 24-27 th in Future of Delivery, West Hall, Booth W9513 The VBox ATSC 3.0 Testbed – Version 2.5 platform enables unified analysis of both linear broadcast and “beyond TV” data signal provision, and introduces new functionalities such as: Comprehensive ATSC 3.0 content reception and recasting capabilities across connected network devices – including Electronic Service Guide (ESG) information (Service Categories 1 & 4) Fully supported ATSC 3.0 broadcast app accessibility, and interactive functionality present on Local and Multi screens: “Android App available” Seamless enablement of Advanced Emergency Information (AEI) applications Inclusive support for datacasting, remote/distance learning and other interactive applications (Service Category 3) Harmonized delivery of primary and companion (CD) device a applications in accordance to ATSC 3.0 Standard A/338 (Beta) Extensive SDK & testing documentation Monitoring and Analysis tools built-in web management interface The VBox ATSC 3.0 Testbed – Version 2.5 is aimed at assisting broadcast engineers, digital application developers, datacast system integrators, and NextGenTV technology vendors with a comprehensive, yet cost-effective toolkit to evaluate the viability of ATSC 3.0 product field trials and assess market launch success. “As ATSC 3.0 market penetration approaches 50% of the US population, there is a growing need for assessing broadcast signal reception and testing ‘beyond TV’ data applications that the NextGenTV standard promises,” said Jonathan Rind, VBox Marketing Director. “VBox Communications is committed to the continued development of the most comprehensive tools for evaluating ATSC 3.0/NextGenTV features via its TestBed series, with a constant goal of being the go-to “future-proof” platform for the industry’s evolving needs.” Come and meet VBox Communications at NAB Show, Las Vegas, April 24-27 th in the Future of Delivery area, West Hall, Booth W9513 To set up a meeting with us during the NAB show please click: https://vboxcomm.com/event/nab-april-2022/ and fill the form. About VBox Communications: VBox Communications ( https://vboxcomm.com /) is an expert in Digital TV, offering products that deliver live TV broadcasts (e.g., DVB-T/T2, DVB-C, DVB-S2, ISDB-T/ATSC) to IP, combined with OTT video streaming services, for home and business use. VBox’s innovative, end-to-end firmware, software, and hardware solutions empower telcos, STB/streamer OEMs, and integrators to harness the benefits of converged live broadcast and IP- based TV – while helping grow revenues, streamlining communications and reducing costs. The company is also an official member of the Advanced Television Systems Committee ( ATSC ) committed to ATSC 3.0 future developments as well as an active contributor and participant in the evolving 5G Broadcast standard, with planned products in the pipeline. For more details about the ATSC 3.0 Testbed, please contact us at: marketing@vboxcomm.com. More information about the VBox ATSC 3.0 TV Gateway can be found at: https://vboxcomm.com/landing/landing-atsc3/ Contact Details VBox Communications Ltd. Jonathan Rind +972 9-950-2821 jonathanr@vboxcomm.com Company Website https://vboxcomm.com/

April 05, 2022 08:53 AM Eastern Daylight Time

The Magenta Wave

T-Mobile

Two years have passed since T-Mobile’s merger with Sprint, and those two years have been more meaningful for employees than anyone imagined. Integrating two companies and cultures is a massive undertaking in itself. Simultaneously, the company and employees were navigating a pandemic with the rest of the world while tackling pain points for T-Mobile customers. Despite the challenges, T-Mobile employees together have paved the way to recent successes (evidenced in the company’s Q4 earnings report, its repeat J.D. Power wins and 5G leadership with the largest and fastest nationwide 5G network) that benefit consumers and businesses. No wonder Team Magenta is feeling so proud! T-Mobile employees are the heart, soul, face and voice of the Un-carrier. They are people of all walks of life who’ve continued to bring their best and brightest selves to work no matter what. They are the reason the rule-breaking, customer-loving mission that launched the Un-carrier revolution culminated in the last two years. And they are the reason T-Mobile is now stepping boldly into the future. Each of them embodies a different piece of a new Un-carrier era. Adam Peoples has had various positions in T-Mobile retail for eight years. Last year he became retail manager at a brand-new store in Brownwood, Texas, a town of about 20,000 that’s dead center in the middle of the state. Before the merger, he says, T-Mobile customers in Brownwood had to drive to Abilene to meet with an in-store Mobile Expert. Now they have a store right there on Commerce Street. He regularly talks about the company values with his team to ensure they’re putting their best foot forward for the business. Adam and his crew have been working with many of Brownwood’s older population, some of whom are new to T-Mobile. He tells a story about an older woman who came into his store directly from the AT&T store across the street, where she was fed up with the lack of help. But once Adam and his team gave her their usual special treatment, she switched to T-Mobile on the spot. Then … she lost her phone the very next day! Adam told her to go home and keep looking while he called the phone over and over until she found it. He describes it as empathetic service, and it’s exactly what our customers remember forever. “What the new Un-carrier era means to me is exactly where I am now,” Adam says. “I’m in one of those small-town rural markets where customers are limited to what options they have. Now that we’ve been able to deploy so much 5G spectrum, we can start entering into spaces that we weren’t in before.” When it comes to 5G, the merger has allowed T-Mobile to take huge steps toward industry-leading broad-spectrum coverage, including deep 2.5 GHz holdings that are ideal for mobile broadband. This is the technical side of integration, and it’s one of the company’s greatest post-merger assets. “The merger created a host of opportunities to take the lead in the marketplace,” says Azmal Khan, a senior manager of engineering radio-frequency deployment on the Network team. Azmal took on a special assignment in 2020 as the Tri Los Angeles integration lead, developing integration and spectrum strategies for the area in close coordination with the regional and the national teams. “Upgrading our sites to make them 2.5 compatible has been our focus,” he says. “We save millions by decommissioning the sites we will not need for the new T-Mobile network and leveraging the ones where we need coverage and capacity. With the combination of added Sprint sites and the 194 MHz of spectrum we got in the merger, we’ll drive competition for years to come.” Kendra Lord knows all about beating the competition. As director of geospatial engineering and analytics on the Home Internet team, she knew people were fed up with Big Cable and the ISPs, “but the scale to which people hate their internet is amazing,” she says. T-Mobile is changing that. Kendra partners with the Network team to determine underserved locations where we can establish consistent, quality internet service for brand-new customers. Kendra’s team has helped boost sales of T-Mobile Home Internet, and they’re not letting up. Just ask Paisley Madison, a director who leads acquisition marking for the Home Internet team. While most ISPs and cable giants lock customers into contracts and bundles, Paisley is busy rescuing many of the 40 million people in the U.S. who still don’t have any access to home internet, along with the nearly 15 percent of U.S. households that have just one choice. Paisley’s team made a huge marketing bet on a T-Mobile Home Internet ad for February’s Super Bowl, and it paid off. The ad resulted in more than 41 million views and 90 million impressions, delivering an immediate boost in sales. As the team was generating leads, they were also tracking the number of web visits, lead forms, sales and more. “It’s the combination of this industry opportunity, an incredibly simple value prop and a maniacal focus on marketing performance that we feel is driving our success,” Paisley says. The merger moved her team’s thinking from Could this business work? to We’re going to make it work. And she believes connecting people carries larger social implications. “I feel like we’re delivering more than internet to people who don’t have choice,” she says. “We’re delivering equity.” When it comes to delivering equity, T-Mobile employees rally behind Project 10Million. The $10.7B initiative launched in 2020 to create more equitable access to online education, and the timing couldn’t have been better. To date, the company and Project 10Million have connected about 3.2 million students and over 1,500 school districts across the U.S. and Puerto Rico. Scott Ibaraki, a senior marketing manager for Project 10Million, says the program was “born out of the merger to help close the digital divide and the homework gap.” He joined the Cause Marketing team in December 2020 and immediately witnessed the initiative’s impact. “Every week, I make sure to remember that every single incremental enrollment in Project 10Million is one more household with students who now have reliable access to the internet,” he says. He recalls a 2021 New York Times article about an 11-year-old in rural Mississippi struggling to keep up in a remote learning environment without dependable internet at home. Scott’s colleague, Elisabeth Rivers, immediately reached out to the family and helped them sign up for Project 10Million. The program was created to solve the homework gap, and this team is actually making it happen for real people wherever there is need in the country. “I see the ‘new era’ as an opportunity for us to make some of the wild dreams we’ve had for the program actually come true,” Scott says. “It means that senior leadership is in full support of our mission and is ready to empower us to make huge strides in closing the digital divide. It means we’re not only talking the talk, but we’re walking the walk as a leader in the telecom industry.” The fact that T-Mobile is growing in customers and employees means that there are more opportunities than ever to join the Magenta wave. The company brought on more than 15,000 new hires in 2021 and is continuing to add diverse talent. As senior manager for T-Mobile’s TechX Returnship program, Joanne de Guzman is focused on bringing new folks into the magenta fold. She helps qualified candidates with gaps in their resumes — mainly software and architectural engineers — transition back into the workforce. “I call the TechX Returnship program our hidden gem of talent,” Joanne says. A lot of these highly educated, highly experienced people are mothers, people of color and veterans who have been overlooked elsewhere, and they bring unique and diverse assets to the company. She says the best feeling is when Returnship participants transition to permanent positions. After a few months of work, managers are often surprised to learn that these employees had any kind of break at all in their work history. She’s especially keen on the fact that Returnship participants often come from outside tech hubs, in small towns or suburbs. Joanne and the entire Returnship program are intent on adding new elements to Team Magenta. Hers is a beautiful, expansive vision of the Un-carrier spirit and a bright, beaming signal of what’s to come. “A new era for me means an era that is inclusive,” she says. “Something really focused on not repeating the past but creating something truly new.” 5G View additional multimedia and more ESG storytelling from T-Mobile on 3blmedia.com

April 04, 2022 03:16 PM Eastern Daylight Time

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3M Glass Bubbles Can Help the World With 5G Connectivity

5G, the fifth-generation cellular network, brings new and exciting possibilities for global business, transportation, health care, entertainment and more. Organizations like 3M’s Advanced Materials Division (AdMD) are hard at work creating and advancing 5G infrastructure to help quick and efficient processing of huge amounts of data to expand access, widen applications and enable our connected society. The current raw materials used to enable communication networks have reached their limits in terms of signal loss and thermal management, creating an opportunity for 3M to engineer solutions to specifically target these challenges. “We found an opportunity to use 3M glass bubbles specifically for 5G communications and in the process, we reached a new customer segment,” said Andy D’Souza, AdMD Platform Technical Leader. “3M glass bubbles have excellent dielectric and CTE (coefficient of thermal expansion) properties that enable high speed 5G communication.” 3M glass bubbles take on 5G challenges The opportunities and applications for 5G technology are endless and constantly evolving – the current buzz is surrounding 5G enabling self-driving vehicles and remote healthcare appointments. The goal is to provide high-speed connectivity without latency from the network. There are several challenges current communications infrastructure face, including signal transmission loss, thermal management and aesthetics. As base stations and other 5G telecommunications assemblies are increasingly implemented, demand has grown for advanced technologies. 3M offers solutions for enabling the development of low-loss materials. 3M Glass bubbles are designed to tackle the unique challenges brought on by the advancement of 5G. These tiny, hollow microspheres, which have been used in various applications including insulation, paints, cement and drilling, are the basis for a new application to help enable companies provide a faster, more reliable 5G signal. Every time a 5G signal passes through a material the signal loses momentum and speed. Designs incorporating 3M glass bubbles can improve the data transfer velocity and reduce signal transmission power loss. A global approach 3M glass bubbles have been used in many industries including construction and automotive, but the jump into the electronics and telecommunications market required collaboration across global 3M teams, including the U.S.A., the Greater China Area, Europe and Asia. As people began to work, learn and live remotely during the COVID-19 pandemic, there was added urgency for the development of 5G and the need for new solutions to achieve more seamless communication channels. While the timeline was accelerated, the 3M team was able to launch new 3M glass bubbles for 5G to the market quickly. “We were working on an extremely expedited timeline due to the fast pace of the electronics industry with the added challenge of being unable to travel and collaborate in person,” Andy D’Souza said. “Fortunately, our 3M teams in Asia cultivated great relationships with customers, allowing us to send product samples, get feedback in a timely fashion and move the project forward. These relationships were more important because of the inability to travel.” From manufacturing to R&D, engineering and more, several teams came together to bring this new application for 3M technology to life. The teams worked collaboratively to combine core 3M technologies to create new capabilities. The 3M AdMD team is applying science where it matters most and collaborating on the advanced materials needed now and in the future. The team is currently designing material solutions for even higher frequencies and speeds, looking beyond the current limits of 5G. As 5G continues to evolve, improvements and innovations are well underway. 3M is excited by the vast opportunity across industries to meet today’s challenges of data processing and the implications of creating advanced networks for a more connected world. Read more about how 3M solutions can help optimize the performance of 5G components. View additional multimedia and more ESG storytelling from 3M on 3blmedia.com

April 04, 2022 01:31 PM Eastern Daylight Time

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