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Tryptamine Therapeutics launches on ASX with innovative psilocin formulation

TRYPTAMINE THERAPEUTICS LIMITED

Tryptamine Therapeutics Inc. (ASX: TYP) CEO Jason Carroll sits down with Jonathan Jackson in the proactive studio to talk about the start of trading on the Australian Securities Exchange (ASX). Tryptamine, a clinical-stage biotechnology company, is focused on developing an intravenous-infused psilocin formulation for psychedelic-assisted therapy. The company’s core programs include TRP-8803 (IV-infused psilocin formulation) and TRP-8802 (oral psilocybin). TRP-8803 aims to address the limitations of oral psilocybin, offering a faster onset of the psychedelic state, precise control of the experience, and a shorter duration, making it commercially viable. Three open-label trials in the United States using TRP-8802 for fibromyalgia, irritable bowel syndrome (IBS), and binge eating disorder (BED) are underway or recently completed. In a BED study at the University of Florida, TRP-8802 showed over 80% reduction in binge eating episodes and decreased anxiety and depression scores. Tryptamine Therapeutics is supported by a qualified Board, a Scientific Advisory Board, and partnerships with research organisations in the US and Australia. A world-first clinical trial of TRP-8803 will commence in Australia this quarter, with more trials planned for 2024 and 2025. Contact Details Proactive Investors Jonathan Jackson +61 413 713 744 jonathan@proactiveinvestors.com

May 30, 2024 12:00 PM Eastern Daylight Time

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Kingsgate Consolidated advances Chatree Gold Mine operations

Kingsgate Consolidated Limited

Kingsgate Consolidated Ltd (ASX:KCN) CEO and managing director Jamie Gibson sits down with Proactive’s Jonathan Jackson to discuss the Pacific Rim gold producer’s latest developments. The company owns the Chatree Gold Mine in central Thailand and the Nueva Esperanza Development Project in northern Chile's Maricunga gold and silver belt. The flagship Chatree Gold Mine has produced 1.8 million ounces of gold and 10 million ounces of silver from 2001 to 2016. It operates as a large-scale, low-cost, open-pit mine with a processing capacity of over 5 million tonnes per annum across two plants. The mine has a remaining life of approximately nine years based on a 1.3 million-ounce gold reserve. Operations at Chatree resumed in March 2023, and the company is focusing on completing the Plant #1 Overhaul Project to return to steady-state production of 100,000–120,000 ounces of gold annually. Kingsgate recently announced that Plant #1 at Chatree has been permitted to operate following an inspection by the Department of Primary Industries and Mines. Full commissioning and a ramp-up to full operations are underway. Gibson highlighted the significance of this milestone in rebuilding the Chatree Gold Mine and unlocking its full potential. Additionally, Kingsgate reported ongoing successful exploration at the Chalawan and Kumpee prospects near Chatree which are run by Akara Resources, with significant gold intersections. A combined total of 39 reverse circulation (RC) holes were drilled, revealing promising results. There is optimism about further exploration potential and plans for targeted drilling and geophysical surveys to unlock greater value at Chatree. Contact Details Proactive Investors Jonathan Jackson +61 413 713 744 jonathan@proactiveinvestors.com

May 30, 2024 11:45 AM Eastern Daylight Time

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The Crucial Role of Gut Health Transforming Gut Health through Nutrition

YourUpdateTV

Is your diet supporting your gut health effectively? Recently, Registered Dietician and MyFitnessPal Scientific Advisory Council member, Maya Feller, conducted a satellite media tour to explain better eating habits that support gut health to enhance your focus, energy, mood, sleep, and weight. A video accompanying this announcement is available at: https://youtu.be/rjznUQsEet0 According to a recent MyFitnessPal survey 1 86% of people say they’re aware of the importance of maintaining gut health and 43% actively seek out gut health-related information. However, only 18% consider themselves to be “very” knowledgeable about what contributes to gut health. In response, the no. 1 global nutrition and food tracking app, MyFitnessPal collaborated with MyFitnessPal Scientific Advisory Council Member Dr. Janese Laster, to create the Gut Health Nutrition Plan, available now to all members for free in the MyFitnessPal app. Those who opt into the week-long plan will have access to nutrition ideas and suggestions, quizzes that test knowledge and assess current eating habits, and daily check-ins that encourage reflection on progress and current knowledge to help enable behavior change and fuel motivations. MyFitnessPal’s survey found that despite 85% of people trying to incorporate a variety of fruits and vegetables into their diet to improve gut health, only 2% are consuming more than 20 fruits and vegetables each week. To bring even more awareness to a person’s food intake, MyFitnessPal introduced a free feature, Food Group Insights, which gives members an overview of the number of foods they logged in a week categorized by food groups. And for those wondering how to get gut-healthy foods on their plate, MyFitnessPal introduced a new gut health recipe collection featuring high-fiber recipes that include a variety of fruits and vegetables. To learn more, download the MyFitnessPal app on iOS and Android or visit MYFITNESSPAL.COM About Maya Feller Maya Feller, MS, RD, CDN is the founder and lead dietitian at Maya Feller Nutrition. In her practice, her team provides medical nutrition therapy and nutrition coaching for cardiovascular disease, diabetes, mood disorders, developmental disabilities, disordered eating, and more. Maya believes in providing inclusive nutrition education from an anti-bias patient-centered, culturally humble approach to help people make informed food choices. Maya shares her approachable, food-based solutions with millions of people through regular speaking engagements, writing, her social platforms, and as a national nutrition expert on Good Morning America, is a Healthline Medical Advisor, and on the advisory board for SHAPE and Parents, as well as appearing on TODAY Show, Tamron Hall, and in The New York Times, mindbodygreen, Well+Good, Food Network, Martha Stewart, Real Simple, Good Housekeeping, Cooking Light, Eating Well, Prevention, Glamour, SELF, and more. She is the author of Eating from Our Roots: 80+ Healthy Home-Cooked Favorites from Cultures Around the World (goop Press, January 24, 2023). About MyFitnessPal MyFitnessPal is the #1 global nutrition and food tracking app for achieving health goals, especially weight management. Since 2005, MyFitnessPal has empowered over 200 million users in over 120 countries to improve their health by tracking their food, recording exercise activity, and logging their weight. As one of the world's most trusted resources on nutrition, MyFitnessPal's mission is to help people around the world reach their health goals through better food choices by providing knowledge, motivation and a sense of progress. With one of the largest food databases in the world comprising over 19 million foods, access to over 500 recipes, more than 50 workout routines and exercise demos, and over 40 connected fitness partners, MyFitnessPal provides users with tools for positive healthy change. The MyFitnessPal app is available on the App Store and Google Play store. To learn more, visit www.myfitnesspal.com or follow MyFitnessPal on Facebook, Instagram, LinkedIn, TikTok and Twitter. ----------------------------------------------------------------------------------------------------------------------- 1 Survey fielded in April 2024 with 4000 people across the United States, Canada, United Kingdom, and Australia. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 30, 2024 11:34 AM Eastern Daylight Time

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Department of the Army Debuts First Campaign Highlighting Army Civilian Careers

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/FMkGY43U8FQ For the first time, the Department of the Army debuted a campaign focused on Army Civilian Careers. “Find Your Next Level” demonstrates how private citizens can bring their existing skills and abilities to an Army Civilian Career and have an impact that can only be found in the Department of the Army. Individuals looking for a new challenge in their career can choose from more than 500 career paths. Army Civilians work across industries with roles in finance, cybersecurity, engineering, and beyond. With more than 265,000 employees, the Army Civilian workforce is one of the largest groups of Civilian employees within the Department of Defense. The Civilian role in the Army dates back to the founding of our country in 1776, and Army Civilians continue to play a critical role in the Army’s success today. Because there is low public awareness that the Department of the Army employs Civilians, the campaign aims to bridge this gap by demonstrating how professionals can bring their existing skills and abilities to an Army Civilian Career. On May 22nd, a media tour was conducted with Army Civilian, Dr. John E. Deaton. He shared his unique perspective on the campaign as a former Army Ranger who ultimately returned to the Army as a Civilian later in his career – this time in veterinary sciences. His experience as an Army Ranger brought him the critical skills of discipline and leadership that would serve as the foundation for a fulfilling career in veterinary medicine after his service in uniform. Today he serves as the Deputy Director of Veterinary Sciences at Joint Base San Antonio where he leverages insights from his veterinary expertise to train the next generation of Soldiers. Topics that Dr. Deaton discussed included: · Why the Army is launching a campaign focused on Civilians. · His journey to the Army and why he chose to return as a Civilian. · What opportunities his Civilian career in the Army has provided. · Types of Army Civilian Career paths are available. For more information, visit ArmyCivilianCareers.com. Army Civilian Careers will have a presence at upcoming events throughout the U.S. where potential candidates can interview for open positions, and potentially receive a tentative job offer on the spot: · June 26-28: The League of United Latin American Citizens (LULAC) in Las Vegas, NV · September 18-20: Richard Tapia Celebration of Diversity in Computing (CMDIT) in San Diego, CA · October 4: American Indian Society of Engineers & Scientists (AISES) National Conference in San Antonio, TX · October 12: Society of Asian Scientists & Engineers (SASE) in Boston, MA · November 1-2: Society of Hispanic Professional Engineers (SHPE) in Anaheim, CA · November 9: Great Minds in STEM (GMiS) in Fort Worth, TX Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 30, 2024 11:04 AM Eastern Daylight Time

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HTX Ventures Announces Strategic Investment in Figment Capital to Enhance Global Innovation Support

HTX Ventures

Singapore / May 30, 2024 – HTX Ventures, the global investment arm of the cryptocurrency exchange HTX, has officially announced a strategic investment in Figment Capital, an early-stage venture fund focused on blockchain infrastructure. This investment underscores HTX Ventures' commitment to fostering innovation and supporting scalable Web3 technology development globally. Launched in 2021, Figment Capital is dedicated to investing in high-conviction, early-stage blockchain infrastructure projects. By leveraging its strong technical understanding and deep connection with Figment Inc., a leader in enterprise-grade staking infrastructure, Figment Capital offers unparalleled technical insights and support to its portfolio companies. Edward, Managing Partner at HTX Ventures, stated, "We are delighted to welcome Figment Capital as a strategic partner. This investment aligns with our mission to support promising companies and drive the next generation of technological innovations. By leveraging Figment’s technical expertise and robust network, we can identify and support superior projects while also helping them expand into the Asian market. HTX Ventures continues to solidify its position as a global investment leader." James Parillo, Managing Partner at Figment Capital, also shared, “The HTX Ventures team has been incredibly helpful in our growth as an emerging investment fund. Their knowledge of the Asian market and experience operating a globally recognized exchange has been invaluable as we continue to grow. We’re thankful for the trust and support the HTX Ventures team has placed in us and continue to look forward to collaborating for years to come.” Figment Capital's portfolio boasts notable projects such as EigenLayer, Celestia, Initia, Wormhole, Movement, zkSync, and more. The trust and reputation that Figment Capital has earned among Web3 founders are further strengthened by its close collaboration with portfolio companies, providing strategic guidance and technical support. HTX Ventures is excited about the potential of this partnership. By combining Figment Capital’s technical prowess and industry connections with HTX Ventures’ extensive market reach, particularly in Asia, we are well-positioned to support the next wave of innovative blockchain projects. This strategic investment marks a significant milestone in our mission to enhance global innovation support in the blockchain space. About HTX Ventures HTX Ventures, the global investment division of HTX, integrates investment, incubation, and research to identify the best and brightest teams worldwide. With a decade-long history as an industry pioneer, HTX Ventures excels at identifying cutting-edge technologies and emerging business models within the sector. To foster growth within the blockchain ecosystem, we provide comprehensive support to projects, including financing, resources, and strategic advice. HTX Ventures currently backs over 200 projects spanning multiple blockchain sectors, with select high-quality initiatives already trading on the HTX exchange. Furthermore, as one of the most active Fund of Funds (FOF) investors, HTX Ventures collaboratively forges the blockchain ecosystem alongside premier global blockchain funds, including Figment Capital, Dragonfly, Bankless Ventures, Animoca, Shima, and IVC. Visit us here. Contact Details Michael Wang glo-media@htx-inc.com Company Website https://www.htx.com/en-us/ventures About Figment Capital Figment Capital is an early stage venture fund, focused primarily on investing in blockchain infrastructure. Launched in 2021, Figment Capital invests in high-conviction, early-stage blockchain infrastructure projects, leveraging strong technical insights and support. Notable portfolio companies include EigenLayer, Celestia, Initia, Wormhole, Movement, and Starkware. About HTX Ventures HTX Ventures, the global investment division of HTX, integrates investment, incubation, and research to identify the best and brightest teams worldwide. With a decade-long history as an industry pioneer, HTX Ventures excels at identifying cutting-edge technologies and emerging business models within the sector. To foster growth within the blockchain ecosystem, we provide comprehensive support to projects, including financing, resources, and strategic advice. HTX Ventures presently backs over 200 projects spanning multiple blockchain sectors, with select high-quality initiatives already trading on the HTX exchange. Furthermore, as one of the most vigorous Fund of Funds (FOF) investors, HTX Ventures collaboratively forges the blockchain ecosystem alongside premier global blockchain funds, including IVC, Shima, and Animoca. Contact Details Michael Wang glo-media@htx-inc.com Company Website https://www.htx.com/en-us/ventures

May 30, 2024 10:56 AM Eastern Daylight Time

Bridge the Gap: The Transformative Impact of Cross-Company Integration (CCI)

500NewsWire

Antwerp, Belgium, May 30, 2024 - ( 500NewsWire ) -- In today's network economy, collaboration across organizational boundaries is key to driving innovation and resilience. Businesses are increasingly leveraging Cross-Company integration (CCI) to forge powerful partnerships, enhance efficiency, and boost competitiveness in dynamic markets. Cross-company integration involves connecting diverse systems across companies and finding common ground for information exchange tailored to the needs of multiple stakeholders. At its core, CCI embodies the vision of a worldwide network of interconnected companies pooling their strengths for positive change. So, how can CCI build on the power of the network effect? Harnessing the Power of the Network Effect The network effect is central to CCI's impact. Similar to how the value of a product increases with more users in the network economy, CCI's value grows as more companies join. Initially, companies establish connections with customers, partners, or suppliers through point-to-point integration. As they reap benefits, they expand the network, adding more users and applications. The larger the network, the greater the value. The integration provider's strength and scalability are crucial, but companies must also have a comprehensive strategy to realize tangible benefits like real-time data access, faster decision-making, streamlined processes, improved ROI, and accelerated growth. Benefits of Outsourcing Integration Outsourcing integration to third-party providers enhances enterprise-wide efforts. From multinational corporations to agile startups, CCI offers significant advantages across various industries. Some examples: Automotive: A leading player in connected digital services uses CCI to streamline collaboration with automotive brands, ensuring real-time data sharing and improving operational efficiency. Insurance: A major insurance company leverages CCI for real-time synchronization with suppliers, improving processing times and service quality. Media: A prominent media company employs CCI to consolidate workflows and teams, integrating content management and distribution systems for streamlined operations. Finance: A global financial institution uses CCI to integrate banking systems with third-party financial service providers, enabling real-time transaction processing and improved compliance monitoring. Managed Service Providers (MSPs): MSPs utilize CCI to integrate their clients' IT systems with various third-party applications. This enables efficient monitoring and management of IT services, enhances security through unified systems, and improves service delivery. Logistics: A large logistics company uses CCI to streamline processes between their call center and support teams. By integrating their customer service platform with their internal support system, they achieve real-time information sharing, faster issue resolution, and improved customer satisfaction. Navigating Complexity with Precision Cross-company integration involves unique complexities, particularly in terms of data security and compliance. Francis Martens, CEO of Exalate, an integration solution, emphasizes: "Integration can bridge disconnected environments, but choosing the right integration solution is critical to avoid scenarios that create more problems than they solve." Organizations considering CCI adoption should prioritize environments with high volumes of repetitive tasks within process-oriented frameworks. These environments offer fertile ground for integrating disparate entities and driving shared objectives forward. A well-implemented CCI project harmonizes collaboration between external and internal teams, aligning efforts for optimal results. Shaping the Future of Work The future of work belongs to those who seize opportunities and embrace change. CCI offers a powerful mechanism for unlocking collaboration and driving innovation across organizational boundaries. CCI is a strategic shift for forward-thinking companies, enabling them to tap into collective expertise and resources and tackle complex challenges with newfound agility and resilience. It also focuses on human-centric values to guide the ethical and equitable deployment of technology and ensure collaboration serves the greater good. For media inquiries or further information, please contact: Contact Details Dafina Hristova, Branding & PR, Exalate pr@exalate.com Company Website http://www.exalate.com/

May 30, 2024 10:30 AM Eastern Daylight Time

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VettaFi Head of Energy Research Stacey Morris Discusses Strong Performance for Midstream Sector

HANetf Holdings Limited

VettaFi Head of Energy Research Stacey Morris joined Steve Darling from Proactive to discuss the robust performance of the midstream energy sector. The midstream energy dividend UCITS ETF has exhibited strong growth, rising 11% year-to-date. This performance outpaces major European energy companies and the Euro Stoxx 600 oil and gas index. The sector's growth is primarily driven by companies generating substantial free cash flow and increasing their dividends. Impressively, 90% of the index's companies have raised their dividends in the past year. Morris highlighted that first-quarter earnings in the sector exceeded analyst expectations, prompting some companies to raise their annual guidance. The sector also saw a significant $1.5 billion in equity buybacks, underscoring the financial health and shareholder-friendly policies of midstream companies. One of the key drivers benefiting the midstream sector is the role of artificial intelligence (AI) in data centers, which is boosting demand for natural gas. This trend supports the midstream sector without exposing it to the volatility of commodity prices. Morris emphasized that investors should consider midstream investments due to their stable returns derived from fees for moving and processing natural gas, attractive yields, and defensive energy exposure. Despite the strong performance, valuations in the midstream sector remain attractive relative to historical averages. This presents potential opportunities for re-rating as companies continue to execute their strategies effectively. The outlook for the remainder of the year is positive, with expectations of continued dividend growth and equity buybacks. Importantly, these positive trends are expected to persist regardless of the upcoming elections, providing investors with a degree of certainty and stability. Morris noted that the midstream sector's ability to generate consistent free cash flow and its commitment to returning capital to shareholders through dividends and buybacks make it an appealing investment. The sector's resilience and growth potential are underpinned by strong operational execution and favorable market dynamics. Looking ahead, VettaFi expects the midstream energy sector to continue delivering robust performance. The combination of attractive valuations, stable income streams, and growth opportunities driven by increasing natural gas demand positions the sector for sustained success. Investors are encouraged to explore midstream energy investments to capitalize on these favorable trends. Contact Details Proactive UK Ltd +44 20 7989 0813 uk@proactiveinvestors.com

May 30, 2024 10:27 AM Eastern Daylight Time

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News Release

Royal Road Minerals Advances Exploration at Jabal Sahabiyah Project in Saudi Arabia

Royal Road Minerals Ltd

Royal Road Minerals CEO Tim Coughlin joined Steve Darling from Proactive to provide an update on the company’s exploration activities at the Jabal Sahabiyah project in the Kingdom of Saudi Arabia. The underlying rights to Jabal Sahabiyah are held by Royal Road Arabia, a joint venture between Royal Road Minerals and MIDU Company Limited, each holding a 50% stake. The Jabal Sahabiyah Exploration tender covers three contiguous Exploration Licenses, encompassing approximately 284 square kilometers. Coughlin shared that the initial detailed fieldwork at Jabal Sahabiyah has concentrated on two exposed polymetallic gossans, Jabal Muwayqirah and Hanash North. These gossans were first identified in the 1970s and were initially assessed for their potential to host zinc mineralization. Historical work by Riofinex included geological mapping, soil sampling, and limited shallow open-hole percussion drilling. Geochemical analyses from this work indicated the presence of zinc, copper, lead, and silver. At the Hanash North target, ongoing rock-chip and soil sampling have revealed that the fold geometry suggests repeated mineralization, which is exposed again at the southwestern gossan area and concealed under shallow cover towards the east. This finding is significant as it indicates the potential for extensive mineralization beyond what is currently exposed. To advance the project, Royal Road Minerals plans to conduct more structural mapping at Jabal Sahabiyah. This will be supported by the use of advanced technologies, including a drone-borne hyperspectral scanner, magnetometer, and radiometer. Additionally, the company will carry out grid-based auger soil sampling across both gossan areas. These efforts aim to identify targets for drill-testing before the end of 2024. Coughlin emphasized the importance of these exploration activities in understanding the full potential of the Jabal Sahabiyah project. The company is focused on systematically evaluating the mineralization to delineate viable drilling targets and ultimately expand the resource base. The use of modern exploration techniques and technologies will enhance the precision and efficiency of these efforts. In conclusion, Royal Road Minerals' ongoing exploration at the Jabal Sahabiyah project represents a significant step towards unlocking the potential of this promising mineral asset. With a comprehensive fieldwork plan and the integration of advanced exploration tools, the company is well-positioned to make substantial progress in the coming year. The successful identification of drill targets and subsequent drilling will be crucial in advancing the project and creating value for shareholders Contact Details Proactive North America +1 604-688-8158 na-editorial@proactiveinvestors.com

May 30, 2024 10:20 AM Eastern Daylight Time

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Avenue Z and SourceMedium Join Forces to Revolutionize DTC Brand Performance

Avenue Z

Avenue Z, a leader in performance marketing and social commerce for direct-to-consumer (DTC) brands, has partnered with SourceMedium to introduce their new Convergence Dashboard and Data Analytics Solution. This innovative collaboration merges SourceMedium's advanced data infrastructure with Avenue Z's expertise in data visualization and strategy, redefining holistic, data-driven decision-making. Avenue Z’s new dashboard platform allows you to see performance from all marketing channels, down to specific ads by the hour, with customizable views for faster insights into trend analysis, creative performance, customer lifetime value (LTV), profitability, and contribution margin, website performance, merchandising, and more. As consumer behavior shifts and the market evolves, DTC brands confront challenges in optimizing marketing strategies. Avenue Z excels in driving profitable growth for DTC brands through performance media, digital marketing, PR, and strategic communications. With this collaboration, Avenue Z will leverage SourceMedium's proprietary data & technological infrastructure to optimize a brand's performance across the entire ecosystem, from The Wall Street Journal to Shopify and TikTok. “The DTC reporting landscape has often been fragmented, with brands grappling to piece together a coherent narrative from myriad data points. Our collaboration with Avenue Z aims to change this narrative. By merging our advanced data infrastructure with their adeptness in data visualization and interpretation, we’re setting a new gold standard in DTC analytics. It’s about connecting the dots in ways that were previously unimaginable,” said Fei Wang, Founder of SourceMedium. SourceMedium, a DTC data management, and AI infrastructure leader, equips brands with tools for digital success. Their robust infrastructure integrates seamlessly, ensuring efficiency and scalability in media buying. In building the Convergence Dashboard, a proprietary analytics dashboard with unmatched flexibility, Avenue Z is enhancing its capabilities to deliver even better client results. DTC brands that are clients of Avenue Z will now gain exclusive access to this proprietary tool and expert network. “We are excited to partner with SourceMedium to develop proprietary omni-channel analytics dashboards that leverage source-of-truth cohort data,” said Jonathan Snow, Author of the DTC and digital trends newsletter In The Snow, President and Founder of The Snow Agency, and Chief Innovation Officer at Avenue Z. The collaboration between Avenue Z and SourceMedium aims to create a third-party partnership focused on delivering unparalleled data-driven insights and strategies to its clients. “This collaboration aligns perfectly with our mission of driving profitable growth for DTC brands through the utilization of the most advanced tools and tactics available. In an ever-evolving market that emphasizes the efficiency of media dollars, we will now be able to provide our clients with an integrated, modeled data set that paints a clear picture of their entire digital ecosystem,” said Snow. Avenue Z and SourceMedium are working on integrating an additional technology partner to inject AI-driven predictive forecasting and a recommendation engine into the proprietary tool. This modernized approach to performance marketing is long-awaited and will level up the meaning of “data-driven” for the entire DTC industry. “The term ‘data-driven’ has been used and sometimes overused in the DTC space. However, with this partnership, we’re elevating its meaning. Being data-driven is no longer just about having access to numbers; it’s about understanding those numbers, predicting trends, and making informed decisions. By integrating AI-driven forecasting and recommendation engines, we’re pushing the boundaries of what it means to be truly data-driven, ensuring DTC brands not only stay ahead of the curve but redefine it,” Wang said. As the DTC market continues to evolve, Avenue Z introduces Convergence Analytics, a Data Analytics solution that transforms cross-channel reporting through customized data modeling. This innovation equips marketing teams with advanced tools for detailed insights into customer journeys, enhancing decision-making and strategic control. "Convergence Analytics, Avenue Z’s new Data Analytics solution, is revolutionizing cross-channel reporting by offering customized data modeling that delivers unparalleled accuracy for DTC media and marketing teams. We built this solution because our clients demanded better revenue attribution than what is typically available. By leveraging our platform, we can attribute clicks beyond standard tools like Meta, activating data that helps pinpoint the visits that yield more sales," said David Corchado, Chief Strategy & Technology Officer at Avenue Z. "This solution not only removes the guesswork from the path to conversion but also equips teams with control through focused dashboards, providing deep insights into the entire customer journey." Demos of the Data Analytics solution and Convergence Dashboard are available now at AvenueZ.com. About Avenue Z: Avenue Z is a strategic marketing and communications company breaking traditional boundaries between marketing, advertising and PR. From the Wall Street Journal to TikTok, PR to social and search, we create narratives that drive commerce, connections, and conversion, across all channels. With experts, tech, and teams based in New York, Boston, Orlando, Miami, and global reach - we drive influence. Visit www.avenuez.com About SourceMedium: SourceMedium is a pioneer in DTC infrastructure and data transformation. Their comprehensive suite of tools and solutions empowers brands with the insights and capabilities needed to navigate the digital landscape successfully. With a commitment to scalability and efficiency, SourceMedium provides the foundation for brands to thrive in the competitive DTC market. For more information, visit: https://www.sourcemedium.com/ Contact Details Avenue Z +1 407-637-2833 press@avenuez.com Company Website https://www.avenuez.com/

May 30, 2024 10:00 AM Eastern Daylight Time

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